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ISSN 1906-120 X

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(Qing Dynasty)




(Qianlong Emperor)

(Yongzhen Emperor)
(Kangxi Emperor)
132

(..1735-1796)





6 , Ph.d. (Candidate) of School of Development Economics, National Institute of


Development Administration (NIDA)

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(Heshen) .. 1750

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Eminent Chinese of the Ching


Period (1644-1912)
(Sir Arthur William Hummel)




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Dan Ariely 1

Ariely

Harvard Business School,


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http://blogs.harvardbusiness.org/cs/2008/01/how_honest_people_cheat.html, retrieve 12 July,2011 Dan Ariely


(Behavior Economics) Massachusetts Institute of Technology Predictably
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