ENGLISH FOR MARKETING I

PRICE OF MARIE ROMA BISCUIT

4B-D4 Class Name of Member:

Dina Azizatul Laili Mukarromah

(0942620008) (0942620041)

MARKETING STUDY PROGRAM BUSINESS ADMINISTRATION DEPARTMENT STATE POLYTECHNIC OF MALANG 2013 DINAS PART

A. PRODUCT In biscuit category, Mayora is one of the respected biscuit manufacturers. Marie Susu Roma biscuit is a product excellent from Mayora. Roma Marie Susu is a Marie Biscuit have soft which made of milk and containing Vitamin D. Ingrediens of Marie Susu Roma Biscuit is wheat flour, sugar, vegetable oil, powdered milk, Powdered Whey, Emulsifiers, salts, developers are (soy lecithin), glucose, butter, Milk, vanilla Flavour, Vitamin D.

B. PRICING STRATEGI Marie Susu Roma Biscuit include in economy pricing because of the price which offered relatively cheap and can reached by consumers. C. COMPARISON Comparison of Marie Susu Roma Biscuit is as follows : Specifications Marie Susu Roma Marie Susu Khong Huan Marie Susu Monde

Picture Price Weight Rp 4.800,115 gram Rp 4.600,160 gram Rp 4.800,225 gram

D. PRICE SENSITIVITY OF MAYORAS BISCUIT From the table above can conclude that Marie Susu Roma Biscuit include in reference price effect because the customers can compare the price with others product like Marie Susu Khong Huan and Marie Susu Monde.

MUKARROMAHS PART Mayora products include in Framing Effect because Mayora has given a rate vary according to the groups based on the magnitude of the benefit received. For example, products are grouped into 6 kinds Mayora like biscuits, candy, wafer and chocolate, coffee, nutrition majora, and Torabika coffee & corner. Each product group than Majora definitely have different advantages and benefits. For example, in the biscuit category, Superior product is Marie Milk Rome. Marie Milk Roma can be used as a snack or to fulfil the stomach is hungry. In the category Torabika coffee & Corner, is localized for coffee lovers so that consumers will be spoiled by the presence of Torabika Coffee & Corner. E. PRICING OBJECTIVES The firms pricing objectives must be identified in order to determine the optimal pricing. Common objectives of Mayora include the following : a. b. c. Maximize long-run profit Market share : low class high class Survival : in situations PT. Mayora such as market decline and overcapacity, the goal may be to select a price that will cover costs and permit the firm to remain in the market. In this case, survival may take a priority over profits so this objective is considered temporary.