2009

2009
Advertising Media Planner
CONFERENCE PROG
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perspectives
PTmagazine
Association
American Physical Therapy
for New Professionals of the
Supplement to PT Magazine
September 2008

O F P H Y S I C A L T H E R A P Y OCTOBER
OC
O C TOBER 2008

Referral for Profit

Taking the Field: Duke Fellowship

Career Coach: Conquer Your Fears

Healing
Jan uar
y 20 09
< Vol
um e 89 <
Nu mb
er 1

The Body,
Soothing the Soul
also inside:
Emerging Leaders Profiled
▼

Medicaid’s Uncertain Future

New online advertising opportunities!

▼

Earn CEUs: Type 2 Diabetes

▼

Building a Culture of Sharing

▼

Researc
h Repo
rts
1580
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What is APTA?
The American Physical Therapy Association (APTA) is the national professional organization
representing more than 73,000 members. APTA’s goals are to foster advancements in physical
therapy practice, research, and education; and to further the recognition of and support for the
profession of physical therapy and the role of physical therapists.
Index

Why APTA?
Why APTA

Print Media
PT Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
PT Bulletin Digest . . . . . . . . . . . . . . . . . . . . . 17
Physical Therapy . . . . . . . . . . . . . . . . . . . . . . . 18
Perspectives . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Conference Programs
Combined Sections Meeting 2009 . . . . . . . . . . 20
PT 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
National Student Conclave 2009 . . . . . . . . . . . 21

Online Media
APTA’s Online Job Bank . . . . . . . . . . . . . . . . . . . . 27
PT Bulletin Online . . . . . . . . . . . . . . . . . . . . . . . 28
APTA Online Banner Packages . . . . . . . . . . . . . . 29
PTJ Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Student E-News . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Advertising Planner

Advertising Specifications
Why APTA?

“Advertising with APTA allows OPTP to reach a wide variety of PTs across the
US in an effective, cost efficient way. OPTP has seen continued success over
the years and APTA remains an important aspect of our advertising strategy.”

Shari Hanson
OPTP
Why APTA?
APTA’s Print Publications—
The FIRST Choice for
Physical Therapists!
The results of APTA’s 2007 readership survey are clear… APTA’s print publications remain THE sources
physical therapists turn to FIRST.* Whether seeking the latest in research, reimbursement or practice,
information on products and services in the marketplace, or the best jobs and continuing education
courses in physical therapy – APTA is the source physical therapists turn to FIRST.

When asked, “If all seven of the following publications arrived on your desk
in the same day, which would you read first?” respondents overwhelmingly
placed Physical Therapy and PT Magazine at the top of the charts.*

Physical Therapy 43%

PT Magazine
29%
Advance for Physical Therapists 13%
Today in PT 9%
Advance for Directors in Rehabilitation 4%
Rehab Management 2%
Physical Therapy Products 1%

It’s not surprising…given that APTA’s print publications offer the ONLY paid circulation in the market.**
Members of APTA are committed to their career in physical therapy and demonstrate this commitment by
investing their money in APTA membership. They place great value in the benefits that APTA membership
provides, specifically Physical Therapy and PT Magazine.

* Source: APTA Market Survey conducted by Lewis & Clark Research, July 2007
** BPA, June 2008
5
 Why APTA?
The only requested and paid publications in the market
When you advertise in Physical Therapy or PT Magazine, you can be confident that your message is
seen by active readers---readers who have REQUESTED and PAID to receive the publication. No other
publication in the market can say that.

Publication Circulation Qualification Source

Physical Therapy 57,631 100% PAID
96% membership benefit
PT Magazine* 70,340 100% PAID*
98% membership benefit
Advance for Directors 25,307 52% Non-Paid – written request*
In Rehabilitation* 48% Non-Paid - other sources (lists, sweepstakes, etc.)

Rehab Management* 20,000 83% Non-Paid - written request*

17% Non-Paid - other sources (lists, sweepstakes, etc.)
Today in PT* 100,335 100% Non-Paid - other sources (lists, sweepstakes,
etc.)*

And they spend quality time -- at least 30 minutes –

reading Physical Therapy and PT Magazine!**
Physical Therapy 49%
PT Magazine 34%
Today in PT 13%
Advance for Physical Therapists 11%
Advance for Directors in Rehabilitation 3%
Rehab Management 2%

Physical Therapy Products 1%

* BPA, June 2008

** Source: APTA Market Survey conducted by Lewis & Clark Research, July 2007
6
 APTA readers have buying power!
82% of survey respondents report recommending, specifying, evaluating or authorizing/approving the
purchase of specific products and services for their facility. And, very often, they participate in every
part of the purchasing process:*

66% Recommend
57% Specify
57% Evaluate
46% Authorize/approve
0 10 20 30 40 50 60 70 80

More than 78% of our respondents report purchasing

physical therapy products and/or services in the last
twelve months!*
54% Called company to order
49% Ordered product from the company’s Web site
0
10 20 30 40 50 60 70 80

And…40% (28,000) of APTA readers define themselves

as Managers/Directors or Sole Owners/Partners*

40 50

40%
Managers/ Directors or
Sole Owners/ Partners

* Source: APTA Market Survey conducted by Lewis & Clark Research, July 2007

7
 ctice dics
e Pra opae
rivat Orth
32%
P
6 1%
rics
l eriat
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33%
G
Hos
2 5% stitu
tion
al In Arth
ritis
ation
14%
Educ 28%
Our readers are a diverse group, involved
e
ente
r actic
ion C te Pr

in all areas of physical therapy practice

ilitat Priva
ehab
11% R 2 5%
Heal
th ehab
Nearly a third (32%) of our readers

ome ral R
7% H Gene
2 3%
(20,000) are physical therapists

ther ation
employed in private practice.

13% O Educ
2 2%
re
e Ca
Why APTA?

Acut
2 1% y
olog
Neur
20%

Specialty Breakdown
trics
edia
17% P
ritis
Arth
14%
ics
quat
9% A

8
Don’t Miss the Opportunity to Reach an Audience Ready
to Receive Your Marketing Message*

Our members
report the average
budget for purchasing
products and services for
their facility is

61%
of our members report
$29,800
turning to magazines/
journals and buyers guides when
searching for information on
products and services for their
facilities.

80%
of our members report
turning to print advertising
and online job banks when
seeking a new physical therapy
position.

* Source: APTA Market Survey

conducted by Lewis & Clark
Research, July 2007

9
 Why APTA?
Advertising Influences* 62%
of respondents indicated
that they are more likely to
consider purchasing products/

60%
of respondents perceive
services from companies who
advertise their products in their
professional publications.
companies who advertise in
their professional magazines/
journals as more supportive
of their profession.

40%
prefer purchasing products
33%
perceive advertised
from companies who advertise products/companies as more
in their professional magazines/ successful than unadvertised
journals. products/companies

In summary, our readers REQUEST and PAY to receive Physical Therapy and PT Magazine. And they
report in overwhelming numbers that they turn to Physical Therapy and PT Magazine FIRST! Is there
really any question as to where you should invest your valuable marketing dollars FIRST?

Take a look through our media kit to view advertising rates and marketing opportunities. Contact us for
your customized marketing plan. You won’t be disappointed!
Product Advertising: Recruitment/Continuing Education Advertising:
Ad Marketing Group Ad Marketing Group
Jane Richardson Meredith Turner
2200 Wilson Blvd, 102-333 2200 Wilson Blvd, 102-333
Arlington, VA 22201 Arlington, VA 22201
703/243-9046, ext. 102 703/243-9046, ext. 107
703/243-9066 (fax) Direct 703/339-6948
jrichardson@admarketinggroup.com 703/995-4609 (fax)
mturner@admarketinggroup.com

10 * Source: APTA Market Survey conducted by Lewis & Clark Research, July 2007
 Print Media

Print Media
Jan uar
y 200 9
< Vol
um e 89 <
Nu mb
er 1

Research
Reports

“Parker Laboratories, Inc, has been an advertiser and 1580

1608
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supporter of APTA for over forty years. In that time,

n Appro n of Frie
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Physical Therapy (Journal) has been an excellent

1716 ions for
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1642
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Determi

advertising vehicle for promoting our products, and

ning Gle
Position nohume
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t Restin
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along with PT Magazine, has become an integral

part of our marketing efforts.”
Joan Bartello, Advertising Manager
Parker Laboratories, Inc.

gazine “At Tri W-G, our market is the physical therapy profession;

PTma
08
R 20
M BE
NO VE

RAP
Y
therefore, our investment for success is advertising in
THE
AL
SIC
OF
PHY
PT Magazine. Physical therapists tell us all the time, “I just
saw that Tri W-G product in PT Magazine.” For Tri W-G,
yO n
Pla
hysica l T h e ra py
Note
PT Magazine is the “go-to” magazine to reach physical
P t
e Righ
Hits th
therapists.”

Duane Fast
Vice President
side: ation
also in
Risk M
anagem
ent Tips
: Deleg
sh-Bas
ed Serv
ices Tri W-G
Ca
d er Path
▼

Towar al Care
Moving A Clinic ucation
▼

a PT Ed
Designi
ng erapy
ysical Th
▼

0 in Ph
Web 2.
▼

PM
4:27:28
10/2/08

11
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PTmagazine
Print Media

MARCH 2008
P H Y S I C A L T H E R A P Y
O F

:
Webap2in.g0PT, Patient,
h Res h n
mmunicatio
& Public Co
also inside:
Increasing Pa
tient Adhere
nce
ntiality
PTmagazine
▼

tion: Confide
O F P H Y S I C
Ethics in Ac

Traumatic
A L T H E R A
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▼

and DPT Te
BSPT, MPT, sed Practice
JAN UAR Y
200 8
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Evidence-Ba

Brain Injury
Promoting
▼

50 PM
6/5/08 4:52:

PTs Helping Patients

l.indd 1
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CVR1ptm

Reclaim Their Lives

In War and Peace

also inside:
Ethics in Action: Students
H owto Evaluate
▼

2008 Candidates’ Statements

▼

PT Economic & Employment Indicat

ors and
Select Con
Education Offtienuing
▼

ming Challenges
The Worthingham Fellows: Overco
▼

CVR1ptm -0308-Final.indd
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2/4/08 12:44:23 PM

also inside:
How to Preven
▼

t Embezzlement
National Physica
▼

l Therapy Month
Developing Eff in Review
▼

ective Employee
Earn CEUs: Wh Incentive Progra
ms
▼

eelchair Seating
and Mobility Eva
luation
CVR1ptm 0108-D
2.indd 1

“After researching the various advertising vehicles in the physical therapy 12/6/07 11:51:4
8 AM

marketplace, KLM chose PT Magazine to deliver our marketing message.

With its extensive AND intensive editorial coverage, actively engaged
readers, and low cost-per-thousand, PT Magazine is THE magazine to
choose when targeting physical therapists in any setting.”

Scott Marshall
KLM Labs

12
PT Magazine
Frequency: Monthly (11 issues per year) Circulation: 70,340*

In its seventeenth year, this dynamic, 4-color magazine contains news, award-winning features,
commentaries, and columns, and practical information critical to providing quality care. Written by experts
to cover all aspects of the profession, PT Magazine remains THE trusted resource for physical therapists
across the nation.
Whether your company is targeting directors of physical therapy or the physical therapists who provide
hands-on rehabilitation care to millions of consumers each day, PT Magazine is the perfect showcase for
your company’s marketing message.
PT Magazine Rates-gross
4-color 1x 3x 6x 9x 12x
Full $4,430 $4,120 $3,765 $3,410 $3,100 Contact:
2/3 page $4,100 $3,815 $3,485 $3,155 $2,870 Ad Marketing Group
½ page island $3,480 $3,235 $2,960 $2,680 $2,435 Jane Richardson
703/243-9046, ext. 102
½ page $3,310 $3,075 $2,810 $2,545 $2,315
703/243-9066 (fax)
1/3 page $2,300 $2,140 $1,955 $1,770 $1,610
jrichardson@admarketinggroup.com
1/6 page $1,600 $1,490 $1,360 $1,235 $1,120
Spread $8,135 $7,560 $7,000 $6,260 $5,690
Cover II $5,540 $5,155 $4,710 $4,270 $3,880
Cover III $5,095 $4,740 $4,330 $3,925 $3,565
Cover IV $5,980 $5,565 $5,085 $4,600 $4,190

Ad sizes
Size Width Depth
Full Page 7 x 9 3/4
2/3 Page Vertical 4 1/2 x 9 3/4
1/2 Page Island 4 1/2 x 7 3/8
1/2 Page Horizontal 7 x 4 7/8
1/2 Page Vertical 3 3/8 x 9 3/4
1/3 Page Vertical 2 1/8 x 9 3/4
1/3 Page Square 4 1/2 x 4 7/8
1/6 Page 2 1/8 x 4 7/8
Full Page Bleed 8 1/2 x 11 1/8
Spread Bleed 16 3/4 x 11 1/8
Trim Size 8 1/4 x 10 7/8
Deadlines
Issue Space Materials
FEB Dec 1 Dec 10
MAR Jan 2 Jan 9
APR Feb 2 Feb 10
MAY Mar 2 Mar 10
JUN Apr 1 Apr 10
JUL May 1 May 11
AUG Jun 1 Jun 10
SEP Jul 1 Jul 10
OCT Aug 3 Aug 10
NOV Sep 1 Sep 10
DEC/JAN Oct 1 Oct 9

* BPA, June 2008

13
PT Magazine Editorial Calendar 2009
Feb Mar Apr May Jun
Editorial Highlights
Branding the How PTs are National Hockey PT Outreach in The PTs Role
Profession “Going Green” League and PTs Rural and Un- in Fitness and
derserved Areas Wellness
Innovative Career Planning ICF Model:
Teaching and What is Means Expanding into Mixed Martial
Instructional Selecting Third for Physical Niche Markets Arts and PTs
Strategies Party Payers Therapists

PTs and CSM 2008
Telehealth Coverage

Special Focus

Software/ Software/ Software/

Technology Technology Technology

Private Private Private Private

Practice Matters Practice Matters Practice Matters Practice Matters


Bonus Distribution
Combined PT 2009
Sections Baltimore, MD

Meeting 2009, June 10-13
Las Vegas, NV
Feb 9-12
Closings


Space Deadline
December 1 January 2 February 2 March 2 April 1

Materials Deadline
December 10 January 9 February 10 March 10 March 10

14 14
 Jul Aug Sep Oct Nov Dec
PTs in the Annual Buyer’s International Clinical Research The Role of Practice
Emergency Guide Issue Physical Network: Biology and Profiles –
Department Therapy Reviewing the Genetics in Women’s
Results Health Care Health
Using Evidence- PT 2009
Based Practice Coverage Behavorial Identifying your Developing
in the Clinic Change Therapy: Business “Fit”: and
Patient Assessing Maximizing
Empowerment Essential Web Sites
Business Skills
Emerging
Leaders National
Outcomes
Database


Software/ Buyer’s Guide Software/ Software/
Technology Listings Technology Technology


Private Private
Practice Matters Practice Matters




NSC 2009 Private Practice

Miami, FL Meeting
October 29-31
Colorado Springs, CO
Nov 11-14







May 1 June 1 July 1 August 3 September 1 October 1

May 11 June 10 July 10 August 10 September 10 October 9

15 15
 Print Media
PT Magazine’s
Expanded Marketplace Section
Designed specifically for companies seeking maximum impact on a limited budget, PT Magazine’s Expanded
Marketplace section is an excellent, cost-effective way to gain visibility for your company’s products and services.

Ad Sizes and Rates-net Deadlines

Size Width Depth Rate Issue Space Materials
1/6 Page 2 1/8 x 4 7/8 $500 FEB Dec 1 Dec 10
Color: 4/color process only (build spot colors in CMYK.) MAR Jan 2 Jan 9
APR Feb 2 Feb 10
MAY Mar 2 Mar 10
Digital Ad Specs: JUN Apr 1 Apr 10
Acrobat distilled PDF files are the preferred digital file
JUL May 1 May 11
format. Digital ads, with all fonts embedded, should be
AUG Jun 1 Jun 10
provided via e-mail to juliehilgenberg@apta.org.
SEP Jul 1 Jul 10
Other acceptable file formats: EPS, Postscript, TIFF/IT,
OCT Aug 3 Aug 10
PDF/ X-1a. We do not accept application files such as
NOV Sep 1 Sep 10
Quark Xpress®, InDesign®, or Pagemaker®. PDF files
DEC/JAN Oct 1 Oct 9
must conform to ad specifications that can be found
by going to www.apta.org (click on Vendors/Advertisers,
then “Specifications for Submitting Digital Ads” to Contact:
download the specifications and directions.) Ad Marketing Group
Jane Richardson
703/243-9046, ext. 102
703/243-9066 (fax)
jrichardson@admarketinggroup.com








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PT Magazine’s
PT Bulletin Digest
Frequency: Monthly Circulation: 70,340*

PT Bulletin Digest, appearing monthly in PT Magazine, showcases the latest in job opportunities and
continuing education courses, along with excerpts from APTA’s electronic newsletter.

PT Bulletin Digest is THE print resource for PTs and PTAs researching employment and continuing
education opportunities.

Categories: Recruitment • Faculty • North • South • Midwest • Mid-Atlantic • West • Nationwide •

International • Continuing Education • Miscellaneous

Digest Rates - Net

4-color 1x 3x 6x 9x 12x Contact:
Full $2,250 $2,140 $2,070 $1,980 $1,910 Ad Marketing Group
½ page $1,690 $1,605 $1,555 $1,490 $1,435 Meredith Turner
1/3 page $1,025 $ 975 $ 945 $ 900 $ 870 703/243-9046, ext. 107
Direct: 703/339-6948
2/9 page $ 600 $ 570 $ 555 $ 530 $ 510
703/995-4609 (fax)
1/6 page $ 475 $ 450 $ 435 $ 420 $ 405
mturner@admarketinggroup.com
1/9 page $ 350 $ 335 $ 320 $ 310 $ 300
Col Inch $ 130 $ 125 $ 120 $ 115 $ 110

Ad sizes
Size Width Depth
Full pg. 7 1/2 x 9 13/16
1/2 Horz. 7 1/2 x 4 13/16
1/3 Vert. 2 5/16 x 9 13/16
1/3 Sq. 4 7/8 x 4 13/16
2/9 Vert. 2 5/16 x 6 1/2
2/9 Horz. 4 7/8 x 3 3/16
1/6 Vert. 2 5/16 x 4 13/16
1/9 Vert. 2 5/16 x 3 3/16
Col. Inch 2 5/16 x 1
Deadlines
Issue Space Materials
FEB Dec 19 Dec 22
MAR Jan 22 Jan 26
APR Feb 20 Feb 25
MAY Mar 20 Mar 23
JUN Apr 20 Apr 24
JUL May 22 May 25
AUG Jun 22 Jun 25
SEP Jul 21 Jul 24
OCT Aug 20 Aug 25
NOV Sep 21 Sep 24
DEC/JAN Oct 22 Oct 26

* BPA, June 2008

17
 Print Media
Physical Therapy (PTJ)
Journal of The American Physical Therapy Association
Jan uar
y 200 9

Frequency: Monthly Circulation: 57,631

< Vol
um e 89 <
Nu mb
er 1

Physical Therapy (PTJ) is the world’s leading peer-reviewed journal serving

all the disciplines in the field. For more than 80 years, PTJ has featured
the latest breaking research on every aspect of the profession. Its clinical
summaries for busy clinicians are especially popular with readers.
Physical Therapy carries unparalleled credibility with physical therapists, Research
1580
Locom
Reports

both in the US, and around the world.

otor and
Who We Streng Update
re Ambu th Trainin
latory g in Ad
1608
An Ext After Str ults
ension oke 1687
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to Low ted Tre tation
Back Pai atment Ataxia and Pro
n Appro gressio
1619 ach n of Frie
Predic CARE IV dreich
tors of Conferen
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Cervical rm ce Serie
Radicu Ou tcome
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Effect s
1633
Mobili ivenes
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Self-ca nsurgi npharma
With Str re in Older cal Int cologica
oke People 1716 ervent l
Effective ions for
1642
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nsurgi macolog

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1651
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Standard ults Knowled ions for
Movem ization ge Tra Hip OA
ents of Sit-to Consu nslation
-Stand mers for Eff
1669 ective
Determi
ning Gle
Position nohume

Full $4,235 $3,935 $3,600 $3,260 $2,965 ral Join

t Restin
g

2/3 page $3,755 $3,490 $3,195 $2,890 $2,625

½ page island $3,430 $3,185 $2,915 $2,640 $2,400
½ page $3,250 $3,025 $2,760 $2,500 $2,275
Contact:
1/3 page $3,070 $2,855 $2,615 $2,365 $2,150
Ad Marketing Group
¼ page $2,590 $2,410 $2,205 $1,995 $1,815 Jane Richardson
Spread $7,615 $7,080 $6,475 $5,865 $5,330 703/243-9046, ext. 102
Cover II $5,285 $4,915 $4,490 $4,070 $3,695 703/243-9066 (Fax)
Cover III $4,870 $4,535 $4,140 $3,750 $3,410 jrichardson@admarketinggroup.com
Cover IV $5,720 $5,320 $4,860 $4,405 $4,005

Ad sizes
Size Width Depth
Full Page 7 1/4 x 9 3/4
2/3 Page Vertical 4 3/4 x 9 3/4
1/2 Page Island 4 3/4 x 7 3/8
1/2 Page Horizontal 7 1/4 x 4 7/8
1/3 Page Vertical 2 1/4 x 9 3/4
1/3 Page Square 4 3/4 x 4 7/8
1/4 Page Vertical 2 1/4 7 3/8
1/4 Horizontal 4 3/4 x 3 5/8
1/6 Page Vertical 2 1/4 x 4 7/8
1/6 Page Horizontal 4 3/4 x 2 3/8
1/8 Page 2 1/4 x 3 5/8
Full Bleed 8 1/2 x 11 1/8
Trim Size 8 1/4 x 10 7/8
18
Deadlines
Issue Space Materials
JAN Nov 14 Nov 20
FEB Dec 15 Dec 19
MAR Jan 15 Jan 20
APR Feb 16 Feb 20
MAY Mar 13 Mar 20
JUN Apr 15 Apr 20
JUL May 15 May 20
AUG Jun 15 Jun 19
SEP Jul 15 Jul 20
OCT Aug 14 Aug 20
NOV Sep 15 Sep 21
DEC Oct 15 Oct 20
Perspectives
perspec
Frequency: 3x annually Circulation: 11,000
tives for New
Profes
sional s of the
Americ
an Physi
cal Thera
py Assoc
iation
Supplem
ent to PT
Mag
September azine
Referral 2008
for Profit
Taking th
e Field:
Duke Fe
Written specifically for physical therapists in their first five years of practice, Career C
oach: Con
llowship
quer Yo
Perspectives features career advice and practice information critical for new ur Fears

professionals.
Published in January, May and September, Perspectives gives you the
opportunity to brand your company’s message to eager readers and rising
decision-makers. With more than 11,000 readers, Perspectives is an
excellent way to reach new physical therapists seeking employment,
continuing education courses and product information.
Prices (net)
4-color 1x 3x Size
“I particularly enjoyed the interviews with new graduates.
Full $1,750 $1,490 7x9¾
Half page $1,050 $895 7 x 4 7/8
They gave a balanced view of how it has been for them to
Cover II $2,100 $1,785 8 ¼ x 10 7/8 begin practicing physical therapy that was refreshing. As a
Cover III $2,015 $1,715 8 ¼ x 10 7/8 new PT who has struggled a lot during my first 2 years of
Cover IV $2,200 $1,870 8 ¼ x 10 7/8 practice, I really appreciate getting to connect with what
other new grads are up to.”
Deadlines Alyson Ryan, PT
Issue Space Materials
JAN Nov 3 Nov 7
MAY Mar 2 March 6
“It was great to get more information about student
SEP July 1 July 7 loan repayment program legislation and the links to get
involved in making it happen! I would love to see this
Contact: magazine on a quarterly basis.”
Ad Marketing Group
Jennifer Nus, PT, DPT
Meredith Turner
703/243-9046, ext. 107
Direct 703/339-6948 “I really enjoyed reading the new magazine. Great photos
703/995-4609 (Fax) and articles!”
mturner@admarketinggroup.com
Lori Dube, PT

19
Print Media
Conference Program Guides
Distributed to conference attendees as part of their registration packet, the On-Site Conference Program
Guide is the only source for information regarding sessions, speakers, services and all other information
related to the conference. It is an essential tool for every attendee, both at conference and as a take-home
resource. Don’t miss the opportunity to deliver your marketing message to this group of dedicated and
involved physical therapists!

b ine d S e ction s Meeting 2009

Com
(CSM 2009) Las Vegas, NV
ar y 9 -12, 20 0 9
Febru ing programs
ce offer
ucational conferen
CSM is a unique ed ecialty interest sections. More th
an
TA ’s 19 sp rchasing
developed by AP wh o m ake or influence pu
th er ap ist s,
6,000 physical CSM 2009.
cilities, will attend
decisions at their fa
October 13, 2008
Space reservation: 08
e: November 10, 20
Materials Deadlin

PT2009
June 10 -13, 2009 Baltimore,
MD
PT2009: Annual Conference and
Exposition features advanced
programming presented by lead
ing professionals in the field.
Physical therapists come to net
work, see new products, learn
cutting-edge techniques, and ear
n education credits.
Space Reservation: April 2, 200
9
Materials Deadline: April 8, 200
CSM 2009 & PT2009 Rates (Net) 9
BW Combo* Size
Full page $1,330 $660 7” x 10”
Contact:
Half page horz $1,050 $525 7” x 4 7/8”
Ad Marketing Group
Half page vert $1,050 $525 3 ¼” x 10”
Meredith Turner
Cover II $1,600 $1,650 7” x 10”
703/243-9046, ext. 107
Cover III $1,600 $1,650 7” x 10”
703/995-4609 (Fax)
Cover IV $1,765 $1,765 7” x 10”
mturner@admarketinggroup.com
Spread $2,175 $1,100 17” x 10”

*Advertise in the Show issue of PT Magazine, Physical Therapy, or PT Bulletin Digest to earn the Combo Rate.
 2009
National Student Conclave NSC
October 29-31, 2009 Miami, FL
est national gathering
National Student Conclave is the larg
apist assistant students and
of physical therapist and physical ther
m for students to gather the
faculty members. NSC provides a foru
ng early in their careers.
latest information and begin networki
unparalleled! Don’t miss
Their excitement and enthusiasm is
0 rising physical therapy
this opportunity to reach nearly 2,00
professionals.
Space Reservation: August 24, 2009
9
Materials Deadline: August 31, 200
NSC 2009 Rates (Net)
BW Size
Full page $650 7” x 10”
Contact: Half page horz $500 7” x 4 7/8”
Ad Marketing Group Half page vert $500 3 ¼” x 10”
Meredith Turner Cover II $800 7” x 10”
703/243-9046, ext. 107 Cover III $800 7” x 10”
703/995-4609 (Fax)
Cover IV $900 7” x 10”
mturner@admarketinggroup.com

21
 Update

Research Reports
ce Series
CARE IV Conferen
Online Advertising

Online Advertsing
“The recruitment of physical therapists in our current health
care market is of paramont importance to the success of any
rehabilitation business. We have utilized APTA for many years
to help us get our message to qualified physical therapists. Many
professionals rely on APTA to locate trusted employers with great
career opportunities. APTA has been an excellent vehicle for us
to reach these professionals. APTA’s level of service to us as one
of their clients has been outstanding. Every company has many
options to consider for their recruiting needs, APTA is consistently
the first option that we utilize.”

Jim Schiller
PhysioCorp

23
 Online Advertising
Online Advertsing

“Through APTA’s job bank, RehabCare reaches a wide range of

experienced therapists, as well as a large number of students. We’ve
located excellent candidates, and appreciate the immediacy and detail
the job bank offers us.”
 
Barbara Wallace
Assistant Vice President
RehabCare

24
Build Your Brand at www.apta.org
Make APTA’s Web site an integral part of your online marketing strategy.
www.apta.org offers the perfect environment to build awareness for your company,
and market your products and services to a motivated and interested audience.

78%
of our members report
purchasing physical therapy
products and/or services in
the last 12 months.*

APTA’s web site averages

95,000
page views per day

2,862,083**
page views per month

* Source: APTA Market Survey conducted by Lewis & Clark Research, July 2007
** Source: Urchin Web statistics, July 2008

25
 Physical therapy is a “hot” career­—but then
you already knew that!
PARADE Magazine recently listed a career in physical therapy as one of the six “hottest jobs for college
graduates.”* And the Chicago Tribune reported findings of a poll from the National Opinion Research
Center at the University of Chicago that places physical therapists second among the five top occupations in
job satisfaction, and the only health care professionals listed.**

As the national membership organization for physical therapists, physical therapist assistants, and physical
therapy students, APTA is committed to promoting the profession and raising awareness of the wonderful
benefits and opportunities of a career in physical therapy. One of the ways APTA promotes physical therapy
is through a professional ad campaign running in Newsweek magazine.

Meeting the demand for physical therapists can be challenging. Particularly since our recent survey shows
that a large number of physical therapists are happy in their current position! In fact, 67% of survey
respondents say they do not have a resume posted online because they have no interest in changing
positions! ***

APTA provides important resources for employers seeking physical therapists —recruitment ads in the
pages of PT Magazine (PT Bulletin Digest) postings on APTA’s Online Job Bank, www.apta.org/jobs, and
sponsorships of PT Bulletin Online.

boa,
Jennifer Gam
S
PT, DPT, OC

.
g Profession
and Challengin sical therapists
A Rewarding d phy
portunities. jority of license l therapy
e Career Op Today the ma tor of physica
Above-Averag ists is expect
ed to
graduate with
the doc
educated hea
lth care
physical therap rage for all oth
er . As a highly motes a
Demand for n the ave (DPT) degree therapist pro
er tha
grow much fast ugh 2014. Opportunitie
s are the physical restore
sical professional, reduce pain,
occupations
thro too, with phy ity to move, sical
than eve r bef ore , person’s abil bility. Phy
move diverse people in a var
iety prevent disa - and wellnes
s-
viding care for ings, including function, and
develop fitness and more active
*Parade Magazine, April 15, 2007 therapists pro of sett
patient
therapists also
grams for hea
lthier
hospitals, out ctic es, oriented pro
** Chicago Tribune, June 3, 2007 clinics, priv
home health
ate pra
agencies,
lifestyles.
rts and
***APTA Market Study, Lewis and Clark schools, spo
fitness facilitie
s, rese arch
k settings,
centers, wor
Research, July 2007 and nursing
homes.
re about phy
sical therapists
,
To find out mo sical therapist near you
phy
or to find a w.apta.org/co
nsumer.
Therapy desc
ription? please visit ww

26
APTA’s
Online Job Bank
www.apta.org/jobs
THE online source for physical therapists searching
for new positions:
More than 75% of the respondents who reported searching for a new position, said they used APTA’s career
resources. 54% said they searched APTA’s Online Job Bank (www.apta.org/jobs), and 23% report looking to
the pages of PT Magazine (PT Bulletin Digest) to find a new position.*

APTA’s Online Job Bank

54%
Monster.com 21%
PTJobs.com 21%
Careerbuilder.com 18%
Healthjobsusa.com 5%
Advanceweb.com 3%

Todayinpt.com 3%

Combine print and online power!

Place your position prominently in the places physical therapists researching a career move go to first­
—PT Magazine (PT Bulletin Digest) and APTA’s Online Job Bank­—www.apta.org/jobs.

Contact us for your customized recruitment marketing plan. You won’t be disappointed!

Ad Marketing Group
Meredith Turner
2200 Wilson Blvd, 102-333
Arlington, VA 22201
703/243-9046, ext 107
Direct 703/339-6948
703/243-995-4609 (fax)
mturner@admarketinggroup.com
* Source: APTA Market Survey conducted by Lewis & Clark Research, July 2007
27
 APTA’s Online
Recruitment Advertising
Fill Your Positions!! TWO great ways to locate
awesome candidates!!
APTA’s
Online Job Bank (www.apta.org/jobs)
Thousands of physical therapists search our job bank for the
hottest physical therapy positions in the country. Searchable by
category, location, and practice setting, your positions are seen by
physical therapists eager for new challenges.
Job Posting Rates per monthly listing – Net
Basic Listing $65 for APTA Members $120 for non-members
Basic Listing Package 1 month $825 (1-200 postings)
Banner ad with Link—Jobs site 1 month $900
(468x60 pixels, JPG format, 25k or under)
Banner ad with Link—Jobs & Course site 1 month $1,500
(468x60 pixels, JPG format, 25k or under)

PT Bulletin Online Blast E-mail

Gain visibility for your company with a banner/link on
APTA’s weekly electronic newsletter. Blasted each Friday to
over 55,000 physical therapists, PT Bulletin Online features
the latest breaking news and information affecting the
profession.

PT Bulletin Online E-mail Blast Banners – Net

Banner with link 4 consecutive weeks $1,750
(129x80 pixels, JPG format,
25k or under, static)

Contact:
Ad Marketing Group
Meredith Turner
703/243-9046, ext. 107
Direct 703/339-6948
703/995-4609 (fax)
mturner@admarketinggroup.com

28 Technical Questions? Contact ptbadvertising@apta.org

APTA’s Online
Product Advertising
APTA’s
Online Banner Package –
Skyscraper (129 x 300) monthly contract $750

annual contract $5,000

Banners appear on most APTA landing pages (except home page).

Specific pages subject to change. Available upon request.

PT Magazine’s
Online Buyers Guide
Basic Listing Package Free

www.apta.org/buyersguide
Company name, address, phone,
fax, web link, 5 categories
Email: juliehilgenberg@apta.org to be listed.

Enhanced Listing Package monthly contract $600

Enhanced Listing Package annual contract $5,000

Company name, address, phone, fax, web link, logo, 20 categories,

company profile (pop-up window containing up to 100 words about
the company and products, along with photo).

Contact:
Ad Marketing Group
Jane Richardson
703/243-9046, ext. 102
703/243-9066 (fax)
jrichardson@admarketinggroup.com
29
 PTJ Online
PTJ Online, the Journal’s Web site, is the go-to place for physical therapy-specific research. Hosted by
HighWire Press, this indispensible clinician’s resource, contains the largest repository of high-impact,
peer-reviewed content, with articles from more than 1,000 journals. PTJ Online offers searchable,
full-text articles, January 1980 through present; articles published 2 to 4 months ahead of print;
supplementary data, such as podcasts and patient videos; e-letters; robust searching; and free access to
full text of HighWire journal articles that are cited in PTJ content.

Physical therapists return to PTJ Online again and again! Banners and customized alerts are available to
showcase your company’s marketing message.

Update

Research Reports
ce Series
CARE IV Conferen

“I love that PTJ is online! I am able to download, print, and read the individual articles
that I like without having to carry the journal with me all the time. I can watch patient
videos that show how interventions were done and how patients progressed, listen to the
audio version of abstracts on my iPod while I do other things, and customize my own
email alerts for new articles from more than one thousand journals! You can sign up for
any or all RSS feeds you want—current table of contents, future table of contents, articles
published ahead of print, research reports only, case reports only. You also can search on
keywords, author names, time period—never again do you have to flip through pages of
old journals to find full text of an article you want. You have to see this site.”
Ken Landry, PT

30
PTJ Online Banner Advertising
PTJ
Online Banner ads
Banners appear on rotating basis on all
online pages (except cover).

Banner ad 1 month $800

220 x 40 pixels. JPG format,
25k or under

Contact:
PTJ Online’s banner advertisers enjoy exceptional web
Ad Marketing Group
Jane Richardson impressions and click-through rates! Don’t miss this unique
703/243-9046, ext. 102
opportunity to drive interested physical therapists directly
703/243-9066 (fax)
jrichardson@admarketinggroup.com to your company’s Web site! You won’t be disappointed!

PTJ
Online Table of Contents Alert
The TOC Alert is e-mailed monthly to over 59,000 PTJ Online
subscribers, alerting them that the current issue is online
and available for viewing. One banner position is available
each month.

TOC Alert Banner 1 month $1,000

220 x 40 pixels, JPG format,
25k or under

31
 Student E- News
Blasted monthly to over 15,000 students, APTA’s Student E-Newsletter is a popular resource for
students. It keeps them in touch with APTA resources, events, and other information of interest.
They look forward for it each month!

“The APTA Student E-news offers tips

and ideas on various topics, such as
career development, upcoming events,
and student discounts. It is a useful
tool that provides pertinent information
in an efficient manner. I spend less time
searching for topics on the Internet
because Student E-news is well
organized and it is easy to find
the topics that interest me. It is also a
great way to read about other students
throughout the country and to discover
what they are doing.”
Emily Fischer, SPTA,
Northern Virginia Community College

E-mail Blast Banners

Size $750 per month net Deadlines 2009
(143 x109 pixels, JPG format, 25k or under)
Issue Deadline
JAN 13 Jan 6
FEB 9 Feb 2
Contact: MAR 10 Mar 3
Ad Marketing Group APR 14 Apr 7
Meredith Turner MAY 12 May 5
2200 Wilson Blvd, 102-333 JUN 9 June 2
Arlington, VA 22201 JUL 14 July 7
703/243-9046, ext 107 AUG 11 Aug 4
Direct 703/339-6948 SEPT 8 Sept 1
OCT 13 Oct 6
703/995-4609 (fax)
NOV 10 Nov 3
mturner@admarketinggroup.com DEC 8 Dec 1

32
Advertising Planner
APTA offers a multitude of advertising vehicles for every type of advertiser. Whether your com-
pany sells products or recruits physical therapists, whether you’re looking for print or online
packages, or an effective combination of vehicles, we have all the options you need!

Use this planner below to assist you in determining which of APTA’s advertising vehicles are the
best for you.

Product Recruitment Print Online

Advertising Advertising Advertising Advertising

PT Magazine

Physical Therapy
PTJ Online
PT Bulletin Digest
PT Bulletin Online
APTA’s Online Job Bank
Conference Program Guides
Student E-News
APTA Online Banner Ad Packages

Advertising Planner
Advertising Planner
Advertising Specifications
Materials
Requirements
Publisher takes no responsibility for
reproduction if these requirements are not
met. Digital ads required (see Digital Ad
Specifications below for details).
Publication Specifications:
Publication Trim Size…………8.25” x 10.875”
Binding Method................................Perfect
Printing Process..........................Web offset
(SWOP standards apply to all ad
material.)
Color............................ 4/color process only
(Build spot colors in CMYK.)
Bleed ads………………………Build ads to
trim size and extend bleeds .125” beyond
trim on all four sides. Maintain a .375”
live area inside the trim. Please allow
.375” safety on either side of the gutter.
Digital Ad Specifications:
Acrobat distilled PDF files are the preferred
digital file format. Digital ads, with all fonts
embedded, should be provided on CD-ROM
if larger than 5MB. Ads smaller than 5MB
may be e-mailed to juliehilgenberg@apta.org.
Other acceptable file formats: EPS, Postscript,
TIFF/IT, PDF/ X-1a.
We do not accept application files such as
Quark Xpress®, InDesign®, or Pagemaker®.
PDF files must conform to ad specifications
that can be found by going to www.apta.
org (click on Vendors/Advertisers, then
“Specifications for Submitting Digital Ads” to
download the specifications and directions.)
Proofs:
We require one digital proof (SWOP approved)
for color ads; one laser or other proof for
black and white ads.
Inserts:
All inserts must be bound or tipped in. Free-
standing inserts are not accepted. All inserts
are priced individually. No price is firm until a
sample is approved by APTA.
Advertising Materials:
• Publisher is not responsible for loss of, or
damage to materials.
• Materials are held for one year, and then
destroyed, unless publisher is instructed
otherwise in writing.
• If not advised at space closing of a coupon
ad, publisher will not guarantee placement.
• To avoid a $25 delivery charge, send all
artwork to: Julie Hilgenberg, APTA, 1111
North Fairfax St., Alexandria, VA 22314-
1488
Payment Terms:
Additional 2% discount applies if payment
is received within 10 days of invoice date.
Billing to the advertising agency is based
on acceptance by the advertiser of “dual
responsibility” for payment if the agency
does not remit within 90 days. Prepayment is
required for all first-time advertisers and may
be required if subsequent invoices are not
paid in a timely manner. Publisher reserves
the right to short-rate advertisers if frequency
agreement is not fulfilled.
Cancellations:
Not accepted after closing date. All cancellations
prior to space closing date must be made in
writing and acknowledged by APTA
Commissions/Discount:
Discount for Press-Optimized PDF electronic files
is 15% of gross. If materials are not submitted
in the preferred format, advertiser forfeits 15%
discount.
Publisher’s Protective Clause:
Advertisers and their agencies assume full
liability for all content of advertisements
printed and responsibility for any claims
arising therefrom against the publisher. The
publisher is not liable for errors in Reader
Service numbers, Ad Index, or Buyer’s
Guide listings. All advertisements must be
clearly identified with a trademark and/or
signature of the advertisement. The word
“Advertisement” shall be printed prominently
on advertisements that, in the opinion
of the publisher, might be confused with
editorial pages. Publisher reserves the right
to reject any advertisement not considered
suitable for publication. Publisher will not
advertise any product, apparatus, instrument,
device, or pharmaceutical product that is
the subject of litigation pending before the
FDA. Advertising will be accepted in cases
of pending compliance or noncompliance
with the FDA requirements if the advertiser
includes a disclaimer in the copy stating: “FDA
approval pending.” Errors in advertising must
be noted immediately. Publisher will not offer
credit if ad repeats incorrectly. The publisher
will not be bound by any conditions, printed
or otherwise, appearing on any insertion order
or contract, when they conflict with the terms
and conditions of this rate card.
Further guidelines are published in the APTA
Board of Directors policy titled Advertising
(BOD 03-97-22-55).
Specifications
Advertising
35
 Information and Space
Reservations
PT Magazine // Physical Therapy //
Online Advertising //
Ad Marketing Group, Inc.
Jane Richardson
2200 Wilson Blvd • Arlington, VA 22201
703/243-9046, Ext. 102 • 703/243-9066 fax
email: jrichardson@admarketinggroup.com

PT Bulletin Digest // PT Bulletin Online//

Conference Advertising// Perspectives
APTA’s Online Job Bank // Student E-News
Ad Marketing Group, Inc.
Meredith Turner
2200 Wilson Blvd • Arlington, VA 22201
703/243-9046 Ext. 107 • Direct 703/339-6948
703/995-4609 fax
email: mturner@admarketinggroup.com

Send All Materials to

APTA
Julie Hilgenberg
1111 North Fairfax Street • Alexandria, VA 22314
703/706-3183 • 703/706-3169 fax
email: juliehilgenberg@apta.org
Specifications
Advertising