Match Mission Statements to Mission statement Components: 1: Customers Who are the firm customers ?

Mission Statement of Motorola We are committed to providing cutting edge wireless technology to increase productivity and exceed the customers expectations, thus creating financial growth and opportunities for our customers, employees and company. 2: Products or services What are the firm's major products and services ? Mission Statement of Unilever We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. 3: Markets Geographically, where does the firm compete? Mission statement of Bank Alfalah To practice Islamic banking in its desired spirit that unfolds its true economic potentialresulting in prosperity to our customers and commercial rewards to our sponsors and our employees.

4: Technology Is the firm technologically current? Sony Mission Statement "To experience the joy of advancing and applying technology for the benefit of the public." 5: Concern for Survival,Growth,and Profitability Is the firm commited to growth and financial soundness? Pepsi Mission Statement "We have absolute clarity about what we do WE SELL HIGH QUALITY FOOD ANDBEVERAGE PRODUCTS. Our success will ensure: customers will build their business,employees build their futures, and shareholders build their wealth." 6: Philosophy What are the basic beliefs, values, aspirations, and ethical priorities of the firm? Mission statement of Standard Chartered Bank We aim to be the Worlds Best International Bank by being the Right Partner for our customers. To achieve our goal, we need to attract highly-talented people to work for usand give them outstanding opportunities. 7: Self-concept

What is the firm's distinctive competence or major competitive advantage? Mission statement of Google Google's mission is to organize the world's information and make it universally accessible and useful. 8: Concern for public image Is the firm responsive to social, community, and environmemtal concerns? McDonalds Mission Statement "McDonald's vision is to be the world's best quick service restaurant experience. Beingthe best means providing outstanding quality, service, cleanliness, and value, so that wemake every customer in every restaurant smile. 9: Concerns for employees Are employees a valuable asset of he firm? Mission Statement of Muslim Commercial Bank ltd. MCB Banks team of committed professionals is dedicated to maintaining long termcustomer relationships through outstanding service and convenience.