Product

Kingfisher Airlines offers unparalleled service to its guests in terms of the enriched augmented product as compared to the low cost indigo.It has introduced various novel services which differentiates the core product attribute 'transportation' from no frills indigo experience. Some of the differentiating features include: Roving agents : A roving agent is a check-in counter on the move. The guests with hand baggage are not required to stand in the queue at the check-in counter.The rowing agents come to the customers and assist them. Different check-in options : The airline allows its customers to do a web check - in from its website apart from the option of the airport check-in. Special care for unaccompanied minors, senior citizens and those with reduced mobility: The airline takes the responsibility of escorting the children safely to their destinaton. The ground crew assists in check-in and boarding process. The flight attendants take care of the child to ensure a comfortable and enjoyable flight. At the destination, the staff escorts the child to the arrival terminal and meets the person is the child released. Guest with disabilities can expect a personalized and caring treatment. An escort with a wheel chair can be assigned to the guest. Help in check-in, boarding and disembarkation can also be availed by guests. In-flight entertainment: Every seat is treated to an individual TV with Live TV as well as pre recorded in-flight entertaainment channels and radio. In comparison to Kingfisher, Indigo provide basic facilities with no frills approach. Being a lowcost carrier, all of IndiGo's flights have no Business class or First class sections. It offers only Economy class seating. IndiGo offers only complimentary mineral water to passengers on board its flights. Snacks, meals and drinks are available as a buy-on-board option. IndiGo's domestic flights allow only one piece of free check-in baggage per paying passenger, while they might charge for more.

Both these airlines cater to different segment of customers with Indigo preferred by most of the cost sensitive Indian domestic traveller. Performance Service quality and productivity
In aviation sector, what the customer wants is on-time performance, good service onboard, consistent onground and onboard services. So the two major factors that influence choice of airline are

punctuality and price.

As far as punctuality is concerned, IndiGo appropriated the virtue with their commercial On time is a wonderful thing.IndiGo was the best, according to the latest data from DGCA. They focused on simple things: on-time performance, clean, neat aircraft, good onboard service. It often operate with a minimum set of optional equipment, further reducing costs of acquisition and maintenance, as well as keeping the weight of the aircraft lower and thus saving fuel. When it comes to cancellation of flights, Kingfishers performance has been poor, even before the current crisis in aviation industry kicked in. In August 2011, for example, only Air India domestic had a record that was worse than Kingfishers, with IndiGo being the best performer

IndiGo may be faced with a diametrically opposite problem. While theyve got their act right on price and punctuality, they need to start delivering beyond the basics and moving towards a premium-ness, even if its at the low-cost end of the business. Stay low-cost and cheap and punctual, but, as consumers keep demanding, give them more.

In the case of airlines, especially when it comes to short-haul, domestic flights, the most fundamental needs are pricing and punctuality. The luxuries such as great food, more comfortable seating, extra leg-room and in-flight entertainment come into play only AFTER these two needs are met. How much of a premium will a passenger pay for extra leg-room for a 90 minute flight? How often, in a domestic flight, can one see an entire movie?

Being a low-cost carrier, all of IndiGo's flights have no Business class or First class sections. It offers only Economy class seating. IndiGo offers only complimentary mineral water to

passengers on board its flights. Snacks, meals and drinks are available as a buy-on-board option. IndiGo's domestic flights allow only one piece of free check-in baggage per paying passenger, while they might charge for more. However, unlike many other low-cost carriers, IndiGo only developed one Primary hub and two secondary hubs. Aircraft often operate with a minimum set of optional equipment, further reducing costs of acquisition and maintenance, as well as keeping the weight of the aircraft lower and thus saving fuel. No in-flight entertainment systems are made available. IndiGo offers a simple fare scheme, such as charging one-way tickets half that of round-trips. Typically fares increase as the plane fills up, which rewards early reservations. The price policy of IndiGo is usually very dynamic, with discounts and tickets in promotion. Like other carriers, even if the advertised price may be very low, it often does not include charges & taxes. Perhaps as many (or as few) as ten percent of the seats on any flight are offered at the lowest price, and are the first to sell. The prices steadily rise thereafter to a point where they can be comparable or more expensive than a flight on a full-service carrier. In order to reduce operational overhead, IndiGo operates only the Airbus A320 family of aircraft in its fleet. It generally purchases new aircraft. As of February 2012, IndiGo operates 51 such aircraft.