The Idea of starting a Business As we are management students and as we are going to be graduates after this year.

All the members of our group are discussing their plans after graduation. Very few of them said that they will seek a job while majority of them are with the opinion of starting their own business. So one of our group member came up with an idea to initiate the business in the educational sector as this area have been deprived of the use of technology to sum extent. So we are going to start up with a business of touch interface based black board known as T Panel.

EXECUTIVE SUMMARY The idea of the project came from the imagination of bringing new era in the field of education. This product will definitely help in increasing the level of education as it comes with the features of a blackboard which is of touch screen type. The application of this will reduce the work load of the teachers and at the same time it will also cause to the better understanding by the student. Our projection for the future is to make the company thrive in the industry as this product is introduce first time in the market and grow with more other businesses incorporated with the present.

NAME AND REGISTERED ADDRESS OF THE COMPANY Tpanel Pvt. Ltd. ADDRESS: C-10/11/12, AMAR IND. ESTATE, PALGHAR MAHARSHTRA . www.tpanel.com Email Id : kes@tpanel.com

NAMES OF ENTREPRENEURS Hardik Panchal Nikunj Shah Pooja Mehta Pooja Shah Sneha Malve Pragnesh Patel.

NATURE OF BUSINESS As individuals grow in life, their needs in life rise especially in the area of service providing. To therefore help satisfy some of these needs and increasing the quality of education the product t-panel is introduce in the market. The company is aimed at providing best services to various educational instituations.

STATEMENT OF FINANCING NEEDED Currently, the company is going to be funded through internal financing (individual contributions from the owners) and a long term loan from our bankers. For initial capital, the company will need Rs. 5, 00,000 as an estimated project cost. Also, the expansion project will be funded by internal financing (issue of shares) and loans from the banks. It is estimated at Rs.7, 00,000

INDUSTRY ANALYSIS The company has the opportunity to capture the largest share in the market as it came with the unique idea and new concept. We also have the advantage at the initial stage as there are no competitors in the market Market segmentation is done as in from the various educational institutions, schools and colleges in different cities .

DESCRIPTION OF THE VENTURE Mission Impart quality education Vision To became an leading brand in educational brand Goals To provide customers, quality and expert in educational services. To be the leading competitor in educational field. To extend our market reach over the whole nation

MARKETING PLAN This is the marketing plan of TATA T-panel I. MARKET ANALYSIS A. Target Market - Who are the customers? 1. We will be selling primarily to The leading educational institutions like IIM-A, AMITY, ICE 2. How much will our selected market spend on our type of product or service this coming year- 2,00,000 Strengths Competence. Financial capacity. Human Resource. Research and Development. Technology

Weaknesses Corporate image Innovation Promotion

II. MARKET MIX A. Image What kind of image do we want to have? Low priced, customeroriented, quality of service, always on time and reliable. B. Features List the features we will emphasize: a. Exclusiveness. b. Reliability. c. Customer-oriented and quality of service. C. Pricing 1. We will be using the following pricing strategy: we will price below in order to penetrate into the market then re-strategise. 2. Are our prices in line with our image? Yes, low priced, yet but quality. 3. Do our prices cover costs and leave a margin of profit? Yes, it covers cost but does not leave a margin for profit. We are penetrating the market then re-strategising our prices as we grow steadily over the years. D. Customer Services Follow ups. Added value. After sales service
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Our sales/credit terms: Pay in full. Pay in instalments at an interest rate of 15% E. Advertising/Promotion For our advertising and promotion we wish to transfer knowledge of our business: A T-panel customer oriented, anticipates and satisfies customers latent and actual needs, provides quality service and adds value to ones needs. We offer a variety of options for customers in our operations. Your satisfaction is our priority III ADVERTISING/PROMOTION The agency will employ the following advertising/promotion mediums: Television. Radio. Direct mail. Newspaper. Magazines. Direct marketing showing demos in schools and colleges.

ORGANIZATIONAL PLAN

Board of Directors Managing Director

Finance Manager

Procurement Manager

Marketing Manager

Human Resource Manager

Operations Manager

Operations manager

ASSESSMENT OF BUSINESS RISK 1. Power outage: one of the major business risks is power outage or interrupted power supply for industrial and domestic purposes. Since the business will depend solely on the power supply from the electricity company to carry out it operations. Hence, any power outage will bring the business to a halt. The business will therefore provide a standby generator to migrate this problem. 2. Management team: Our management team is formed with members having close relationship and interdependency amongst themselves in order to perform. However it is the companys policy to demote any unperforming management member to a supervisor with a decreased pay while the company recruits a more qualified and skilful person to occupy his or her position. 3. Superior delays: our company is determined to provide quality services to our customers. We will not depend on a single supplier when delay is too often, other suppliers will be contracted immediately. However, the company in the future will employ the just in time (J.I.T) method. 4. Change in customer taste (boredom with service): our company is designed to be dynamic and sensitive to changes in the market and customer needs and respond to them as quickly
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as possible. The marketing manager will be task to conduct to conduct a review from time to time to find out change in service. Through after sales service and one on one chart with customers.

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