A PROJECT FIELD REPORT ON

CONSUMER ATTITUDE TOWARDS BAJAJ TWO WHEELERS

IN PARTIAL FULFILMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION GUIDED BY: Mr. ZAHID RAZA KHAN NAZISHA HASAN (Faculty of management 1st YEAR & research) Group (B) MBA SUBMITTED BY: MOHD

Roll: No 1100122086 Session: 2011-12 DEPARTMENT OF MANAGEMENT

CERTIFICATE
This is certify that Mr. MOHD NAZISH HASAN, a student of M.B.A MARKETING First year have completed his project report on the subject detail study on COSUMER ATTITUD TOWARDS BAJAJ TWO WHEELER during (201112) Under my supervision and guidance. The project report of the student is his own work and reference have been duly acknowledged. I wish him all the best for his future endeavour.

MR.ZAHID RAZA KHAN SENIOR LECTURER (FACULTY OF MANAGEMENT AND RESEARCH)

STUDY ON CONSUMER ATTITUDE TOWARDS BAJAJ-TWO WHEELERS

ACKNOWLEDGEMENT
Every work constitutes great deal of assistance and guidance from the people concerned and this particular project is of no exception. A project of the nature is surely a result of tremendous support, guidance, encouragement and help. Wish to place on record my sincere gratitude to Prof. (Dr.) Zeeshan Amir and the entire faculty of our department with special reference to my project guide, Mr.
Zahid Raza Khan. I thank them for their constructive help and encouragement

throughout the project. Without their support and guidance taking this would not have been possible. Also, wish to acknowledge enthusiastic encouragement and support extended to me by my family members. At last, I would like to thank all the faculty of business management to help me completing this project. Im also thankful to my friends who provided me their constant support and assistance. Mohd. Nazish Hasan Group B- Marketing Roll No.: 1100122086

DECLARATION
I do hereby declare that the research report CONSUMER ATTITUDE TOWARDS BAJAJ-TWO WHEELERS submitted by me in partial fulfillment of the

requirement of Master of Business Administration , exclusively prepared and conceptualized by me and is not submitted to any other Institution or University or published anywhere before for the award of any Degree/Diploma. It is the Original work of mine and has not been obtained from any other part.

MOHD NAZISH HASAN

PREFACE

The project revolves around the BAJAJ TWO HEELERS market, where the objectives are to understand the satisfaction level with reference to BAJAJ TWO WHEELERS, reason for selecting or rejecting BAJAJ BIKES. Basic aim of the project was to understand the concept of BAJAJ BIKES, history of TWO WHEELERS, what features are coming in BAJAJ BIKES in future. I take the sample size of 100 BIKES users; I have used questionnaire method for collecting the data and for the detail study of my project report. The analysis was done with help of data collected.

TABLE OF CONTENT

TOPIC
ACKNOWLEDGEMENT DECLARATION EXECUTIVESUMMARY INTRODUCTION COMPANYPROFILE PRODUCTPROFILE COMPETITORSPROFILE OBJECTIVE OFTHESTUDY SCOPOFTHESTUDY RESERAHCMETHODOLOGY DATAANALYSIS FINDINGS RECOMMENDATIONS LIMITATIONS CONCLUSION ANNEXURE

BIBLIOGRAPHY

QUESTIONNAIRE

EXECUTIVE SUMMARY
The present is the era of customers. Customers are more knowledgeable than ever before & because the customer is more knowledgeable companies must be faster, more agile and more creative than few years ago. So companies should strive to enhance customer satisfaction through knowing their expectations regarding products. It can be concluded on the basis that market research must be used to find out whether customers expectation are being met by current products or services. Consumer perception is based on the images consumers have of the organization and its products, this can be based; on value for money, product quality, fashion and products reliability. This is anticipating future trends and forecasting for future sales. This is vital to any organization if they wish to keep their entire current market share and develop more. Generating income or profit principle clearly states that the need of the organization is to be profitable enough to generate income or growth and satisfying the customer is a big part of a companies plans they also need to take into account their own needs. For making satisfactory progress an organisation need to make sure that their product is developing along with the market, if a product is developing well, then income should increase, if not then the marketing strategy should be revised. An organization should always know what is happening within their designated market, if it is changing, saturation, technological advances, slowing down or rapidly growing, being up to date on this is essential for companies to survive.

INTRODUCTION

TWO WHEELER AUTO MOBILES INTRODUCTION

Throughout the centuries man has striven to expand his capabilities through the use of machine. His ever inventive mind has constantly devised ways to use tool to increase his abilities to explore the world around him. To go faster, deeper, higher and further than before was it. Coupled with his need to find new thrills, new adventures and new modes of transportation, the invention refinement of the motorcycle seems an inevitable outcome. It would seem that Michelangelo conceived of the bicycle as early 14th century. And his drawing shows a remarkable resemblance to he modern day bike. It had wheels of similar size and even pedals and chain. Albeit made without any apparent means of steering. Through never built, it was a remarkably clever design, and early bicycle makers would have done well to study his concepts, there have, in fact been 4 machines built based on his drawing, attesting to the viability of his design. In 1885 the Daimler, Europe this is consider by many as the first true motorcycle or motor bicycle, as it was the first to employ an internal combustion engine and was designed from the ground up to be motor powered. Designed by gottlibe Daimler it was powered by an Otto cycle engine producing about horse powers. Note this design again employed wooden wheels and Daimler dropped the twist grip controls from his 1877 design in favor of leavers on the frame. In 1898 orient-Aster, USA the American made production motorcycle was this entry built by the Metz Company, in Waltham, mass, it used an aster engine that was a French copy of the Metz Company, in Waltham, mass.

Introduction of India Two Wheelers Company

Bikes or two wheelers in India cater to various needs of the consumers. With the choice of the Indians improving from bicycles to two wheelers, the Indian twowheeler market has seen a significant growth over the years. Now owing a bike has become a must for most Indians. Even if people own a car they prefer to have a bike as it is very economical and fuel efficient. With the growth in the economy the demand for two wheelers is increasing over the years. It is one of the most dynamic industries today and with the increasing competition companies are bringing in new products with sophisticated technologies and innovative features to capture a major pie of the Indian market and its the consumer who is benefited from it.. With the availability of reduced consumer loans and high disposable income the Indian two-wheeler industry has perceived an exceptional growth over the past few years thereby making India the second largest market for two wheelers in the world only after China. The motorcycle has now become one most popular mode of transportation among the Indian middle class families because of it is cost effective, economical and easy to navigate through the traffic. Moreover, the people have started preferring bikes instead of scooters and mopeds and today bikes form a major part of the Indian two wheelers. Indian companies are one of the largest two wheeler manufacturers in the world. The number one bike manufacturer in the world, Bajaj auto is in close competition with the Indian manufacturer Bajaj India. The motorcycle industry in India has witnessed a tremendous change in the 90s with the invention of 4 stroke engine which makes the bikes more fuel efficient. Further

companies are trying to bring in more innovations to make the motorcycle ride more comfortable, safe and user friendly and economical. In a nut shell the followings factors can be distinguished for the growth of motorcycle industry in India: Easy accessibility to cheap consumer loans The increase in the average income of the family. The reduction in duties and taxes. Convenience with regards to commuting as compared to the public transport system. The first choice among youths and teenagers.

INTRODUCTION OF STUDY
Selling of any product, there is needed to build relationship with customer. For building a relationship there is need for knowing the customer behavior and how will be they satisfied? This project is undertaken to know the customer behavior & satisfaction level for Bajaj auto at Lucknow. Also through this project get awareness that which factors affect on the selling of bike mainly in the rural area. Because the area where project was undergoing, it is almost rural area and most population income depends on agriculture or its products. There were some limitations while doing the project. The data was collected by personal interviews of the respondents. It was very challenging to fill up the questionnaire as most of the population comes from rural back ground. As it was the rural area we were supposed to explain each and every question of the questionnaire. Also many of them did not show any interest in filling questionnaires. This study will help Bajaj auto to know the most popular way by which they are providing services and quality to the customers and to know various customers Perceptions. From the study, we found that, the customers were highly satisfied with the products and service of Bajaj auto, but there were some complaints regarding after sales service and staff of Bajaj auto. It was found that Bajaj auto Motorcycle is having a good brand image in the market.

OBJECTIVE OF THE STUDY

To know consumer behavior for purchase of two wheeler bike. To identify the factor which influences on consumer decision? To study whether customers are satisfied with Bajaj two wheeler or not.

In todays world customer is the key of the success of any business. So, Customer behavior and its satisfaction level play very key role to sale of the product. Thats

why we decide to keep the project title related this key factor called Study on consumer buying behavior and satisfaction level of two wheeler with reference to Bajaj auto. Main purpose of the study was to know the customer buying behavior and demand into the minds of customer of Lucknow because always customers say something and does something. At the same time as there are many companies manufacturing motorcycles, idea about thinking of customer on whether, what, how, and for whom to purchase the motorcycle. Therefore, research is required to measure present consumer buying behavior at the purchase of Bajaj auto bike. So the researcher problem is to identify what are the criteria that prospective customer takes into consideration before buying the motorcycles. Also after purchasing are customers being satisfied or not?

COMPANY PROFILE

COMPANY PROFILE

The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and threewheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest twoand three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia. Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture. His son, Kamalnayan Bajaj, then 27, took over the reigns of business in 1942. He too was close to Gandhiji and it was only after Independence in 1947, that he was able to give his full attention to the business. Kamalnayan Bajaj not only consolidated the

group, but also diversified into various manufacturing activities. The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from INR.72 million to INR. 120 billion, its product portfolio has expanded and the brand has found a global market. He is one of Indias most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. Bajaj Auto is a major Indian automobile manufacturer started by a Rajasthani merchant. It is based in Pune, Maharashtra, with plants in Chakan (Pune), Waluj (near Aurangabad) and Pantnagar in Uttaranchal. The oldest plant at Akurdi (Pune) now houses the R&D centre Ahead. Bajaj Auto makes and exports motorscooters, motorcycles and the auto rickshaw. The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946. Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer. Its product range encompasses scooterettes, scooters and motorcycles. Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment. The company is headed by Rahul Bajaj who is worth more than US$1.5 billion. Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and threewheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj near Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year.

According to the authors of Globality: Competing with Everyone from Everywhere for Everything, Bajaj has grown operations in 50 countries by creating a line of valuefor-money bikes targeted to the different preferences of entry-level buyers.

GROUP OF COMPANIES
Bajaj Auto is the flagship of the Bajaj group of companies. The group comprises of 34 companies and was founded in the year 1926. The companies in the group are:

Bajaj Auto Ltd. Bajaj Holdings & Investment Ltd. Bajaj Finserv Ltd. Bajaj Allianz General Insurance Company Ltd. Bajaj Allianz Life Insurance Co. Ltd Bajaj Financial Solutions Ltd. Bajaj Auto Finance Ltd. Bajaj Allianz Financial Distributors Ltd. Bajaj Auto Holdings Ltd. P T Bajaj Auto Indonesia (PTBAI) Bajaj Auto International Holdings BV Bajaj Electricals Ltd. Hind Lamps Ltd. Bajaj Ventures Ltd. Mukand Ltd. Mukand Engineers Ltd. Mukand International Ltd. Bajaj Sevashram Pvt. Ltd. Jamnalal Sons Pvt. Ltd. Rahul Securities Pvt Ltd Shekhar Holdings Pvt Ltd

Madhur Securities Pvt Ltd Niraj Holdings Pvt Ltd Shishir Holdings Pvt Ltd Kamalnayan Investments & Trading Pvt Ltd Sanraj Nayan Investments Pvt. Ltd. Hercules Hoists Ltd. Hind Musafir Agency Pvt. Ltd. Bajaj International Pvt. Ltd. Bachhraj Factories Pvt. Ltd. Baroda Industries Pvt. Ltd. Jeevan Ltd. Bachhraj & Co Pvt Ltd The Hindustan Housing Co. Ltd. Hospet Steels Ltd

BAJAJ TEAM
Board of Directors

Rahul Bajaj Madhur Bajaj Rajiv Bajaj Sanjiv Bajaj D.S. Mehta Kantikumar

Chairman Vice Chairman Managing Director Executive Director Director R. Director Director Director Director Director Director Director Director Director Director Director

Podar Shekhar Bajaj D.J. Balaji Rao J.N. Godrej S.H. Khan Mrs. Suman Kirloskar Naresh Chandra Nanoo Pamnani Manish Kejriwal P Murari Niraj Bajaj

Management Team
Rahul Bajaj Madhur Bajaj Rajiv Bajaj Sanjiv Bajaj Pradeep Shrivastava Abraham Joseph S Sridhar R C Maheshwari Rakesh Sharma Eric Vas K Srinivas Kevin P D'sa S Ravikumar Amrut Rath N H Hingorani C P Tripathi Chairman Vice Chairman Managing Director Executive Director Chief Operating Officer President (Research & Development) President (Motorcycle Business) President (Commercial Vehicle Business) President (International Business) President (New Projects) President (Retail Finance) President (Finance) Senior Vice President (Business Development & Assurance) Vice President (Human Resources) Vice President (Commercial) Vice President (Corporate Social Responsibility)

ACHEIVEMENTS
2009 April January 2008 September Bajaj Platina 125 DTS-Si launched Bajaj Pulsar 150 & 180 upgrade launched Bajaj XCD 135 DTS-Si launched

August Bajaj XCD 125 DTS-Si is largest selling 125cc motorcycle July June 2007 December September August July June April February January RE GDi autorickshaw launched Bajaj XCD 125 DTS-Si launched DTS-Si engine launched Revamping of Organisational structure Bajaj Pulsar 220 DTS-Fi launched New Bajaj Auto Plant at Pantnagar, Uttarakhand 200 cc Pulsar DTS-i launched Bajaj Kristal DTS-i launched Bajaj Discover 135 DTS-i Upgrade Launched. Bajaj Pulsar 220 bags IMOTY award

2006 April 2005 December June February Bajaj Discover launched Bajaj Avenger DTS-i launched Bajaj Wave DTS-i launched Bajaj Platina launched

2004 October August May January 2003 October October July February Bajaj Pulsar DTS-i is launched. 107,115 Motorcycles sold in a month. Bajaj Wind 125,The World Bike, is launched in India. Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive Bajaj Discover DTS-i launched New Bajaj Chetak 4 stroke with Wonder Gear launched Bajaj CT100 Launched Bajaj unveils new brand identity, dons new symbol, logo and brandline

motorcycle segment.

2001 November 'Pulsar'. January 2000 October The Bajaj Saffire is introduced. The Eliminator is launched. Bajaj Auto launches its latest offering in the premium bike segment

Timeline of new releases

1960-1970 - Vespa 150 - Under the licence of Piaggio of Italy 1971 - three-wheeler goods carrier 1972 - Bajaj Chetak 1976 - Bajaj Super 1977 - Bajaj Priya 1977 - Rear engine Autorickshaw 1981 - Bajaj M-50 1986 - Bajaj M-80, Kawasaki Bajaj KB100, Kawasaki Bajaj KB125, 1990 - Bajaj Sunny 1991 - Kawasaki Bajaj 4S Champion 1993 - Bajaj Stride 1994 - Bajaj Classic 1995 - Bajaj Super Excel 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw 1998 - Kawasaki Bajaj Caliber, Bajaj Legend, India's first four-stroke scooter, Bajaj Spirit

2000 - Bajaj Saffire 2001 - Eliminator, Bajaj Pulsar

2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar Bajaj Endura FX 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i

2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover 2006 - Bajaj Platina 2007 - Bajaj Pulsar-200 (Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi (Fuel Injection) , XCD 125 DTS-Si

2008 - Bajaj Discover 135 DTS-i - sport (Upgrade of existing 135cc model) 2009 - Bajaj Pulsar 135(December 9)[5] (January) Bajaj XCD 135 cc , Bajaj Pulsar 150 DTS-i UG IV, Bajaj Pulsar 180 DTS-i UG IV, Bajaj Pulsar 220 DTS-i , Bajaj Discover 100 DTS-Si.

PLANT LOCATION
Plants Bajaj Auto's has in all three plants, two at Waluj and Chakan in Maharashtra and one plant at Pant Nagar in Uttranchal, western India. Waluj Chakan Pant Nagar Bajaj range of motorcycles and three-wheelers Bajaj range of motorcycles Bajaj range of motorcycles

Plant Locations Bajaj Auto plants are located at: Bajaj Nagar, Waluj, Aurangabad 431 136 MIDC, Plot No A1, Mahalunge Village, Chakan 410 501 Dist. Pune Plot No. 2, Sector 10 Phase -II - E, Pant Nagar, Sidcul, Rudrapur Dist. Udhamsingh Nagar Uttranchal

CODE OF CONDUCT
Bajaj Auto Limited (herein after referred to as the "Company") hereby adopts the following Code of Conduct for Affirmative Action. This will be effective from 1st December 2006.

The Company affirms that its competitiveness is interlinked with the well being of all sections of the Indian society.

The Company believes that equal opportunity in employment for all sections of the society is a component of its growth and competitiveness. It further believes that inclusive growth is a component of growth and development of the country.

The Company affirms the recognition that liersity to reflect socially disadvantages sections of the society in the workplace has a positive impact on business.

The Company will not practice nor support conscious discrimination in any form.

The Company does not bias employment away from applicants belonging to disadvantaged sections of society if such applicants possess competitive skills and job credentials.

The Company's selection of business partners is not based on any considerations other than normal business parameters. In case of equal business offers, the Company will select a business partner belonging to a socially disadvantaged section of society.

This Code of Conduct for Affirmative Action will be put up on the company web-site to encourage applications from socially disadvantaged sections of society.

The Company makes all efforts for upskilling and continual training of all its employees in order to enhance their capabilities and competitive skills. No discrimination of any type will be shown in this process.

The Company may have a partnership programme with educational institution/s to support and aid students from socially disadvantaged sections of society.

The Company will maintain records of Affirmative Action. The Company has nominated Mr. Amrut Kumar Rath, Vice President (HR), to oversee and promote the Affirmative Action policies and programmes. He will be accountable to the Chairman.

The Company will make available its learning and experiences as a good corporate citizen in Affirmative Action to other companies desiring to incorporate such policies in their own business.

CSR AREAS

Education Health Women Empowerment Self Reliance Rural Development Environment & Natural Resources

PRODUCT PROFILE

PRODUCTS PROFILE
Two Wheelers

Avenger 220 DTS-i

Pulsar 135 LS Pulsar 220 DTS-i Pulsar 180 DTS-i Pulsar 150 DTS-i

Discover 150 Discover 100

Platina 125 Platina 100 CC

Ninja 250R

Commercial Vehicles Goods Carriers

GC Max Diesel

GC Max CNG

RE600

Passenger Carriers

RE 2S

RE 2S CNG

RE 2S LPG

RE 4S

RE 4S CNG

RE 4S LPG

RE Diesel

RE GDI

Mega Max

List of Bajaj Auto products

This is a list of products produced by Bajaj Auto today or previously. Scooters

Bajaj Kristal DTSi

Cars

Bajaj Lite concept Bajaj ULC (ultra-low cost)- the Tata Nano competitor. [1]

Motorcycles

Bajaj Platina 100cc Bajaj Platina 125 DTS-Si Bajaj Discover 135 DTS-i Bajaj XCD 125 DTS-Si Bajaj XCD 135 DTS-Si Bajaj Pulsar 135 DTSi Bajaj Pulsar 150 DTSi Bajaj Pulsar 180 DTSi Bajaj Pulsar 200 DTSi Bajaj Pulsar 220 DTS-Fi Bajaj Pulsar 220 DTSi Bajaj Avenger 220 DTS-i

Upcoming Models

Bajaj Sonic Bajaj XCD 125 sprint

Discontinued Models

Bajaj Sunny

Bajaj Chetak Bajaj Cub Bajaj Super Bajaj Saffire Bajaj Wave Bajaj M80, M50 Bajaj Legend Bajaj Bravo Kawasaki Eliminator EL-175 Bajaj Kawasaki Wind 125 Bajaj Kawasaki 4s Champion Bajaj Kawasaki KB 100 RTZ Bajaj Boxer Bajaj Caliber Bajaj Wind Bajaj CT 100 Bajaj Discover 110cc Bajaj Discover DTS-i 125cc Bajaj Pulsar 200 DTSi Bajaj Pulsar 220 DTS-FI Bajaj XCD 125 Bajaj Avenger 200 DTS-i

CURRENT PRODUCT IN DETAILS

Bajaj Platina Alloy Wheels

Style and fuel economy at a bargain price. The Bajaj Platina offers features not yet found on more expensive models in the 100cc range Using the 97.2cc, 8.2BHP powerplant that does duty on the CT100 the Bajaj Platina gives excellent mileage. Alloy Wheels and chrome decals make it one of the best looking 100cc motorcycles around. Optoprism headlamp for better lighting and safety. Spring in Spring rear suspension built to handle the rough Indian roads. Price on Road Individual : Rs. 39,500 Company : Rs. 44,350 Fuel Efficiency (Kmpl) City : 60 +/- 10% Normal : 70 +/- 10% Delivery Time 3 to 7 Days

Engine Engine4 Stroke, Single Cylinder, Air Cooled Displacement 99.27 cc Bore and Stroke 53 X 45 Compression Ratio 9.5:1 Max. Power 8.2 PS (6.03 KW) @ 7500rpm Max. Torque 8.05 Nm @ 4500rpm Transmission 4 Speed, constant mesh Clutch Multiplate Wet Ignition Digital CDI Fuel Supply Carburettor Chassis Chassis Type Single Downtube with cradle Suspension (Front) Telescopic Hydraulic Fork, 125mm travel Suspension (Rear) Hydraulic Shock Absorbers (Spring in Spring Type) Brakes Front - 130mm Drum / Rear - 130mm Drum Tyres Front - 2.75 X 17 / Rear - 3.00 X 17 Electricals Battery 12V 2.5Ah Head Lamp 35W/35W Halogen Tail / Stop Lamp 5W/21W Dimensions Seat Height 805mm Wheelbase 1275mm Ground Clearance 160mm Weight 113 Kg Fuel Tank Capacity 13 Litres Colour(s) Red, Blue

Bajaj XCD 125

Big bike features with fuel efficiency and pricing of a small bike, the Bajaj XCD 125 redefines the commuter segment. Featuring the Digital Twin Spark - Swirl induction technology this vehicle gives class leading fuel economy. Featuring attractive looks, digital speedometer, LED tail lamp and an optional electric start this motorcycle does not skimp on features. Price on Road Individual : Rs. 50,100 Company : Rs. 56,300 Fuel Efficiency (Kmpl) City : 60 +/- 10% Normal : 70 +/- 10% Delivery Time 3 to 7 Days

Engine Engine4 Stroke, Single Cylinder, Air Cooled Displacement 124.58 cc Bore and Stroke 54 X 54.4 Compression Ratio 9.5:1 Max. Power 9.53 PS (7.01 KW)@ 7000rpm Max. Torque 10.85 Nm @ 5000rpm Transmission 4 Speed, constant mesh, all down Clutch Multiplate Wet Ignition Digital CDI Fuel Supply Ucal Mikuni VM16 with autochoke Chassis Chassis Type Single Downtube Suspension (Front) Telescopic Hydraulic Fork (125mm travel) Suspension (Rear) Swing arm with 5 Step Adjustable, dual spring in

spring type Brakes Front - 130mm Drum / Rear - 110mm Drum Tyres Front - 2.75 X 17 / Rear - 3.00 X 17 Electricals Battery 12V 5Ah Head Lamp 35W/35W Tail / Stop Lamp LED Dimensions Seat Height 790mm Wheelbase 1275mm Ground Clearance 173mm Weight 112 Kg Fuel Tank Capacity 8 Litres Colour(s) Black, Red, Blue

Bajaj Discover 135 ES Alloy Wheels

Add some big bike muscle without breaking the bank with the Bajaj Discove 135. With over 13BHP on tap, Disc brakes and broad rubber this is a mean machine. The bike is fully equipped with a self start, front disc brakes, six spoke alloy wheels and a tachometer Improved handling thanks to gas charged rear shock absorbers and a broad 100/90 rear tyre. Price on Road Individual : Rs. 57,600 Company : Rs. 64,800

Fuel Efficiency (Kmpl) City : 45 +/- 10% Normal : 60 +/- 10% Delivery Time 2 to 4 Days

Engine Engine4 Stroke, Single Cylinder, Air Cooled Displacement 134.21 cc Bore and Stroke 58 X 50.8 Compression Ratio 9.5:1 Max. Power 13.1 PS (9.64 KW) @ 8500rpm Max. Torque 11.88 Nm @ 6500rpm Transmission 4 Speed, constant mesh Clutch Multiplate Wet Ignition CDI Fuel Supply Carburettor Keihin FIE NCV24 Chassis Chassis Type Double Cradle Type Suspension (Front) Telescopic 135mm Travel Suspension (Rear) Trailing Arm with coaxial hydraulic shock absorbers Brakes Front 240mm Disc / Rear - 130mm Drum Tyres Front - 2.75 X 17 / Rear - 100/90 X 17 Electricals Battery 12V 5Ah Head Lamp 35W/35W Tail / Stop Lamp 5/21W Dimensions Seat Height 798mm Wheelbase 1305mm Ground Clearance 179mm Weight 133 Kg Fuel Tank Capacity 10 Litres Colour(s) Black, Red, Blue

Bajaj Pulsar 150 ES DTSi Upgrade

The Pulsar 150 in its latest avtaar sports alloy wheels, digital meters, led tail lamps and sporty side cowls along with a revised gear box and retuned engine. Power output has been upped to 13.9 BHP with torque figures also going up to 12.76 Nm 5 Speed gearbox now with the standard one down rest up pattern. Digital speedo console with dual trip meters and over rev warning. Gas charges Nitrox shock absorbers aid handling Price on Road Individual : Rs. 67,550 Company : Rs. 76,100 Fuel Efficiency (Kmpl) City : 45 +/- 10% Normal : 55 +/- 10% Delivery Time 2 to 4 Days

Engine Engine4 Stroke, Single Cylinder, Air Cooled Displacement 149.01 cc Bore and Stroke 57 X 56.4 Compression Ratio 9.5:1 Max. Power 14.09 PS (10.35 KW) @ 8500rpm Max. Torque 12.76 Nm @ 6500rpm Transmission 5 Speed, contstant mesh Clutch Multiplate Wet Ignition CDI Fuel Supply Carburettor UCAL Mikuni BS29 Chassis Chassis Type Double Cradle Type Suspension (Front) Telescopic Forks, 135mm stroke Suspension (Rear) Triple rated spring, 5 way adjustable Nitrox shock absorbers Brakes Front - 240mm Disc / Rear - 130mm Drum Tyres Front - 2.75 X 17 / Rear 100/90 X 17 Electricals Battery 12V 9Ah Head Lamp 35W/35W Tail / Stop Lamp LED Dimensions Seat Height 785mm Wheelbase 1320mm Ground Clearance 165mm Weight 143 Kg Fuel Tank Capacity 15 Litres Colour(s) Black, Red, Blue, Grey

Bajaj Pulsar 200 DTSi

Powered by the smoothest engine of the Bajaj Pulsar range with perhaps the most attractive looks in the Pulsar range this performance motorcycle never fails to impress. Delivering almost 20 BHP the engine delivers great performance without seeming stressed. Gas filled shock absorbers and broad tubeless tyres and a well sorted chassis make for excellent handling. Price on Road Individual : Rs. 81,050 Company : Rs. 90,850 Fuel Efficiency (Kmpl) City : 30 +/- 10% Normal : 40 +/- 10% Delivery Time 7 to 15 Days

Engine Engine4 Stroke, Single Cylinder, Air Cooled Displacement 198.8 cc Bore and Stroke 67 X 56.4 Compression Ratio 9.5:1 Max. Power 18.01 PS (13.25 KW) @ 8000rpm Max. Torque 17.68 Nm @ 6000rpm Transmission 5 Speed, constant mesh, 1 down - 4 up Clutch Multiplate Wet Ignition CDI Fuel Supply Carburettor CV Type Chassis Chassis Type Double Cradle Type Suspension (Front) Telescopic Forks, 135mm stroke Suspension (Rear) Triple rated spring, 5 way adjustable Nitrox shock absorbers Brakes Front - 260mm Disc / Rear - 130mm Drum Tyres Front - 90/90 X 17 Tubeless / Rear - 120/80 X 17 Tubeless Electricals Battery 12V 9Ah Head Lamp 35W/35W Tail / Stop Lamp LED Dimensions Seat Height 785mm Wheelbase 1345mm Ground Clearance 165mm Weight 145 Kg Fuel Tank Capacity 15 Litres Colour(s) Black, Red, Silver, Blue

Bajaj Avenger 200

Put your feet up and relax, enjoy the padded seat and watch the scenery as you eat the miles away.

Featuring a slightly detuned version of the 200cc powerplant that does duty in the Pulsar 200 this bike develops a healthy 17.5 PS. Oil cooler ensures that the lube retains its optimum viscosity for longer engine life and performance. Broad tyres and disc brakes for a safe and steady ride. Price on Road Individual : Rs. 78,550 Company : Rs. 88,100 Fuel Efficiency (Kmpl) City : 30 +/- 10% Normal : 40 +/- 10% Delivery Time 7 to 15 Days

Engine Engine4 Stroke, Single Cylinder, Air Cooled with Oil Cooler Displacement 198.8 cc Bore and Stroke 67 X 56.4 Compression Ratio 9.5:1 Max. Power 17.51 PS (12.88 KW)@ 8000rpm Max. Torque 16.78 Nm @ 6000rpm Transmission 5 Speed, constant mesh, 1 down - 4 Up Clutch Multiplate, Wet Ignition CDI Fuel Supply Carburettor CV Type UCAL BS 29 Chassis Chassis Type Tubular Double Cradle with rectangular swing arm Suspension (Front) Telescopic, 140mm Travel Suspension (Rear) Triple rated spring, 5 Step adjustable hydraulic shock absorbers. Brakes Front - 260mm Disc / Rear - 130mm Drum Tyres Front - 90/90 X 17 / Rear - 130/90 X 15

Electricals Battery 12V 9Ah Head Lamp 60/55W Halogen Tail / Stop Lamp LED Dimensions Seat Height 710mm Wheelbase 1475mm Ground Clearance 169mm Weight 154 Kg Fuel Tank Capacity 14 Litres Colour(s) Black, Red, Silver, Blue

FINANCE SCHEME
Finance Company ICICI ICICI ICICI ICICI ICICI ICICI ICICI ICICI Loan Amount (Rs.) 40,080 35,070 40,080 35,070 40,080 35,070 40,080 35,070 Interest Rate 13.70% 13.70% 13.80% 13.80% 13.90% 13.90% 14.10% 14.10% Total Initial Payment (Rs.) 12,423 17,233 12,423 17,233 12,423 17,233 12,423 17,233 EMI (Rs.) 2,685 2,349 2,131 1,865 1,801 1,576 1,585 1,387 No. Of EMI's 18 18 24 24 30 30 36 36

PERFORMANCE REPORT
March 2nd, 2012
Product Motorcycles Other 2 Wheelers Total 2 Wheelers Three Wheelers Grand Total For February 2012 301,961 301,961 41,816 343,777 Upto February 2012 3,533,557 3,533,557 480,488 4,014,045 For February 2011 286,657 286,657 40,217 326,874 Upto February 2011 3,112,651 27 3,112,678 403,535 3,516,213

Sales in numbers for the month of March 2012 April 4th, 2012
Product Motorcycles Other 2 Wheelers Total 2 Wheelers Three Wheelers Grand Total For March 2012 300,848 300,848 34,667 335,515 Upto March 2012 3,834,405 3,834,405 515,155 4,349,560 For March 2011 274,392 274,392 33,349 307,741 Upto March 2011 3,387,043 27 3,387,070 436,884 3,823,954

WHY PEOPLE LIKE BAJAJ

WHY BAJAJ AUTO?

Proud Indian MNC We are an automobile company with global presence and take pride in our Indian roots and values.

Be at the forefront of Technological Innovation Our vibrant engineering minds consistently conceptualize new ideas, feeding breakthrough technologies and innovative patents at our in-house R&D Center.

World class manufacturing TPM is the way of life at Bajaj Auto. Latest manufacturing technologies like robotics, automation build quality in our products.

Grow with us Our organic growth strategy provides numerous opportunities to our employees to climb the ladder of authority and responsibility.

Culture of Empowerment We provide our employees with high degree of autonomy in their day-to-day decisions and to act on ideas.

Fair and Transparent Annual and Quarterly PMS Objective goal setting, transparent performance rewards and constructive feedback in our Performance Management System, help you to exceed performance expectations by unleashing your potential.

Amongst Top Quartile in Industry Compensation Competence and performance are the key drivers of our compensation policy. Best performing employees are awarded with significant rewards.

Employee friendly work practices Our policies and systems like SAP and ESS, provide transactional ease so that the tedium does not claim your time and leaves you free to take on challenging targets.

Superior Quality of Life Our constant efforts towards employee welfare ensure that our employees enjoy superior quality of life.

Spinoffs and acquisitions

The demerger of Bajaj Auto Ltd into three separate corporate entitiesBajaj Finserv Ltd (BFL), Bajaj Auto Ltd (BAL), and Bajaj Holdings and Investment Ltd (BHIL) was completed with the shares listing on May 26, 2008. In November 2007, Bajaj Auto acquired 14.5% stake in KTM Power Sports AG (holding company of KTM Sportmotocycles AG). The two companies have signed a cooperation deal, by which KTM will provide the know-how for joint development of the water-cooled four-stroke 125 and 250 cc engines, and Bajaj will take over the distribution of KTM products in India and some other Southeast Asian nations. Bajaj said it is open to taking a majority stake in KTM and is also looking at other takeover opportunities. On the 8th of January 2008, Managing Director Rajiv Bajaj confirmed the collaboration and announced his intention to gradually increase Bajaj's stake in KTM to 25%. BAJAJ BYK -2002

COMPETITORS PROFILE

HERO MOTOCORP

Hero MotoCorp formerly Hero Honda is a motorcycle and scooter manufacturer based in India. Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in India. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108. In 2010, When Honda decided to move out of the joint venture. Hero Group bought the shares held by Honda. Subsequently, in August 2011 the company was renamed Hero MotoCorp with a new corporate identity.

COMPANY PROFILE
Hero is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited At Dharuhera India. Munjal family and Honda group both own 26% stake in the Company. In 2010,

it was reported that Honda planned to sell its stake in the venture to the Munjal family. During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it - Shut it - Forget it' that emphasised the motorcycle's fuel efficiency helped the company grow at a double-digit pace since inception. The technology in the bikes of Hero Honda for almost 26 years (19842010) has come from the Japanese counterpart Honda . Hero Honda has three manufacturing facilities based at Dharuhera, Gurgaon in Haryana and at Haridwar in Uttarakhand. These plants together are capable of churning out 3 million bikes per year. Hero Honda has a large sales and service network with over 3,000 dealerships and service points across India. Hero Honda has a customer loyalty program since 2000 called the Hero Honda Passport Program. Termination of Honda joint venture In December 2010, the Board of Directors of the Hero Honda Group have decided to terminate the joint venture between Hero Group of India and Honda of Japan in a phased manner. The Hero Group would buy out the 26% stake of the Honda in JV Hero Honda. Under the joint venture Hero Group could not export to international markets (except Sri Lanka) and the termination would mean that Hero Group can now export. Since the beginning, the Hero Group relied on their Japanese partner Honda for the technology in their bikes. So there are concerns that the Hero Group might not be able to sustain the performance of the Joint Venture alone

Hero MotoCorp
The new brand identity and logo, Hero MotoCorp, was developed by the London firm Wolff Olins. The logo was revealed on 9 August 2011 in London, the day before the third test match between England and India. Hero MotoCorp can now export to Latin America, Africa and West Asia. Hero is free to use any vendors for its components instead of just Honda-approved vendors Company performance During the fiscal year 2008-09, the company sold 3.7 million bikes, a growth of 12% over last year. In the same year, the company had a market share of 57% in the Indian market. Hero Honda sells more two wheelers than the second, third and fourth placed two-wheeler companies put together. Hero Honda's bike Hero Honda Splendor sells more than one million units per year.

The TVS group was established in 1911 by Shri. T. V. Sundaram Iyengar. As one of Indias largest industrial entities epitomizes Trust, Value and Service. It all began way back in 1984 when Sundaram Clayton Limited (A TVS Group company) introduced its 50 CC mopeds in the arena of road racing, notching up unbelievable speeds of 105 kmph. Since then, there has been no looking back for TVS Motor Company. TVS Racing was established in 1987 with the objective of improving the performance of its bikes. Over the years it has provided valuable data, design inputs, development of reliable motorcycle models, excellent vehicle dynamics & handling etc. The true evidence of it is seen in today's TVS Victor and TVS Fiero. Today, there are over thirty companies in the TVS Group, employing more than 40,000 people worldwide and with a turnover in excess of USD 2.2 billion. With steady growth, expansion and diversification, TVS commands a strong presence in manufacturing of two-wheelers, auto components and computer peripherals. We also have vibrant businesses in the distribution of heavy commercial vehicles passenger cars, finance and insurance. TVS Motor Company Limited, the flagship company of the USD 2.2 billion TVS Group, is the third largest two-wheeler manufacturer in India and among the top ten in the world, with an annual turnover of over USD 650 million. TV Sundaram Iyengar and Sons Limited (TVSs) is the holding company for the TVS Group of companies engaged in the manufacturing of various automotive components, two wheelers and a few other industrial products. They are also into the financial services sector. The turnover of the entire group was close to $2 billion in 2003.

TVS was founded by T. V. Sundaram Iyengar in 1911, whose son, Vishwa Chhoda Ganduwala, gave guest lectures in IIM, Lucknow. It is the only automotive manufacturer in India to get the prestigious Deming Prize. One of its subsidiaries Sundaram Clayton was the first company in India to receive the Deming followed by Sundaram Brake Linings also getting the Deming Prize. This prize is "given to organizations or divisions of organizations that have achieved distinctive performance improvement through the application of TQM in a designated year."[2] Sundaram Clayton went on to be awarded the Japan Quality Medal. The TVS group of companies is mainly situated in Padi, Tamil Nadu, in the outskirts of Chennai (formerly Madras).

The Major Products Motorcycles

TVS MAX 100 TVS Samurai TVS Shaolin TVS Shogun
TVS Apache (150 cc,13.7 Ps @8500rpm)

TVS Apache RTR 160 TVS Apache RTR 160 EFI (Electronic Fuel Injection) TVS Apache RTR 180 (17.3ps) TVS Centra TVS Fiero TVS Fiero F2 TVS Fiero FX TVS Flame (125 cc,ccvti technology)
TVS Jive

TVS MAX R 100 TVS Star TVS Star City TVS Star Sport TVS Victor (110 cc)

Yamaha was established in 1887 as a piano and reed organ manufacturer by Torakusu Yamaha as Nippon Gakki Company, Limited (Nippon Gakki Seiz Kabushiki Gaisha?) (literally Japan Musical Instrument Multinational Corporation) in Hamamatsu, Shizuoka prefecture, and was incorporated on October 12, 1897. The company's origins as a musical instrument manufacturer is still reflected today in the group's logoa trio of interlocking tuning forks. After World War II, company president Genichi Kawakamisaki repurposed the remains of the company's war-time production machinery and the company's expertise in metallurgical technologies to the manufacture of motorcycles. The YA-1 (AKA Akatombo, the "Red Dragonfly"), of which 125 were built in the first year of production (1958), was named in honor of the founder. It was a 125cc, single cylinder, two-stroke, street bike patterned after the German DKW RT125 (which the British munitions firm, BSA, had also copied in the post-war era and manufactured as the Bantam and Harley-Davidson as the Hummer). In 1959, the success of the YA-1 resulted in the founding of the Yamaha Motor Co., Ltd. Yamaha has grown to become the world's largest manufacturer of musical instruments (including pianos, "silent" pianos, drums, guitars, brass instruments, woodwinds, violins, violas, celli, vibraphones, and saxophones), as well as a leading manufacturer of semiconductors, audio/visual, computer related products, sporting goods, home appliances, specialty metals, and industrial robots.

In October 1987, on its 100th anniversary, the name was changed to The Yamaha Corporation. In 1989, Yamaha shipped the world's first CD recorder. Yamaha purchased Sequential Circuits in 1988 and bought a significant share (51%) of competitor Korg in 1989 1993. In 2002, Yamaha closed down its archery product business that was started in 1959. Six archers in five different Olympic Games won gold medals using their products. It acquired German audio software manufacturers Steinberg in 2004, from Pinnacle Systems. In July, 2007, Yamaha bought out the minority shareholding of the Kemble family in Yamaha-Kemble Music (UK) Ltd, Yamaha's UK import and musical instrument and professional audio equipment sales arm, the company being renamed Yamaha Music U.K. Ltd in autumn 2007. Kemble & Co. Ltd, the UK piano sales & manufacturing arm was unaffected. On December 20, 2007, Yamaha made an agreement with the Austrian Bank BAWAG P.S.K. Group BAWAG to purchase all the shares of Bsendorfer. intended to take place in early 2008. Yamaha intends to continue manufacturing at the Bsendorfer facilities in Austria.[6]The acquisition of Bsendorfer was announced after the NAMM Show in Los Angeles, on January 28, 2008. As of February 1, 2008, Bsendorfer Klavierfabrik GmbH operates as a subsidiary of Yamaha Corp. Yamaha Corporation is also widely known for their music teaching programme that began in the 1980s. Yamaha electronic pianos continue to be a successful, popular and respected product. For example the Yamaha YPG-625 was given the award "Keyboard of the Year" and "Product of the Year" in 2007 from The Music and Sound Retailer magazine

LOHIA MACHINERY LIMITED (LML)

Incorporated as Lohia Machines Private Limited in 1978, the company was engaged in manufacture of synthetic yarn manufacturing machines in technical collaboration with ARCT, France. In 1978, it became a public limited company and diversified into processing synthetic yarn. In 1984 a technical collaboration agreement was signed with Piaggio of Italy and a scooter project was set up. In 1986, the LML NV was launched. The relationship with Piaggio was redefined to that of a partner in 1990, both partners having equal equity participation of 23.6% each. The LML Select was launched in 1993, with new age technology and aesthetics, and became an instant success. LML's joint venture with Piaggio ended in 1999. LML continued to manufacture the Star, a classically styled steel-bodied scooter with twist-shift 4-speed manual transmission and a 150cc twostroke engine. Some of these were distributed in the United States as the Stella and in the UK as AKII's Aura LML & A.K. International (I&E) Ltd was appointed the sole distributor for U.K. In 2008, Star deluxe was re-introduced to the U.K. market by A.K. International (I&E) Ltd, with the Via Toscana as the euro 3 compliant model. Again in 1999, an agreement was signed with Daelim Motor Company of South Korea to manufacture 4-stroke motorcycles. In 2000 the company was recognized by the Indian Ministry of Science and Technology for remarkable success in introducing new models/upgrades of scooters in the market with more fuel-efficient engines, new electrical systems, latest emission norms, upgraded technology, better styling etc., and that year entered the motorcycle market with upper end lifestyle bikes in 100 cc, using 3-valve technology. Freedom, LML's first deluxe commuter motorcycle in 110 cc, was launched in 2002. The next year Spirit of Freedom (range expansion through colours) was launched. In

2004 the company introduced the LML Graptor, marking its entry into the 150 cc lifestyle segment. It was the first indigenously designed bike from Ugoli, Italy. 2004 marked LML's transition from a single product company to a multi-product two wheeler company with three simultaneous launches: the LML Graptor (150 cc), the LML Freedom Prima (110 cc) and LML Freedom Prima (125 cc). Owing to excesses and over-spending the company has been under financial constraints ever since its foray into bi-wheeler manufacturing,with dividend being declared only twice to its shareholders in spite of contemporary bi-wheeler manufacturers like TVS, Hero Honda AND Bajaj Auto not only growing multi folds but also enhancing shareholder's worth. Even new entrants into the scooter market like Honda Motorcycle & Scooter have achieved volumes of 50,000 units per month, which LML could never achieve with its full range of scooters and motorcycles. The bankruptcy has dealt a severe blow to SSI units in Kanpur,who were engaged in feeding critical and propriety items to LML since early 80's, with many closing down or facing huge financial burden on themselves. The workmen and staff of LML and vendor SSI Units, who have been out of work since Feb 2006 are also finding it extremely difficult to make both ends meet and to even feed their dependents. New finance has been invested by Credit Suisse and other institutions and the factory reopened in March 8, 2008 to manufacture geared Vespa style scooters, primarily for export only. As of October 2009, has its limited production of LML Vespa 150 NV Four Stroke (also known as Stella Four Stroke) and has started sales in Delhi and Ghaziabad (India). Also they are exporting the Stella 150 2 stroke (LML Vespa NV Spl) with compliance to the Euro Norms. They also have plans to expand into the gearless 4

stroke market in India probably with the long talked about LML Clipper 125 4 stroke (Vespa ET4 clone), which was the last product from the Vespa/LML tieup. Current motorcycle lines

LML 'Via Toscana' 125 (2009 UK)(re badged STAR) LML STAR 125 DLX + 150 version UK & Europe LML STELLA 150 (North America) LML 'STAR' from LML Italia 2 stroke and SEP 09 onwards 4t 125,150 200cc geared scooters. geared 4t jota 2010

LML BELLA DONNA 150 RV (Australasia) LML NV SPL export and some to domestic market 2008 onwards LML NV 4 Stroke (Delhi and Ghaziabad only) 2009 onwards LML 'STAR' 4 stroke 125 & 150 export LML 'STAR' 4 stroke 200 under development

RESEARCH METHODOLOGY

SCOPE OF THE STUDY

The scope of the study is to study the customer buying behavior of the respondents in Lucknow and attain the awareness level of the customers. The scope is that the services of the dealer, advertising media as well as celebrity has made an effect on the customer or not and how much. This study also allows knowing the future prospects of the company and where it is at present in the market.

OBJECTIVE OF THE STUDY

The objective of the study is to analyze the customer buying behavior of the respondents in motorbikes of different brands. To study the future prospects of BAJAJ motorbikes. To provide a fair picture of technology used by BAJAJ motors. To study the sales trends of Bajaj motors. To analyze the quality of after sales services being provided by Bajaj motors.

RESEARCH METHODOLOGY SAMPLE SIZE AND LOCATION

The data has been extracted mainly from questionnaires filled up by respondents from Lucknow. Rest of the information has been collected through internet surveys and social networking communities on websites. The questionnaire was filled up by 50 respondents scattered at different places and many more respondents provided valuable information through the internet. The aforementioned questionnaire has been attached at the end of the project.

RESEARCH AND DATA TYPES

The purpose of methodology section in the report making is to describe the research process that is followed while doing the main part. The research design plays a pivotal role in the quality and content of the data in making of any project report. The type of research design chosen is seen to have a bearing on all the aspects of report writing.

RESEARCH DESIGN: DESCRIPTIVE RESEARCH DESIGN The research design undertaken for the study was Descriptive one. The reason for using a descriptive research method was to obtain qualitative data and also since the nature of study is as such that it required the exploration of various aspects within and outside the company. In order to carry out a well researched analysis efforts were taken to collect enough information from the respondents. For this purpose various primary and secondary sources were used. This would however include the research design, the sampling

procedure, and the data collection method. This section is perhaps difficult to write as it would also involve some technical terms and may be much of the audience will not be able to understand the terminology used. The methodology followed by the researcher, during the preparation of the report was: Source of Data Collection a) SECONDRY DATA b) PRIMARY DATA SECONDRY DATA - When an investigator uses the data that has been already collected by others is called secondary data. The secondary data could be collected from Journals, Reports, and various publications. The advantages of the secondary data can be It is economical, both in terms of money and time spent .The researcher of the report also did the same and collected secondary data from various internet sites like Google.com, altavista.com and many more. The researcher of the report also visited various libraries for collection of the introduction part. PRIMARY DATA - Primary data is that kind of data that is collected by the investigator himself for the purpose of the specific study. The data such collected is original in character. The advantage of this method of collection is the authentic. A Set Of Questions Were Put Together In The Form Of Questionnaire With 13 Questions. The method of sampling was the Random. INSTRUMENTS for Data Collection The instruments used for collection of data were mainly questionnaires, internet surveys and personal visits to the respondents.

DATA ANALYSIS

QUE-1

DO YOU OWN A BIKE?

0%

7%

93%

YES

NO

INTERPRETATION

In this question particular question it is found that 93% of respondents are having motorbike and 7% are either having scooter or moped. On the basis of the above piechart it is clear that more people own bike.

QUE-2
WHICH BRANDS OF BIKE ARE YOU AWARE OF?
88 90 80 70 60 50 VALUES 40 29 30 20 10 0 BAJAJ 72 46 42 72 66 60

HERO HOND A 88

YAMA HA 66

TVS 60 BRAND

LML 46

KINETI C 29

ENFIE LD BULLE 42

INTERPRETATION The above bar-graph shows the brand awareness of bikes among the respondents. In the above bar-graph it is clear that HERO HONDA is the most popular brand in Lucknow whereas BAJAJ and YAMAHA follow 2 nd and 3rd place.

QUE-3

WHICH SLOGAN OF BIKE AFFECTS YOU THE MOST AND OF WHICH BRAND?
45 40 35 30 25 VALUES 20 15 9 10 4 5 0 BAJAJ 40 1 HERO HOND A 42 0 KINETI C 0 ENFIE LD BULLE 4 4 42 40

YAMA HA 4

TVS 9 BRAND

LML 1

INTERPRETATION The above Bar-Graph shows that in New Delhi area HERO HONDA has scored the maximum number of points with BAJAJ and TVS on 2 nd and 3rd spot. BAJAJ has scored 40 points out of the sample size of hundred and has taken lead from LML, KINETIC and ENFIELD BULLET.

QUE-4

WHO INFLUENCED YOU WHILE PURCHASING THE BIKE?

50

50 45 40 35 30 VALUE 25 20 15 10 5 0 8 25

17

FRIENDS 25

FAMILY 50 FACTORS

DEALER 8

MEDIA 17

INTERPRETATION
From the above graph it is clear that FAMILY plays a major role in the purchase of bike and the reference and suggestions of FRIENDS come at the second place. Whereas MEDIA factor comes at third place with DEALER making no promising affect on the purchase of bike.

QUE-5

HAVE YOU VISITED ANY BAJAJ SHOWROOM?

0%

48%

52% 0%

YES

NO

INTERPRETATION
As shown in the above PIE CHART, the percentage of respondents who have visited the BAJAJ SHOWROOM is more than those respondents who have not visited the BAJAJ SHOWROOM. Thus the interest of customers in BAJAJ product can relate to 52% among 100 respondents.

QUE-6

IF YES, WHAT WAS THE EXPERIENCE?

70 30

25

22

20

VALUES 15

5 10

V.GOOD 2

GOOD 30

AVERAGE 22 EXPERIENCE

BAD 8

INTERPRETATION
As shown in the above graph there is four FACTORS, which show the experience of the respondents after visiting the BAJAJ showroom. It is clear that most of the respondents had GOOD experience with 22 respondents having average experience. Only 5 respondents are having a bad experience, which shows the quality of the BAJAJ showroom.

QUE-7

IF NO, WHY YOU HAVE NOT VISITED THE TVS SHOWROOM?

0%

11%

0%

89%

NOT INTERESTED IN TVS

NOT SATISFIED

INTERPRETATION
As shown in the above PIE-CHART 89% of the respondents are not interested in BAJAJ products and 11% of them are not satisfied with BAJAJ bikes. This was an open ended question therefore most of the answers were in account to the satisfaction level and interest in the BAJAJ BIKES.

QUE-8

HAVE YOU VISITED TVS DEALER DEALERSHIP

NO 38%

YES 62%

0%

INTERPRETATION
In the PIE CHART given above it is clear that out of 100 respondents 68% of them have visited the BAJAJ DEALERSHIP and only 38% have not visited the BAJAJ DEALERSHIP. By the chart given above it makes clear that the BAJAJ DEALERSHIP has attracted more number of respondents

QUE-9

WHAT HAVE YOU IKED OR DISLIKED AT BAJAJ DEALERSHIP?

25 21 20 20

15 VALUE 10 10 7 4 5

SERVICE FACILITY IS NOT 21

SERVICE FACILITY IS GOOD 20

STAFF IS BAD 4 FACTORS

STAFF IS GOOD 10

LACK OF SPACE 7

INTERPRETATION
As shown in the BAR-GRAPH it is clear that 21% of the respondents are not satisfied with the service facilities and 20% are satisfied with the service facilities which comes to equal ratio.10% of the respondents liked the staff and 4% are not satisfied with the staff. Interesting part is that 7% of the respondents wanted more space at the BAJAJ-DEALERSHIP.

QUE-10

WHICH BRAND DO YOU THINK IS THE MOST POPULAR IN THE MARKET?

50 45 40 35 30 VALUE 25 20 15 10 5 0 HERO HOND A 48 ENFIE LD BULLE 6 8 6 6 2 0 KINETI C 0 30 48

BAJAJ 30

TVS 8

YAMA HA 6 FACTORS

LML 2

INTERPRETATION
As shown in the BAR DIAGRAM it is clear that HERO HONDA is the most popular bike in Lucknow with BAJAJ taking the 2nd place with 32%. TVS is the 3rd most popular bike in Lucknow taking lead from YAMAHA, BULLET, LML and KINETIC.

FINDINGS
Ever since man evolved into social animal he felt the need for Transportation. As he formed a civilization he felt the need for Better Transportation. Today on the threshold of exploring the universe he feels the need of Best Transportation. Truly the modern world relies on transportation which can be airways, roadways, railways and on water. Bicycle was the most important part of road transportation in early days and as the scenario changed bicycle was transformed into a fast, stylish and trendy mode of transport known as Motorcycle nowadays known as Motorbike. Each human being that is living in this social world knows the importance of bikes because it serves the purpose in any kind of situation and in any part of this world. The topic of the project is Customer Buying Behavior taking BAJAJ for comparison. BAJAJ Auto company is one of the leading bike manufacturers in India. The analysis of the project was based on customers point of view. For the study, both primary data and secondary data were required. The primary data was collected based on a survey research, using a structured questionnaire with both open ended and closed-ended questions. The sampling procedure used was random sampling for the 1 st objective i.e. to understand consumer needs on motorbikes. For the 2nd objective i.e. to understand the awareness levels of BAJAJ. I went to the prospects and met the respondents to fill the questionnaire. The mode of survey was of personal interview, where the respondents filled up the questionnaires. The secondary data was collected from business newspapers, magazines,

Company brochures, journals and the Internet. The major conclusion from this study was that BAJAJ has to improve itself to gain the 1 st position in the market as it is doing well to maintain its 2nd position in the market.

In terms of competition BAJAJ has neck-to-neck competition with Hero Honda and Bajaj. BAJAJ has a lot of work to do if it has to take lead and remain the leading manufacturer in India.

RECOMMENDATIONS
In the analysis the respondents have shown that they consider BAJAJ motor company after HERO HONDA and BAJAJ and this is a major concern for the company. BAJAJ Auto Company has to make some arrangements to increase the awareness level among the prospects through media. The company should also emphasize on other bikes excluding BAJAJ DISCOVER and BAJAJ PULSAR. In Lucknow some respondents who have visited the dealership are not satisfied with the service facilities which can be improved by regular visit of the service managers as well as providing regular training to the staff as well as the owner. The dealership in Lucknow also lacks in space, which is a major concern because the first impression on the mind of the customer is about the window display, which can be improved with the help of the professionals. The buying behavior of the customers in Lucknow is not focused on the celebrity endorsement but they want a product which should contain all the factors and at an affordable price.

LIMITATIONS
This report incorporates sincere efforts to submit the best possible dossier on the topic assigned because no study can be perfect. There are bound to be limitations that I faced and within which I had to work.

The data used in most part of the report is secondary data, it has inherent discrepancy.

As BAJAJ is still not a household brand name, some of the respondents were not completely aware of its products and track record.

CONCLUSION
The facts and figures shown in the analysis is correct and the survey has been done in a good faith and responsibility As HERO HONDA, BAJAJ and YAMAHA have taken the 1 st, 2nd and 3rd position. Thus BAJAJ has to make some more efforts to increase the awareness among the people in the context of bikes. The respondents have been asked about the most effective slogan in different brands of bikes in which again HONDA and BAJAJ have taken the lead. The respondents in the factors, which they consider while purchasing a bike, have done the ranking. MILEAGE is the first factor following with POWER and STYLE and also with an adaptable PRICE. The company has to make efforts for making a product that should have all these three factors with considerable price. The most influencing factor in purchasing decision of the bike is FAMILY and after that FRIENDS which is not at all linked with the company investment. The company generally invests in Dealer promotion and Media, which is not appropriate as analyzed in this question. Awareness level through Media and dealer should be increased. When asked about the experience at the BAJAJ dealership most of the respondents had a good and average experience with a small number having bad experience. The small number of bad experience can be avoided by giving warm welcome and good behavior by the staff. The respondents who have not visited the BAJAJ dealership are either not interested in BAJAJ bikes or they are not satisfied with BAJAJ products. In

this matter the dealer should increase the road shows as well as arrange regular customers meeting which will create interests in other prospects. Most of the respondents had knowledge about the BAJAJ bikes, which is a good sign for the BAJAJ motor company. The respondents have liked the service facility and the staff but the important factor is the lack of space. The dealership in Lucknow has to improve the staff as well as the after sales services and the customer relations. Celebrity endorsement does not affect most of the respondents whereas only 34% of the respondents have an affect over the purchasing decision of bike. Company should give more importance to the product so as to give the best in quality to the customer. In context to popularity BAJAJ ranks 2nd according to this sample size and thus the company should introduce new products as well as reposition its product according to the demand in the market.

ANNEXURE

BIBLIOGRAPHY
WEB SITE www.google.com, www.bajajauto.com TEXT BOOKS Marketing Research, Test and cases, Richard D. Irwin, Linois C.R Kothari, Research Methodology NEWS PAPER Times Auto The Economic Times MAGAZINES Auto Sports Business Outlook

BAJAJ AUTO COMPANY

CUSTOMER BUYING BEHAVIOUR (SIRSA) QUESTIONNAIRE

Que1. Do you own a Bike?

Yes No

If yes, which Bike do you have? Specify __________________________________

Que2. Which brands of Bike are you aware of..?

BAJAJ HERO HONDA ENFIELD YAMAHA TVS LML KINETIC

Que3. Which slogan of Bike affects you the most and of which
brand? Specify___________________________________

Que4. Which factors do you consider while purchasing a Bike?

[Rank] MILEAGE STYLE PRICE BRAND SPARE PARTS AFTER SALE SERVICE

Que5. Who influenced you while purchasing the Bike?

FRIENDS DEALER FAMILY MEDIA

Que6. Have You Visited Any BAJAJ Showroom?

Yes No

Que7. If yes, what was the Experience?

VERY GOOD GOOD AVERAGE BAD

Que8. If No, why you have not visited the BAJAJ Showroom?
Please Specify______________________________

Que9. If you have a Motorcycle other than BAJAJ?

Do you know about BAJAJ Motor bike?

Yes No

If yes which Brand of BAJAJ Motor bike?

Specify ___________________________________

Have you visited BAJAJ DEALERSHIP?

Yes No

Que10. What have you liked OR Disliked at BAJAJ DEALERSHIP?

Specify____________________________________

Que11. Which brand do you think is most popular in the Market?

Specify___________________________________

Que12. If there is no price consideration which brand would you

buy? Specify___________________________________ THANKS A LOT FOR PARTICIPATING!! NAME .. AGE SEX. OCCUPATION. INCOME PHONE NO. . ADDRESS.

SIGNATURE: