NAME : Dhvani K Suthar ROLL NO : 521115094 COURSE : MBA SEMESTER: 3RD SEM SPCIALIZATION : Marketing LEARNING CENTER : Divs

Academy LEARNING CENTER CODE :02798 UNIVERSITY : SIKKIM MANIPAL UNIVERSITY PROJECT TITLE: Market survey & analysis for the scope of new launch product COMPANY NAME : Meyer organics PROJECT GUIDE : MR Mitesh pandya.(Area Manager)

INTRODUCTION :
This project is made on MARKET SURVEY AND ANALYSIS FOR SCOPE OF NEW LAUNCH PRODUCT at MEYER ORGANICS PVT LTD.

MEYER Organics is one of the leading pharmaceutical manufacturer in India, founded in 1982 in technical collaboration with OMEGA - MEYER Ltd., Jersey ( Br. Isles). Meyer has manufactured innovative health care products for over two decades; Meyer is committed to excel in human health care and research. Headquartered in Mumbai, India with global presence in more than 30 countries.

OBJECTIVE : To do market survey about the new launch product. SCOPE : To take survey about other competitor brand & find out scope about our new lunch product in the existing market. METHDOLOGY : Take survey from literatures & scientific magazines. Collection of data about the competitor products. Take survey from retailors. Take feed back from the doctos about the their views regarding our new launch product. Take survey from the stockist. Analysis of collected datas. Find out potential counters for the launch of new product. Find out the scope for the new launch. Launch of the product conducted with scientific & other promotional inputs.