Introduction

GCPL is part of the Godrej group, which is one of the largest engineering and consumer Products Company in the country having varied interests from engineering to personal care products with a total sales turnover of about 1100 million USD. One of India's outstanding industrial corporations, 'Godrej' has become a household name for several generations of Indians. The Godrej Group was established in 1897 and has since grown into a $1 billion conglomerate. The Parent companys commitment is truly reflected in its mission Enriching Quality of Life Everyday Everywhere and vision Godrej in every home and work place. The company is based on the four pillars of Integrity, Service, and Trust & Respect. The Godrej label has come to mean different things to different people across the length and breadth of India. Companies operating under the group umbrella are involved in a wide range of businesses -- from locks and safes to typewriters and word processors, from refrigerators and furniture to machine tools and process equipment, from engineering workstations to cosmetics and detergents, from edible oils and chemicals to agro products. And one such part of Godrej group is the Godrej Consumer Products Ltd (GCPL).

In 90s Problem/Opportunity Facing The Company

Problem/Opportunity Facing The Company:

For GCPL, the thrust on IT started about a decade back, when as a group it decided to adopt ERP across the enterprise. In 1995-96, GCPL was one of the very early companies in India to adopt ERP. It selected MFG/PRO as the ERP package. In 2000, GCPL decided to look beyond ERP & leverage the Internet to the maximum possible extent. While ERP MFG/PRO had helped GCPL significantly to gain benefits within the organization; the new initiatives were to connect the business partners outside the organization. MFG/PRO has a de-centralized architecture and doesnot support B2B, dealer or supplier networks. Also MFG/PRO has not kept pace with the market developments. At this time, Accenture was hired to prepare the 'Strategic IT Investment roadmap' for the next five years

SAMPARK
SUCCESSFUL IT IMPLEMENTATIONS AT GCPL COMBINATION OF MORE THAN ONE PRODUCT COMPANY STORE DATA CENTRALLY ON DAY TO DAY BASIS. STOCK RELATED DATA WHICH HAS BEEN DISPATCHED TO THE DISTRIBUTOR IS ALSO AVAILABLE .

Benefits of Sampark

 Faster and accurate Information on Secondary sales at Distribution Points Reduction in Inventory Level Accurate forecasting, better sales and production planning Used by 300 distributors that account for 67% of sales Helps GCPL obtain retail information on a real time basis that gives a clear idea about market demand for individual products

GCPL PRODUCT PORTFOLIO

1. Soap: Cinthol lime, Cinthol regular, Cinthol international, fair glow, Godrej no.1 2. Hair color: Godrej hair dye,- liquid, powder, Colorsoft hair color, Nupur hair dye, Kesh kala, kali mehndi, Godrej Renew, Godrej Liquid & Powder Hair Dyes, Godrej Kesh Kala Oil 3. Liquid detergent: Ezee 4. Toiletries: Skin cream , shaving cream, talcum powder, Cinthol talc, Godrej no.1 talc, Cinthol perfumes.

KEY BRANDS
Personal care: Cinthol., fair glow, no.1,shaving cream, Cinthol freshness talc, fair glow fairness cream Hair care: Hair dye, color soft, kali mehndi, Kesh kala Fabric & house hold: Ezee ,liquid cleaner concentrator

DISTRIBUTION MANAGEMENT SYSTEM

Distribution has been recognised as one of the core competencies by Godrej Consumer Products Limited (GCPL). Its Distribution Network covers the Indian market through a vast network of 32 Company Stockiest, 3030 Distributors and Super/SubStockiest and reaches more than 4.8 Lakhs Retail Outlets. During the year, the company was able to increase the number of directly covered retail outlets and also increase its reach to smaller towns through the Super/Sub Stockiest scheme. As a result, the Company was able to cross the 1 million outlet distribution milestone for its Powder Hair Dye sachet. This product now leads the penetration of GCPLs products into the rural markets. This is all due to this Sampark

SUPPLY CHAIN MANAGEMENT

"SCM is delivering the right product to the right place, at the right time and at the right price is one of the most powerful engines of business transformation". These networks obtain supplies and components, change these materials into finished products and then distribute them to the customer. Effective management of CFAs, raw materials, manufacturing processes and distribution networks that are linked together to meet the customer's requirements is termed as SCM. The Customer is the key factor in a Supply Chain and it is important to meet his needs efficiently.

Supply Chain Structure

DIRECT TO TRADE

MULTIPOINT PICKING~DELIVERY

CONCLUSION The step of GCPL to make its distribution channel online was the good decision, which has provide a good supportive hand to the distributors regarding the sales, billing , knowing their A class retailers, stock detail etc. the general remarks for the software was excellent as per the distributors. This system which can be complicated for some distributors due to the illiteracy of the computer they can have a computer operator. Where there is a successful integration strategy, there is enterprise value. At its very core, a well-executed supply chain project offers a single window into business and distribution, consolidates systems and processes and provides quick and accurate information on secondary sales at the point of distribution. This is precisely what GCPL achieved through project "Sampark," a distributor management system used for stock management, billing to retailers, accounting and report generation. Relationship with distributors, suppliers & retailers will give an competitive edge in a long run. GCPL getting a edge by connecting close with the Suppliers, Distributors & Retailers (Sampoorna in process)