A PROJECT REPORT ON FOUNTAIN MACHINE IN JAMMU.

UNDERTAKEN AT

HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. JAMMU

FOR THE PARTIAL FULFILLMENT OF REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTERS IN BUSINESS ADMINISTRATION (MBA)

SUBMITTED BY: VIKAS SHARMA ROLL NO. 1173028 UNDER THE GUIDANCE OF MR. MANISH SHARMA TO CHANDIGARH BUSINESS SCHOOL

MOHALI, CHANDIGARH (PUNJAB)

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Acknowledgement
I wish to express my sincere thanks to those who helped me to develop this report. At first, I expend my thanks to Chairman, Chandigarh business school and our Principal of the college, for providing me the opportunity, facility and inspiration to gather the professional knowledge and material to write this project. This chapter must be closed by conveying my sincere thanks to my faculty guide Mr. Manish Sharma for giving his precious support and guidance regarding this project. Lastly, I am indebted to my parents and friends for inspiration and encouragement to take up this study.

Vikas Sharma

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\ TABLE OF CONTENTS
1. COMPANY PROFILES HISTORY OF COCA COLA VISION OF COKE IN INDIA MISSION OF COKE IN INDIA COCA COLA IN JAMMU ORGANIZATIONAL STRUCTURE COCA COLA PRODUCTION PROCESS DIFFERENT PRODUCTS OF COCA-COLA

2. PROJECT ON FOUNTAIN MACHINE 3. LIMITATION 4. BIBLIOGRAPHY

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INTRODUCTION

Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. The Company's beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca-Cola Company began building its global network in the 1920s. Now operating in more than 200 countries and producing nearly 400 brands, the Coca-Cola system has successfully applied a simple formula on a global scale: "Provide a moment of refreshment for a small amount of money- a billion times a day." The Coca-Cola Company and its network of bottlers comprise the most sophisticated and pervasive production and distribution system in the world. More than anything, that system is dedicated to people working long and hard to sell the products manufactured by the Company. This un ique worldwide system has made The Coca-Cola Company the world's premier soft- drink enterprise. From Boston to Beijing, from Montreal to Moscow, Coca-Cola, more than any other consumer product, has brought pleasure to thirsty consumers around the globe. For more than 115 years, Coca-Cola has created a special moment of pleasure for hundreds of millions of people every day. The Company aims at increasing shareowner value over time. It accomplishes this by working with its business partners to deliver satisfaction and value to consumers through a worldwide system of superior brands and services, thus increasing brand equity on a global basis. They aim at managing their business well

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with people who are strongly committed to the Company values and culture and providing an appropriately controlled environment, to meet business goals and objectives. The associates of this Company jointly take responsibility to ensure compliance with the framework of policies and protect the Company's assets and resources whilst limiting business risks. The biz. system of coca-cola in India directly employs approximately 6,000 people, & indirectly creates employment for many more related industries throw our wash procurement, supply and distribution system.The vast Indian operations comprise 25 companies owned bottling operations & 24 franchises - owned bottling operations. The apart a network of contract packers also mfg. a range of the product for company. On the distribution front, 10 tone trucks, open-bay three wheelers that can navigate the narrow alleyways of Indian cities, ensure that our product available in each corner of the country. The coca cola is responsible for the mfg. distribution & sales of product across the country.

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HISTORICAL BACKGROUND OF COCA COLA

The world has changed in many ways since pharmacist, John Syth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta, Georgia. The name and the product mean so many things to hundreds of Millions of consumers around the globe. Coca-Cola products are served more than 705 million times every day, quenching the thirsts of consumers in more than 195 countries in every climate. That's a long way to come after such a modest beginning... May 1886 - Pemberton concocted a caramel-colored syrup in a three-legged brass kettle in his backyard. He first "distributed" the new product by carrying Coca-Cola in a jug down the street to Jacobs Pharmacy. For five cents, consumers could enjoy a glass of Coca-Cola at the soda fountain. Whether by design or accident, carbonated water was teamed with the new syrup, producing a drink that was proclaimed "Delicious and Refreshing." Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned, in the unique flowing script that is famous worldwide today, " 1886 - Sales of Coca-Cola averaged nine drinks per day. That first year, Dr. Pemberton sold 25 gallons of syrup, shipped in bright red wooden kegs. Red has been a distinctive color associated with the No. 1 soft drink brand ever since. 1891 - Atlanta entrepreneur Mr. Candler had acquired complete ownership of the Coca-Cola business for $2,300. Pemberton was forced to sell because he was in a state of poor health and was in debt. Within four years, Candler's merchandising flair helped expand consumption of Coca-Cola to every state and territory. 1893 -In January "Coca-Cola" was registered in the U.S. Patent office. 1917 - 3 Million Coke's sold per day. "COCA-COLA" is the worlds most recognized trademark. 1919 -The Coca-Cola Company was sol a group of investors for $25 million. 1923 -The Coca-Cola Company was sold after the Prohibition Era to Ernest Woodruff for 25 million dollars. He gave Coca-Cola to his son, Robert Woodruff, who would be president for six decades. 1985-July 10, eighty-seven days after the new Coke was introduced, the old Coke was brought back in addition to the new one. This was greatly due to dropping market share and consumer protest.

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The market share fell from a high of 15 percent to a low of 1.4 percent. This was said to be a classic marketing retreat. Coca-Cola executives admitted that they had goofed by taking the old Coke off the market. The Coca-Cola company's eight hundred number received eighteen thousand calls of gratitude. The comeback of old Coke drove stock prices to the highest level in twelve years. This was said to be the only way to regain the lead on the cola wars. 1993 Coca-Cola exceeds 10 Billion cases sold worldwide. 1996 -The Summer Olympics will be held in Atlanta, Georgia, the home of Coca-Cola. For more than 65 years, Coca-Cola has been a sponsor of the Olympics.

JOHN PEMBERTON

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CSR (COMPANY SOCIAL RESPONSBILITY)

One great remark that the Coca-Cola Company has is helping the people of Atlanta. They accomplish this through scholarships, hotlines, donations and contributions. Another large accomplishment that the Coca-Cola has, is being the first company to make and use recycled plastic bottles.

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Vision of coca-cola company

PROFIT: Maximizing return to shareowners while being mindful of our overall responsibilities.

PEOPLE: Being a great place to work where people are inspired to be the best they can be.

PORTFOLIO: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples Desires and needs.

loyalty.

PARTNERS: Nurturing a winning network of partners and building mutual

PLANET: Being a responsible global citizen that makes a difference.

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Mission of Coca Cola Company

Create consumer products services and communications customers service and bottling system strategy process and tools in order to create competitive advantage and deliver superior value to-Consumers as a superior beverage experience. Consumers as an opportunity to grow profit through the use of finished drinks. Bottlers as an opportunity to make reasonable to grow profits and value added Suppliers as an opportunity to make reasonable when creating real value added in environment of system wide teamwork, flexible business system and continuous improvement. Indian society in form of contribution to economic and social development.

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COCA COLA IN JAMMU

Hindustan Coca Cola Beverages Pvt. Ltd., Jammu in tune with our corporate policy is in the process of positioning itself as an effective corporate citizen in the trouble torn state of J&K. This unit of Jammu was first started in 1973 under the ownership of Parle Softdrinks In 1973 Major Harjeet Singh

Sahni(MD) and T.S. Manocha were the jointly owner of this plant (FOBO). In the series of take overs in India in 1998-99, Jammu Bottling Company was taken over from Mr. Sahni in 1999 and since then it is running under the name Hindustan Coca Cola Beverages Pvt. Ltd., It is COBO plant fully owned by the company with an installed capacity of 600 Bottles per Minutes. The plant is spread in around 96,000 Square Feet area. This plant is capable of producing only Returnable Glass Bottles & for market supply of PET, Cans & Tetra packs it depends on other Coca Cola plants. We are one of the highest Pvt. Sector contributors to the state exchequer by way of Excise & Sales Tax. BENCHMARK 1. Coca Cola ranks no.1 brand in the world by the business world survey followed by companies like Microsoft and IBM. 2. Coca Cola is the market leader in the whole world in beverage industry.

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3.

Business week magazine ranks Cocacola on 4th position in Indian FMCG industry.

4.

Coca Cola enjoys approx 60% market share in Indian beverage industry.

INDUSTRIAL PROFILE SOFT DRINKS INDUSTRY IN INDIA

BEVERAGES

Alcoholic

Non-Alcoholic

Carbonated

NonCarbonated

Cola

Non-Cola

Non-Cola

Since the early 1990s Coca-Cola Corporation and PepsiCo have been combating on what is known as the Beverage Battlefield in India. Today India is one of the most sought after countries for foreign investments because of their continually growing market opportunities. However during Coca-Cola and Pepsis attempts to broaden their global consumer bases both companies encountered several obstructions on their pursuits of conquering the Indian soft drink market.
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PRICING POLICY FOR INDIAN MARKET

Coca-Cola and Pepsi also made the right moves by adapting to cultural barriers in India. One such barrier was the affordability of products for Indians. Because India is a country where people are known to live on very little a day, the idea of getting people to spend what little they have on a soft drink could be quite a stretch. However Coca-Cola India went with an aggressive pricing policy and reduced the price of their soft drinks in 2003 from 15% to 25% nationwide. To compete competitively in the market, Pepsi reduced their prices as well. This move allowed both companies to offer products that were affordable to the target market in India but also encouraged more Indians to consume Pepsi and Coca-Cola products. Both companies also created smaller sized bottles to allow for lower prices for Indian consumers. Coca-Cola and Pepsi created bottles ranging in size from 200 ml to 500 ml to adapt to cultural needs and increase their sales. By offering smaller sized bottles many consumers also increased the frequency in which they were purchasing the soft drinks

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ORGANIZATIONAL HIERARCHY OF MARKETING DEPTT.

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ORGANIZATION STRUCTURE(REGION WISE)

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MANUFACTURING PROCESS AT HCCBPL

The manufacturing of the products of Coca-Cola involves the following steps: Water is received from the River Cauvery and it passes carbon filter, so as to attain pure cleansed water. In the syrup room, the concentrate received from another bottling plant situated at Pune, is blended with the sugar syrup Once both the water and the final syrup are ready, they are both mixed together and sent to the carbonator section where Carbon Dioxide is added to the mixture to form the final product. On the other hand, simultaneously, the returnable glass bottles are depalletised, inspected and washed for the purpose of filling in the final product through the water

treatment plant, further passing through the sand filter and the activated

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in it.

The product is finally filled in the bottles, crowned (in case of

RGB), cased in order to be sent into the warehouse for distribution.

PRODUCT PROFILE
DIFFERENT BRANDS OF COCA-COLA The Coca-Cola Company offers a wide range of products to the customers including beverages, fruit juices and bottled mineral water. The Company is always looking to innovate and come up with, either complete new products or new ways to bottle or pack the existing drinks. The Coca-Cola Company has a wide range of products out of which the following products are marketed by HCCBPL.

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Flavour Cola

Ingredients

Pack

Product Coke, Thumsup

Company Coca-Cola

Cola Flavour+ 200Ml. carbonated water 300Ml. sugar 600Ml. 1.25 Litre 2 Litre

Orange

Orange Flavour + 200Ml. Carbonated 300Ml. Water+ Sugar 600Ml. 1.25 Litre 2 Litre

Fanta

Coca-Cola

Fruit Juice

Mango Treated sugar

Pulp+ 250 ML water+ 1.25 Litre

Maaza Minutemaid Pulpy Orange Minutemaid Ninmbu fresh

Coca-Cola

Cloudy Lemon

Lemon Flavour + 200Ml. Carbonated 300Ml. Water+ Sugar 600Ml. 1.25 Litre 2 Litre

Limca

Coca-Cola

Clear Lemon

Lemon Flavour+ 200Ml. Carbonated Water 300Ml. + Sugar 600Ml. 1.25 Litre 2 Litre

Sprite

Coca-Cola

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COCA-COLA

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Tagline: Thanda Matlab Coca-Cola

This is the worlds most famous & old brand. This brand is specially liked by teenagers & youngsters. The competitor on the cola category is Pepsi.

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DIET COKE

Tagline: Taste the power of one less than one calories.

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THUMS UP

Tagline: Taste the Thunder

It is the leading brand of the company. It has cola flavor. Thums up is the highest selling beverage brand of India. Mostly like by the youngsters specially boys. The competitor of the brand on same category is Pepsi

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LIMCA

TAGLINE: FRESH HO JAO

Limca is cloudy lemon in flavor. This is very unique in this category .It has white in color. Competitor : Nimbooz
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SPRITE

Tagline: Seedi Baat No bakwas Clear Hay

This brand is the one of the fastest growing brand in the country. Sprite is liked by all age groups & people. Jan 09 report of The times of India claims sprite to be the second brand in sales after Thums up Competitor : 7up & Mountain dew

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FANTA

TAGLINE: GO BITE
Fanta has two flavors apple & orange. This is very popular drink among females. Competitor: Mirinda, Parles Appy fizz

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MAZZA

TAGLINE: BIN GHUTLI WALA AAM

This has mango flavor. Maaza is popular among children and women. Competitor: Slice, Frooti

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PULPY ORANGe

This is orange juice .This contains no sugar & added flavor .This is a family drink.
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Competitor : Tropicana

KINLEY WATEr

Tagline: Boond Boond Mein Vishwas

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This comes in two variety-mineral water & soda. Mineral water is used by all but soda is commonly used for alcoholic purpose by adult people. Competitor : Aquafina, Bisleri, Kingfisher

KINLEY SODA

Competitor : 8 p.m, Mc Dowalls

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ADVERTISING BRAND AMBASSDORS & TV COMMERCIALS

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COLA WAR (neck to neck) Bollywood rising stars Asin (left) for Pepsicos Mirinda,Genelia Dsouza (Right) for cocacolas Fanta.

PROMOTION BY THE COMPANY

Promotional strategy during IPL matches

Lucky Coupon Dinner with kings XI Punjab

Sprite kholega toh bolega IPL Season 2

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PROMOTION DURING OFF SEASON

Limca Launches Laptop Ki Barish Consumer Initiative

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INTRODUCTION OF THE RESEARCH WORK This report attempts to study the retailers feedback about the COCA COLA. Thus it can be said that there are two broad goals of the research i.e. SWOT ANALYSIS OF COCA COLA in jammu theater

GENERAL ACTIVITIES IN THE TRAINING.

The whole training have been divided into days basis total of 48 Days. During the first week of the training I was on the route riding with the vehicles on sanjay nagar and preet nagar

DAY 1 to DAY 20 (15 June to 4 July)

During the second week of the training I started with the area of sanjay nagar. and collect the information from the retailers regarding Coca Cola like Name of the outlet,
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their address, landmark, their contact number, type they are dealing in, category to which they belong, SGA they are using, services provided by the distributor. On the basis of that information I collected the data of various areas under preet nagarData collected is shown below:

DAY 21 to DAY 41 (5 July to 24July)

During the fifth week of the training I started with the my project on fountain machine

Kc theater

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DAILY In summer sell of coca COLA glass 600 APPROX DAILY IN WINTER SELL OF coca COLA glass

450 APPROX

INDIRA THEATER

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DAILY In summer sell of coca COLA glass 700 APPROX DAILY IN WINTER SELL OF coca COLA glass

450 APPROX

GANPATI FOOD COAT

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DAILY In summer sell of coca COLA glass 450APPROX DAILY IN WINTER SELL OF coca COLA glass

300 APPROX

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STRENGTH Renewal and investment Innovation and Technological development Experience in searching for new markets, niches and partners Availability of key raw materials, cheaper labour costs and presence across theentire value chain gives India a competitive advantage. WEAKNESS Old technologies and poor work organization Insufficient pace of creation and implementation of innovations Insufficiently effective activities of small and medium-sized businesses Change in household consumption patterns OPPORTUNITIES Presence of a favorable market Market globalization Foreign direct investment promoting knowledge and developing export channels Transfer of production to the countries with smaller labour costs Well established distribution network THREATS Unfavorable market trends in energy resources Increasing competition among exporters and decreasing dependency on onemarket Intense competition between the organized and unorganized segments and lowoperational cost. Water scarcity in India Implementation of Goods and Service tax by 2011

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LIMITATIONS

We faced few small difficulties in the starting, but some main difficulties are:-

1. The problem we are facing is all the products are not available at the same time in the market. 2. The retailers are not happy with the distributor because of the false information (regarding SGA) provided by them. 3. The retailers we are approaching do not easily fill the questioners. 4. The company rules and regulations didn't allow me to go in depth regarding some confidential strategies.

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5. Market research cannot provide solution to problem, it only offer accurate information, which was used to given suggestion to the company.

SUGGESTIONS

Delivery position should be maintained to get good return from the market.

The company must try to make different brands of Coca-Cola available at every retail outlet whether it is large or small, otherwise the consumer may go for substitute.

Sales People and delivery persons should properly monitor the market whether stocks are available and are properly utilized in the market or not.

We can provide them beautiful display racks, tablemats, menu-cards etc, containing the trademark and brand name of the company.

Display material should be provided to the retailers on more regular basis to increase the sales level.

Maintenance work of visi i.e. purity must be improved.

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 The company should take steps to replace damaged or unsellable Coca-Cola goods frequently from the retailers.

The Company employees should make direct contact with the consumers, so that they may aware with real situation of the market and consumers attitude towards the product.

The company should manufacture pets of 200 ml softdrink because often retailers has complained that once the customer take the glass bottle of 200 ml at home they hardly get it back and it become problem for the retailer to complete the empty.

Bibliography
TEXT BOOKS: Kotler Philip, Marketing Management, Pearson Education. Beri G.C, Marketing Research, Third Edition. Cooper Donald R. & Shindler Pamela S, Business Research Methods Tata McGraw-Hill Edition Eighth. Schiffman Leon G. & Kaunk Leslie Lazar, Consumer Behavior Pearson Education, Eighth Edition.

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Magazines and journals Eonomic Times WEBSITES:www.Coca cola.com www.cocacola/products.com www.pepsi.com SEARCH ENGINE :www.google.co.in www.scribd.com www.wikipedia.com

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