CREDIT CARD - SPECIAL REPORT - APRIL / MAY 2013 - PT MEDIALINKS INDONESIA

OOH LOCATIONS : CATEGORY BANKING : JAKARTA

HEADS PER OOH BANKNG: 31.960

TOTAL OOH BANKING : 300
Total

BCA
MANDIRI
BRI
BNI
CIMB NIAGA
BII
PERMATA
ANZ
BTN
WOORI
HANNA
DKI
PUNDI
QNB
SAUDARA
UOB
ST .CHRTRD
SINARMAS
PANIN
OCBC
MEGA
DANAMON
BUKOPIN
HSBC
COMMONWEALTH
CITIBANK
BTPN
MUTIARA
BJB
T otals

10
5
0
12
2
14
6
4
0
0
0
0
0
0
0
2
6
0
7
0
0
4
2
6
0
7
0
0
0
87

% of All Credit Cards

11.49%
5.75%
0.00%
13.79%
2.30%
16.09%
6.90%
4.60%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
2.30%
6.90%
0.00%
8.05%
0.00%
0.00%
4.60%
2.30%
6.90%
0.00%
8.05%
0.00%
0.00%
0.00%
100.00%

% of All OOH Promotion

31.25%
20.00%
0.00%
30.00%
10.53%
50.00%
35.29%
50.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
100.00%
85.71%
0.00%
41.18%
0.00%
0.00%
16.67%
33.33%
85.71%
0.00%
63.64%
0.00%
0.00%
0.00%

BY PT MEDIALINKS INDONESIA - 23 MAY 2013

Total Share Advertiser

10.67%
8.33%
3.67%
13.33%
6.33%
9.33%
5.67%
2.67%
4.33%
0.33%
0.67%
0.67%
1.67%
0.33%
1.00%
0.67%
2.33%
0.67%
5.67%
2.33%
1.33%
8.00%
2.00%
2.33%
0.33%
3.67%
0.67%
0.33%
0.67%
100.00%

CREDIT CARD - SPECIAL REPORT - APRIL / MAY 2013 - PT MEDIALINKS INDONESIA

OOH LOCATIONS : CATEGORY BANKING : SURABAYA

HEADS PER OOH BANKING : 23.242

TOTAL OOH BANKING : 119
Total

BCA
MANDIRI
BRI
BNI
CIMB NIAGA
BII
PERMATA
ANZ
BTN
WOORI
HANNA
DKI
JATIM / BPD
PUNDI
QNB
SAUDARA
UOB
ST .CHRTRD
SINARMAS
PANIN
OCBC
MEGA
DANAMON
BUKOPIN
HSBC
COMMONWEALTH
CITIBANK
BTPN
MUTIARA
BJB
T otals

% of All Credit Cards

% of All OOH Promotion

Total Share Advertiser

8
10
1
2
2
1
1
2
0

15.69%
19.61%
1.96%
3.92%
3.92%
1.96%
1.96%
3.92%
0.00%

50.00%
66.67%
25.00%
28.57%
28.57%
25.00%
16.67%
100.00%
0.00%

13.45%
12.61%
3.36%
5.88%
5.88%
3.36%
5.04%
1.68%
5.88%

0.00%

0.00%

0.84%

0
0

0.00%
0.00%

0.00%
0.00%

7.56%
0.84%

15.69%

100.00%

6.72%

0
0
3
2
4
6

0.00%
0.00%
5.88%
3.92%
7.84%
11.76%

0.00%
0.00%
60.00%
66.67%
80.00%
75.00%

0.84%
1.68%
4.20%
2.52%
4.20%
6.72%

1
0

1.96%
0.00%

20.00%
0.00%

4.20%
0.84%

0
51

0.00%
100.00%

0.00%

1.68%
100.00%

BY PT MEDIALINKS INDONESIA - 23 MAY 2013

CREDIT CARD - SPECIAL REPORT - APRIL / MAY 2013 - PT MEDIALINKS INDONESIA

OOH LOCATIONS : CATEGORY BANKING : BANDUNG

HEADS PER OOH BANKING : 64.784

TOTAL OOH BANKING : 49
Total

ARTHA JASA
BCA
BPR
MANDIRI
BRI
BNI
CIMB NIAGA
BII
PERMATA
ANZ
BTN
WOORI
HANNA
DKI
JATIM / BPD
PUNDI
QNB
SAUDARA
UOB
ST .CHRTRD
SINARMAS
PANIN
OCBC
MEGA
DANAMON
BUKOPIN
HSBC
COMMONWEALTH
CITIBANK
BTPN
MUTIARA
BJB
T otals

% of All Credit Cards

% of All OOH Promotion

Total Share Advertiser

0
1
2
4
1
0
1
1
1

0.00%
6.67%
13.33%
26.67%
6.67%
0.00%
6.67%
6.67%
6.67%

0.00%
20.00%
50.00%
66.67%
25.00%
0.00%
50.00%
20.00%
100.00%

2.04%
10.20%
8.16%
12.24%
8.16%
12.24%
4.08%
10.20%
2.04%

0.00%

0.00%

4.08%

0.00%

0.00%

2.04%

6.67%

100.00%

2.04%

1
1

6.67%
6.67%

33.33%
100.00%

6.12%
2.04%

1
0

6.67%
0.00%

50.00%
0.00%

4.08%
2.04%

0
15

0.00%
100.00%

0.00%

8.16%
100.00%

BY PT MEDIALINKS INDONESIA - 23 MAY 2013

CREDIT CARD - SPECIAL REPORT - APRIL / MAY 2013 - PT MEDIALINKS INDONESIA

OOH LOCATIONS : CATEGORY BANKING : SEMARANG

HEADS PER OOH BANKING : 27.259

TOTAL OOH BANKING : 57
Total

ARTHA JASA
BCA
BPR
MANDIRI
BRI
BNI
CIMB NIAGA
BII
PERMATA
ANZ
BTN
WOORI
HANNA
DKI
JATIM /BPD
PUNDI
QNB
SAUDARA
UOB
ST .CHRTRD
SINARMAS
PANIN
OCBC
MEGA
DANAMON
BUKOPIN
HSBC
COMMONWEALTH
CITIBANK
BTPN
MUTIARA
BJB
SYARIAH
T otals

% of All Credit Cards

% of All OOH Promotion

Total Share Advertiser

3
0
5
0
1
0
1
1
1
0

18.75%
0.00%
31.25%
0.00%
6.25%
0.00%
6.25%
6.25%
6.25%
0.00%

75.00%
0.00%
62.50%
0.00%
20.00%
0.00%
33.33%
20.00%
50.00%
0.00%

7.02%
1.75%
14.04%
1.75%
8.77%
8.77%
5.26%
8.77%
3.51%
5.26%

0.00%

0.00%

3.51%

0
1
1
2

0.00%
6.25%
6.25%
12.50%

0.00%
33.33%
33.33%
33.33%

3.51%
5.26%
5.26%
10.53%

0
0
16

0.00%
0.00%
100.00%

0.00%
0.00%

5.26%
1.75%
100.00%

BY PT MEDIALINKS INDONESIA - 23 MAY 2013

CREDIT CARD - SPECIAL REPORT - APRIL / MAY 2013 - PT MEDIALINKS INDONESIA

OOH LOCATIONS : CATEGORY BANKING : JOGJAKARTA

HEADS PER OOH BANKING : 119.047
TOTAL OOH BANKING : 29
Total
% of All Credit Cards

ARTHA JASA
BCA
BPR
MANDIRI
BRI
BNI
CIMB NIAGA
BII
PERMATA
ANZ
BTN
WOORI
HANNA
DKI
JATIM / BPD
PUNDI
QNB
SAUDARA
UOB
ST .CHRTRD
SINARMAS
PANIN
OCBC
MEGA
DANAMON
BUKOPIN
HSBC
COMMONWEALTH
CITIBANK
BTPN
MUTIARA
BJB
BNP
SYARIAH
T otals

% of All OOH Promotion

Total Share Advertiser

40.00%

50.00%

13.79%

1
0
1
1

20.00%
0.00%
20.00%
20.00%

33.33%
0.00%
50.00%
50.00%

10.34%
20.69%
6.90%
6.90%

0.00%

0.00%

3.45%

0.00%

0.00%

3.45%

0.00%

0.00%

24.14%

0
0

0.00%
0.00%

0.00%
0.00%

3.45%
3.45%

0.00%

0.00%

3.45%

100.00%

BY PT MEDIALINKS INDONESIA - 23 MAY 2013

100.00%

CREDIT CARD - SPECIAL REPORT - APRIL / MAY 2013 - PT MEDIALINKS INDONESIA

OOH LOCATIONS : CATEGORY BANKING : SOLO

HEADS PER OOH BANKING : 50.064

TOTAL OOH BANKING : 10
Total
% of All Credit Cards

ARTHA JASA
JATENG
BCA
BPR
MANDIRI
BRI
BNI
CIMB NIAGA
BII
PERMATA
ANZ
BTN
WOORI
HANNA
JATIM / BPD
PUNDI
QNB
SAUDARA
UOB
ST .CHRTRD
SINARMAS
PANIN
OCBC
MEGA
DANAMON
BUKOPIN
HSBC
COMMONWEALTH
CITIBANK
BTPN
MUTIARA
BJB
BNP
SYARIAH
T otals

% of All OOH Promotion

Total Share Advertiser

0.00%

0.00%

20.00%

0
1

0.00%
100.00%

0.00%
0.00%

10.00%
10.00%

0
0

0.00%
0.00%

0.00%
0.00%

20.00%
10.00%

0.00%

0.00%

10.00%

0.00%

0.00%

20.00%

100.00%

BY PT MEDIALINKS INDONESIA - 23 MAY 2013

100.00%

CREDIT CARD - SPECIAL REPORT - APRIL / MAY 2013 - PT MEDIALINKS INDONESIA

OOH LOCATIONS : CATEGORY BANKING : MALANG

HEADS PER OOH BANKING : 74.519

TOTAL OOH BANKING : 13
Total
% of All Credit Cards

ARTHA JASA
JATENG
BCA
BPR
MANDIRI
BRI
BNI
CIMB NIAGA
BII
PERMATA
ANZ
BTN
WOORI
HANNA
DKI
JATIM / BPD
PUNDI
QNB
SAUDARA
UOB
ST .CHRTRD
SINARMAS
PANIN
OCBC
MEGA
DANAMON
BUKOPIN
HSBC
COMMONWEALTH
CITIBANK
BTPN
MUTIARA
BJB
BNP
SYARIAH
T otals

% of All OOH Promotion

Total Share Advertiser

0.00%

0.00%

7.69%

1
0

100.00%
0.00%

50.00%
0.00%

15.38%
7.69%

0.00%

0.00%

15.38%

0.00%

0.00%

15.38%

0.00%

0.00%

7.69%

0
0

0.00%
0.00%

0.00%
0.00%

7.69%
7.69%

0.00%

0.00%

7.69%

0.00%

0.00%

7.69%

100.00%

BY PT MEDIALINKS INDONESIA - 23 MAY 2013

100.00%

CREDIT CARD - SPECIAL REPORT - APRIL / MAY 2013 - PT MEDIALINKS INDONESIA

OOH LOCATIONS : CATEGORY BANKING : DENPASAR

HEADS PER OOH BANKING : 43,802

TOTAL OOH BANKING : 18
Total
% of All Credit Cards

LEGIAN
JATENG
BCA
BPR
MANDIRI
BRI
BNI
CIMB NIAGA
BII
PERMATA
ANZ
BTN
WOORI
HANNA
DKI
JATIM / BPD
PUNDI
QNB
SAUDARA
UOB
ST .CHRTRD
SINARMAS
PANIN
OCBC
MEGA
DANAMON
BUKOPIN
HSBC
COMMONWEALTH
CITIBANK
BTPN
MUTIARA
BJB
BNP
SYARIAH
T otals

% of All OOH Promotion

Total Share Advertiser

0.00%

0.00%

5.56%

40.00%

7.14%

16.67%

2
0
1
0

40.00%
0.00%
20.00%
0.00%

11.11%
0.00%
11.11%
0.00%

16.67%
11.11%
11.11%
5.56%

0.00%

0.00%

16.67%

0.00%

0.00%

5.56%

0.00%

0.00%

11.11%

100.00%

BY PT MEDIALINKS INDONESIA - 23 MAY 2013

100.00%

CREDIT CARD - SPECIAL REPORT - APRIL / MAY 2013 - PT MEDIALINKS INDONESIA

OOH LOCATIONS : CATEGORY BANKING : MAKASSAR

HEADS PER OOH BANKING : 47.834

TOTAL OOH BANKING : 28
Total
% of All Credit Cards

LEGIAN
JATENG
BCA
BPR
MANDIRI
BRI
BNI
CIMB NIAGA
BII
PERMATA
ANZ
BTN
WOORI
HANNA
DKI
JATIM / BPD
PUNDI
QNB
SAUDARA
UOB
ST .CHRTRD
SINARMAS
PANIN
OCBC
MEGA
DANAMON
BUKOPIN
HSBC
COMMONWEALTH
CITIBANK
BTPN
MUTIARA
BJB
BNP
SYARIAH
T otals

% of All OOH Promotion

Total Share Advertiser

0.00%

0.00%

10.71%

4
0
1
0

66.67%
0.00%
16.67%
0.00%

14.29%
0.00%
3.57%
0.00%

21.43%
3.57%
21.43%
7.14%

0.00%

0.00%

7.14%

0.00%

0.00%

7.14%

3.57%
0.00%
0.00%

10.71%
7.14%
3.57%

1
0
0

16.67%
0.00%
0.00%

100.00%

BY PT MEDIALINKS INDONESIA - 23 MAY 2013

100.00%

CREDIT CARD - SPECIAL REPORT - APRIL / MAY 2013 - PT MEDIALINKS INDONESIA

OOH LOCATIONS : CATEGORY BANKING : MANADO

HEADS PER OOH BANKING : 17.847

TOTAL OOH BANKING : 23
Total
% of All Credit Cards

SULUT
JATENG
BCA
BPR
MANDIRI
BRI
BNI
CIMB NIAGA
BII
PERMATA
ANZ
BTN
WOORI
HANNA
DKI
JATIM / BPD
PUNDI
QNB
SAUDARA
UOB
ST .CHRTRD
SINARMAS
PANIN
OCBC
MEGA
DANAMON
BUKOPIN
HSBC
COMMONWEALTH
CITIBANK
BTPN
MUTIARA
BJB
BNP
SYARIAH
T otals

% of All OOH Promotion

Total Share Advertiser

0.00%

0.00%

8.70%

3
0
1
0

60.00%
0.00%
20.00%
0.00%

13.04%
0.00%
4.35%
0.00%

13.04%
30.43%
26.09%
4.35%

0.00%

0.00%

8.70%

20.00%

4.35%

8.70%

100.00%

BY PT MEDIALINKS INDONESIA - 23 MAY 2013

100.00%

CREDIT CARD - SPECIAL REPORT - APRIL / MAY 2013 - PT MEDIALINKS INDONESIA

OOH LOCATIONS : CATEGORY BANKING : MEDAN

HEADS PER OOH BANKING : 72.735

TOTAL OOH BANKING : 29
Total
% of All Credit Cards

SARASIN
JATENG
BCA
BPR
MANDIRI
BRI
BNI
CIMB NIAGA
BII
PERMATA
ANZ
BTN
WOORI
HANNA
DKI
JATIM / BPD
PUNDI
QNB
SAUDARA
UOB
ST .CHRTRD
SINARMAS
PANIN
OCBC
MEGA
DANAMON
BUKOPIN
HSBC
COMMONWEALTH
CITIBANK
BTPN
MUTIARA
BJB
BNP
SYARIAH
T otals

% of All OOH Promotion

Total Share Advertiser

0.00%

0.00%

3.45%

11.11%

3.45%

6.90%

1
0
0

11.11%
0.00%
0.00%

3.45%
0.00%
0.00%

10.34%
3.45%
17.24%

0
0

0.00%
0.00%

0.00%
0.00%

13.79%
3.45%

0.00%

0.00%

3.45%

0.00%

0.00%

3.45%

0.00%

0.00%

6.90%

1
0
4
1

11.11%
0.00%
44.44%
11.11%

3.45%
0.00%
13.79%
3.45%

3.45%
3.45%
13.79%
3.45%

11.11%

3.45%

3.45%

100.00%

BY PT MEDIALINKS INDONESIA - 23 MAY 2013

100.00%

CREDIT CARD - SPECIAL REPORT - APRIL / MAY 2013 - PT MEDIALINKS INDONESIA

OOH LOCATIONS : CATEGORY BANKING : PALEMBANG

HEADS PER OOH BANKING : 30.911

TOTAL OOH BANKING : 47
Total
% of All Credit Cards

BANK INDONESIA
SUMSELBABEL
BCA
BPR
MANDIRI
BRI
BNI
CIMB NIAGA
BII
PERMATA
ANZ
BTN
WOORI
HANNA
DKI
JATIM / BPD
PUNDI
QNB
SAUDARA
UOB
ST .CHRTRD
SINARMAS
PANIN
OCBC
MEGA
DANAMON
BUKOPIN
HSBC
COMMONWEALTH
CITIBANK
BTPN
MUTIARA
BJB
BNP
MUAMALAT
T otals

% of All OOH Promotion

Total Share Advertiser

0
0
0

0.00%
0.00%
0.00%

0.00%
0.00%
0.00%

6.38%
12.77%
4.26%

5
0
0

100.00%
0.00%
0.00%

10.64%
0.00%
0.00%

34.04%
4.26%
21.28%

0.00%

0.00%

2.13%

0.00%

0.00%

2.13%

0.00%

0.00%

2.13%

0.00%

0.00%

4.26%

0.00%

0.00%

4.26%

0
5

0.00%
100.00%

0.00%

2.13%
100.00%

BY PT MEDIALINKS INDONESIA - 23 MAY 2013

CREDIT CARD - SPECIAL REPORT - APRIL / MAY 2013 - PT MEDIALINKS INDONESIA

OOH LOCATIONS : CATEGORY BANKING : BALIKPAPAN

HEADS PER OOH BANKING : 39.612

TOTAL OOH BANKING : 14
Total
% of All Credit Cards

KALTIM
ICB BUMIPUTERA
BCA
BPR
MANDIRI
BRI
BNI
CIMB NIAGA
BII
PERMATA
ANZ
BTN
WOORI
HANNA
DKI
JATIM / BPD
PUNDI
QNB
SAUDARA
UOB
ST .CHRTRD
SINARMAS
PANIN
OCBC
MEGA
DANAMON
BUKOPIN
HSBC
COMMONWEALTH
CITIBANK
BTPN
MUTIARA
BJB
BNP
MUAMALAT
T otals

% of All OOH Promotion

Total Share Advertiser

0
0

0.00%
0.00%

0.00%
0.00%

14.29%
7.14%

100.00%

21.43%

28.57%

0.00%

0.00%

14.29%

0
0

0.00%
0.00%

0.00%
0.00%

7.14%
14.29%

0
0
3

0.00%

100.00%

BY PT MEDIALINKS INDONESIA - 23 MAY 2013

0.00%

14.29%

100.00%

CREDIT CARD VS NON CC - APRIL / MAY 2013 - PT MEDIALINKS INDONESIA

JAKARTA
Crd Card

CITIBANK

Other

HSBC
BUKOPIN

Crd Card

DANAMON
BCA
10
MANDIRI
5
PANIN
BNI
12
ST.CHRTRD
CIMB NIAGA 2
UOB
BII
14
ANZ
PERMATA
6
PERMATA
ANZ
4
UOB BII
2
ST .CHRTRD 6
CIMB NIAGA
PANIN
7
BNI
DANAMON
4
MANDIRI
BUKOPIN
2
HSBCBCA
6
CITIBANK
7
0

Other
22
20
28
17
14
11
4
0
1
10
20
4
1
4

10

20

30

40

50

EXPOSURE AREA CREDIT CARD ON OOH

MALL

RS / CLINIC

UNIVERSITAS

BUSINESS

5
5
8
1
9
6
2
1
5
4
4
2
4

4
0
0
1
0
0
0
0
0
0
0
0
0

0
0
0
0
1
0
0
0
0
0
0
0
2

0
0
1
0
0
0
1
0
0
0
0
0
0

1
0
2
0
0
0
0
0
0
0
0
0
0

BCA
CITIBANK
MANDIRI
HSBC
BNI
CIMB NIAGABUKOPIN
BII
DANAMON
PERMATA
PANIN
ANZ
UOB
ST.CHRTRD
ST .CHRTRD
UOB
PANIN
DANAMON
ANZ
BUKOPIN
PERMAT A
HSBC
CITIBANK BII

PASAR AIRPORT

CIMB NIAGA
BNI
MANDIRI
BCA
0%

20%

40%

60%

80%

100%

OTHER

0MALL
0
0RS / CLINIC
0
0UNIVERSITAS
1
0BUSINESS0
0
2
PASAR
0
0
AIRPORT
0
1
0OTHER 1
0
1
0
2
0
0
0
0
0
0