INTERNET ADVERTISING INTRODUCTION The internet is a worldwide collection of thousands of interconnected computer networks, which is used by millions of people

daily. It is one place where one can do anything and everything such as meet people, make friends, learn, teach, buy and sell. What one can do on internet is limitless, what internet can do for you is also limitless. The only limit seems to be Engineers imagination. So internet is lot more than just the Worlds biggest E- mail system or a place where computer jockeys can get their jollies. It in fact is a powerful, low cost, open, standard based technology platform. This global network stands to reshape the business model of the entire industry. There is no one who can stop it. The internet business models are virgin territory, which means there is a wonderful opportunity for entrepreneurs to apply their creativity. The internet will soon be so universal, that it will be taken as granted as the telephone today. It will take computing to a new plane where information and computing resources from all over the world will be at your fingertips. The internet is a whole new world in cyberspace and the world wide net is a powerful software scheme of the internet. The medium of World Wide Web is interactive which include graphic images, photographs, audio and full motion video, elements that make locating and using information fun and useful. Today, as the market environment is getting more and more competitive, it has become extremely important for a marketer to communicate and promote his offer to the potential consumers and to retain them to sustain and survive in the market. Imagine building a business in a location where everyone could see it and access it from anywhere at their convenience. You can quickly learn what each customer wants most from your company and respond personally, improving your customer relationships and gleaning more value from every account you win.

Today, the internet is making that vision possible, creating a nearly universal point pf connection between people, businesses, and organizations, both large and small. It indeed is the best way of communication, which is both cost effective and has a large reach. Using the internet, you have the potential to reach more customers, introduce new products and services quickly and collaborate with suppliers and partners as you work to expand your business. Internet is one of the various forms of media for advertising products and offers. The internet provides an unprecedented capability for sellers to learn about their customers and offer custom products at special prices. INTERNET ADVERTISING With the rapid expansion of the internet and the explosive growth of the World Wide Web as a viable medium for communication and commerce, companies hoping to remain competitive into the next millennium are faced with having to rewrite the rules of marketing. The Web began a paradigm shift away from the passivity of TV/radio and its one way, firm- to- consumer model of information delivery to a many- to-many interchange between the companies and consumers. This represents a new interactive state in which consumers take control and have access to all companies and products, utilizing the vast resources of the web. The problem facing corporations today is that this shift to the web must be accompanied with a new marketing strategy. Old ways of advertising, merchandising and providing service no longer meet the needs of the ever-evolving internet consumer. The interactive features of the web enable people to personalize their experience by choosing for themselves among its huge array of content. It is against this overwhelming backdrop of information that todays Advertiser tries to find their customer and get the message to them. Internet advertisement has grown rapidly in a short span of time and is expected to command an even larger portion of advertisers media budgets within

the next decade. Internet demographics are a marketer dream- net users are young, well educated and earn high incomes. Web ad banners builds brand awareness and may be better at generating awareness than television or print advertisement. Advertisement seeks to disseminate information in order to affect a buyer- seller transaction. Internet advertisement differs from other mediums by enabling consumers to directly interact with the advertisement .a consumer can click with his or her mouse on the ad for more information or take the next step and purchase the product in the same online session. Internet advertisement also gives advertisers the opportunity to precisely target an audience, enabling them to deliver ads that are customized to each users particular interests and tastes.

REASONS FOR INTERNET ADVERTING 1. Television Audience are Migrating to the Net The erosion of the network television audience during the 1980s and 1990s changed media plans forever. In the early 80s, television was simple to plan and buy with just three networks to consider. Then came cable, then fourth network entries: paramount and the WB. New choices continued to fragment traditional television viewing and advertising Ironic, isnt it, that just 40 years ago television was considered new media? And just 15 years ago cable wore the same badge. During their value to earn a spot on the media plan-the same position the internet finds itself in today. Does internet advertising belong on your media plan? This is the question everyone is asking. CEOs are asking their brand managers. Brand managers are asking their agency account managers are asking their media department. The answer most certainly is YES regardless of the brand you manage or the category in which that brand competes. Look at the fact: budget soon followed this trend. Television recent history has demonstrated that media budgets ultimately are pragmatic. As audiences migrate, media plan

follow, acknowledging that the ultimate goal of any brand is to reach the target audience effectively and efficiently. The exploding media landscape of the 90s driven by increased TV audience fragmentation and webs popularity-have put this process into overdrive. Like the 80s and the early 90s, media planners are, again, adopting their plans to account for the ever-growing numbers of people spending increasing amounts of time online at the expense of other media. The first evidence of this audience migration appeared last summer in a Forrester research report. Researches asked PC users which activities they were giving up to spend more time on their computers. And, while 24% did admit giving up eating or sleeping to pound away on PC, that activity sacrificed by over three-quarter of the respondents was television. Shortly after the Forrester findings were published, a study from The Georgia Institute of Technologys Graphic, visualization and Usability center (GVU) was released. This study, conducted on the internet, asked user about the television viewing habits and what impact the net might have on them. Their finding indicated the distinct shift in media habits with almost 37% of despondence claiming that they use the web instead of watching TV on the daily basis. Earlier this year, MSNBC noted that the fact Nielsens February rating sweeps found one million fewer U.S. household watching prime time television versus the same period last year. Simultaneously, Nielson and Commerce Net released their internet study, reporting that the North American Online audience had doubled in past 18 months. Clearly the conclusions of these to studies are far from coincidence. Taken alone this migration of television viewing audience to the internet is particularly striking. This data is made even more impressive by the fact that internet users are remarkably upscale. So, not only are we witnessing a fundamental shift in media habits, the internet audience represents that hard-toreach, well educated, high-income population most covered by marketers.

2. The Net is the Fastest Growing Medium in History Internet advertising began in 1994, when the first banner ads were sold (hotwired, October 1994) and the first available web browser, Netscape Navigator 1.0, was released (November 1994). In recent study, Mary Meeker, managing director, Morgan Stanley, and her team of researchers closely examined the adoption rate of the Internet, contrasted to the three other major new media invented this century: radio, network television and cable TV. As a common metric, they examined the number of years it took or will take for each media to reach 50 million U.S. users, with television, cable and radio included for historical context, the growth of the internet is nothing short of remarkable. Meeker estimates the Internet will capture 50 million users in just five years. It took TV 13 years and radio 38 years to reach this milestone. 3. Internet Demographics are a Marketers Dream Every major research organization has studied the demographic condition of the Internet. While methodologies and approaches vary, the findings are consistent: Net users are young, well-educated and earn high incomes. And, increasingly, research shows that both men and women are using the Internet.

4. Web Ad Banners Build Brand Awareness and may be better at Generating Awareness than Television or Print Advertising Since their first appearance on commercial Web pages, the value of banner ads has been debated. Many felt they were physically too small to offer much branding and some advertisers convinced themselves that click-through was the only metric by which to measure ad effectiveness. In fall 1996, Millard Brown International set out to test the impact of banners on brand awareness, the first study of its kind.

Millard browns objective was to measure the impact of a single ad banner exposure on brand awareness the findings were remarkable. Single exposure to Web banner generated greater awareness than a single exposure to a television or print ad. FORCE SCORE were used as means to evaluate the impact of the ad banners relative to other media Every new medium has had to prove its value to advertisers. Initially cable TV too had to fight to earn the respect of advertisers. Today it is a several billion industry. Those of us in internet publishing realize that internet is no exception to this thing. All the above given facts in aggregate create an undeniable compelling case for advertisers today to include the internet in their media plans. As Lynn Upshaw, author of building brand identity noted that, the World Wide Web will be one of the strongest brand building tools available. Based on the facts, we couldnt agree more.

HISTORY OF INTERNET ADVERTISING 1989 - Tim Berners-Lee invents the World Wide Web while working at CERN, the European Particle Physics Laboratory. April 1994 - Andresen and Clark start Netscape. October 1994 - Hotwired site launches with ads from AT&T, Sprint, MCI, Volvo, and others. Time-Warner launches Pathfinder with test ads from AT&T. Roy Schwedelson delivers a speech on the Information Superhighway at the Fall DMA conference in Toronto urging direct marketers to get involved. November 1994 - CMPs TechWeb is launched with ads from AT&T, MCI, and Tandem Computers. Web Connect is designed based on a direct response marketing model. Roy Schwedelson and Jay Schwedelson return from COMDEX with initial concepts on a banner ad placement service. WebConnect advertising media kit is placed on the web detailing the program.

January 1995 - Prodigy is the first commercial online service to offer Internet access to its subscribers. Vibe Online cuts deals with MCI, Saturn, Timex, Jim Beam and Air Walk for dollar amounts ranging from $20,000 to $60,000. February 1995 -Grey Interactive is awarded the Procter & Gamble account for handling web-based medias aggressively pitches advertisers on $1 million charter sponsorships of its future Web site and additional online properties.CBS Web site is launched. March 1995 - Yahoo!, a popular Web directory, transforms into a commercial business. Modem Media is awarded the AT&T account for interactive media. Web Connect signs up the "First 100" member sites to its advertising network: Home Education Resource Center, Art Cellar Exchange, 'Vettes on the Net, Dale Carnegie Systems, Home Business Review, and others. Ragu is identified as one of the first packaged-good marketers to establish a presence on the Web.

April 1995 - AT&T and Saturn take banner ads on Pathfinder at the cost of $30,000 per quarter.internet Advertising Council meets to identify goals, objectives and membership guidelines for the newly-formed.

June 1995 -Web Connect introduced to catalogers at the summer Catalog Conference in Chicago. Over 60 business, consumer, and high-tech market categories from a base of over 500 member sites are offered. July 1995 Netscape and InfoSeek alter their pricing model to accommodate cost-per-thousand impressions.

August 1995 - MSN online service is launched by Microsoft. Proctor & Gamble and Kraft register a combined 184 domain names to

secure their brand names in cyberspace. WebConnect places banner ads for Encyclopedia Britannica.

September 1995 - ESPNET Sports Zone acquires eight advertisers to contracts totaling more than $1 million. October 1995 - In excess of 24 million adults in the U.S. and Canada have access to the internet. Poppe Tyson spins off its web ad sales unit as Double-Click. Whereas Web Connect took the path of traditional direct response marketing for Web ad sales, DoubleClick adopts the Cookie technology which tracks a user's activities on the Web. Roy Schwedelson, CEO of Worldata and founder of Web Connect, takes a strong position against the usage of Cookie technology based on protecting a user's privacy. January 1996 Microsoft allocates and pays $200,000 for sponsorship of the Super bowl Web site. The New York Times makes its entry into cyberspace with ads from Toyota and Chemical Bank. Net Gravity introduced the Ad Server ad management system for Web sites. February 1996 Focalink Communications introduces the Smart Banner media planning service. PointCast launches an innovative client-server application which delivers tailored content from the Web in the form of an animated screen saver. April 1996 -Juno launches a free, ad-supported e-mail service. This is shortly followed by a similar service from Free mark Communications. The Wall Street Journalmakes its entry into cyberspace. May 1996 - ivillage nets six-digit in advertising dollar commitments based on a corporate philosophy of humanizing cyberspace with targeted online communities. Market watch, a Web media planning tool, is introduced by FocaLink Communications.

June 1996 - Web Connect creates and offers accurate measurement tools to advertisers. Private URL's created to track Impression and Click-Through rates. New ad management technologies support animated GIF's, banner rotation, and CGI/Pearl scripting. July

1996 - An ad campaign featuring animated banners is launched by AT&T. As reported by Intelliquest, 35 million U.S. residents accessed the Internet or online services during a three month period. Web Connects family of participating member sites tops 1,000. August 1996 Microsoft says its aggressive plans will position them as the largest Web advertiser. Privacy advocates heighten industry awareness on the invasiveness of the Cookie technology. The delivery of free content to users of Microsoft's Web browser is agreed upon by major sites. Poppe Tyson files for an IPO September 1996 - GM expands its content to over 38,000 pages, making it one of the largest sites to market products. October 1996 - CASIE issues proposed Web ad banner guidelines. Prodigy Inc. takes the wraps off a long-anticipated Web-based version of its online service. November 1996 - ONSALE, the Internet auction house for refurbished personal computers, announces recorded monthly sales of $4 million. February 1998 - Hot Mail Corp. announces that registrations for its service have passed the 2 million mark. A proposal submitted by Bell Labs Information Science Research Center (RFC:2109) calling for new Cookie standards is under review by the Internet Engineering Task Force, a major step towards protecting a user'sprivacy. March 1998 - Yahoo! makes a minimum advertising commitment to Netscape of $25 million over two years.

April 1998 - Time Inc New Media agrees to syndicate some Pathfinder content on the Web site for the AT&T WorldNet Service. Microsoft Corp. announces it plans to purchase WebTV Networks Inc. for $425 million.

TYPES OF ADS Banner Ads - Banner ads traditionally serve one of two purposes: branding or direct sales. Branding means that the business just wants to get their name out there so that the consumer will remember it later. This is the same strategy as billboard advertising. With direct sales; the banner ad is attempting to get the consumer to take an action. This might be as simple as clicking on the banner or it might mean calling a phone number or visiting a physical sales location. In either case, banner ads have been shown to have limited effectiveness (thus the reason for the drop in banner ad rates over the years). They are easier to ignore than a television commercial, so their impact in branding is not as great. Also, direct sales research has shown that for every 1,000 times a banner ad is viewed, only 2 to 5 people will actually click on it (and those clicks dont guarantee a sale).

Unicast Ads - These ads pop-up and display something akin to a miniature television commercial. The consumer can then click on the ad to learn more about the product or make a purchase. So far, Unicast ads have proven very effective, and they are currently able to charge rates approaching what banner ads used to. Sidebar Ads- Sidebar ads are another answer to the question, How does Internet advertising work? Also known as a skyscraper ad, these advertisements are positioned vertically on the computer screen. Because of their vertical positioning, sidebar ads can be much larger than standard banner ads. They also have more effectiveness than a banner ad because they cannot be scrolled off the screen. As

long as the consumer is on the page, hell have to contend with the presence of the sidebar ad. The click-through rate is around 2 to 3 times greater than with traditional banner ads. Blogging -Creating a blog is simple and free. Once your blog is live, you ll be able to post content and direct readers back to your primary site. It remains to be seen whether or not blogging is a passing fad, but its certainly popular as of this writing. Pop-Up Ads - When you visit a page, a pop-up ad is one which literally popsup in another window. Most people hate these ads, as they immediately obscure what you were looking for. However, they have proven more successful than banner ads, usually making the advertiser 4 to 10 times more revenue. Search Engine Submission - This is done by simply submitting your site to search engines. This works best with smaller search engines, and getting your site ranked can make a major difference in the number of visitors. Search Engine Optimization - Essentially, the SEO strategy revolves around getting your website ranked as high as possible on search engines like Yahoo! and Google. The closer to the top you can get, the more likely that someone will visit your page. This higher ranking is usually accomplished by getting links from other sites and providing lots of unique content. Text Links - These are simply links that a user can click on to visit another site. Often, the owners of two different sites will agree to swap links, meaning that both install a link to the others site. While the effectiveness may not be as great as paid advertising, it is a free way togain more exposure. Floating Ads - When investigating the question, How does Internet advertising work? we must also look at floating ads. When you visit a website, these ads will appear on the screen like a pop-up and then drift or float for anywhere from 5 to 30 seconds. Floating ads have been

successful largely because they obstruct the users view and force him to pay attention. While it can be annoying for the consumer, the results simply cant be denied. On average, a floating ad will generate 30click-through for every 1,000 impressions. As a result, floating ads often charge as much as $30 for every 1,000 impressions.

INTERNATIONAL SCENARIO OF INTERNET ADVERTISEMENT Interactive Advertising Revenues to Reach $147B Globally, $62.4B in US The global advertising market reached $600 billion in 2007 and will grow at a compound annual growth rate (CAGR) of 2.7% to reach $707 billion in 2012, propelled in large part by growth in the interactive segment, according to a new report from The Kelsey Group. Interactive Advertising Outlook - Interactive advertising revenues will increase significantly: from $45 billion in 2007 to $147 billion globally in 2012 - a 23.4% CAGR - according to The Kelsey Groups Annual Forecast (2007-2012): Outlook for Directional and Interactive Advertising.

Global forecast: Interactive advertising, which comprises search (including local search), display advertising, classifieds and other interactive ad products, grew its share of global advertising revenues from 6.1% in 2006 to 7.4% in 2007. By 2012, the interactive share of global ad spending will reach 21%, Kelsey Group analysts expect. US forecast: During the forecast period (2007-2012), the US interactive advertising revenues are expected to grow from $22.5 billion to $62.4 billion (a 22.6% CAGR); interactive revenues in Canada are forecast to increase from $1.3 billion to $3.3 billion (21.3% CAGR). Directional Advertising Outlook :The

Kelsey Group forecasts that directional advertising - comprising local search, print Yellow Pages and Internet Yellow Pages (IYP) - will grow from $33.3 billion in 2007 to $41.4 billion globally in 2012 (a 4.5% CAGR).

Global forecast: The global outlook for each of the three key segments of the directional media market during the forecast period (2007-2012): Local search revenues will grow from $2.1 billion to $6.6 billion (a 25.5% CAGR). Print Yellow Pages revenues will decline from $27.5 billion to $25.6 billion (a -1.4% CAGR). IYP revenues will grow from $3.7 billion to $9.2 billion (20.1% CAGR).

US forecast :During the forecast period (2007-2012), in the United States directional advertising revenues are expected to grow from $16.4 billion to $18.8 billion (a 2.8% CAGR), while directional revenues in Canada increase from $1.4 billion to $1.9 billion (a 5.8% CAGR). Canada forecast: Canada is one of the markets in which The Kelsey Group expects growth in the print Yellow Pages segment, forecasting a 1.8% CAGR for print directories in Canada during the forecast period. Directory revenues are expected to decline in most global markets over the forecast period, though print will remain the most important source of leads for small businesses, said Charles Laughlin, SVP and program director, The Kelsey Report, and managing editor, The Kelsey Group. For directory publishers to succeed, they will need to invest time, energy and resources in both channels to minimize the decline in print and maximize the opportunity online.

INDIAN SCENARIO OF INTERNET ADVERTISING : As more Indians go online, a boom in the Internet advertising industry is waiting in the wings with the digital medium poised to rule over all other media in the coming years, say experts.With over 49 million Internet users, the countrys online advertising market is expected to surge to Rs1,100 crores this year registering a growth rate of almost 50%, estimates Internet giant Google.Due to its reach, impact and cost effectiveness, web advertising is fast becoming a preferred choice for most companies, cutting across segments.Keeping in view the rapid changes in technology, the trend obviously is moving towards the digital media. It is an alarm for advertisers to explore this wide platform and reach specific target audiences. A boom in Internet advertising is just waiting to happen as connectivity improves with the wider use of broadband, Narasimha Jayakumar, Business Head, Google India said.With higher adaptability to technological changes the growth of Internet is predominantly driven by youth, who also form a major chunk of the advertisers target segment.Pointing out to mature markets like the UK, where the market share of online advertising crossed that of print media advertising this year, Harish Bahl, CEO, online advertising agency Quasar Media, says the digital media is all set to rule in the coming years.There is no doubt that the digital media will reign supreme in the coming years. And that is why all large advertisers are making a beeline on the Internet, he says.Scoring over traditional medium, particularly the print and television, the digital medium offers various advantages like precision targeting, measurable ROI (Return on Investment), low entry-level fee and global reach.Added to all this is the fact that this is the only medium that lets one build long term relationship with the consumer, get their feedback and talk to them at various stages across the consumer value chain, says Harminder Kaur, Chief Strategy Officer, Ignitee Digital

Solutions, a Mumbai-based Internet marketing agency.According to a study by the Internet and ,Mobile Association of India (IAMAI), education and automobiles are the only two sectors which seem to be making the most of the online advertising space.Online ad spending by educational institutions is expected to grow by 76% this year. Following this, automobile sector is expected to show the second highest growth rate of 46%, says the report Big corporate like Coca Cola, HUL, Pepsi, Hyundai and ICICI are already dedicating considerable advertising spends on the online medium.After YouTubes tie-up with IPL for live streaming of all cricket matches, mainstream advertisers like HSBC have also come on board.The new media is bringing about a revolution by merging the functionalities of customer end terminal devices like TV, PCs, mobile phones etc. The advent of 3G can fuel the convergence phenomenon by making the mobile phone a very handy tool for accessing video and audio formats, says a recent FICCI-KPMG report on the media and entertainment industry.However, online ad spending is estimated to constitute only about 3% of the total advertising spend in India.If we look at the sectoral view, online ad spending is much higher. For the travel and e-commerce sector, online spends are already more than 60% of all advertising spends. Also for the auto sector, advertiser spends on the online medium this year is expected to between 8 to 10%. says Google official.Marketers are also of the view that the Internet has evolved itself to be an independent medium and cannot be seen merely as a platform to raise awareness levels or supplement other forms of marketing activities.Internet advertising is already an independent medium and its importance is increasingly being realised by all marketers as we move towards adopting a 360 degree approach in marketing, says Jayakumar.Subho Ray, president, IAMAI, however, says the Internet works best when complementing other media.No medium can be independent. But we feel that in an media planning, online should take the lead and other media planning should be based on

that. Cross-media researches show how brand awareness and positive attitude towards brands have seen positive shifts when Internet is used to supplement other mass media activity, says Ray. Industry experts say there are some issues like low penetration level of Internet services and slow connectivity which act as hurdles in the growth of web advertising.Also, the industry also needs to come up with a credible measurement system for analysing online advertisement data, suggests Harish Bahl,

Spending on Online Advertising

Spending on online advertising topped $100 billion for the first time last year, according to areport out today from eMarketer. The $102 billion in worldwide digital ad revenues doesnt mean much on an absolute basis, of course, but the round number points up how fast online ads have reached the century mark: Fewer than 20 years ago, they were virtually nil. Digital now commands nearly one in five ad dollars, the market researcher notes. Whats more, its continuing to grow at a rapid clip, forecast to stay at double -digit increases through at least 2015. This year, eMarketer reckons online ad sales will rise 15.1%, to $118.4 billion. And by 2016, digital ad spending will pass a quarter of all ad dollars. Most of that, not surprisingly, will be spent in North America and Western Europe, which currently have the highest levels of digital advertising spend per Internet user$168 and $112 this year, respectively. North America commands 39% of digital ad spending, and thats not going to decline much in coming years despite more rapid growth in Asia and Latin America, particularly Indonesia, India, and Mexico.

Social Media Statistics (general)

66 percent of online adults are connected to one or more social media platforms 50 percent of social media users say they check in to their favorite networks first thing in the morning

Mobile + apps Statistics

The number of smartphones shipments is expected to be almost one billion in 2015

This billion will be dominated by Apple, Google and Microsoft, who will enjoy 90% of market share with their respective platforms

In December 2011 the Android Market surpassed 400,000 app mark, doubling the number of available applications only in 8 months

Smartphone sales (globally) are expected to increase by 25% from 472 million in 2011 to 630 million in 2012

57% of all new Android and IOS apps are downloaded in the US, followed by 12% China, 4% Taiwan, 3% UK, 3% Canada, 2% Australia and 2% Hong Kong

Mobile apps will grow from a $6billion industry today to $55.7billion industry by 2015

53% of American cellphone (mobile) users now have a smartphone 38% of people who use social media on mobile devices cite general browsing as their main activity

Social commerce

Sales via social commerce are expected to reach $30 billion within five years 45% of social media users are at least somewhat comfortable providing credit card details through social media channels

Men, those between 18-34 and those earning over $35k are more comfortable providing credit card details on social media

20% would purchase products from their favourite brands within their social media sites (as opposed to normal websites)

34% would be more likely to share information about a purchase on a social media site than one on a traditional e-commerce site 74% wouldnt use an alternative currency (eg. Facebook credits) to make a purchase on a social media site

Only about 17% of Facebook pages feature products, and only 4% enable checkout (complete purchase) within the Facebook page

by 2015 brands will be generating 50% of their web sales through social media and mobile platforms with a projection of $30 Billion

Social media for business

statistics

Only 26% of businesses frequently include calls to action in their tweets 49% never include a call to action

Only 23% have used Twitter to promote a social-only deal, such as a coupon or discount available only to Twitter users who click the link

29% of brands on Facebook have offered deals within the channel People were 25% more likely to buy a product they would be proud of if it had social buttons placed next to it, but 25% less likely to buy a product they would be

embarrassed of if it encouraged them to like or tweet about it (by having social share buttons nearby)

70% of business ignore complaints on Twitter 83% of people who complained on Twitter liked or loved a response by the company

58% of businesses saw a drop in marketing costs by moving to social marketing 72% of marketers handle social media themselves, the rest outsource 78% of women are happy to share what brand they prefer, compared to 74% of men

Social media news statistics 2012

More than twice as many digital news consumers follow news recommendations from Facebook than from Twitter (consistent across computers, smartphones, or tablets)

Overall, 13% of digital news consumers follow news recommendations on both Facebook and Twitter

Pinterest statistics 2012

In February 2012 Pinterest had 10.4 million users Pinterest is retaining and engaging users 2-3 times better than Twitter was at a similar time in Twitters company history 80% of Pinterests user base are women, 60% have attended at least some college, 25% have a bachelors degree or higher, and the average household income is between (US) $25k $75k

Pinterest accounts for about 3.6% of referral traffic (according to Shareaholic study), compared to 3.61% for Twitter Over 80% of Pinterest pins are repins (content already pinned being repinned by users)

30% of Pinterest users are between 25-34 years, 25% 35-44 & 17% 18-24 years old

American users of Pinterest spend an average of 1 hour 17 minutes on the site Australian visitors to the site have doubled over the past couple of months to nearly 400,000 visits per week

50% of users have kids

Twitter statistics 2012

In February 2012 Twitter had 500 million registered users (approx 200m active) Twitter accounts for approx 3.61% of referral traffic (according to Shareaholic study)

36% of Twitter users tweet at least once per day, with an average visit time of 11:50 minutes

Twitter users send 175 million tweets each day 64% of users access Twitter via twitter.com The top three countries on Twitter USA (108 million), Brazil (33 million) and Japan (30 million) $259 million is Twitters projected ad revenue in 2012 1 million accounts are added to Twitter every day

Facebook Statistics 2012

In February 2012 Facebook had 850 million users Facebook accounts for approx 26% of referral traffic (according to Shareaholic study)

Of the 850+ million Facebook users, 31% check in more than once a day 63% of Facebook users have deleted people from their friend lists (up from 56% in 2009)

44% have deleted comments others have made 37% have untagged themselves from photos Young adults and women are more likely to unfriend people (67% women vs 58% men)

LinkedIn statistics 2012

In February 2012 LinkedIn had 135 million users LinkedIn accounts for about 0.20% of referral traffic American users spend an average of 17 minutes on the site 50% of LinkedIn users have a bachelors degree or higher

There are 2 million companies on LinkedIn

Google+ statistics 2012

In February 2012 Google+ had 90 million users Google+ accounts for about 0.22% of referral traffic

American users spend an average of 6 minutes on the site Just 29% of Google+ users are female 44% of Google+ users are single The top ten countries using Google+: USA (31%), India (14%), Brazil (5%), UK (4%), Canada (2.5%), Germany (2%), Indonesia (1.8%) and Italy, Mexico and Spain (1.7%)

The top occupation is student (20%) The Google+ button is served more than 5 billion times each day China and Iran block access to Google+

Some pictorial Statistics .

Industries That Spend The Most on Google Advertising

Projected Cost of College in 18 Years (2029) Googles 2011 advertising revenue Breakdown By Industry Finance & Insurance Retailers & General Merchandise Travel & Tourism Jobs & Education Home & Garden Computers & Consumer Electronics Vehicles Internet & Telecom Business & Industrial Occasions & Gifts 1. Top Advertisers in Finance & Insurance State Farm Progressive Geico Quicken Loans eHealth Insurance Commonly Used Keywords & Cost Per Click Self Employed Health Insurance Cheap Car Insurance Affordable Life Insurance Credit Card for Bad Credit Refinance Mortgage 2. Top Advertisers in Retailers & Merchandise Amazon.com ebay.com Macys Sears $4 billion $2.8 billion $2.4 billion $2.2 billion $2.1 billion $2 billion $2 billion $1.7 billion $1.6 billion $1.2 billion Ad Spending $43.7 million $43.1 million $23.7 million $21.1 million $20.6 million CCP $43.39 $33.97 $28.53 $19.64 $8.15 Ad Spending $55.2 million $42.8 million $35.6 million $34.3 million Ad Spending $37.9 Billion

JCPenney Commonly Used Keywords & Cost Per Click Zumba Dance DVD Proform Treadmill Weber Grill Accessories Lego Activity Table Barbie Doll 3. Top Advertisers in Travel & Tourism Booking.com Expedia.com Kayak.com Marriot Priceline.com Commonly Used Keywords & Cost Per Click New York Hotels Plane Tickets Cheap Hotels Rental Car Deals Last Minute Flights 4. Top Advertisers in Jobs and Education University of Phoenix ITT Technical Institute DeVry Capella University Classes USA Commonly Used Keywords & Cost Per Click Accredited Online College Degrees Online Nursing Degree Online Certificate Programs Unemployment Benefits Entry Level Jobs 5. Top Advertisers in Home & Garden

$30.9 million CCP $5.18 $3.80 $1.95 $3.02 $1.20 Ad Spending $40.4 million $28.9 million $28.7 million $20.9 million $19.6 million CCP $7.69 $6.95 $5.49 $5.37 $2.49 Ad Spending $46.9 million $29.9 million $19.7 million $17 million $16.3 million CCP $34.87 $18.11 $14.02 $1.37 $1.31 Ad Spending

Lowes The Home Depot Servicemagic.com Sears Home Services Lighting Universe Commonly Used Keywords & Cost Per Click Home Air Conditioners Replacement Windows Cost Appliance Repair Cabinet Refacing Window Installation 6. Top Advertisers in Computers & Electronics Hewlett Packard Dell Best Buy Apple Microsoft Commonly Used Keywords & Cost Per Click Online Video Conferencing Software Ink Cartridge Discount Email Marketing Software PC Memory Anti-Virus Programs 7. Top Advertisers in Vehicles Cars.com AutoTrader.com Firestone AAA.com Chevrolet Commonly Used Keywords & Cost Per Click Cheap Hybrid Cars Certified Used Cars

$59.1 million $50.3 million $21.4 million $20.7 million $15 million CCP $8.67 $8.03 $7.06 $6.07 $5.55 Ad Spending $33.3 million $26.3 million $23.7 million $17.9 million $16.3 million CCP $35.53 $26.79 $22.18 $13.13 $11.89 Ad Spending $21.3 million $20.4 million $16.9 million $16.3 million $15.5 million CCP $15.57 $8.54

Bridgestone Tires Discount Tires Emergency Roadside Assistance 8. Top Advertisers in Internet Telecom AT&T Verizon GoDaddy.com Comcast DirecTV Commonly Used Keywords & Cost Per Click High Speed Internet Deals Pre Paid Cell Phones Domain Registration Fios Availability Cable Internet Providers 9. Top Advertisers in Business & Industrial Uline Vistaprint Office Depot Staples United Yellow Pages Commonly Used Keywords & Cost Per Click Custom Business Cards Cheap Office Supplies Label Printing Companies Foam Packaging Office Furniture 10. Top Advertisers in Occasions & Gifts 1-800-Flowers.com FTD proflowers.com Teleflora

$5.03 $3.67 $2.75 Ad Spending $40.8 million $22.9 million $21.7 million $19 million $18.4 million CCP $26.74 $25.38 $20.13 $19.99 $8.60 Ad Spending $35.1 million $26.9 million $17.3 million $15.2 million $14.3 million CCP $13.83 $10.28 $10.01 $6.07 $4.34 Ad Spending $30.8 million $30.7 million $27.2 million $24.8 million

gifts.com Commonly Used Keywords & Cost Per Click Funeral Flowers Arrangements Flower Delivery Wedding Gift Registry Gift Baskets Bridal Registry

$10.1 million CCP $20.95 $3.88 $3.85 $3.53 $2.56

Internet Advertising Leads the Way Online advertising expenditures will continue to lead the market, expected to be responsible for 59% of growth in total spending. It's expected to grow 15.2% in2012, and 14-15% annually from 2013 through 2015. ZenithOptimedia predicts that social media and mobile advertising will play a significant role in driving online ad spending; the company noted that online firms large and small -- in particular Apple (AAPL), Amazon (AMZN), Google (NASDAQ:GOOG), Facebo ok (NASDAQ:FB) and Microsoft (NASDAQ:MSFT) -- are pushing for new, more effective platforms. ZenithOptimedia's research on ad revenue per user shows that although rates are still low, they have improved -- from $9 per user in 1995 to $49 per user in 2011. The three biggest mobile ad networks as of 2011 were Google (AdMob: 24.8%), Apple (iAd:18% share), and Millennial Media (17.7% share). Facebook is expected to enter this market in 2013. Online advertising spending has been quickly eroding traditional print ad spendings dominance in the market. From 2002 to 2012, global Internet ad spending grew 15%, while print advertising shrunk 12%, and magazine spending decreased by 5%. In related news, the New York Times (NYSE:NYT) announced today that it would be downsizing its newsroom staff again. Newsweek Magazine (NASDAQ:IACI), formerly one of the most influential news magazines

in the US, announced earlier this fall that it would be ceasing publication of its print edition. ZenithOptimedia predicts online ad spending will jump from an 18% marketshare in 2012, to 23.4% in 2015. Meanwhile, traditional print advertising will shrink by 1% annually. At this rate, by 2013 Internet advertising will become larger than newspaper advertising, and by 2015 it will surpass newspaper and magazine advertising combined. There was also good news for investors in major cable companies. TV advertising will remain relatively stable as the marketplace shifts over the next few years. It's expected to drive 39% of global advertising spending growth, and will account for 40.2% of advertising spending -- the largest proportion of total ad spending -- by 2015.

Advertising expenditure of some big brands jp morgan spents 1.92$billion in ads

tv $ 273 billion magazines - $60 billion newspaper -$90 billion internet- $ 37 billion other- $1.46 billion

loreal spents 1.98 $ billion in ads

TV: $537 million Magazines: $566 million Newspapers: $39 million Internet: $9 million

Other: $829 million

Johnson & Johnson spent $2.03 billion on ads

TV: $805 million Magazines: $293 million Newspapers: $41 million Internet: $50 million Other: $837 million

Time Warner spent $2.04 billion on ads

TV: $699 million Magazines: $260 million Newspapers: $97 million Internet: $63 million

Walmart spent $2.06 billion on ads

TV: $524 million Magazines: $192 million Newspapers: $45 million Internet: $58 million Other: $1.24 billion

Pfizer spent $2.12 billion on ads

TV: $831 million Magazines: $333 million Newspapers: $66 million Internet: $46 million

Other: $847 million

American Express spent $2.22 billion on ads

TV: $228 million Magazines: $63 million Newspapers: $130 million Internet: $132 million Other: $1.67 billion

General Motors spent $2.87 billion on ads

TV: $1.20 billion Magazines: $410 million Newspapers: $246 million Internet: $240 million Other: $772 million