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This is to certify that this REPORT ON ORGAINSATIONAL STUDY AT FERTILISERS AND CHEMICALS TRAVANCORE LTD. is a bonafide study of Chintu Francis of the third Semester MBA student of St. Teresas School of Management Studies at the Mahatma Gandhi University
DECLARATION
This is to declare that the Organization Study Report on Fertilizers And Chemicals Travancore Limited, Udyogamandal is a bonafide record of the work done by me under the guidance of Mrs. DEEPA VENKAT in partial fulfillment of the requirements for the award of the Degree of Master of Business Administration of Mahatma Gandhi University, Kottayam, Kerala and that no part of this report was submitted earlier for the award of Degree, Diploma or Title.
CHINTU FRANCIS
ACKNOWLEDGEMENT
I would like to acknowledge my profound sense of gratitude to the Almighty for giving me strength and ability to successfully complete the study and make this report on time. I would like to express my heartfelt gratitude to Rev. Sister AVITA Director, School of Management and Business Studies, for permitting me to undergo this program. I also extend my sincere gratitude to Mrs. DEEPA VENKAT, faculty,of School of Management and Business Studies my guide of this study, who guided me with his valuable suggestions. He was a source of inspiration for me to complete the study and make this report on time and was instrumental in shaping this report. I wish to express our gratitude to Mr. Joy Ukkan, Training Manager, FACT, for granting us the permission to do our organization study in the company. I also express my thanks to Mr.Anilkumar Raghavan AO (Doc), managers, staffs & employees who cooperated with me to complete our organization study successfully. I extend my token of love to all my friends for their support and encouragement for the successful completion of this project.
CHINTU FRANCI
CHAPTER 1 INTRODUCTION
1. INTRODUCTION
Organization Study is the systematic study and careful application of knowledge about how people as individuals and as groups-act within Organization. An Organizational Study encompasses the study of organizations from multiple viewpoints method, and level of analysis.
In the modern world of tough competition and rivalry among the companies it has become necessary that one should be able to understand each and every aspect of the functioning of the organization than only concentrating on his work alone. Through the study we will get awareness about the functioning of the organization, its organization structure, vision & mission, communication pattern etc.
The chief objective of the study is to understand the working of various department functions during a particular period and the concept of organization. It also enables us to explore issues and problems in an organization, give suggestions to sort these issues that would help the future managers to face the challenges ahead. It provides the students the opportunity to know, observe, learn, collect and analyze the nature and mission.
An organizational study includes the structure and functioning of every organization. The structure is very important for its proper functioning and growth. Organization as a structure refers to the network of relationships among individuals and position in an organization. Organization structure is the structured frame work within which the efforts of different people are coordinated related to each other. It is a blue print of how management will take the various activities and function to be performed. The rapid changes in the fields of science and technology have brought many changes in the organizational system. Such changes become inevitable to achieve the basic objective of the firm.
(b) SECONDARY DATA COLLECTION 1. Company manuals 2. Website of FACT 3. Past records from library 4. Annual report 5. FACT diary
Fertilizer is generally defined as any material, organic or inorganic, natural or synthetic, which supplies one or more of the chemicals required for the plant growth. Sixteen elements are identified as essential elements for the plant growth, of which nine are required in macro quantities and seven in micro quantities. Of the 16 elements, carbon, oxygen and hydrogen are supplies by air and water and are, therefore, not treated as nutrients by the fertilizer industry. The main aim of the industry is to provide the primary and secondary nutrients which are required in macro quantities.
Although the components of finished fertilizer products are relatively simple chemicals, highly developed manufacturing technologies are employed in the production of fertilizers, and the production plants are capital intensive. The production process varies in accordance with the nutrients produced. Quality control during production focuses on the declared nutrient content of the products and, in case of solid fertilizers, on physical properties.
Chemical fertilizers are divided into three groups of Nutrient elements. They are Nitrogen, Phosphorous and Potassium. The significant challenge being faced by the Indian fertilizer industry is the volatility of the prices of feed stock and raw materials and limited availability in international market. The cost of feed stock and raw material constitute a large part of the total cost of production of fertilizers. The Government has played and continued to play an important role in ensuring the availability of feed stock and raw materials at a reasonable price.
World's leading fertilizer producers are Russia and United states. Other leading producers include China, Canada, France and India. The fertilizer industry in United States is organized into separate segments for producing and marketing Nitrogen, Phosphate or Potash intermediates and products. Industry in the European Union is governed by a wide number of manufacturing regulations. Regulations pertaining to the fertilizer industry cover the health and safety of employees and general public, conditions for the safe storage and transportation of manufactured fertilizer material and intermediates, limits on emissions to the atmosphere and water [fresh and marine], limits on noise levels, and the treatment and disposal of waste products resulting from the production of fertilizer or fertilizer intermediates.
All fertilizer manufactures in the European Union strive to minimize the environmental impact of their manufacturing processes, both by improving the efficiency of those processes and by abating emissions.
sources of feedstock coupled with education and awareness creation among farmers on balanced use of fertilizers are essential to correct the situation. Fertilizer Industry in India is almost solely dependent on imported raw materials like Rock Phosphate and Sulphur and intermediate products like Phosphate and complex fertilizers. This overdependence and high volatility of prices of feed stock are major issues confronting the industry.
During the 2nd World War, there was an acute storage in the supply of food all over the world. The 1940s were a time of critical food storage in our country. The traditional approach to cultivation was not of much help in finding a solution to this problem. Hence, the search for a long term solution led to the introduction of fertilizer in our agricultural scenario. And when it came, it did through the vision of Dr. C.P. Ramaswamy Iyer, who mooted e idea of increasing food production by the application of fertilizer as a long term solution to food problem. To give concrete shape to his idea, he sought the help of Seshayee Brothers, one of the most popular industrialists at that time for making a fertilizers company. And Indias first large scale fertilizer plant was set up in 1944 at Udyogamandal on the banks of the river Periyar in Eloor panchayath in the Kerala state. Shri N. Gopalaswami was appointed as the first chairman of FACT. The new venture of course had to go through many teething troubles. For instance, the raw material necessary for the production of ammonium salts were not available in the state. But this deficiency was overcome by adopting a revolutionary method known as the FIREWOOD GASIFICATION PROCESS. However, initial difficulties notwithstanding, the plant at Udyogamandal went into commercial production in 1947, with the slated capacity to manufacture 50,000 tonnes of Ammonium Sulphate (10,000 tonnes of N). This was followed by the production of SUPERPHOSPHATE in a new plant with a
capacity of 44,000 plants. A sulphuric acid plant of 75 tonnes per day also installed which was considered large going standard at that time.
Meanwhile the inner dynamics of FACT was finding another expression in the formation of new unit with the help of the state Government and Methur Chemical & Industrial Corporation Ltd. , for the production of caustic soda which later become todays Travancore-Cochin Chemical Ltd., a Kerala Government undertaking. This indeed was a big leap forward as it replaced all the imports of that product, saving a considerable amount of foreign exchange. FACT was the first to use it by-product, chlorine, as hydrochloric acid to produce Ammonium Chloride. These by-products produced by FACT paved the way for setting up of other industrial units around the FACT complex viz. Hindustan Insecticide Ltd., Indian Rare Earth Ltd., etc. In the late 50s, the Udyogamandal Division launched its first expansion with an outlay of Rs.3 crores. Highlights of the period were the installation of two plants to produced Phosphoric Acid & Ammonium Phosphate. The second stage of expansion involving Rs.2 crores saw the replacement of the Firewood Gasification Process and the Electrolytic Process by the Texaco Oil Gasification Process for which a new plant was set up. FACT became a Kerala State Public Sector Enterprise on 15th August 1960. On 21st November 1962, the Government of India became the major shareholder. The 2nd stage of expansion of FACT was completed in 1962. The third stage of expansion of FACT was completed in 1965 with setting upon a new Ammonium Sulphate Plant.
FACT has been a pace-setter in marketing evolving a continuous and comprehensive package of effective communication with farmers and promotional programmes to increase the fertilizer consciousness among our farmers. In fact, FACT was the first fertilizer manufacturer in India to introduce the village adoption concepts since 1968 to improve agricultural productivity and enhance the overall socio-economic status of farmers. FACT has a well organised marketing network, capable of distribution over a million tonnes of fertilizers. With the licensing of Cochin Division in 1966 FACT further expanded and by 1976 the production of sulphuric acid, phosphoric acid and Urea was started. In 1979 production of NPK was commercialized.
Vision of Fact
To be a market leader in fertilizer, petrochemical and a significant player in all other business including engineering /technical service providing maximum customer satisfaction, and reasonable return to shareholders adhering to business ethics and professionalism and adequate concern for community and environment
Mission of Fact
To function as a dependable and globally competitive producer of fertilizer and other allied products and to develop self reliance in the field of engineering and technology, especially in the field of fertilizers, chemicals, petrochemical, oil and gas industries
Field Demonstration
The Field Demonstration Programme aims to demonstrate the effectiveness of correct fertilizer application at farmer level. For this one acre of plot of the farmer is divided into 2 equal cents plots-control plot and treatment plot. In control plot, farmers practice is followed. In treated plot, Agricultural University recommended FACTMIX is given based on soil test results. The yield difference between treated plot and control plot are compared. FACT has conducted 9 Field demonstrations during the year 2010-11. During the year, a farmers application was explained to the farmers. Drinking Water supply to residents of Eloor Municipality FACT is supplying drinking water for more than 3000 households of Eloor Municipality
Official Language
FACT continued to give top priority for the implementation of the provisions of the Official Language act and Rules and the related instructions given by Government of India. Official Language Implementation Committee meetings are held regularly underthe Chairmanship of Chairman and Managing Director and the progress is reviewed in the use of Rajabhasha. Company is providing incentives for encouraging employees who are doing excellent work in Hindi. Parliamentary Committee on Official Language has visited FACT Head Office in June 2010 and at Madurai Regional Office in January 2011. During the year 2010-2011, FACT has conducted Hindi workshops, spoken Hindi classes, Rajabhasha Orientation Programme and Rajabhasha seminar. In addition to this, the company has conducted various competitions for spouse and children of FACT employees, students of neighbouring schools, students of the schools in Ernakulum Revenue District and for the employees of other Public Sector Undertakings.
Short for Southern Petrol Industrial Chemicals. Urea, Di ammonium phosphate and intermediaries. Aim to be globally competitive and JV for hybrid seeds, JVS for urea and phosphoric acid abroad. MFL
Madras fertilizer LTD (products NPK 17:17:17 and variants Vijay Urea, Bio-fertilizers, Agrochemicals) Plans to switch over to LNG from naphtha and import ammonia. NFL
Rastria Chemicals Fertilizers LTD. (Products urea, DAP, MOP, Complex Fertilizer) IFFCO
Indian Farmers Fertilizers Co-operative (Product- Urea, Ammonium Phosphate and Complex Fertilizers Chambal Fertilizers and Chemicals-Urea KRIBCO 4
Produces urea only, participating in Indo Oman and Indo Iran projects for cheaper gas.
4. PRODUCT PROFILE
4.1. PRODUCTS
4.1.1. Finished products Ammonium Sulphate - Udyogamandal Division Ammonium Phosphate / Complex fertilizers / Factamfos - Udyogamandal Division & Cochin Division Caprolactum - Petrochemical Division Biofertilizers - Research & Development Division
4.1.2. Exported Products Caprolactum - Petrochemical Division Ammonium Sulphate - Udyogamandal Division
4.1.3. Byproducts Nitric Acid & Soda Ash - Petrochemical Division Gypsum - Udyogamandal Division & Cochin Division Carbon Dioxide Gas - Udyogamandal
4.1.4. Intermediary Products Ammonia - Udyogamandal & Cochin Division Synthesis Gas - Udyogamandal Division Sulphuric Acid - Udyogamandal & Cochin Division Oleum - Udyogamandal Division SO2 Gas - Udyogamandal Division Phosphoric Acid - Udyogamandal & Cochin Division
4.2.2. Complex Fertilizers Factamfos 20:20:0:15 - NPK complex fertilizer - Factamfos or Ammonium Phosphate contains 20% N in ammonical form, 20% P in water soluble form and 15% sulphur; a
secondary plant nutrient, which is now attaining great importance in agriculture. Factamfos also can be used for foliar spraying.
4.2.3. NPK Mixtures NPK Mixtures - FACT prepares crop specific standard mixtures for all crops in Kerala and also special NPK mixtures for plantation crops like Tea, Coffee, Cardamom, Rubber etc. Rose Mixture - A fertilizer tonic for Roses. Vegetable Mixture - A special blend exclusively prepared for vegetable. Garden Mixture - A special nutrient combination for both flowering and foliage ornamental plants.
4.2.4. Imported/ Traded products - FACT has entered into direct import of MOP and also trading of Imported Urea. Bio fertilizer - FACT produces and markets 'N' fixing Bio fertilizers - Rhizobium, Azospirillium and 'P' solubilising bio fertilizer - Phosphobactor.
4.3. CHEMICALS
Anhydrous Ammonia - FACT produces Ammonia of over 99.96% purity. Sulphuric Acid - FACT has one of the largest plants in Asia and it manufactures Sulphuric acid of 98% purity. Caprolactum - It is the raw material for Nylon-6. The product quality of FACT Caprolactum is among the best available in the world. Nitric Acid and Soda Ash - Small qualities of these are obtained from Caprolactum plant as byproduct
CHAPTER 5-DEPARTMENTS
DGM (IA)
DGM (Finance)
Mgr (IA)
CM (Sales)
CM (Gen A/C)
Fig. 5.1: Structure of Finance Department Any organization whether big or bad, depends largely on its finance department. This is the very department which is responsible to a great extent for the growth of the organization. Some of the main functions of the financial departments are Payroll, billing, Preparation of journal, ledger and trial balance, Banking, Financial resources & materials accounting, Budget preparation, Cost accounting, Auditing, Preparation of financial statements & reports, Corporate Planning. Finance department is divided into five sections for carrying out its process. They are: Bills & Materials Sales Costing, MIS, Budget Cash, bank & Payroll and Tax & duties
5.1.1 BILLS & MATERIALS The main functions are Stores accounting and Receiving, Dispatch and holding of bills. 3 Bills section Bills section deals with the contract account for execution of civil works and other construction/erection, maintenance and services. It includes: 1. Sale of tender form 2. Remittance of EMD 3. Remittance of security deposit 5. Issue of materials to the extractors 5. Receipts to certified bill in the specified format 6. Security on running account bills and final bill 7. Statutory procedures and formalities in works contract 2 Stores accounting Main functions of stores accounting are: 1. Receipts of stores 2. Issue of stores 3. Returns of stores 5. Value adjustments 5. Reconciliation with control accounts 6. Unconsumed materials lying at site at the close of financial year 5.1.2 SALES ACCOUNTING Some of the functions are 1. Accountability for selling and distribution of products & byproducts 2. Recording the transaction 3. Transfer of information from depots to HO 5. Compilation of reports 5.1.3 COSTING, MIS AND BUDGET SECTION This section is concerned with ascertaining the cost of production, providing information, helping to prepare a budget, forecasting the performance and finally making a plan.
1 Cost accounting Identification of the cost centre - Direct expenses is recorded to the respective cost centre. Indirect expenses are separately booked and allocated at the end of the year. Cost sheet is prepared in two ways. The item in the cost sheet is compiled on the basis of process of the products or on the basis of elements of the product. Cost centre in Udyogamandal Division: Process water, DM water, Steam, CPP, Ammonia, Sulphuric Acid, So2/ Oleum, Phosphoric acid, Pollution Control, Ammonium Sulphate, Ammonium Phosphate Classification of cost Variable cost - Raw Materials, Intermediate products, Consumable, Products, Utilities, Packing materials, Pollution control expenses. Fixed cost - Fixed cost of a product mainly consists of conversion cost of the product of Salaries and wages (Direct, Indirect, Administration &
Maintenance),Staff welfare expenses, Insurance, Plant maintenance, Depreciation, Factory overheads, Administrative overheads, Head office overheads, Gratuity and bonus, Interest on term loans and working capital. 2 MIS (Management Information System) To provide the management with vital facts which affects the efficient running of the business for decision making on planning, organizing and controlling the major activities of the organization and initiating suitable action. MIS Briefly consists of: 1. Divisional Reports - Two monthly reports for each division. One for the finance department and another for the GMs office 2. P & L Account-Statement and its analysis. 3. Production performance of the division. 4. Inventory position. 5. Cost of production - Actual and budget for the month. 6. Specific information important for the management - Major projects, man hour utilization etc.
3 Budgeting Two types of budget: Revenue and Capital budget. Two types of estimates-: Budget and revised estimate Revenue Budget Every year early in August detailed production targets and norms for consumption of materials for remaining portion of the current year and also for the next financial year are prepared by the head of Divisions. Capital Expenditure Shows all items of capital expenditure to be undertaken during the budget period like expenditure on acquisition of new assets like machinery, furniture and office equipments which have reasonable life; expansion of existing facilities and modification and improvements to plant and machinery resulting in i) ii) iii) iv) Increase in capacity. Increase in useful life. Improvement in quality of output. Reduction in cost of output is treated as capital expenditure.
Budget revision While preparing the next years revenue budget, the revenue budget for the current year is revised, based on the actual from April to September and the anticipated trend for the remaining period. Monthly report On closing of the accounts of the months a monthly P & L account is prepared for each Division and the same is send it to the Division Head, FD and CMD. This report would give a comparison of the actual for every month against budgeted performance. 5.1.5 CASH, BANK AND PAYROLL SECTION This section is concerned more with the day to day activities and less of future forecasting & planning.
1. Cash and Bank Accounts Section The various functions include: 1. 2. Receipt of cash, cheques, bank drafts, and postal money orders Handling of bank deposits/withdrawals, custody of cash and inter unit transfer of funds 3. 4. 5. Maintenance of petty cash books and cash books Reconciliation of bank accounts Any other duties assigned by authorized officer
2. Payroll Section Functions of the section are: 1. Preparation and disbursement of salaries and wages to managerial and nonmanagerial employees. 2. Affect various recoveries through payroll and remit the same to concerned agencies. 3. 4. Processing of various personal payments advances. Keeps books of account for the above transaction.
5.1.5 TAX & DUTIES SECTION This section is concerned with calculation & payment of various taxes and duties to the Government. 5.1.6 BANKERS SUPPORTING FACT: State Bank of Travancore, State Bank of Hyderabad, State Bank of India, Bank of Baroda, Bank of India, Canara Bank, & Dena Bank. 5.1.7 AUDITING Various types of audits in FACT are: Statutory audit, Government audit, Cost audit, Income tax audit, Sales tax audit and Internal audit. Some of the main functions of Internal Audit Section are; 1. Operational/ systems/ management audit 2. Proprietary audit and audit of sanctions 3. Routine audit 5. Surprise verification of physical stocks
Mgr Stores
Mgr Traffic
Mgr F.F.T.S
Mgr E.S.S Fig. 5.2: Structure of Materials Department The functions of materials departments are; Importing raw materials under the approval of safe purchase committee constituted by the Board of Directors. Maintaining adequate raw materials needed for production. Procurement of Machineries, Intermediaries, equipment & spares. Inspection of Materials. Transportation of Raw materials, Products and Byproducts. Accountability for materials. Purchase of stationary and other Equipment needed by individual department. Vendor Development.
This materials department is divided into 3 Sub Departments. They are: Purchase Department Stores Department Traffic (Logistics) Department
5.2.1 Purchase department The purchase procedure covers the following areas of procurement of goods and services for the company. 1. Capital items (For project and other purposes). 2. Equipment and spares. 3. Raw material & Intermediary materials 5. Package items involving design, supply, erection and commissioning. Purchase Department is again divided into 3 sections. They are: Raw materials Equipment spares and supplies FEDO & FEW Transport, Contracts and Stores
5.2.2 Stores department The functions of stores department are; Receiving Holding Inventory Control Issuing Disposal
5.2.3 Traffic (logistics) department Traffic department is responsible for the dispatch of products to various markets. They maintain contacts with market department and production departments. The dispatch section of marketing division gives the demand of various depots in each state to the traffic department. Based on this, Schedules are formed and product is dispatched.
CM (Production)
MAINTENANCE
PRODUCTION
C.M.E
C.S.P
Ammonia
Ammonium Sulphate
Caprolactum
Phosphoric Acid
Ammonium Phosphate
Sulphuric Acid
Fig. 5.3: Structure of Production Department Annual production target for the next year are prepared based on installed production capacity of the plant and production data for the previous year. Necessary feedback is also taken from marketing while fixing the production targets. The production targets thus fixed are presented to the corporate office for review and approval by CMD, the plant managers are informed the same. The production and consumption ratios for the previous years are duly considered. All the datas are complied to form the production budget. This production budget then acts as the basis for further performance monitoring. Based on the production plan, purchase department initiates action for procuring raw materials. In the event of any change in the raw material, requirements are intimated to the purchase department. Production planning department receives data from all the plant and other interfacing departments and compiles them. Various MIS reportsdaily production reports, monthly reports and yearly reports- are sent to the management
The functions of production department are; planning daily production according to annual target, Submitting Plan to govt. and getting approval, Monitoring actual production & checking any deviation, making revision plans according to actual production, Maintenance of plants. Various sections in production planning are; 1. Ammonia plant 2. Sulphuric acid plant 3. Phosphoric acid plant 4. Complex fertilizer plant 5. Petrochemical division 5.3.1 Ammonia plant The capacity of the Ammonia plant is 900 TPD. The investment for the plant was about Rs.618 Crores. The main raw materials required are hydrogen and nitrogen .Hydrogen is obtained from Naptha (which is acquired through pipe line from BPCL).There is also a captive plant which enables continuous power supply. The plant has economy scale size and employs state of Art technology for the process engineering and control systems.
5.3.2 Sulphuric acid plant The Sulphuric acid plant is designed to produce 1000 TPD of monohydrate. The plant is based on the double conversion, double absorption process and was designed by FEDO in collaboration with Davy power gas Plant. This produces 200 tonnes of oleum and 500 tonnes of sulphuric acid. It supplies sulphuric acid to the petrochemical division for the production of sulphur dioxide.
5.3.3 Phosphoric acid plant The Phosphoric acid plant is designed to produce 360 TPD of P205 through the dehydrate route. The plant designed by FEDO in collaboration with Messer society de prayon of Belgium employs the prayon convertible process to give a product having
strength of 30% P205. A separate concentration section is provided to concentrate this weak acid to strong acid having strength of 55% P205. 5.3.5Complex fertilizer plant The complex fertilizer plant as designed was to produce quantities of N P K fertilizers of various grades such as 17:17:17, 28:28:0, 18:36:0, 25:12:12:,11:12:22 and 0:56:0 in two trains each having a capacity of 50 to 56 TPH depending on the grade produced. FACTOMFOS is the premium product of FACT. There is also an in house phosphoric acid plant of 100 TPD. But due to the scarcity of raw material rock phosphate, its not being functional anymore. Davy designed the plant power gas, inc. USA and employs the well known TVA granulation process. 5.3.5 Petrochemical division FACT PD is one of the two manufacturers of Caprolactum in India. They have strictly adhered to documented quality system. In Feb 1996, FACT PD was certified to ISO 9002 (1995) and ISO 15001(1996). FACT Caprolactam plant was built with license and know-how from the world leaders in Caprolactam technology. The plant can produce 50000 TPA of Caprolactam and 2,25000 TPA of ammonium sulphate as co-product. FACT Caprolactam is available in 25 kg packed in multilayer bag. Caprolactam is a popular monomer of the versatile Nylon-6 polyamide. Textile yarn manufactured from Nylon-6 exhibits fine drape, high flexibility, biological and chemical stability. Nylon-6 is widely used in the manufacturing of fish nets. The other plants in PD are Anone plant, Hyam plant, Cyclohexane plant, and Captive power plant and Replacement Ammonia plant. Products from these plants are used for the production of Caprolactam and Ammonium sulphate
GM (Marketing)
CM Sales
CM Distribution
C.Ag. Agronomy
AM (KL)
AM (TN)
AM (KAR)
AM (AP)
C. Ag -CHIEF AGRONOMIST, AM - AREA MANAGER Fig. 5.5: Structure of Marketing Department The key success of any business is definitely the quality of the product but somehow, there is something that has more important role as the key to the success of the business. This key element is referred to as marketing. Marketing here also consists of promotion, advertising etc. usually it is said that the marketing and advertising costs of the business could reach upto 80 percentage of the total production costs. This implies that marketing plays a very significant role in the success of any business enterprise. Thus the life of the company does not depend on the director, but the marketing manager and the staff. The functions of marketing department are; Processing and sending replies to audit queries at the divisional level Sales force motivation through internal and external training programs
The marketing department consists of various sub departments organized on the basis of their function. They are: 1. Sales Department 2. Distribution Department 3. Agronomy Department
5.5.1 Sales Department The sales department is headed by a Chief Manager who is responsible for sales coordination of function across various depots, conduct an effective market research for analyzing market and calculating the demand and finally promote the sales of FACT products. FACT today holds major market share in Kerala, 11% in Karnataka and 6% in other states. FACT over the years have innovated various techniques of promotion. Many of them are recognized as effective tools of promotion by national and international agencies. These techniques are mainly grouped into two: i) Mass Communication Techniques This method involves catering to number of people in the shortest time possible. Advertisement is done through Films ,Exhibition, Radio jingles, Hoardings, Posters , Farmers awareness programmes in AIR , Wall Painting etc. ii) Personal Contact Method As the name implies, in this method, more personal and closer contact with farmers are developed through promotional methods. The methods adopted through FACT are through demonstrations, soil testing, seminars , study classes , dealer training etc. FACT has converted its major selling points into Agro service centers rendering service to farmers. These centers advice the farmers on modern farm management techniques, credit availability, marketing prospects etc. It also prepares detailed farm plan for each farmer according to his agriculture pattern. FACT is the pioneer in fertilizer education and sales promotion programmes. These consists of fertilizer festivals, study classes , seminars , etc within an ideal blend of information and entertainment to drive home the message of balanced fertilizer use for increasing crop production. 5.5.2 Distribution Department Physical distribution of products is a major function of the marketing division. Chief Distribution Manager is entrusted with planning, monitoring and implementing of product distribution and co-coordinating the movement from production units and ports. Marketing operations of FACT in respect of fertilizers follow a completely centralized
pattern. The marketing network of FACT is spread over the southern states of Kerala, Tamil Nadu, Pondicherry, Karnataka and Andhra Pradesh. In each state there are 5 area office and 16 regional offices. The distribution network consists of 100 Agro Service Centers, 50 field storage points and over 7900 retail selling points in these states, and serves the farmers by the supply of fertilizers and agronomy advice. Through innovative farmer education and fertilizer promotion programs, FACT has created awareness about scientific cultivation and fertilizer use. The states offices are called area and their subdivisions are called regions. 5.5.3 Agronomy Department Fertilizer sales are highly dependent on farmers awareness on modern techniques of farming by using fertilizer for high productivity. Awareness creation involves an elaborate and well-planned farmer education and fertilizer promotion program, which in turn calls for a multiplicity of activities. Chief Agronomist has overall charge of the agronomy department, which renders technical guidance, and supervision of all agronomy services.
Shift-In Charge
Chemist
The functions of quality control department are; Quality checking Process control assurance Pollution control
5.5.1 Quality checking Raw material-Pre and post dispatch check: It is usually done by FACT Quality control cell or external agency if expertise is required. Product Quality checks: Byproduct Quality check-only in case of byproducts sold. 5.5.2 Process control assurance The samples are tested in the Lab. There is one Main Lab for UD division and Sub Labs for each plant. 5.5.3 Pollution control It is done by taking air and water samples. If samples contain more than required level of effluent, then the matter is reported to the plant manager, Quality department and GM (UC).
Mgr (R & D)
Asst Mgr
Officer
Staffs Fig: 5.7 Structure of Research & Development Department FACT began research in a modest scale in 1962 with just four scientists. Over the years this nucleus has grown in to a full-fledged but compact integrated division with a team of about 12 personnel. The division is recognized by the ministry of science and technology for in house research and by the ministry of environment and forests, Govt. of India. R&D plays a vital role in giving the company and its products the cutting edge in a competitive environment. Facts well-equipped R&D section has advanced facilities equipped with pilot plants, modern equipment and accessories. It is backed by a team of highly motivated research scientists. Various processes have been developed and patented by FACT R&D division of which several have been commercialized successfully. Field trials on slow release fertilizers developed by the division have been successful. Production of biofertilizers has commenced with an installed capacity of 150tonnes per annum. FACT R&D division has got modern and sophisticated laboratory and the facilities are continuously expanded and updated. A wide variety of tests conforming to Indian and international standards are carried out.
Mgr (Fire)
Mgr (Safety)
Inspectors
Assistants
Fireman
Inspectors
Fig.5.8 Structure of Fire & Safety Department As per the factorys ACT 1958, any organization with more than 1000 employees or for Industries classified as Major hazardous unit (MHU) by the Govt. of India, requires a safety department. FACT has well established safety departments to look after the needs of respective divisions. It is the firm policy of the company that no operation is so important and no job is so urgent that one cannot find time to perform it safely. Further, it aims to see that an employee remain as healthy as he entered the plant, by providing safe environment and safe working conditions, safe tools and procedures to carry out all operations.
FUNCTIONS
1. Functions of safety department is not limited to reporting accidents and arranging compensation, it also involves making a detailed investigation regarding the cause of the accident, communicates suggestion to the concerned authority and takes necessary steps to improve the condition and to avoid further occurrence of similar accidents. 2. Prevention at source by correction of unsafe acts, unsafe situations or both. Good preventive maintenance programme, ensuring material quality etc. 3. By sticking the factory to the Factories Act and regulation and laid down safety procedures. 5. Bringing up all levels of working to a correct safety attitude through training and interaction. 5. In addition to the safety department, safety committee is set up to promote active participation at all levels. Safety committee meets once in two months. 6. Housekeeping inspection committee is set up to inspect the whole factory area at least thrice in a year and decides inter-departmental housekeeping awards. 7. A safety manual highlighting safety practices/instructions has been prepared and distributed among employees as guidelines. 5.8.1 PROCESSES IN FIRE &SAFETY DEPARTMENT 1. Training a. Taking safety measures b. Emergency action 2. Checking complaints with safe guards a. Departmental inspection b. Measurement with sensors 3. Acting in case of emergency
CM (EST)
CM (IR)
CM (T&D)
CM (IE)
MANAGER (WELFARE)
MANAGER (LEGAL)
MANAGER (PR)
Fig 5.9 organizational chart of HR Department Human resources are a term use to describe the individuals who comprise the work force of an organization. Human Resource management is one of the most complex and challenging fields of endeavour. Its considered to be the most expensive and important resource of every organization. In FACT the scope of Human resource department is very vast. The basic HR functions include all the basic HR function that is ought to be performed by them. This includes recruitment, selection, induction, training and development, motivating the employees, performance appraisal, grievance handling etc. HR department deals with the basic personnel and general administrative functions of the company. As the part of cost reduction measures from 1998 onwards FACT reduces its employees strength. FACT had more than 9000 employees earlier, but it is now reduced to approximately 3139 employees by successful implementation of Voluntary Retirement
Scheme (VRS). From selection to recruitment, the HR department of FACT is there to do all things which are necessary for the betterment of employees and for the growth of the organization.
Performance appraisal in FACT started in 1962.in 1985 the systems was further revised to include assessment ,assessment at training needs and performance 32tilizatio, potential. Continues evaluation of performance of employees and appropriate suggestion
at correct time will help to improve their performance. For managerial employees, self appraisal system is adopted. Rating is given according to some scales like job knowledge, quality of work. Redressal of Employees Grievances
FACT has a systematic mechanism to handle the grievances. There is different mechanism for managerial and non managerial employees
1. Handling of managerial grievances The issues that lead to grievances in this level relate to work, work place, transfer, promotion etc. The concerned officer will bring the grievance orally to the next immediate superior officer. If the issue is not resolved at this stage, officer submits a written petition to CMD. Normally all grievances arise out of decision taken at the division level shall be processed within the time.
2. Handling of non managerial grievances The major issues are relating to wage payment, complaints against colleagues etc. According to the procedure the trade union will present the grievances. At first stage the employee in person will take up his grievance with foreman or assistant manager. The answer will be given within 58 hours. If it is not satisfactory to the employee, either he in person or accompanied by his department will present his grievance to the head of department for solution. If it is also not satisfactory to the employee, he can request to forward the grievance to the grievance committee consisting of representative of management, unions and department where the solution would be given.
3. Training The training and development activities of the company have been started from April 2005. With this arrangement the Management Development Centre (MDC), the training centre of Cochin division, Udyogamandal division and the petro-chemical division have been combined into one department called FACT Training Centre. Centralization was effected with a view to utilizing all resources productively and to identify training needs of employees based on a uniform approach and imparting required training.
B. Industrial Relation Function Industrial relation operates only within the organization .the inter-organizational relation is handled by the corporate cadre.60-70% of management time is lost in resolving IR issues. Employees have to follow the standing orders approved by Labour Department of Government of Kerala. Standing order is a book containing DOS & DONTS. Whenever there is a violation of these rules or misconduct by employees there is procedure for punishment including principle of natural justice. Employees will be given a chance to explain the reason for such violation. In organizations there will be tendency to employees to join in trade unions for protecting their own rights and help the management to run the organization in a good manner. In various divisions of FACT there are total of ten recognized trade unions functioning
UDYOGMANDAL DIVISION 1. FACT employees association 2. FACT workers union 3. FACT employers congress (INTUC) 5. FACT employees organization
COCHIN DIVISION 1. FACT employees union 2. FACT employees association 3. FACT workers congress
C. Welfare Functions
a. Statutory schemes
1. Employees State Insurance (ESI) 2. Provident Fund and Miscellaneous Provision Act 1952-exempted scheme in FACT 3. Payment of Gratuity Act 1972 5. Kerala Labor Welfare Fund Board Rules, 1975 5. Industrial Employment (standing orders) Act, 1956 6. Factories Act 1958covers (health, safety, welfare)
b. Nonstatutory schemes
1. Family relief fund 2. Superannuation benefit fund 3. Family pension scheme of the company 5. Retirement benefit fund 5. Employees Welfare Fund 6. Uniform 7. Childrens education allowance 8. Medical allowance 9. Leave and holidays
c. Incentive schemes
1. Incentives for employees 2. Incentives to promote Hindi 3. FACT Merit Award 5. FACT Service Award 5. Incentives to promote sports and players.
d. Voluntary schemes
1. Contributory Health Scheme 2. Sports and Recreation 3. FACT employees consumer co-operative society 5. FACT employees Housing co-operative society 5. School facilities 6. Company accommodation (quarters facility)
D. Industrial Engineering
The main objective of this section is to make effective 36tilization of the manpower resources and restructuring it for the benefit of the organization. Main functions are 1. Manpower planning that compose of manpower audit and forecast future requirements 2. Custodian of manpower inventory 3. Work study a. Removing system bottlenecks b. Production incentive etc 5. Maintenance scheduling 5. Work environment study 6. Employee problem analysis Working Time The working time of administration section and workers are different. The administration section works from 8AM to 5PM. The workers work on shift basis. There are 3 shifts 1.8AM-5PM 2.5PM-12PM 3.12PM-8AM
MGR (Training)
OFFICER (Training)
INSTRUCTORS
STAFFS Fig: 5.10 Organization Structure of Training Department The training and development activities of the company have been centralized with effect from April 2005.Traiing centre of FACT has started job oriented courses in Fire & Safety Engineering. New courses in Heavy equipment operation and maintenance, welding technology and Process plant operation are being organized. These courses are planned to be offered in association with Governmental agencies and statutory bodies. The aim is to convert the training centre into a Skill Development Academy with a view to provide facilities for skill development and making educated youth employable.
5.10.1 FUNCTIONS
1. Training officers and workers of the company as a whole in identified areas 2. Meeting the obligation of apprentice Act 1961/1973 3. Facilitating post qualification training, inplant training and project work to students 5. Facility for employees to attend external training programmes.
b. Skill Development Programs FACT Training Centre is conducting a one-year full time diploma course in Fire & Safety Engineering. It also conducts Certification course in Heavy Equipment Operation, Instrumentation Maintenance & Welding.
c. Apprenticeship Training FACT Training Centre is an approved Centre for Apprenticeship under Board of Apprenticeship Training/Regional Directorate of Apprenticeship Training Chennai.
d. Academic programs Technical & Non-Technical it includes In Plant Training/Project work for Engineering/Professional students.
CHIEF MANAGER
CHIEF MANAGER
CHIEF MANAGER
CHIEF MANAGER Fig 5.11 organization structure of computer department The computer department of fact was launched in the year 1965, with the introduction of first generation computers in finance to meet the growing need for the speedy data processing. This multi system computer department is constantly updating its hardware and software. They started online computing in1986.The centre is equipped with servers in all its divisions connected by FACT NET. A complete implementation and interlinking of various departments were completed in 2004.
5.11.1 OBJECTIVES
To keep the management abreast of the fast paced technological changes in the field of information technology and recommending timely enhancements of the IT resources in the enterprise. To project FACT into the promising area of e-commerce as soon as the technology is adopted in a big way in the Indian business sector.
Chief Manager
DY Chief Manager
Inspector Fig.5.12: Structure of Vigilance Department Vigilance Department of FACT is headed by a Chief Vigilance Officer (C.V.O), who possesses the status rank and perquisites of a Functional Director. Vigilance is an integral part of the management function. It has adopted preventive vigilance as the main theme. The stress is on transparency and accountability in the working of the company. Anonymous complaints are not taken. Vigilance Officers are deputed from time to time to speak on vigilance matters during the service training programmes of the company to sensitize the employees and the public about evil of corruption.
6.1. STRENGTHS
1. High capacity utilization of available space through residential areas, banks, shopping facilities etc. 2. Being a Government firm they get all necessary funds from the Government of India. 3. High quality products. FACTAMFOS is a premium product in complex fertilizers containing sulphur 4. Sustained operating parameters of the plant at good level and productivity of plant at good level 5. Well qualified and technically skilled manpower 6. Good support with farmers/end segment 6. One of the two producers of Caprolactum in India with world-class quality 7. ISO certification to most of the divisions 9. Strong dealer network in south India 10. Good engineering and consultancy design, perhaps one among the best in Indian fertilizer segment 11. FEDO has own process know-how for hydrogen, sulphuric acid, ammonium sulphate, DAP and complex fertilizers 12. FEDO has worked in association with many international process licensors, has acquired the capacity of customizing and designing projects to the requirements of the customers. 13. FEDO is an approved centre of surveyors and audit for portliness, installation, nondestructive testing energy audits, and ISO audits and so on.
6.2. WEAKNESS
1. Doesnt have a significant market reach outside South India. 2. Procedures followed are cumbersome and often led to delay in decision making. 3. Lack of product line diversification 4. Lack of working capital resources 5. Several unskilled jobs which could be sub contracted are undertaken by permanent employees at high cost. 6. Unwillingness of employee to make important decision. 6. No serious attempt at career planning and succession.
6.3. OPPORTUNITIES
1. Strong marketing network in southern India. 2. Operational efficiency and high capacity utilisation of plants. 3. Scope for expansion and diversification. 4. Utilization of land for generating additional revenue.
6.4. THREATS
1. Non availability of sufficient quantity of phosphoric acid and other inputs. 2. Volatility in the prices of raw materials and feed stock like Naphtha, furnace oil, etc. 3. Fluctuations in prices of Caprolactam.
7.1. FINDINGS
The core areas of FACT are the production and marketing of fertilizers and petro chemicals. The authority and responsibility is clearly defined in FACT Strict rules and procedures are followed by FACT for issuing quotations FACT produces high quality products and accepted by world at large. Good canteen, drinking water, medical clinic facility available to employees It gives more importance to the employees safety measures. FACT conducts training programmes for the employees for the purpose of increasing the efficiency.
7.2. SUGGESTIONS
Improving the efficiency and productivity of existing plants. Growth and diversification in core sector (fertilizers and petrochemicals) Re organizing marketing network with special focus to new products, organic fertilizers, bio fertilizers, trading of fertilizers. Effective and productive use of all other assets of the company such as gypsum, land and human resources for growth and diversification. Enter into the joint ventures with global companys inorder to compete globally. Young and talented innovative workers should be given opportunities as there is lack of fresh and young blood in the organisation. Facts product has already captured South Indian market but there is a need to expand operations to North India.
CHAPTER 8 - CONCLUSION
8.1 CONCLUSION
The Fertilizers and Chemicals Travancore Limited (FACT), incorporated in the year 1943 at Udyogamandal, is a Multiproduct, Multi-Divisional Company focused in the manufacture and marketing of Fertilizers, Chemicals and Caprolactam. Currently FACT is running at 23 crore profit. It has been a great experience for us to do the organization study in a reputed organization like FACT as we understood the importance of FACT for the farmers and also for the Indian economy. FACT is transparent in all its activities, adheres to values and malpractices are not encouraged. The study about the Organization FACT was done to understand the various departments, the functional aspects and other areas regarding the functioning and governance. During the course of the Organization Study, we have been able to achieve the same and familiarize ourselves with the functioning and working of an organization. This study has improved my confidence by its successful completion to undertake such studies in the future. Even though our study was limited to Udyogamandal Complex we got opportunities to visit Cochin Division and Willington Island .We were also provided an opportunity to do clerical work in the payroll section of Udyogamandal Division.
CHAPTER 9 -BIBLIOGRAPHY
9.1. BIBLIOGRAPHY
1. FACT 67th Annual Report (2010-2011) 2. FACT diary 3. FACT department manuals 4. FACT news 5. Kotler Philip, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha (2009), Marketing Management, Delhi: Pearson 6. Pestonjee, D.M. Organizational Structures and Job Attitudes. The Minerva Associates Calcutta, 1973. 7. www.fact.co.in