Organisational knowledge base dimension (Trott 2008) Individual assets (skills and knowledge of individuals)

Kanopy Example

How Humphrey/Kanopy have built this - Kanopy holds rigid recruitment processes, to ensure they recruit individuals with the highest expertise that can only continue to grow Kanopys knowledge base. - Humphrey states for elements she held knowledge gaps (e.g. finance, IT, legal) she hired staff to fill or outsourced -Kanopy hold three month intense training period, and staff admit they come out surprised at how much they learnt -Training and development ensures all staff are well versed on every aspect of the business and can add value to the business as a whole -Staff have bi-weekly meeting, that is strongly emphasised as mandatory and requires staff preparation - (Indirectly) ensures that IT engineers remain incentivised such that new technology is always created/developed, such that Kanopys technological asset base increases -Kanopy places heavy emphasis on continuous improvement such that IT code is redeveloped/improved every month - Kanopy prides itself on this procedure as there are no deductions and suppliers are always pleased as they know what to expect - Interactions with suppliers and sponsorship of events allows Kanopy to gain further insight into where the industry is moving - Supplier interactions allows Kanopy to become more aware of new markets and market information (e.g. MEF -> USA) - Networking opportunities through various competitions as MAP allows Kanopy to gain industry insight, and further business acumen for Humphrey - Transforming cloud servers, databases and networking opportunities to the needs and exposure of the US marketplace

1. Humphreys expertise (media management, supplier relations, marketing, mass market channel sales) 2. IT Engineer ability to write and develop code to support online operations 3. Salespersons ability to approach customers to make sales 4. Finance staff accounting/finance expertise 5. Outsourced staff e.g. librarians for data expertise, legal, IT

Technological assets (reproducible capabilities in product, process and support areas)

1. Written software code inc. custom video platform 2. Cloud servers and incorporated information 3. Video supplier and university customer databases

Administrative assets (routines, procedures and systems for getting things done) External assets (relations Kanopy establishes with current and potential allies, rivals, suppliers, customers, communities)

1. Royalties document sent to suppliers are the end of every month

1. Relationships with video suppliers (some compete in same marketplace also) (e.g. USA based Media Education Foundation) 2. Relationships with universities (particularly librarians) 3. Existence of office in Harvard Innovation Hub, as result of being accepted in Mass Accelerator Program 4. Sponsorship and booths of many video industry events 1. Global expansion into USA

Projects (the means by which technological, organisational and external assets are transformed)