Qwertyuiopasdfghjklzxcvbn mqwertyuiopasdfghjklzxcv bnmqwertyuiopasdfghjklzx cvbnmqwertyuiopasdfghjkl BRANDING YOGA IN INDIA zxcvbnmqwertyuiopasdfghj MARKETING MANAGEMENT 2 klzxcvbnmqwertyuiopasdfg hjklzx cvbnmqwertyuiopasdfghjkl zxcvbnmqwertyuiopasdfghj klzxcvbnmqwertyuiopasdfg

hjklzxcvbnmqwertyuiopasd fghjklzxcvbnmqwertyuiopa sdfghjklzxcvbnmqwertyuio pasdfghjklzxcvbnmqwertyu iopasdfghjklzxcvbnmqwert yuiopasdfghjklzxcvbnmqwe

1/15/2013

Bharat Sharma 12BSP0276

Yoga is a commonly known generic term for physical, mental, and spiritual disciplines which originated in ancient India. Yoga started in India so many thousands of years ago, was so strong in Indian culture for so long, and then went into deep decline until it got exported to the West where it was revived, and is now growing so fast there. In fact it is now being taken back to India by the many Western organizations/teachers who are taking groups and classes in India, and Western teachers teaching the Indians the way that they give class and the way that Westerners expect a class to be given. Yoga is not a thing that one can learn in a few days or weeks, it takes much longer time. It involves lot of discipline, including disciplining your breathing, sitting posture etc. Thus some major marketing strategy are taken :-

1) 2) 3) 4) 5) 6)

Offer some free classes/workshops Join local business organizations and networking groups Create or become front and center in a charitable event. Create your own blog Join and use Twitter Ask for referrals

Hence these are some major ways in which we can market Yoga as a product and or service. When we look at the brands associated with yoga we can clearly see that they are set up in malls for example in a Planet M showroom. Barefoot yoga is a great resource for blocks, mats and straps but clothing too! Maybe Im a sucker for marketing, but I love their logo. I also really like this brand because of what they do to keep the environment in mind. It feels good to know a purchase goes towards a really good company . The Urban yoga is not just another line of fitness wear. It creates awareness about yoga, mother earth and man makes it stand out when in line with other clothing brands. It is
customised from safe dyes form the environment. They have extra room for convenient body movement, and the fabric is 100% cotton and is sweat absorbent to make breathing natural. Their latest campaign is THINK smart, Go GREEN with Urban Yoga. It provides a line of accessories such as Yoga Mats, Yoga Mat Bag, Eye Pillow, Yoga Belts and Stole.

Gaiam Yoga offers eco-chic and fair trade yoga products, they have great selection under $30. Some of my favorite tops are from Gaiam. Not to mention the Serenity Sculpture that

I absolutely adore is from this store. There is also the Gaiam Subscription Club you can join which offers a free trial. It offers you the opportunity to learn more about this journey youre on in the comfort of your own home. Art of Living they say What is yoga? If you thought that yoga was all about bending and twisting your body in odd shapes, it's time to rethink. Yoga is much more. In very simple words, giving care to your body, mind and breath is yoga. This means that the century-old practice includes yoga postures (asanas), breathing techniques (pranayamas) and meditation. Through these, the body, mind and breath come in harmony with each other and that very moment yoga happens.And they uses different marketing strategy like introduction program courses like yes+ for youth,sri sri yoga,etc. Bikram Yoga Lose the heavy clothing, grab your yoga mat, and turn up the heat.Actually, keep turning up that heat until you get to 105 degrees this is also known, as "Hot yoga", Bikram was started in Los Angeles in the 1970s byBikram Choudhury.Today it's one of the most popular types of yoga and is often thought of as the best practices forbeginners as there are only 26 Bikram poses, many of which are focused on proper alignment. Hatha Yoga Hatha as defined describes any of the practices, so a Hatha class will be slowpaced and geared for beginners.There will most likely be a lot of breath work, i.e., pranayama, as well an introduction to a variety of poses, and slow and gentle movements. Hatha is also great to wind down with in the evening after a long day of work.