Name: Mahmoud M.A.

Nassar QUESTION 3 PARTS OF A PROPOSAL (20 marks)

(Group: 4)

The Forever Delicious products are increasingly becoming popular in the local market. Bearing in mind the 5Cs principles of effective communication, complete the following parts of the proposal to the General Manager, suggesting for the organization to sponsor a reality show on TV. You are advised to include your additional information whenever necessary. EXECUTIVE SUMMARY

According to the feedback from the customers and staff, the Forever Delicious products are increasingly becoming popular. Therefore, the competition with other companies will be higher. In order to keep ranking of the company in the market, a promotion should be settled into account The companys products can be familiar to the customers by using the new advertisement technology such as TV show. In fact, the TV show can be spread out to large population due to the familiarity of TV in all houses. The cost of this TV show sponsoring is approximately RM 2000, and it can be considered as a setup for your product promotions and profit gains.

Introduction Background One of the local markets which is well known and growing rapidly is Forever Delicious. That is due to your product variety. Comparing to other companies products, your products and services are considered high quality products and satisfying the customer needs. Moreover, based on the data collected, it can be stated that the marketing of Forever Delicious products and services can be improved to be efficient to the company and customers. Data Sources There are three methods which have been conducted to be used in order to collect data and preparing the feedback report. These methods are aiming to highlight the customer perception of the way of marketing of your products. The customer survey, focus group, and complain reports are main sources of the information in this proposal.

Problem The promotion from the company plays a vital rule in attracting customers and to get the company having good reputation. Actually, the promotion helps the company to compete with other companies. Based on the survey analysis and decision making, Forever Delicious should promote their products and services to maintain the customers and gain new customers as well as satisfying their desires and needs.

Solution TV show is one of the best ways for product promotion, this TV show let people be familiar with your products and it will affect the customer decision positively.as a result of that, the company profits and marketing will be better in locally and globally.

Objectives: The objectives of this proposal can be summarized as: 1. TV show about your products to be sponsored by your company. 2. Attract people to be familiar to your products.

Assessment Cost In fact, The TV show will cost you less than RM 2000. The assessment cost details as it follows: Product 1&4 = RM 500 for each. Product 2 = RM 600 Product 3 = RM 400 Total = RM 2000

Conclusion After sponsoring this TV show, your products and services will be familiar locally and globally. The customer satisfaction will be higher which will increase the product market and compete other companies. As it is mentioned earlier this TV cost seems to be reasonable comparing the future benefits which will be obtained.