Professional Documents
Culture Documents
TABLE OF CONTENT
Our vision:
• To aspire technology innovation
• To inspire customer satisfaction
• To win the markets with our partners
Our Mission:
Is to become total media solution provider in Pakistan
Our Motto:
Technology:
Media Miles operates the most technologically advanced broadcast monitoring and
reporting system in the world.
How it works:
Media Miles monitoring technology uses a network of computers to electronically
"listen" to all radio stations across the country, and automatically identifies programming
as it plays -- independently, quickly, accurately and definitively. This eliminates manual
tracking and processing, and does away with unreliable self-reporting techniques.
Our technology operates directly on the content, and hence requires no watermarks or
modification before release. Nothing is embedded, inserted, or added to the content; and
no equipment or infrastructures are required from content creators, distributors or
broadcasters. In fact, broadcasters don't even know that their signals are being monitored,
because the system actually "listens" to the stations electronically-much the same way
the human ear hears it.
Advantages:
Any Media
- Radio
- TV/Cable
Any Content
- Ads
- Songs
Any Scale
No encoding
Cost effective/efficient
Unprecedented accuracy
- 98%
- Resilient to distortion in the transmission, speed-up, and signal manipulation
Comprehensive coverage
- 3 Pakistani markets
- 21 radio stations
Unparalleled reliability
Real-time
SITUATIONAL ANALYSIS
The general environment:
• The general state of the economy
The general state of the economy of our country is not so well. Apparently it seems
that economic condition is going well but in actual the stock market is continuously
declining, the inflation rate is so high, and the growth rate of our country’s economy
is 3.5 to 4 percent in the year ending 2009. The figure came down from 7 percent in
the previous financial year.
Product markets:
• Product and Services
Monthly Reports
Reports on Demand
Industry Analysis
Category Analysis
Radio Stations Analysis
Graphical representation of data
Information
Industry Snapshot
• Growth rate
The growth rate of the company Media miles is 70%, it is operating since three
years and every year we have seen the increase in growth of average 70%.
• Market share
Media Miles has a share of 70% of the total
tracking industry in Pakistan. Whereas its
competitors like media track and media bank
are operating in only one city (Karachi). They
have a very less market share as compared to
Media miles. Media miles is the only
company that is operating in three major
cities. Media track is also operating in other
mediums but in radio tracking, its share is
very less.
Competitors:
These are some of our competitors
Media track:
Media track is also an ads monitoring company but they have less market share in radio
monitoring these are some of the reasons of their less market share.
• Only serving in one city (Karachi)
• Mostly focus in TV ads monitoring
• Low technology in radio tacking
Media bank:
Media bank is also one of the competitors in radio ads monitoring but they have also very
low market share because
• Untrained staff
• Working at low level
• Bad technology
• Insufficient budget
• Only operating in one city
Customer markets:
We are serving in these kinds of customer markets
• Demographic factor
Business to business (Only target business sector)
High income level (half million and above)
Marketing programs:
• Advertising and promotional programs
The company uses the direct marketing tool as the company is involved in
business to business selling. They call the marketing department of the
advertisers and ask if they need their service and convince them. The
renowned clients include Telenor, China Mobile, Unilever Pakistan,
Mobilink and Nestle Pakistan
• Pricing practices
We are using skimming price strategy with our current clients because
Media miles is the only company providing service in three major cities.
SWOT ANALYSIS
Strength Weakness
• Providing Service in Three Major • Small Company
Cities • Only one branch per city
• Monitoring Twenty-One Popular • Office located in only three cities
Stations • Often data loss due to net connection
• New Technology and Updated failure
Software • Less promotion and advertising
• Experienced Employees • Less focus on marketing
• Fast communication • Power failure causes data losses
• Branches are interconnected through
fast network
Opportunity Threats
• Increasing marketing competition • Competitor advertisements
benefits the company as other • Competitor is tracking TV and
companies ask for their competitors newspaper also
RECOMMENDATION:
According to all the given data we make these further recommendations.
• Increase in advertising and promotion of the company.
• They have the opportunities to monitor the TV and print media advertisements.
• Promote their advertisement monitoring to other mediums of communication.
• Make the reports and data easily available and users friendly for their clients.
• Target some other big cities of Pakistan like (Faisalabad, Hyderabad, and
Multan).
• Open more branches in the current cities.
• Increases the number of branches all over the country.