ASA UNIVERSITY BANGLADESH

Term paper on
A New Product Development
MUSIC MANIA




.Submitted to
nahaha ahahaW
Lecturer in Marketing
Faculty oI Business
ASAUB



.Submitted bv
Md Raisul Azad 083 - 12 - 0021
Md AriIur Rahman 083 - 12 - 0017
Md.AriI Hasan 083 - 12 - 0011
Shahera Rashid 083 - 12 - 0016
Rownak Zahan 083 - 12 - 0025
Batch 5
Section A








Date oI Submission August 10, 2011
A new product development MUSIC MANIA


Letter of Transmittal

Date: August 10, 2011
Wahida Shahan
Lecturer in Marketing Management
Faculty, Business Administration.

Subject: Submission of the report on New Product development.

Dear Mam,

The team is happy to submit the report that you have assigned us to make as part of our
course requirement. This is a part of our academic requirement of the course Marketing
Management. Our report is on Developing a new Product/service: Music Mania.

This report helped us to get a very good and proper understanding about practical aspects of
develops a new product. We have planned the whole thing carefully and accumulating those
in an order. The total process was a very interesting one and did give us an insight of the
practical sector.

Thank you for giving us the opportunity to acquire all this learning in these days.

Sincerely,

Md Raisul Azad 083 - 12 - 0021
Md AriIur Rahman 083 - 12 - 0017
Md.AriI Hasan 083 - 12 - 0011
Shahera Rashid 083 - 12 - 0016
Rownak Zahan 083 - 12 - 0025
Batch 5
th

Section A




A new product development MUSIC MANIA


Acknowledgement



It is our concession to thank Wahida Shahan, Lecturer in Marketing, Department of
Business Administration, Asa University Bangladesh for rendering us her expertise
knowledge and giving the opportunity of practical exposure through this report.

Practical knowledge is fundamental for the application of theoretical intelligence. Being this
in mind, the course teacher assigned to prepare this term paper to the students of course
Marketing Management, MKT 331. We cordially thank the honorable teacher to provide
us the opportunity to this kind of realistic assignment. There are always some differences
theories practices. The report bridges the gap between them.


Finally we paying thank to almighty Allah for helping us in every part of our life.















A new product development MUSIC MANIA


Table of Contents
1. I ntroduction: . . . . . . . . 1-1
1.1 Origin of the report . . . . . . 1
1.2 Object of the study: . . . . . . 1
1.3 Limitation of the report: . . . . . . 1
1.4 Methodology and source of data: . . . . 1

2.0 Our Company Overview: . . . . . . . 2-8
2.1 The Brand Name . . . . . . . 2
2.2. Company Description . . . . . . 2
2.3 The Company: . . . . . . . 2
2.4 Company Location . . . . . . 2
2.5. Situation Analysis (SWOT). . . . . . 3
2.5.1 Strengths . . . . . . 3
2.5.2 Weaknesses . . . . . . 4
2.5.3 Opportunities . . . . . . 4
2.5.4 Threats . . . . . . 4
2.6 Segmentation-Target Marketing-Positioning: . . . 6
2.6.1 Market Segment . . . . . . 6
2.6.2 Target Market . . . . . . 7
2.6.3 Market Positioning . . . . . 7
2.7 Marketing Mix (4Ps): . . . . . . 8
2.7.1 The Services . . . . . . 8
2.7.2 Pricing: . . . . . . . 9
2.7.3 Place: . . . . . . . 9
2.7.4 Advertising and Promotion . . . . 9
2.8 Future plan . . . . . . . 10

3.0 Conclusion: . . . . . . . . 10

Bibliography . . . . . . . . . 11

A new product development MUSIC MANIA



Executive Summary


There are some ways to develop a new product or service. First thing is to set a brand name
that helps consumers to skip a long purchasing procedure. Then, it needs to select the benefit
of the product or service. After that, the company must have to divide the entire market in
various segments. Then, the company has to find the appropriate segment to serve. Then it
needs to analyze its situation or SWOT analysis. This is called target marketing. After that
company has to select a profitable market strategy to ensure companys success. This
includes Products/services, pricing, places, advertising and promotion. Then it has to create
its position in customers mind. Finally, it has to set a positioning statement that will shortly
describe the companys mission.