ISSUE: 07

JULY - DECEMBER 2010

FRONTIER FACETS
S T C N E W S L E T T E R - G O V T. O F K H Y B E R PA K H T U N K H WA

Shandur Polo Festival 2010 Colours of Abaseen Cultural Revival in Khyber Pakhtunkhwa
ORPO MC R IS

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KHYBER PAKHTUNKHWA PAKISTAN

www.nwfptourism.com.pk

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FROM THE EDITOR'S DESK STC NEWS SHANDUR POLO FESTIVAL 2010 BROGHUL FESTIVAL WORLD TOURISM DAY CULTURAL ROUNDTABLE MASHALOONA COLOURS OF ABASEEN STC PAVILION AT EXPO AN INTERFAITH EVENING PHOTO GALLERY 1 2 10

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FRONTIER FACETS
Editor:

- QUARTERLY NEWSLETTER OF STC

ISSUE: 07 (SPECIAL EDITION) JULY - DECEMBER 2010

Ali Jan
(Consultant, Publicity and Promotions)
E-Mail: ali.jan@nwfptourism.com.pk

Design & I.T Support: Zeeshan Majeed

(Graphics Designer / I.T Officer)
E-Mail: zeeshan_majeed@yahoo.com

Content Coordinator: Zahra Alam

(Media, Marketing & Public Relations)

Publisher:

Sarhad Tourism Corporation

13-A, Khyber Road, Peshawar Khyber Pakhtunkhwa, Pakistan

Contact:

Tel: +92-91-9211091 Fax: +92-91-9210871 E-Mail: info@nwfptourism.com.pk Website: http://www.nwfptourism.com.pk

Cover:

Models in traditional dress at STCs Colours of Abaseen event held in Peshawar (Photo: Aamir Raza)

From the Editor's Desk

I The devastation caused by unprecedented floods in Pakistan during the months of July and August 2010 made international headlines. It was described as a bigger natural disaster than the 2004 Tsunami and the 2010 Haiti earthquake. Immediate help for those affected by floods was generous. Foreign countries, donors and relief organisations swung into action to aid those in need. On the domestic front, millions of Pakistanis especially youth joined in the massive fundraising effort, which was reminiscent of the spirit of volunteerism witnessed in the wake of the 2005 earthquake. Fortunately, the process of rebuilding and development after the floods is now underway. In the Khyber Pakhtunkhwa province, priority is being given to those areas where tourism and other infrastructure was damaged. As a result of the ongoing efforts, life has returned to normalcy in almost all the flood-hit regions. Viewed in historic retrospect, this ordeal has yet again proved that the extraordinary spirit of resilience displayed by the custodians of one of the world's oldest living cultures remains the key to their survival. II After renaming the province to Khyber Pakhtunkhwa (formerly NWFP), the government is mulling over a possible name change of STC. One of the proposed names is Tourist Corporation of Khyber Pakhtunkhwa (TCKP). STC is preparing a longterm campaign strategy to systematically and effectively publicise the changed brand identity once the decision is officially ratified. Turning to other matters, I am pleased to share that after long lull the revival of cultural activities in the province has begun at a steady pace. The current issue of FF combines the months of July December 2010 and spotlights varied cultural events in which STC took on a lead role. I hope you will enjoy reading the newsletter, consider contributing to it and please don't forget to share your thoughts and suggestions for its further improvement. Till next issue! Best Regards, Ali Jan (Consultant, Publicity and Promotions)

STC Newsletter

July - December 2010

About STC
Founded in 1991, STC is dedicated to developing the potential of Khyber Pakhtunkhwa (formerly NWFP) in Pakistan as a tourist-friendly destination and to deepening visitors' understanding of the region while bringing new economic development to the province. STC seeks to make the province's culture and history accessible and understandable to a diverse public to foster a sense of identity, place and pride for the people. The Government of Khyber Pakhtunkhwa established STC as a public limited company in order to develop a setup for utilising the tremendous potential of the province for tourism expansion. STC has been assigned to: Promote and develop the tourism industry of the province by involving both the private and public sectors. Fully protect and preserve the culture, arts, history, heritage - both tangible & intangible, traditions, environment and biodiversity of the target areas. Develop the socio-economic conditions of the people and areas having tourism potential. Gradually and systematically identify and develop all the existing and potential areas for attracting domestic and international tourists. Make STC a self-financing organisation.
July - December 2010 FF - 1

STC News
Aman Mela celebrated in Swat
he 'Aman (or Peace) Mela' was a 20-day long national peace festival held in Swat from 29th June to 19th July to celebrate the return of normalcy in the valley. Provincial Reconstruction, Rehabilitation and Settlement Authority (PaRRSA) in Collaboration with Pakistan Army organised it successfully. STC also chipped in and carried out festival's publicity via national mainstream newspapers. The purpose of the event was to bring back the tourists to Swat following an end to conflict in the region. The air of festivity created a positive buzz in the region and helped to erase the bitter memories of the local people. The venue was beautifully illuminated and decorated with welcoming banners. Tourist & locals waited in long queues for the photo exhibition, car rally and paragliding competitions besides enjoying other attractions.

Pakistan Flood Crisis 2010

Monsoons cause floods in Pakistan

he Pakistan flood deluge began in the last half of July 2010 following heavy monsoon rains in the Khyber Pakhtunkhwa, Sindh, Punjab and Balochistan regions of Pakistan and affected the Indus River basin. At one point, approximately one-fifth of Pakistan's total land area was underwater. According to Pakistani government data, the floods directly affected about 20 million people, mostly by destruction of property, livelihood and infrastructure, with a death toll of close to 2,000. The number of individuals affected by the flooding exceeded the combined total of individuals affected by the 2004 Indian Ocean tsunami, the 2005 Kashmir earthquake and the 2010 Haiti earthquake. UN Secretary-General Ban Ki-moon had initially asked for $460 million for emergency relief, noting that the flood was the worst disaster he had ever seen. The U.N. had been concerned that aid was not arriving fast enough, while the World Health Organisation reported that ten million people were forced to drink unsafe water. The Pakistani economy was harmed by extensive damage to infrastructure and crops. Structural damages were estimated to exceed 4 billion USD, and wheat crop damages were estimated to be over 500 million USD. Officials estimated the total economic impact to be as much as 43 billion USD. Outbreaks of diseases, such as gastroenteritis, diarrhoea, and skin diseases due to lack of clean drinking water and sanitation posed a serious new risk to flood victims. On 14 August, the first documented case of cholera emerged in the town of Mingora, striking fear into millions of stranded flood victims, who were already suffering from gastroenteritis and diarrhoea.
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Taking an aerial view of Malakand from the rear loading ramp of a US army Chinook helicopter engaged in relief work

STC News
Angelina Jolie consoles an old man affected by the natural disaster

The United Nations estimated that 800,000 people were cut off by floods in Pakistan and were only reachable by air. It also stated that at least 40 more helicopters were needed to ferry lifesaving aid to increasingly desperate people. By order of President of Pakistan, there were no official celebrations of Pakistan's 63rd Independence Day on 14 August, due to the calamity the country faced. Response to floods In Khyber Pakhtunkhwa region, towns of Swat, Nowshera and Charsadda, faced the main brunt of this natural calamity. MD STC Azam Khan was appointed in charge of relief efforts in tourism-rich Malakand Division. Worst hit areas were Kalam and Swat along the riverside where almost all bridges, roads, grid stations and many wayside hotels were swept away.
'Tomb Raider' heroine decides to inspect a truck carrying IDPs

A number of foreign and national aid agencies came to the rescue of the flood affectees and response was overwhelming. As a result of all the combined efforts, the flood affected regions particularly the tourism rich areas have recovered to a large extent. The UNHCR goodwill Ambassador Angelina Jolie won the hearts of every Pakistani when she visited flood-hit areas in northwest Pakistan. The Oscar-winning actress flew to Islamabad to start emergency fundraising for the devastated region and highlighting the suffering of millions of flood victims and the need for continuing aid for the displaced. Angelina visited flood-hit areas in Nowshera, Khyber Pukhtunkhwa province as the personal envoy of UN High Commissioner for Refugees Antnio Guterres. She had already donated 65,000 of her own money to the cause, and made a global appeal to help the 200 million people affected by the disaster.
Receiving a souvenir from provincial CM Ameer Haider Hoti as token of acknowledgement for helping distressed people in the Khyber Pakhtunkhwa

National Children Mountain Conservation Conference

he 9th National Children Mountain Conservation Meet was organised by Adventure Foundation, in collaboration with Sarhad Tourism Corporation, Babar Ali Foundation and WWF- Pakistan Wetland Program. It began on 1st July in Nathiagali and Khanspur (Ayubia) in Khyber Pakhtunkhwa. A total of 109 kids aged 11 to 14 years were selected from all over Pakistan to attend the 10-day unique activity themed ' Biodiversity is our Life based on environment conservation program.
July - December 2010 FF - 3

STC News
The program is aimed to create awareness among young people about the mountain ecosystems and involve them in meaningful activities using mountainous environment as an open classroom. It involves young children in an action-oriented form of learning about the natural environment and its related problems. The purpose of such activities is to make them conscious enough to do something practical for the conservation and preservation of the natural environment. The children who attended this "Eco-Guards. The four themes of and forest, energy conservation, management and recycling. participants about the importance issues of global warming, deforestation and threats to urban areas. conference were given the title of this year's meet were biodiversity water conservation and waste Environmental experts briefed the of mountain ecosystems and d e p l e t i o n o f f r e s h w a t e r, environment in wilderness and

The students were divided into four working groups; each group was also given an environmental symbol. Interactive sessions like study of flora and fauna, study of lifestyle of local people, mountain cleanup, tree plantation on mountain slopes and awareness about proper waste management procedures were conducted.

Pakistani professor delivers lecture on Ghandhara in Thailand

Gandhara is mentioned in the Rig-Veda the oldest book of the Aryans, which dates back to the second millennium BC engraved on the Rock Edicts of the Achaemenian emperors of Iran when it was part of their empire. This was stated by the Former director of Peshawar Museum and retired chairman of the Archaeology and Fine Arts Department of the University of Peshawar, Prof Fidaullah Sehrai in his lecture delivered in the headquarters of the World Fellowship of Buddhist (WFB) in Bangkok, which was organised by the Government of Pakistan with the help of embassy of the Pakistan. The purpose of this conference was to introduce and promote the Buddhist civilisation of Gandhara in Thailand and other countries of the Buddhist World. More than 200 Buddhist monks from Asia and Europe attended the lecture besides 300 other invited persons among whom included the ambassadors of the Buddhist and other countries posted in Bangkok. Prof Sehrai said that the Buddhist art of Gandhara influenced the art of not only India but also every part of the Buddhist world including Tibet, Sri Lanka, Burma, Thailand, Indonesia as well as Central Asia, China, Korea, and Japan and produced Asia's greatest artistic success of Buddha image. The second lecture of Prof Sehrai was in the Siam Society under Royal patronage where the topic was Gandhara of Pakistan to which important personalities of Thailand and foreign countries living in Bangkok were invited in which he explained the history and art of Gandhara. He informed the participants that Peshawar Museum has the richest collection of Gandhara art and has 78 stories of the Buddha carved in stone. Federal Minister of Pakistan and founder president of the Buddhist Society of Pakistan Raja Tridiv Roy also spoke on the occasion and presented a discourse on the city of Taxila as a centre of learning. He also said that Pakistan is a most revered place for Buddhist tourists and the country desires to enhance its friendly relations with all the Buddhist countries of the world.
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Professor Fidaullah Sehrai

STC News
Romancing History- STC's Abaseen Ferry Service
in spring or summer 2011. Passengers would be taken on a 45-minute fun filled journey to Attock Kund railway heritage point through a river area steeped in the romance of history. Live commentary, onboard refreshments and excellent photography opportunities will surely make the journey a memorable one for tourists. STC recently asked its Facebook fans to suggest a slogan for the service. Some of the interesting ones received are: Abaseen - where romance, history and waters meet, Abaseen - where romance never ends, Abaseen - a journey through history, Ride on the romance of Abaseen, Sail da Abaseen (Pashto).

he two luxury ferries acquired by Sarhad Tourism Corporation (STC) have arrived in Kund from Karachi. Named after the two main characters of an old Pashto folklore romance, Esap Khan and Sherbano respectively, the ferries have a seating capacity of 30-40 passengers each on top and lower decks. They are part of the "Abaseen Ferry Service fleet which will ply between Kund Rest House (renovated and now property of STC) and Attock Kurd. Hence, STC has become the first public tourism organisation in the country to own its own fleet for tourists. The daily service is expected to formally commence

Inspection visit of Kund (2/12/10)

STC participates in World Travel Mart 2010

taged annually in London UK, World Travel Market (WTM) - the premier global event for the travel industry - is a vibrant four-day business-to-business event presenting a diverse range of destinations and industry sectors to UK and International travel professionals. It is a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business under one roof. STC participated in WTM from 7th - 10th November and its booth drew a good number of visitors.

July - December 2010 FF - 5

STC News
Cultural activities under Mashaloona banner resume in Nishtar Hall
nder the direction of MD STC Mr Azam Khan who also holds the charge as the incumbent Secretary of Culture since July 2010 regular activities in the Nishtar Hall were resumed after a lapse of several years. In addition, the capacity of the culture directorate was bolstered by the arrival of STC's Technical Consultants on Culture Mr Nisar Muhammad Khan and Mr Arshad Hussain. The former organised two cultural programs under the Mashaloona series on 7th & 14th November during his brief stint with STC, whereas the latter proved himself in furthering and broadening the stage activities. The Nishtar Hall, established in 1985 at a cost of Rs15 million, is the sole theatre hall cum art gallery in Peshawar. It was originally run by a citizen's organisation, the Abasin Arts Council (AAC), prior to its take over by the government patronised Sarhad Arts Council (SAC) in 1992. Culture Department, Government of Khyber Pakhtunkhwa is responsible for running its day to day affairs. In Dec 2010 Senior Provincial Minister Mian Iftikhar Hussain assumed the additional portfolio of the Culture Ministry. A yearlong calendar of events has been charted out that aims to cater to all segments of society including families, women and youth. STC is providing valuable resources in terms of technical expertise, finances and publicity of cultural activities in Nishtar Hall and also elsewhere in the province.

Kalash celebrate winter festival with spiritual zeal

he Kalash people, living in Bumburate, Birir and Rumbur valleys of the Chitral district celebrated their week long winter festival Chitramas beginning on 8th December with spiritual zeal. The final day of the festival coincides with the first day of the new year of Kalash calendar. In every village some Kalash men and women volunteer to confine themselves in a cattle-house. The tradition is called Autik, which means `to get secluded` in the local dialect. The secluded persons completely isolate themselves from other people during the week and eat the meat of slaughtered goats, drink and pass time in merrymaking. The elder Kalash congregate on the hilltops or plateaus to observe the movement of sun on the basis of which they declare the advent of New Year on the final day of
6 - FF July - December 2010

the festival. Tash Khan, a Kalash youth from Rumbur valley working at a government office in Chitral city told this scribe: Pagan Kalash slaughter their goats, mostly one goat per adult man or woman, on the concluding day of the festival as Muslims do on the occasion of Eidul Azha, he added. He said that the valley received heavy snowfall by the end of December, restricting the movement of people, who virtually hibernated during the three months of winter season. Mr Khan said that Chitramas festival was considered more important from spiritual point of view as compared to other festivals of Kalash people. He said that this year's relatively pleasant weather attracted more tourists on the concluding day of the ceremony. (Source: Zahiruddin/Chitral for DAWN)
A Kalash winter (Photo by Maureen Lines)

STC News
Media urged to promote culture, art
articipants of a seminar held on 20th December urged the media to play an effective role to promote culture, art and tourism in the Khyber Pakhtunkhwa and remove the misconceptions about the province and its inhabitants. The Sarhad Tourism Corporation, Culture Department and Cultural Journalists body had jointly arranged the seminar on 'Role of Media in Promoting Culture, Art and Tourism in Khyber Pakhtunkhwa.' The speakers said the province had a rich cultural heritage but there was a need to show it to the world by highlighting its true and soft image. They said the media could change the world perception about the province and its people by promoting culture and arts of this culturally rich region. Information Minister Mian Iftikhar Hussain, who has recently taken charge of the Culture Ministry, said the ministry had prepared some plans to revive culture, arts and tourism in the province for which media support was needed. As spokesperson for the government, I have to say things, sometimes, in quite a stern tone but as culture minister I can do more for this province and its people, he said. About the issue of CD dramas that are distorting the Pakhtun culture, the minister said it would be regulated but could not be banned, as it would harm the interest of filmmakers and artistes who had already been affected by the current situation in the province. I not only enjoy Pashto music but also respect the artistes. They need to be provided opportunities, not banned, he argued. Secretary for Sports, Culture, Tourism and Youth Affairs Azam Khan said the province was fighting on two fronts: One was the fight against terror and then the fight to change perceptions about the region. He said media had the capability to remove misconceptions about this province. Media can do so by not just reporting about culture, arts and tourism events but also by promoting all the facets of culture persistently, he said. Sharing some of the efforts to revive culture, tourism and arts in the province, Azam Khan said the media could play the role of sensitising the government and the people consistently on such issues. Nishtar Hall has been reopened for cultural and literary activities. Such activities will be extended to every district to encourage and explore talent. Work on a database of all the creative people (human capital) of the province is being done and draft of a cultural heritage preservation law has also been prepared, he explained. The Culture Department has prepared a summary for awarding marks to the students doing creative work on the pattern of National Cadet Corps to encourage students to take part in creative arts. Inamur Rahman Pushkala-vati, a lecturer at the Department of Journalism and Mass Communication, University of Peshawar, said promotion of culture was for identity, self-belief, economic gains and national unity. Symbols, heroes, rituals and values are the manifestations of culture and its basic considerations are to create sense of ownership, draw a true picture and pick the right samples, he opined. On the occasion, journalists shared their ideas and informed the government representatives of their problems in having access to information and places of cultural and archaeological importance.
(Source: Nisar Mahmood/ The News)

July - December 2010 FF - 7

STC News
31st National Games 2010 held in Peshawar
breath of fresh air was witnessed in Peshawar with the opening of the 31st edition of the largest ever National Games held in the country. The games were formally inaugurated on 25th December by Khyber Pakhtunkhwa Governor Owais Ahmed Ghani and were officially closed on 31st December by Chief Minister Ameer Haidar Khan Hoti in a colourful ceremony. Provincial Minister for Sports & Tourism Syed Aqil Shah, who is also President of the Khyber Pakhtunkhwa Olympic Association played a pivotal part in organising the mega event successfully. Two records were broken in the games. Maryam Babar from Wapda made a record 11.66 metre triple jump, breaking the old 11.53 metre record.

Similarly, Kiran Khan from Pakistan Army won a total of 13 medals in the swimming event, breaking the old record of 12 medals. A total of 7000 players from 15 contingents took part in the games which included: Islamabad, Punjab, Sindh, Khyber Pakhtunkhwa, Baluchistan, Gilgit-Baltistan, Azad Jammu Kashmir, FATA, Pakistan Army, Pakistan Air Force, Pakistan Navy, Pakistan Railways, Police, H.E.C, WAPDA.

8 - FF July - December 2010

Photo by: Abdul Majeed Goraya

Record holder Kiran Khan showing off her medals won in the swimming event

STC News
In the final medals' standings Pakistan Army stood first with 110 Gold 74 Silver 35 Bronze (4275 points) whereas Wapda with 87 Gold 56 Silver 58 Bronze (3599 points) came second. Pakistan Navy with 11 Gold 18 Silver & 18 Bronze (1239 points) came third. STC developed a special website www.nationalgames.com.pk for games related updates of various events. The National Games were sponsored by STC and a major portion of its publicity and outdoor and venue branding were its responsibility.

Peshawar Museum to get new curator

rchaeologist/ Museologist Nidaullah Sehrai will assume charge of the famous Peshawar Museum as curator from 1st Jan 2011. The museum was established in 1907 as Victoria Memorial Hall, this architectural marvel houses the finest collection of Gandhara Art unparalleled in the world. Peshawar Museum has an unmatched history boasting legendary archaeologists of world fame such as Sir Aurel Stein, D.B Spooner and Sir H Hargreaves etc as its pioneer curators. However, since last few years, the tourist numbers visiting the museum had decreased somewhat and it appeared that it was beginning to lose its past attraction due to various factors. In order to once again revive the glory of this great institution, Culture Department set out on a search for a fresh and dynamic curator. After a consultative process with experts the Culture Department moved an official request to get Mr Sehrai, previously serving as curator-cum-lecturer of Sir Sahibzada Abdul Qayyum Museum, on board as the curator Peshawar Museum. Archaeologist Nidaullah Sehrai brings with him academic expertise along with foreign exposure. He has also served as the curator of Maritime Museum, Karachi for 5 years. Son of the legendary Prof Fidaullah Sehrai, he has it in his genes also. He shares passion for the field of archaeology and is familiar with 21st century cutting edge marketing tools and who can turn Peshawar Museum into a vibrant place once again. Some suggestions proposed by Culture Department are to: 1. open the museum on weekends/ public holidays and extend the museum timings till evenings 2. Encourage public access by means of massive publicity and organising special guided tours for students and waiver of fee for commercial photography 3. Improve quality of exhibits by upgradation of showcases, lighting and so forth 4. Self operated audio/ visual and interactive computer aids for museum tour by tourists.

Upcoming Events
January 24th-29th2011: Clean & Green Peshawar Campaign (First phase) February 20th: Hindko Sur Sangeet (Nishtar Hall, Peshawar) February 22nd-1st March: Artisans at Work Festival, Peshawar March 1st-7th: Provincial Traditional Sports Tournament March 20th-23rd: Khanpur Watersports Extravagnaza 2011 April 15th-18th: Qaqlasht Festival (Chitral) July - December 2010 FF - 9

Shandur Polo
Festival 2010

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J U LY, 2 0 1 0

Shandur Team lifts tournament trophy

his year's tournament was dedicated to the memory of the

courageous martyrs in uniform who laid down their lives for the

country. Teams from Gilgit-Baltistan did not participate in the festival. In order to decide the final teams to play at the Shandur Polo Festival preliminary matches were played in Chitral in which the best horses and players were chosen for the final games by the local juries.

July - December 2010 FF - 11

Did you know?

Tarbela Dam in District Haripur, Khyber Pakhtunkhwa province is the largest earthfilled dam in the world.

The festival began on July 7th, 2010 with a polo match between Laspur Team, with another team from Chitral. During the festival A, B, C and D teams of Chitral battled it out on the polo field. According to the prevelant game norms, each team has six members with 2-4 reserve players incase of injury. The match is divided into two halves, with a 10 minutes interval. During intervals the locals enthrall the audiences with traditional and cultural performances. The game is won by the team scoring nine goals.
Captain of the 'Shandur Team' Prince Sikandar ul Mulk receiving the winner's trophy from the Chief Guest

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J U LY, 2 0 1 0
The final day of the festival began with a guard of honour by the Chitral Scouts. After which the final was played between the Chitral Shandur team and Chitral Lowari team, in which the former emerged as winner. Provincial Information Minister Mian Iftikhar Hussain, Tourism Minister Syed Aqil Shah and MD STC Azam Khan participated in the final match along with a large number of provincial ministers, members of assembly, government officials and thousands of polo lovers belonging to Chitral as well as different parts of GilgitBaltistan. Apart from the polo matches, other attractions during the festival were: traditional and cultural performances, paragliding, horse racing and Tampuk Bazi (a traditional game) and fireworks. After the festival many tourists visited Chitral areas of Mastuj, Booni and Kalash valleys and Gilgit-Baltistan side Phunder, Gupis, Yasin & Ishkoman valley, Gakuch Gilgit, Hunza and Skardu to enjoy the centuries old culture of the region.

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About Shadur: Shandur is the highest polo field on earth. Shandur Pass is situated near the border of Gilgit-Baltistan and Khyber Pukhtunkhwa in Pakistan at a distance of 147km from Chitral and 212km from Gilgit. The pass not only connects Gilgit and Chitral but also offers one of the world's most interesting and attractive sports annually i.e. freestyle mountain polo. The game is played on the 'Roof of the World', about 12500 feet above sea level approx, where the Hindukush, Pamir and Karakoram ranges meet. The rugged Mountain polo is arguably polo in its purest form. This version of the game played at Shandur has attained legendary status and is of great interest to international and domestic adventure tourists alike. There are no umpires and there are no holds barred. The rules are: There are no rules! Historically, polo being the king of games was played between small kingdoms, villages and rival groups of Gilgit and Chitral. From 1936 onwards, polo tournaments were held annually on this ground. The three day Shandur Polo Festival has developed steadily in recent years into the massive celebration of mountain polo that it is today. It is attended every year by prominent celebrities, public figures and opinion makers. Travel Information: Tourists can reach Chitral and Gilgit via air or via land route. PIA operates daily flights from Islamabad to Gilgit and Chitral and from Peshawar to Chitral. These are subject to weather and flight time is 40 55 minutes. Tourists can also travel by road via Lowari Pass in Chitral and it takes about 8-9 hours by jeep or coaster. . Those who make the effort are rewarded by a once in a lifetime experience, spectacular scenery and the certain knowledge that they are among a very few outsiders ever to experience one of the world's most dramatic regions. A special camping village is set up by Sarhad Tourism Corporation during the polo festival near the Polo ground. Mess facilities and toilets are also available. Some backpackers prefer to bring their own tents and sleeping bags. The tourists are advised to bring along comfortable walking shoes and warm clothes, as evenings can become chilly. For sun protection a cap, shades and a sun block (preferably with a high SPF) are recommended. Keep canned food, dry fruits and bottled water for convenience and a flashlight and radio for company.

SHANDUR POLO FESTIVAL

Eco-Alert! Save Shandur Campaign The Shandur-Handarap-Langer lakes are one of the largest wetlands complex in northern Pakistan. They lie at 36 04' N and 7231' E at an elevation of 3,353 - 3,810m above sea level.The Shandur polo festival takes place annually at the top of Shandur pass which connects the Ghizer and Chitral districts. The area receives a steady number of visitors most of the year in the form of travellers between Gilgit and Chitral and tourists during summer. But the Shandur Polo Festival in July each year brings almost 10,000-15,000 people within three days and this can potentially put an untoward strain on the fragile wetlands of the area which include Shandur lake and associated streams and peatlands. The Pakistan Wetlands Programme (PWP), along with partners, launched a clean-up and awareness raising campaign during the Shandur Polo Festival in 2008 and again in 2010 under the slogan Save Shandur or Shandur Bachao. The purpose of the campaign was to reduce pollution in the wetlands generated from the festival and to raise awareness in the public about solid waste management. Over 50 volunteers collected more than 2,300 kg of solid waste in four days. Additionally, the waste was segregated into biodegradable and non-biodegradable and disposed off accordingly. Many activities for awareness raising were also undertaken. These included banners, eco-check posts, brochures, public announcements, personal interaction with visitors and shopkeepers, and a grand awareness walk during the final polo match.

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Broghul Festival 2010

A most unique festival of Broghul Valley, Chitral
Polo on bovine beasts: truly a most unique sport in the world!

people, it shares borders with Wakhan corridor of Afghanistan via Darwaza pass, with Hunza via Chilingi pass and is linked with Ishkoman valley through Sukhtarabad pass and Yasin valley through the Darkhot pass.The Kurumbar Lake, the source of theYarkhoon river, connects the area with the Pamir Plateau.The area can truly be called the 'Roof of the World' due to its location in the middle of Pamir, perched high above the borders of Afghanistan, o attract international tourists on global level and to promote eco-tourism and uplifting The annual festival features local folk games and Pakistan,Tajikistan and China.

economic conditions of Broghul valley and its inhabitants - the most remote area in North Chitral a three days Broghul festival was held from 28th to 30th July. This year's event was organised by ChianterWelfare Organisation in collaboration with Pakistan Wetlands Program. The festival was held near the famous Lurumbar Lake and the 33 Km long Chiantar Glacier. The fascinating valley is blessed with a unique and rich culture. With its population of about 1,500

sports especially Yak Polo, making it the most far flung polo destination in the world! The exciting journey to Broghul from Chitral offers a once in a lifetime experience and is meant for true adventure enthusiasts. It takes approximately three days and involves travel by jeep, trek and occasionally on horseback. (For travel advice call: +92 91 9213762 STCTourist Information Centre)

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I get by with a little help from my friends

ACHIEVEMENT
Former major, 93, honoured for 60 years teaching in tribal Pakistan
he Queen for his work honoured a former British Army officer, who has run an elite private school in Pakistan's North West for more than 60 years. Major Geoffrey Langlands, 93, arrived in South Asia during the Second World War and today is still running a remote school in a region bordered by Afghanistan. During his career he has educated world class cricketers, including Imran Khan, taken tea with military dictators and been kidnapped by armed tribesmen for six days and now intends to retire. His achievements were celebrated with a reception at the British High Commission in Islamabad, including a presentation to mark his elevation to Companion of the Order of St Michael and St George in the overseas honours list this year. Major Langlands stayed on in Pakistan after it won its independence in 1947. He helped train its new army before taking a job at Lahore's prestigious Aitchison College, as a maths teacher. In the 1980s he took over Razmak Cadet College in North Waziristan today a region off-limits toWesterners. Even then, it had its dangers. Major Langlands was kidnapped by tribesmen as part of a plot to overturn a local election result. The ordeal ended after six days when tribal elders negotiated Major Langlands' release, an

episode he now says was rather educational. The following year, in 1989, he moved to his present school in Chitral, where he pays himself the modest sum of 40 a week. A retirement home is waiting at Aitchison College, but the mountain school of 900 pupils is losing money and Major Langlands wants to make sure he has found a successor before he leaves. "I shall carry on as long as I am physically and mentally alert," he said.
(Source: The Telegraph 20/10/10)

In the Chitral valley

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Major Geoffrey D. Langlands

WORLD TOURISM DAY

WTD Celebrations - 27th September 2010

orld Tourism Day is celebrated on 27th

September under the charter of World

Tourism Organisation which dedicated 2010 as the InternationalYear of Biodiversity. STC also adheres to this charter and hence celebrated the international year of biodiversity and the value of life on Earth.The event included speech competitions by students which were conducted at Nishtar Hall Peshawar. It was attended by a large gathering of eminent guests; including the Honourable chief guest Syed Aqil Shah (Minister for Tourism), MPA Madam Tabassum and Secretary Information Azmat Hanif Orakzai.

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Tooba Rasheed from Beacon House School System, Wajahat Hussain from Govt. HSS No.3, Abdullah Qayum, Sameer Ahmed and Mohammad Anas from Govt Centennial Model High School and Roman Ahmed from Govt HSS No 1. GM STC Mushtaq Ahmed was invited on stage to read out the message of Taleb Rifai, WTO secretary General. Then the honourable Minister was called The elite judges of the speech competition were Professor Nasir Ali Syed, Col (R) Iqbal Shaheen, Advocates Muhammad Mujeeb and Jehangir Khan Momand. Dr Maryam Alam Khan was the host at the event.The house was opened with recitation from the Holy Quran after which the official video of the International Year of Biodiversity was played for the audience. The speech competition, in English & Urdu languages was open to all private and government school children as well as to all ages. The participants included Muhammad Omair from Govt.Higher Secondary School No.2, Mujtaba Ghaus and Momina Arif from Lahore Grammar School, Ibrahim Khan and
July - December 2010 FF - 19

upon to address the audience as well as distribute prizes among the winners, which included cash prizes of Rs 15,000 for 1st prize winner Mujtaba Ghaus , Rs 10,000 for 2nd prize winner Wajahat Hussain and Rs 5,000 for 3rd position holderTooba Rasheed.

1st Provincial Cultural Roundtable Workshop

"Revival of Cultural Activities in the Khyber Pakhtunkhwa"

Organised by: Sarhad Tourism Corporation & Culture Department Venue: Nishtar Hall, Peshawar Date: 14th October 2010
(Photos by Aamir Raza)

suggestions for the revival of cultural activities. It was chaired by Minister for Culture Syed Aqil Shah and presided over by the Secretary for Culture/ MD STC Azam Khan. They said that Nishtar Hall would be made the hub of all cultural activities. The culture department would not sit idle. Cultural activities will be held on a weekly basis to enliven the Khyber Pakhtunkhwa province.

he Cultural Round Table Workshop was organised

to involve all the stakeholders and receive

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REVIVAL OF CULTURAL ACTIVITIES IN THE KHYBER PAKHTUNKHWA

The Minister for Culture said that the Nishtar Hall was opened after 10 years for all forms of cultural activities. The government would pursue an all inclusive policy to promote richness and diversity of cultures in the province, he added. The meeting was attended by renowned literary figures, poets, artists, writers, tour operators, e d u c at i o n i s t s , a r c h a e o l o g i s t s , a r c h i t e c t s , conservationists, film makers, journalists and students who presented their recommendations to the government at the end of the daylong session.

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CULTURAL TOURISM

Mashaloona Series
Nishtar Hall resounds with music, laughter once again amous regional singers and performers enthralled audiences by presenting national songs, folk music and humorous skits at cultural shows in Nishtar Hall organised under the weekly 'Mashaloona' (torches or lamps) series theme by Culture department along with Sarhad Tourism Corporation. The melodious songs and traditional music forced the young viewers to dance to the beats while humourous skits rolled them into laughter during the shows. The 1st show entitled Culture for Peace held on 7th November threw light on richness and values of Pakhtun culture. The provincial culture department organised the first show of Mashaloona series in the city's sole theater, Nishtar Hall, as its doors remained closed during the last few years for cultural activities

and gatherings. Some of the viewers said that such cultural activities had become rare owing to lurking shadows of insecurity and apathy of the previous government. However, they were happy to see that Peshawar once again resounded with national songs and folk music, which took them away from the worries of the day for few hours.

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The setting, the sounds, musical instruments and talented artists depicted Pukhtun culture and history. Poignant tunes, tappay and folk songs of Kamro Jan and Ahmad Gul were reminiscent of the beauty and valour of the Pukhtuns. Wisal Khyal, son of legendry Pashto singer Khayal Mohammad, and popular young singer Khalid Malik appealed to the nationalistic and aesthetics senses of the audience. Famous comedian Said Rehman Shino along with Zardaad and popular actor Gulbali presented humourous skits and many at the gathering had a good laugh after a long time. (Source: DAWN)

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COLOURS OF ABASEEN
Showcasing Food and Culture of the Khyber Pakhtunkhwa

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COLOURS OF ABASEEN

he three-day festival orgaised to promote a soft image of the province proved to be a nonstop fun for youth, children and couples alike, as such occasions are rare in the provincial metropolis, which along with the adjacent tribal areas has been affected and saddened with natural or man-made disasters in recent years. The STC was set up years ago, but its new team under the managing director Azam Khan rejuvenated it by holding several such festivals in the last two years. Azam Khan, who is also secretary culture and tourism, had raised the slogan of `defeating terrorism with tourism` and is actually making things happen when many had given up on this front. Abuzz with people, the famous Nishtar Hall was recently opened for cultural activities as a part of the STC`s efforts to revive culture and art in the province.

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COLOURS OF ABASEEN

A visitor adding her comments in the gallery area

Our children see very little of what is best about our culture. Here my son saw folk dances and enjoyed folk tunes, said Ijaz Ali who had brought his family to the festival where Chitrali, Mehsud and Khattak folk dances were presented. People also savoured traditional cuisine such as Chapli Kabab, Charsadda`s rice, Sardaryab`s fish, Kabuli pulao and other food items of their liking.
A tribal Mehsud dance performance

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COLOURS OF ABASEEN
Girls can not go out alone to fairs held on Eid days or Independence Day in Peshawar due to insecurity and hooliganism, but tonight I have come alone to enjoy traditional cuisine, folk music and dances at the festival, said a young girl Ambareen. Neelam, another young woman, who had come with her friends, appreciated the efforts of STC and requested it that such festivals should be continued. The fun must not stop, she insisted . `All you hear these days is bad news. We have had enough of it.We want entertainment, she said. Ali Jan working with the STC said that people needed such an occasion to enjoy with their families. The spacious ground just adjacent to the Nishtar Hall was bustling with families who besides enjoying traditional foods could stroll and shop whatever they liked from the cultural artifacts, jewellery and traditional footwear to handicrafts from places like Charsadda, Dera Ismail Khan, Mansehra and Swat. The children enjoyed magic show and funny acts of cartoon characters.

July - December 2010 FF - 29

Traditional couture h its Peshawar catwalk!

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COLOURS OF ABASEEN

COLOURS OF ABASEEN

But the `Termination Show` held at Nishtar Hall highlighted another facet of Khyber Pakhtunkhwa that cultural dresses of this province were not only unique, colourful and fascinating but also could match fashionable designer`s clothes for their versatility.Young male and female models proudly displayed on ramp traditional dresses remixed with cultural veils such as Burqa (Afghani and Peshawari style), Chail (spotted veil of Swabi), Parhoonay of Swat and Waziristan and so on. The dress show exhibited Chitrali, Kalashi, Swati, Peshawari and Hazara`s male attire too.

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14 - FF July 32 April -- December June 20102010

Models in burqa strut on the catwalk!

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STCs Colours of Abaseen event was nicely managed by Ample (The Consultants)

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Photo by Aleem Ahmad

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COLOURS OF ABASEEN

Local singers, including Rahim Shah and Zeek Afridi, also enthralled the audience with their melodious Pashto songs. Mohsin, a young performer, also surprised many with his pashto rap song. Kudos to the Sarhad Tourism Corporation once again which has taken this bold step of providing fun to people almost shut in their houses as no one dares to hold such events here, said Aziz Ahmed, a youth at the festival.
(Source: DAWN)

July - December 2010 FF - 37

Syed Aqil Shah (Tourism Minister) & Mian Iftikhar Hussain (Information Minister) in the audience

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July - December 2010 FF - 39

STC's 'Arts & Crafts' pavilion shines in All About Lifestyles Expo 2010
most charming pavilion in the entire exhibition. It was created by Abdul Sami, a fine artist from Peshawar who designed the front facade representing a life size Kabuli Gate and the old Peshawar city walls. Architectural features and motifs were inspired by the design styles of Sethi Houses. The pavilion featured several handicraft stalls and Artisans at Work from the province. A teahouse in a nook and live musicians lent a more traditional touch to the arrangement.

TC participated in DAWN's All About Lifestyles Expo 2010 held on 27th & 28th November at Convention Centre in Islamabad. The STC pavilion featuring arts and craft stalls of the Khyber Pakhtunkhwa was undoubtedly the

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'Peshawar is Peshawar' goes international!

By Zahra Alam

Pashtones!

On All-Language Day, in July 2010, Brian Tilley and Ted Watter in University of Wisconsin's South Asia Summer Language Institute USA performed a Pashto song. At first, the audience thought that the song was sung by two Pakhtuns, as they were dressed in traditional local attire. However, what was extraordinary about this performance was that it was sung so beautifully and accurately and it was hard to believe that non-Pashtuns were singing it. (The video is uploaded onYouTube on the Pashtones channel) A famous Pashto singer Irfan Khan had originally sung the song and it is called Peshawar is Peshawar or to put it in Pashto: Paikhawar kho Paikhawar de Here is the English translation of the song: I admit that there are many beautiful cities in the world but this surely surpasses them all. Every place has its own beauty and fun, but Peshawar is Peshawar! The name is as beautiful as the city itself. When you enter the city, it seems as soothing as if you are with your own beloved. Here the old men are as beautiful as the children are. Here the women are as honourable as the young men are. Like Malakand, the women's necks are long. Like Khyber, the men's hearts are wide open. Every place has its own beauty and fun, but Peshawar is Peshawar! When Pakhtun women want to be beautiful, they want a black shirt from Peshawar! When they want a gift from their beloved, they want a few flowers from the city. Fairies are the most beautiful creatures, but Peshawar, like a magician, increases even their beauty! Every place has its own beauty and fun, but Peshawar is Peshawar! Like seeing, many flowers cannot replace the sight of your beloved. Seeing many cities cannot replace the sight of Peshawar. Every morning bears flowers. In addition, the evenings are incomparable. Every place has its own beauty and fun, but Peshawar is Peshawar! This is not only my city, it is my beloved's city too! Living in a foreign city cannot mitigate the house of our desires! It may be full of smoke and noise but even then, it is our heart. Every place has its own beauty and fun, but Peshawar is Peshawar! It is the sign of Pakhtun culture. May it never see bad days! It is the sign of Pakhtun culture. May it never see bad days! The great Pakhtun poet Sahil has expressed his love for Peshawar. The poet Abid's heart breathes in the city as well! Every place has its own beauty and fun But Peshawar is Peshawar!

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BOOK REVIEW

THE WAY OF THE PATHANS

AUTHOR: JAMES W. SPAIN

he Pathans are ranked amongst the world's largest and

oldest tribal societies living between Pakistan and

Afghanistan in the area surrounding the Khyber Pass. Beginning with his reading of Kipling as a child, James Spain's The Way of the Pathans is a personal account of his experiences with them and an attempt to illuminate Pukhtunwali, their moral code. Mostly Spain describes people and places encountered on his own visits to different areas along the Pakistan frontier, and to Kabul, but he also includes traditional stories and elements of history there is, for example, a whole chapter on the seventeenth century "warrior bard" Khushal Khan Khattak. "Melmastia (Hospitality) also demands that the Pathan accord protection to his guest and to all who claim it from him. In this regard melmastia takes precedence over badal (Revenge), and even the enemy who comes seeking refuge must be granted it and defended against his pursuers. This custom was a constant irritant in the Pathans' relations with the British in the old days. The man proclaimed a criminal in Peshawar could flee to the hills and could not only expect but demand protection and sanctuary from every house he came to." (Book Excerpt). The Way of the Pathans: by James W. Spain, 1963 Indus Publications, 1972, 2nd Edit. Oxford University Press (Available at leading bookstores in Pakistan)

Did you know?

There are about 30 diverse languages spoken in the Khyber Pakhtunkhwa province. They are: Pashto, Hindko, Seraiki, Khowar, Indus Kohistani, Gojri, Badeshi, Bateri, Chilisso, Dameli, Gawri, Gawarbati, Gawro, Kalasha, Kalkoti, Kamveri, Kataweri, Maddagalashti, Pahari, Palula, Pashai, Farsi, Sarakoli, Shina, Sheikhani, Torwali, Ormuri, Ushojo, Wakhi and Yidgha

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AN INTERFAITH EVENING

Nishtar Hall

resounds with cheers

By Sadia Qasim Shah

he interfaith cultural evening held at Nishtar Hall on 25th Dec Christmas Day would have made the Father of the Nation happy as a perfect birthday gift for him seeing Muslims and non-Muslims sitting and smiling together.

The provincial Culture Department in collaboration with Sarhad Tourism Corporation hosted a unique interfaith cultural show for the non-Muslim Pakistanis on Christmas, perhaps for the first time in the history of the province. Christmas Day and birthday of the founder of Pakistan Quaid-i-Azam Mohammad Ali Jinnah fall on the same day, so why not celebrate it together. Today we are united with the minorities of Khyber Pakhtunkhwa in Christmas and Quaid's birthday celebrations, said provincial culture minister Mian Iftikhar Hussain after cutting the Christmas cake along with the religious heads representing Christians, Sikh and Hindus living in Peshawar. The show was a manifestation of the religious harmony and cultural unity.The minister made it clear that those living in the province might have different faiths, but they share one culture. A large number of colourfully attired Christians and other non-Muslim Pakistanis, invited as guests to the function, were entertained with a medley of songs, comedy and poetry. Santa Claus distributed gifts among the children.

Unity in diversity!

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AN INTERFAITH EVENING

Arun Sabdiyal thanked the provincial government for giving them so much honour and sharing the celebrations. He said that minorities felt as much patriotic and proud as any other Pakistani. Speaking to a jam-packed hall of people from different religions, the culture minister said that such cultural shows were a way to express that people of Peshawar were alive and kicking despite facing spate of terrorist attacks in the past. He said that culture would keep them alive and give them strength to fight enemies of people and this land. He made it clear that culture did not only mean music, but it was evident in all the manifestations of our life. We should not forget that our land is bleeding and we can not just sit quiet. Our culture will be our source of strength in this fight.We will teach a lesson to those who lay their dirty hands on our homeland and let me know that you are with me. When Mr Iftikhar appealed for support of the youth after an emotional speech, the entire audience stood up in support of the minister who had lost his son in the fight against terror and the Nishtar Hall resounded with applause. The audience burst into laughter again and again when comedy skits of Zahirullah popularly known for his Pashtodubbed CDs of English movies Mr. Bean, Shrek etc were presented.Whereas the songs of famous Pashto singers Irfan Khan, Karan Khan, Hamayun Khan, Musarrat Momand and others charged the youth in the audience to dance to the beats. The singers enthralled the audience with their famous songs and Bashir Pukhtunyaar also satisfied the literary taste of the audience by presenting Ghani Khan's famous poem 'Kismat'. The show that started under the title 'Drun Pakhtun' (honourable Pashtun) ended with a nationalistic song symbolising the entire nation was one against terrorism. Secretary tourism and culture / MD STC Azam Khan said on this occasion that there was no better way to celebrate the birthday of the founder of Pakistan than acknowledging and appreciating the nonMuslim Pakistanis on this day. They were reminded by this gesture that that our joys and sorrows are the same and one. We would continue to build up interfaith harmony in the province, he said.
(Source: DAWN)

July - December 2010 FF - 45

From our Photo Gallery

photo exhibition representing the culture and life of Peshawar city was held at Nishtar Hall on 4th December 2010. The event was organised by Peshawar Youth Organisation (PYO) with the support of STC. 75 images were shortlisted for exhibit following an open competition held by local youth on internet social networks. Chairperson of the Provincial Assembly's Standing Committee on Sports, Culture, Tourism, Archaeology & Youth Affairs Ms Shagufta Malik (MPA) was the Guest of Honour on the occasion. GM STC Mushtaq Ahmed, Dr Muhammad Azam Azam and Arshad Hussain conducted the guests. In addition to the event publicity and framing of images, STC also sponsored cash amounts for the first, second and third winning photos worth Rs 10,000, Rs 7,000 and Rs 5000 respectively.

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O N E X H I B I T

July - December 2010 FF- -15 47 October - December 2008 FF

Down memory lane

ashim Khan founded squash's legendary

'Khan dynasty of Peshawar' that ruled the

game for nearly half a century and put Pakistan on the world map. Historically, squash was an elitist game and Khan was the first player from a humble background to break this barrier. The story of this bare-footed ball boy turned world champion is very moving and one of great inspiration. It is fact that the Peshawar Club is the cradle of squash in the region. The famous 'Khan dynasty' started its modest beginnings of the game from here. In the colonial days when discriminatory attitudes prevented natives from entering clubs, young Hashim Khan belonging to a nearby village (Nawe Kelli) became a ball boy here. The courts at the club in those early days had no roofs
"My city Peshawar gives me big welcome, 1951 when I come home from British Open. Never I think summer heat.The boy's job was to fetch balls that squash player can have so much honour." Hashim Khan (in his own words in 'Squash landed outside. Sometimes a British officer, Racquets. The Khan Game' 1963)

and were left open to lessen the effect of the

unable to find another player to play against, would order him to pick up a racket and join in. As time wore on, he became so adept that he began to beat his rivals at their own game. Hashim Khan made the nation proud when he became a first-class player and later represented Pakistan after 1947, winning the British Open crown for a record seven times. Other famous names of the Khan squash clan from Peshawar who have dominated the international scene are Azam Khan, Roshan Khan, Jehangir Khan, Jansher Khan and so on. (Ed.)

Hashim Khan, now 96, with grandson

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A local girl from Swat Valley, in Khyber Pakhtunkhwa

(Photo by Gulraiz Ghauri)

LINKS OF INTEREST
An eclectic collection of weblinks related to tourism.
Sarhad Tourism Corporation http://www.nwfptourism.com.pk Government of Khyber Pakhtunkhwa http://nwfp.gov.pk Pakistan Tourism Development Corporation http://www.tourism.gov.pk Tourism Development Corporation of Punjab http://www.tdcp.punjab.gov.pk Tourism Dept. Gilgit Baltistan http://www.visitgilgitbaltistan.gov.pk Adventure Foundation Pakistan http://www.adventurefoundation.org.pk

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Travel Web Pakistan http://www.travel.web.pk Alpine Club of Pakistan http://www.alpineclub.org.pk HinduKush Heights Hotel & Travels http://www.hindukush.com.pk Hindukush Trails (Experience a Different Pakistan) http://www.hindukushtrails.com Wild Frontiers UK (Specialising in Kalash/ Chitral tours) http://www.wildfrontiers.co.uk Pakistan International Airlines http://www.piac.com Air Blue Airlines in Pakistan http://www.airblue.com Pakistan Railways http://www.pakrail.com Daewoo Bus Service in Pakistan http://www.sammi.com.pk National Highway Authority http://www.nha.gov.pk Pearl Continental Hotels http://www.pchotels.com Pearl Tours http://www.pearltours.com.pk Visit Kaghan http://www.visitkaghan.com Visit Mardan http://mardan.com Visit Shandur (World's highest polo field) http://www.shandur.com Visit Swat http://www.valleyswat.net Visit Kalash Valleys http://kalashtravels.com Khyber Pakhtunkhwa Wildlife Department http://www.nwfpwildlifedept.gov.pk Ecotourism Society of Pakistan http://www.ecotourism.org.pk

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