[FYZABAD ANGLICAN SECONDARY] FYZABAD ANGLICAN SECONDARY SCHOOL MANAGEMENT OF BUSINESS UNIT 2 COURSE OUTLINE Course Year: Course

Title: Course Discipline: Upper Six (Year 2) Management of Business Unit II Production Operations Management Marketing Small Business Management Term 1: Term 2: Term 3: Teacher: 03rd September, 2012 December 14th, 2012 07th January, 2013 - March 28th, 2013 15th April, 2013 July 05th 2013 Mr. Barry Sanichar

WEBSITE:

(1) (2)

http://groups.yahoo.com/group/ManagementofBusinessUNIT2 This site has access to Course Outline- Topics/Content/ Day & Times, Past Papers - 2002 to present, C.A.P.E. Reports & Multiple Choice Papers. http://groups.yahoo.com/group/PRODUCTIONOPERATIONSMANAGEMENTF ASS This site has access to resources for Production Operations Management.

(3) http://groups.yahoo.com/group/MARKETINGFASS This site has access to resources for Marketing. Instructions: Join the group by registering and you will be able to access materials for Upper 6. Fill out your contact information in the DATABASE section. My email is Barri_98@hotmail.com and my contact number is 758-2927. COURSE DESCRIPTION This course is designed to ease entry into Year 2, Management of Business. It is targeted at students who are about to engage in studies related to Production Operations Management, Marketing and Small Business Management. Students taking this course are exposed to basic concepts so as to assist them in developing a sound understanding for further matriculation at a University degree programme. Course delivery is complemented by several forms of assessment both formative and summative in nature. This would provide students with additional examples and enable the fusion of both theory and practice. ________________________________________________________________________ Mr. B. Sanichar MOB: Unit II: P.O.M., Small Business Mgt & Marketing P a g e | 1

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COURSE AIMS: Develop an understanding of the integrated nature of business organisations and the environment in which they operate. Develop an awareness of how global issues impact on the development of business organisations with special reference to the Caribbean Provide basic information about knowledge of principles, legal issues and practices of modern management with special reference to the Caribbean Develop critical thinking skills that involve analysis, evaluation, decision making and problem solving. Develop skills in communicating effectively in numerical, graphical and verbal form Provide opportunities to acquire knowledge an understanding of practical decision making Provide opportunities for acquisition of pre-requisite knowledge and skills necessary to pursue further studies and career development in the field

COURSE UNITS There are three (3) Modules to be covered in this course. You will be guided through each Module by your teacher. Each Module will be broken into chunks and designed to guide you through a weeks work. It is physically impossible to cover all three (3) Modules given the time constraints. Teachers may use their discretion to highlight key aspects of the syllabus as pertinent to preparation for CAPE exams. Please note that the responsibility falls solely on you the student to prepare assignments/projects before attending classes. Your participation and continuous attendance at school determines your success at exams. The following table gives a breakdown of the Years work to be completed.

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TERM 1:

MODULE 1: PRODUCTION OPERATIONS MANAGEMENT

03rd September, 2012 December 14th, 2012

CONTENT WEEK 1 (10th -14th Sept) Introduction to P.O.M. Major decisions in production 1. 2. 3. What to produce. How to produce( Job, Batch & Flow production) When to produce.

Production Process Input-Conversion-Outputs Factors involved in Production - Market Demand, Regulations, Level of Competition, Availability of raw material, Supply of Labour, Technology Value Chain Analysis ASSESSMENT based on Content covered. READINGS READINGS A UNIT 1 & UNIT 2 READING B - Articles on (A) Introduction to Production (B) Reengineering Work: Dont Automate, Obliterate by Michael (C) The merit of Value Analysis VISIT WEBSITE: (Production Operations Mgt Folder)

Hammer

CONTENT WEEK 2 (17 - 21 Sept ) Layout of business Process, Production, Fixed Position Layout Scheduling- Critical Path Method ,PERT, Decision Trees, Simulation & Break Even Analysis ASSESSMENT based on Content covered. READINGS Reading C Classification of the Production Processes & UNIT 2 Plant Location , Layout and
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Materials Handling & Monte Carlo Simulation Reading A UNIT 9 Simulation, Work Measurement and Learning Rate Reading B Global company Profile: Project Management provides a competitive advantage for Bechtel Reading B Ch 34: Break Even Analysis Reading B Decision Trees VISIT WEBSITE: (Production Operations Mgt Folder) Content and Readings continue from Week 2 ASSESSMENT Questions based on Decision Trees, CPM, Simulation, PERT, Value Analysis, Production Process, Job, Batch and Flow production CONTENT Forecasting Sales forces composite, Delphi method, Consumer Surveys, Jury of Experts, Moving Averages, Regression Analysis ASSESSMENT based on Content covered. READINGS Reading C What is Forecasting? VISIT WEBSITE: (Production Operations Mgt Folder) WEEK 5 (08th -12th Oct) CONTENT Control Strategies- JIT, Stock Control chart, Buffer stock, Reorder quantity, Stock outs, JIT vs. Lean Production Economic Order Quantity(E.O.Q) vs. Economic Batch Quantity (E.B.Q.) ASSESSMENT based on Content covered. READINGS Reading A: UNIT 6 Materials Requirement planning and Just in Time production UNIT 3 The requirements of a world class flexible production organisation. Reading C: Just in-Time & Lean Production. Why stocks are held? VISIT WEBSITE: (Production Operations Mgt Folder)

WEEK 3 ( 24th - 28th Sept)

WEEK 4 (01st Oct - 05th Oct)

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WEEK 6 (15th -19th Oct) CONTENT Quality What is Quality? What are the dimensions of Quality? Role of Inspection, Implications of Quality, Cost of Quality, Quality conformance, ISO Standards, Proactive vs. Reactive control. ASSESSMENT based on Stock control chart and calculations of EOQ. JIT vs. Lean Production. READINGS Reading A: UNIT 10: Quality Reading B Just in time Planning and Control & Just in time Inventory Reading B CH 1 - Quality Management Text Manuscript by Sower, 2006 Reading C: Total Quality Management VISIT WEBSITE: (Production Operations Mgt Folder)

WEEK 7 (22nd - 26th Oct )

CONTENT Quality con/d Methods of improving Quality - Quality control, TQM - Role of internal and external parties, Quality Benchmarking, Research and Development, Kaizen, Outsourcing. Quality Theorists Juran, Crosby, Ishikwaka, Demings 14points, Armand & Feigenbaum, Taguchi, Shingo etc. ASSESSMENT based on Content covered. READINGS Reading B Essay # 3(Two Essays): Despite TQM or zero defects it has been stated that operations managers cannot achieve ultimate quality nevertheless businesses that keep striving towards it can gain huge advantages over their competitors Reading B Total Quality Management by Clifford V. Smith. Jr. Corvallis, Oregon, United States of America. Reading B CH 1 - Quality Management Text Manuscript by Sower, 2006 Reading B Seven (7) Total Quality Gurus Summary Sheet VISIT WEBSITE: (Production Operations Mgt Folder)

WEEK 8 (29th Oct 2nd Nov )

CONTENT

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Productivity - What is Productivity? What factors affect productivity?( both Internal and external), Methods to measure productivity, Methods of improving productivity ASSESSMENT based on Content covered. READINGS Reading B Essay #4: What is meant by the term productivity and what techniques are employed in the manufacturing industry to achieve productivity improvement? To what purpose? Reading B What is meant by the term productivity and what techniques or methods are employed in the manufacturing industry to achieve productivity improvements. Reading B Managing Productivity VISIT WEBSITE: (Production Operations Mgt Folder)

WEEK 9 (5th 09th Nov )

CONTENT Modularity and Integration What is Modularity? What is a chunk? What are the various types of Modularity? What re the various forms (Examples) of Modularity. What are the advantages/disadvantages of Modularity? What are some applications of modularity? What is integration? Forms of integration present. Advantages/disadvantages of integration. READINGS Reading B : MODULARITY AND INTEGRATION VISIT WEBSITE: (Production Operations Mgt Folder)

WEEK 10 (12th 23rd Nov ) Initiate marketing if time permits. WEEK 11: 26th November Exams begin

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TERM 2: 07th January, 2013 - 28th April, 2013 JANUARY 2013 CONTENT WEEK 1 (07th -11th Jan)

MODULE 2: MARKETING

(a) THE CONCEPT OF MARKETING definitions- markets, human needs and wants, value and satisfactions, org. Objectives and exchange transactions. (b) IMPLICATIONS OF DIFFERENT BUSINESS CONCEPTS READINGS Unit 1: Marketing and the Market place ASSESSMENT ESSAY: Compare and Contrast the various concepts and the implications they have for a business pursuing such strategies. ESSAY: Explain the concept of marketing and its relevant usefulness to the various associated marketing components. CONTENT PRINCIPLES OF SEGMENTATION WEEK 2 (14th - 18th Jan ) (a) BASES OF SEGMENTATION Demographic Segmentation Geographic Segmentation Behavioural Segmentation Marketing concept & Implications Product concept & Implications Selling concept & Implications Societal marketing concept & Implications

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Benefits Segmentation

(b) REASONS FOR SEGMENTATION (c) CONSUMER BUYING BEHAVIOUR Model (d) BUSINESS BUYING BEHAVIOUR Model Other key areas - What is segmentation? - Why use segmentation as compared to mass marketing? - What are the benefits vs. limitations of segmentation? READINGS Unit 2: Marketing Fundamentals ASSESSMENT: Case Study & Essay

WEEK 3 ( 21st - 25th Jan )

CONTENT: MARKET RESEARCH (a) Concept of Market Research (b) Process of Market Research (c) Reasons for Market Research (d) Benefits of Market Research READINGS: UNIT 3 ASSESSMENT Practical exercise in Market Research following the steps in the process. ESSAY Compare and contrast the various research Methodologies used in marketing and the benefits & limitations of each.

WEEK 4 (28th 01st Feb )

CONTENT: PRODUCT MANAGEMENT (a) (b) (c) (d) The product concept Core formal and augmented Dimensions of the product mix The New product Development process Product Life cycle

READINGS: UNIT 4 ASSESSMENT: Group Presentations on each aspect with demonstrations. CONTENT: BRANDING AND PACKAGING

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WEEK 5 ( 04th 08th Feb ) (a) Introduction to branding and Brand Management (b) Different element of brand management (c) Importance of packaging and its relevant uses READINGS: UNIT 5 + HANDOUT ON PACKAGING

ASSESSMENT: Two Essays & Demonstrations

WEEK 6 & 7 (11th 22nd Feb)

CONTENT: DISTRIBUTION (a) (b) (c) (d) Concept of distribution Channel Strategy Types of Distribution channels (Direct vs. Indirect, Level 0,1 etc.) Physical Distribution and its components.

READINGS: UNIT 6 & 8 ( Only Session 3) ASSESSMENT: Demonstrations & 2 Essays

WEEK 8 (25th Feb 01st March)

CONTENT: PROMOTION Pt. 1

(a) Objectives of various promotion tools (b) Tools used in promotion - Sales promotion - Advertising
READINGS: UNIT 7

ASSESSMENT: Role play & Essay

CONTENT: PROMOTION Pt. 2 WEEK 9 (04th 08th March)

(a) Objectives of various promotion tools Personal selling Sales Force Management Publicity

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READINGS: UNIT 8; ONLY Sessions 1 & 2 ASSESSMENT: Role play, Demonstrations and Essay. CONTENT: PRICING WEEK 10 (11th 15th March)

(a) (b) (c) (d) (e) (f)

Pricing process Objectives of pricing Internal vs. External analysis Pricing Strategies Factors affecting Pricing Pricing Procedures/ Strategies

READINGS: UNIT 9 ASSESSMENT: Demonstrations, Presentations and Essay

WEEK 11 (18th March) Exams begin

MODULE 2: SMALL BUSINESS MANAGEMENT APRIL 15th ,2013 JULY 05th 2013 CONTENT WEEK 1 (15 -19 April) Introduction to Small Business Management Micro and Macro Environmental factors that affect small businesses. READINGS Part 1: Micro Credit Ch1 : The History of Micro Credit Ch 2: The Year 2005, the International Year of Micro Credit Ch 3: Issues in Micro Credit
th th

Booklet: Ministry of Labour and Small and Micro Enterprise Development. Enterprise Development Division Information Booklet on Microcredit and entrepreneurship. MAY

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CONTENT WEEK 2 (22
nd

- 26 April) The nature and Characteristics of Entrepreneurship - Definition, Characteristics, Types of Entrepreneurial businesses, Impact on the economy. - Major challenges faced by Entrepreneurs - Skills required for Small business Management READINGS Part 2: Entrepreneurship Reading A: Article on S.M Jaleel. by Judette Coward Ch 8: Ch 9: Ch: 10: Ch 11: Ch 12: Introduction to entrepreneurship Identification of Opportunities Assessing and Evaluating Business Ideas Why Businesses succeed and why they fail Business Planning

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Reading A: Stage 8: Organising Your Business Booklet: Ministry of Labour and Small and Micro Enterprise Development. Enterprise Development Division Information Booklet on Microcredit and entrepreneurship.

WEEK 3 ( 29th April 03rd May)

ASSESSMENT: CONTENT Types of Assistance offered to Small Businesses Agencies that assist Small Businesses Sources of Financing

READINGS Ch 4: Sources of Funding Ch 5: Sources of Technical Assistance Ch 6: Sources of Training Ch 7: How to access funding Booklet: Ministry of Labour and Small and Micro Enterprise Development. Enterprise Development Division Information Booklet on Microcredit and entrepreneurship.

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WEEK 4 (6th May - 10 May) CONTENT

READINGS Ch 13: Aspects of Business Management Ch 14: Marketing Ch 15: Production Ch 16: Human Resource Booklet: Ministry of Labour and Small and Micro Enterprise Development. Enterprise Development Division Information Booklet on Microcredit and entrepreneurship. CONTENT & READINGS

WEEK 5 (13th May 17th May)

Ch 17: Legal and Regulatory issues Ch 18: Costing and Pricing Ch 19: Health, safety, Quality and the Environment Booklet: Ministry of Labour and Small and Micro Enterprise Development. Enterprise Development Division Information Booklet on Microcredit and entrepreneurship. CONTENT Developing and presenting a business plan

WEEK 6 (20th May -24th May )

READINGS

Ch 20: The Business Plan Ch 21: Financial Management Exams begin

ASSESSMENT The assessment for this program will be done in a number of ways. Namely, class participation, attendance to class, writing essays, taking mini-tests and completing end of term exams. The weighting assigned to each of these parts is detailed in the table below. Assessment Item Participation & attendance in Class Writing Essays Completing Assignments/ Mini tests and Projects (Group Work) Final Examination Marks awarded 15 20 20 45

Your participation and attendance is mandatory at class. In the event that you are absent an excuse is to be shown to me, clearly highlighting a valid reason for you being absent. It is very important ________________________________________________________________________ Mr. B. Sanichar MOB: Unit II: P.O.M., Small Business Mgt & Marketing P a g e | 12

[FYZABAD ANGLICAN SECONDARY] that you pursue A levels vigorously. Ensure that from day one you formulate a time table and allocate enough time for revision and internalizing on a daily basis. Your success or failure will not depend on me, the teacher but on you, the student. I ask that you challenge and question everything done and ensure that you understand what is being done in class. The sacrifice and dedication you demonstrate for the program will determine your rewards at CAPE. All assignments (Essays, Completing Assignments/ Mini tests and Projects, Final Examination) must be completed and submitted on the given deadline dates. Failure to do so would require a submission of the assignment with a signed excuse from your parent(s).The final examination will cover all of the material presented in the course. A website has been created to facilitate easy access to the information presented in hard copy format. A student in class would be appointed class representative and would make daily updates with respect to what was done on any particular day in class in the event that you missed class. It is advised that you join the group and access the resources available as soon as possible.

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