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    This is to certify that this Report entitled Customer Satisfaction of NOKIA Mobile which is submitted by Mr.Fakher Abbas , S/O Mr. Nazeer Hasan, a student of ‘Sun Institute Of Management & Technology , Shahjahanpur had been carried out by him under my supervision. The matter embodied in this thesis is original and has not been submitted for the award of any other degree.

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    This is to certify that this Report entitled Customer Satisfaction of NOKIA Mobile which is submitted by Mr.Fakher Abbas , S/O Mr. Nazeer Hasan, a student of ‘Sun Institute Of Management & Technology , Shahjahanpur had been carried out by him under my supervision. The matter embodied in this thesis is original and has not been submitted for the award of any other degree.

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    22 views19 pages

    Certificate

    Uploaded by

    fakrha
    This is to certify that this Report entitled Customer Satisfaction of NOKIA Mobile which is submitted by Mr.Fakher Abbas , S/O Mr. Nazeer Hasan, a student of ‘Sun Institute Of Management & Technology , Shahjahanpur had been carried out by him under my supervision. The matter embodied in this thesis is original and has not been submitted for the award of any other degree.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 19

    CERTIFICATE

    This is to certify that this Report entitled Customer Satisfaction of NOKIA Mobile which is submitted by Mr.Fakher Abbas , S/O Mr. Nazeer Hasan, a student of Sun Institute Of Management & Technology , Shahjahanpur had been carried out by him under my supervision. The matter embodied in this thesis is original and has not been submitted for the award of any other degree.

    Date. .

    Signature of supervisor

    ..

    DECLERATION

    I am Fakher Abbas student of Sun Institute Of Management & Shahjahanpur , BBA 4th Semester . Here by declare that the report having the tittle . CONSUMER PROSPECTIVE FOR NOKIA CELL PHONE

    Technology ,

    Submitted in partial fulfillment of requirement for the awards of BBA 4th Semester. My original work and is not copied or meant for any other degree or diploma course.

    Fakher Abbas BBA 4th Semester SIMT , Shahjahanpur

    ACKNOWLEDGEMENT

    This project report bears the imprint of many people who were either directly or indirectly involvedin the successful completion of this project work .

    I express my sincere indebtedness to Mr. Pankaj Bhargava and other faculities who provides me oppourtunity and under whose guidance .I was able to complete my project. It is with a deep sense of gratitude and thankfulness that I submitted my research work. I shall always remember the valuable help given to me by all these associate .

    Fakher Abbas BBA 4th Semester.

    NOKIA LATTEST MOBILE MODLE

    808 PureView

    800c

    Lumia 610

    Asha 302

    Asha 203

    Asha 202

    Lumia 900

    Lumia 900 AT&T

    801T

    X2-02

    Lumia 800

    Lumia 710 T-Mobile

    Lumia 710

    Asha 303

    Asha 300

    Asha 201

    Asha 200

    603

    C2-05

    X2-05

    C5-06

    C5-05

    101

    100

    701

    700

    600

    C3-01 Gold Edition

    500

    N9

    C5 5MP

    C2-06

    C2-03

    C2-02

    702T

    T7

    N950

    Oro

    X1-01

    X7-00

    E6

    C7 Astound

    X1-00

    X2-01

    C2-01

    C5-03

    E7

    C6-01

    C7

    C3-01 Touch and Type

    5250

    X3 Touch and Type S

    X3-02 Touch and Type

    X6 8GB

    X5-01

    5233

    E73 Mode

    C2-00

    C1-02

    C1-01

    C1-00

    N8

    X2

    C6

    E5

    C3

    C5

    C5 TD-SCDMA

    X5 TD-SCDMA

    6303i classic

    X6 16GB

    X6

    2710 Navigation Edition

    6700 slide

    7230

    5330 Mobile TV Edition

    2690

    2220 slide

    1800

    1616

    1280

    6788

    N97 mini

    X3

    N900

    5230

    3208c

    5800 Navigation Edition

    6350

    Mural

    6760 slide

    6790 Surge

    5310 XpressMusic

    N810

    We observe that people tend to trade off price against the combined bundle of tangible product features and brand equity in order to optimize total utility or total value.

    Ques- How long you are using the mobile phone.

    Above 24%

    Less than 1yr 8%

    1-2yr 21%

    2-4yr 47%

    Result;Less Than-1year-8% 1-2 year -21% 2-4 year -47% Above -24%

    Ques-Which mobile phone you are using.

    L.G 24% Sony Ericson 12%

    Nokia 36%

    Samsung 28%

    Result;Nokia -36% Samsung -28% L.G -24% Sony Ericson-12%

    Ques-Why did you choose this brand(Nokia) over other.

    Best feature 17% Trust worthy 39%

    Price competitive 13%

    Brand image 31%

    Result;Trust worty-39% Brand image-31% Best feature-17% Price competitive-13%

    Ques-Lattest Nokia mobile facility which you aware.

    GPRS 6% MMS 16% Vedio call 31% 3G 47%

    Result;3G - 47% Vedio call 31% MMS 16% GPRS 6%

    Ques-Do you prefer Nokia phone to be.

    Medium 13%

    big 39% Other 65%

    Slim 22%

    Light 26%

    Result;Big 39% Light 26% Slim 22%

    Medium 13% Ques-Where did you attract for Nokia phone.


    40

    35

    30

    25

    20

    15

    10

    0 Public relation Advertisement Long life Family member use

    Result;Long life 36% Family member use 25% Public relation 20% Advertisment 19%

    Ques-Are you satisfied with battery backup.


    50 45 40 35 30 25 20 15 10 5 0 High satisfied Satisfied Not satisfied

    Result;High satisfied 46% Satisfied 40% Not satisfied -14%

    Ques-Are you satisfied with price of Nokia.


    45

    40

    35

    30

    25

    20

    15

    10

    0 High satisfied Satisfied Not satisfied

    Result;High satisfied 25% Satisfied 35% Not satisfied 40%

    Ques-Are you satisfied with camera / vedio quality.


    50 45 40 35 30 25 20 15 10 5 0 High satisfied Satisfied Not satisfied

    Result;High satisfied 41% Satisfied 45% Not satisfied 14%

    Ques-Are you satisfied with feature of Nokia.


    50 45 40 35 30 25 20 15 10 5 0 High satisfied Satisfied Not satisfied

    Result;High satisfied 40% Satisfied 44% Not satisfied 16%

    Ques-According to you this brand (Nokia) first thing in your mind for Purchasing mobile.

    Brand image 28%

    Price 14% Quality 33%

    Function 25%

    Result;Quality 33% Brand image 28% Function 25% Price 14%

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