Zinkhanvitae

CURRICULUM VITAE
GEORGE M. ZINKHAN
Born: February 17, 1952
Home Address Office Address
372 Chesterfield Road Department of Marketing

Athens, GA 30622 Terry College of Business
(706) 546-0508 University of Georgia
e-mail: Athens, Georgia 30602-6258
gzinkhan@terry.uga.edu (706) 542-3757 Fax: (706) 542-3738
EDUCATIONAL BACKGROUND
Ph.D. Marketing, The University of Michigan, 1981, Dissertation: "The Influence

of Cognitive Complexity and Copy Structure on Advertising Effectiveness."
M.B.A. Operations Research and Management Science, The University of

Michigan, 1979 (with High Distinction).
B.A. Swarthmore College, Swarthmore, Pennsylvania, 1974, English Literature.
ACADEMIC EXPERIENCE
1994 - UGA, The Coca-Cola Company Professor of Marketing

1994 - 2001 University of Georgia, Department Head
2003 - Editor, Journal of the Academy of Marketing Science
1991 - 1995 Editor, Journal of Advertising
1991 - 1995 Book Review Editor, Journal of Marketing
1992 - 1994 University of Houston, Professor, Conn Professor of Marketing
1988 - 1991 University of Houston, Associate Professor, Conn Professor of Marketing
1987 - 1988 University of Pittsburgh, Visiting Associate Professor
1981 - 1986 University of Houston, Assistant Professor
1979 - 1981 University of Michigan, Teaching Fellow and Research Assistant
1978 - 1979 University of Michigan, Statistics Lab Counselor, Tech Support

TEACHING AREAS
Electronic Commerce (Undergraduate and Graduate)

Elements of Marketing Administration (Honors Section)
Introduction to Marketing (Undergraduate)
Marketing Administration (Graduate, Executive MBA, Madrid Business School)
Marketing Research (Graduate and Undergraduate)
Advanced Marketing Management (Graduate)
Marketing Theory (Ph.D. level)
Research Methods (Ph.D. level)
Advertising and Promotion Management / Advertising Research
Consumer Behavior (Undergraduate, Masters, and Ph.D. level)
Multivariate Statistics (Ph.D., Masters)
RESEARCH AREAS
Advertising and Promotion

Electronic Commerce
Knowledge Development and Managerial Decision Making
Marketing Theory and Philosophy of Science
International Marketing and Cross-Cultural Research
RESEARCH ACTIVITIES: BOOKS
Arnould, Eric, Linda Price, and George M. Zinkhan, (2004), Consumers. Chicago:
Irwin / McGraw Hill, ISBN: 0-07-253714-0.
* Second edition translated into Chinese.
Arnould, Eric, Linda Price, and George M. Zinkhan, (2002), Consumers. Chicago:
Irwin / McGraw Hill, ISBN: 0-256-13360-3.
Watson, Richard T., Pierre Berthon, Leyland F. Pitt, and George M. Zinkhan (2000),
Electronic Commerce: The Strategic Perspective. Fort Worth, TX: The Dryden
Press (162 pages), ISBN: 0-03-026533-9.
* Translated into Italian, Korean, Chinese, and Portuguese.
Zinkhan, George M. (ed.) (2000), Advertising Research: The Internet, Consumer

Behavior, and Strategy, Chicago: American Marketing Association (281 pages),
ISBN 0-87757-288-7.
Stern, Barbara and Zinkhan, George M. (eds.), (1995), Enhancing Knowledge

Development in Marketing. Chicago: American Marketing Association (571
pages), ISBN: 0-87757-256-9.
2
Zinkhan, George M. and F. Christian Zinkhan (eds.), (1994), Capital Budgeting. London:
Barmarick Publishing, ISBN: 1853850489.
RESEARCH ACTIVITIES: REFEREED JOURNAL ARTICLES
Richard T. Watson, George M. Zinkhan, and Leyland F. Pitt (2004), “Object-Orientation:

A Tool for Enterprise Design,” California Management Review (Spring),
forthcoming.
Menon, Ajit, Aparna Deshpande, Mathew Perri and George M. Zinkhan (2004) "A Model
Assessing the Effectiveness of Direct-to-Consumer Advertising: Integration of
Concepts from Marketing and Health Care," International Journal of Advertising
(March).
Zinkhan, George M. and Karin Braunsberger (2004), “The Complexity of Consumers’

Cognitive Structures and its Relevance to Consumer Behavior,” Journal of
Business Research, 52 (forthcoming).
Menon, Ajit, Aparna Deshpande, Mathew Perri and George M. Zinkhan (2004) “The
Utility of Direct-to-Consumer Advertising for Health Care Decision-making: A
Consumer Perspective,” Journal of Health Communication, 9 (5).
Zinkhan, George M., Hyokjin Kwak, Michelle Morrison, and Cara Peters (2003),
“Web-based Chatting: Consumer Communications in Cyberspace,” Journal of
Consumer Psychology, 13 (No. 1), 17-28.
Menon, Ajit, Aparna Deshpande, Mathew Perri and George M. Zinkhan (2003)
"Consumers' Attention to the Brief Summary in Print DTC Ads and Its Role in
Patient-Physician Discussions," Journal of Public Policy & Marketing, 22 (Fall),
181-191.
Kwak, Hyokjin, George M. Zinkhan, and Mel Crask (2003), “Diagnostic Screener for
Compulsive Buying: Applications to the USA and South Korea,” Journal of
Consumer Affairs, 37 (1).
Balazs, Anne L. and George M. Zinkhan (2003), “The Future Retail-Scape: How
Environmental Forces Will Shape Shopping Over Time,” Journal of Shopping
Center Research, 10 (No. 2), 95-121.
Yue, Pan and George M. Zinkhan (2003), “Netvertising Characteristics, Challenges, and
Opportunities: A Research Agenda,” International Journal of Internet Marketing
and Advertising (forthcoming).
3
Kwak, Hyokjin, Richard Fox and George M. Zinkhan (2002), “What Products can be
Successfully Promoted and Sold via the Internet?” Journal of Advertising
Research, 42 (No. 1), 23-38.
reprinted in: (2002) Newsletter, Canadian Advertising Research Foundation (La

Fondation Canadiennede Recherche on Publicite), 256, (September), 5-
13.
Parasuraman, A. and George M. Zinkhan (2002), “Marketing to and Serving Customers

through the Internet: An Overview and Research Agenda,” Journal of the
Academy of Marketing Science, 30 (No. 4), 286-295
Stern, Barbara, George M. Zinkhan, and Morris Holbrook (2002), “The Netvertising
Image: Image Communication Model (NICM) and Construct Definition,” Journal
of Advertising 31 (No. 3), 15-28.
Kwak, Hyokjin, George M. Zinkhan, and Denise DeLorme (2002), "Effects of

Compulsive Buying Tendencies on Attitudes toward Advertising: The Moderating
Role of Exposure to TV Commercials and TV Shows," Journal of Current Issues
and Research in Advertising, 24 (Fall), 17-32.
Watson, Richard T., Leyland Pitt, Pierre Berthon, and George Zinkhan (2002),
“U-Commerce: Expanding the Universe of Marketing,” Journal of the Academy of
Marketing Science, 30 (No. 4), 333-347.
Zinkhan, George M., Denise DeLorme, and Richard Watson (2002), “"Information
Sources and Government Research: Ethical Conflicts and Solutions,”
Cambridge Review of International Affairs.
Pitt, Leyland F., Pierre R. Berthon, Richard T. Watson, and George M. Zinkhan (2002),
“The Internet and the Birth of Real Consumer Power,” Business Horizons, 45
(July - August), 7-14.
Kwak, Hyokjin, George M. Zinkhan, and Joseph R. Dominick (2002), “The

ModeratingRole of Gender and Compulsive Buying Tendencies in the Cultivation
Effects of TV Shows and TV Advertising: A Cross Cultural Study between the
United States and South Korea,” Media Psychology, 4, (No. 1), 77-111.
Zinkhan, George M., Linda Hayes, Aref Alashban, and Anne Balazs (2002),
“International Brand Standardization / Adaptation: Antecedents and
Consequences,” Journal of International Marketing, 10 (No. 3) 22-48.
Zinkhan, George M. (2002), “Promoting Services via the Internet: New Opportunities
and Challenges,” Journal of Services Marketing, 16 (No. 5), 412-423.
4
Zinkhan, George M. and Anne Balazs (2002), “A Stakeholder, Integrated Approach to
Health Care Management,” Journal of Business Research, 52.
Zinkhan, George M. (2002), “Relationship Marketing: Theory and Implementation,”

Journal of Market Focused Management, 5, (No. 2) 83-89.
Jaju, Anupam, Hyokjin Kwak, and George M. Zinkhan (2002), “Learning Styles of
Undergraduate Business Students: A Cross-Cultural Comparison between the
U.S., India, and Korea,” Marketing Education Review, 12 (No. 2), 1-13.
Ewing, Mike, Albert Caruana, and George M. Zinkhan (2002), “On the Cross-National
Generalisability and Equivalence of Advertising Response Scales Developed in
the USA,” International Journal of Advertising, 21 (No. 3), 323-343.
Menon, Ajit, Aparna Deshpande, Matthew Perri, and George M. Zinkhan, (2002)
“Consumers’ Trust in Prescription Drug Information: The Internet and its Effect on
Information Search Behavior,” Health Marketing Quarterly, 20 (1), 17-35.
DeLorme, Denice, George M. Zinkhan, and Warren French (2001), “Ethics and the
Internet: Issues Associated with Qualitative Research,” Journal of Business
Ethics, 33 (No. 4), 271-286.
Geissler, Gary, Richard Watson, and George M. Zinkhan (2001), “Key Design Elements
Influencing Consumer Perceptions of Web Home Page Complexity,” Journal of
the Association for Information Systems, 2 (No. 2).
Stern, Barbara, George M. Zinkhan, and Anupam Jaju (2001), “Marketing Images:
Construct Definition, Measurement Issues, and Theory Development,” Marketing
Theory, 1 (December), 201-224.
Zinkhan, George M. and James Verbrugge (2000), “Introduction: The Marketing /

Finance Interface,” Journal of Business Research, 50 (November), 139-142.
Watson, Richard T., Leyland Pitt, and George M. Zinkhan (2000), “Integrated Internet
Marketing,” Communications of the ACM, 43 (No. 6), 97-102.
Zinkhan, George M. and James Verbrugge (2000), “The Marketing / Finance Interface:
Two Divergent and Complementary Views of the Firm,” Journal of Business
Research, 50, (November), 143-148.
Zinkhan, George M. and Thomas Leigh (1999), “Assessing the Quality Ranking of the
Journal of Advertising,” Journal of Advertising, 28, Summer, 51-70.
Zinkhan, George M., Suzana de M. Fontenelle, and Anne L. Balazs (1999), “The
Structure of São Paulo Street Markets: Evolving Patterns of Retail Institutions,”
Journal of Consumer Affairs, 33 (No. 1), 3-26.
5
Lascu, Dana-Nicoleta and George M. Zinkhan (1999), “Consumer Conformity: Review
and Applications for Marketing Theory and Practice,” Journal of Marketing
Theory and Practice, 7 (No. 3), 1-12.
Zinkhan, George M. (1999), “Interdisciplinary Contributions to Marketing

Thought,”Journal of Market Focused Management, 4 (No. 4), 289-294.
George, Dorothy and George M. Zinkhan (2000), “Why People Get Tattoos,” Skin & Ink,
(July), 25-34.
Zinkhan, George M and Anne L. Balazs (1998), “The Institution of Advertising:

Predictors of Cross-National Differences in Consumer Confidence,” Journalism
and Mass Communication Quarterly, 75 (Autumn), 535-547.
Patton, Angela and George M. Zinkhan (1998), “Cultural History as a Thematic Study:
Analyzing Advertisements to Interpret American Home Design,” Journal of
Interior Design, 24 (No. 2), 25-32.
Johnson, Madeline, George M. Zinkhan, and Gail Ayala (1998), “Recommending a

Service Provider: Some Factors which Influence the Probability of Referral,”
Journal of Services Marketing, 12 (No. 5), 397-415.
Zinkhan, George M. (1998), “Trends in Advertising and Advertising Research:

Consumer Behavior, Technology, and Strategy” Korean Journal of Advertising .
Zinkhan, George M. and Richard Watson (1998), “Electronic Commerce: A Marriage of

Management Information Systems and Marketing,” Journal of Market Focused
Management, 3, 5-22.
Zinkhan, F. Christian and George M. Zinkhan (1997), “Wall Street’s Reaction to Listing
of the Northern Spotted Owl,” Managerial Finance, 23 (Number 10), 63-68.
Tansey, Richard, Michael R. Hyman, George M. Zinkhan, and Jhinuk Chowdhury

(1997), “An Advertising Test of the Work Ethic in the U.K. and the U.S.,” Journal
of International Consumer Marketing, 9 (No. 3), 57-77.
Watson, Richard T. and George M. Zinkhan (1997), “Electronic Commerce Strategy:

Addressing the Key Questions,” Journal of Strategic Marketing, 5, 189-209.
Zinkhan, George M. and F. Christian Zinkhan (1997), “The Interface between Marketing
and Finance: Integrated Management in an Unstable World, ”Managerial
Finance, 23 (Number 10), 3-22.
6
Zinkhan, George M. and Richard T. Watson (1996), "Advertising Trends: Innovation and
the Process of Creative Destruction," Journal of Business Research, 37(No. 3),
163-171.
Zinkhan, George M., Diana Haytko, and Allison Ward (1996), "Self Concept Theory:
Applications in Advertising," Journal of Marketing Communications, 2, 1-19.
Zinkhan, George M. and Terry Clark (1995), "The Role of Books and Book Reviews in
the Knowledge Dissemination Process," Journal of Marketing, 59 (January), 106-
108.
Zinkhan, George M. and Les Carlson (1995), "Green Advertising and the Reluctant
Consumer," Journal of Advertising, 24 (No. 2), 1-6.
Hong, J. W. and George M. Zinkhan (1995), "Self Concept and Advertising

Effectiveness: The Influence of Congruency and Response Mode," Psychology
& Marketing, 12 (No. 1), 53-77.
Zinkhan, George M. (1994), "Advertising Ethics: Emerging Methods and Trends,"

Journal of Advertising, 23 (3), 1-4.
Zinkhan, George M. and F. Christian Zinkhan (1994), "Capital Budgeting: Emerging

Issues and Trends," Managerial Finance, 20 (7), 2-9.
Zinkhan, George M. and Run Pereira (1994), "An Overview of Marketing Strategy and
Planning," International Journal of Research in Marketing, 11, 185-218.
Zinkhan, F. Christian and George M. Zinkhan (1994), "An Application of Conjoint

Analysis to Capital Budgeting: The Case of Innovative Land Management
Systems," Managerial Finance, 20 (7), 37-50.
Lynn, Mike, George M. Zinkhan, and Judy Harris (1993), "Consumer Tipping: A Cross-
Country Study," Journal of Consumer Research, 19 (December), 478-488.
Zinkhan, George M., Martin Roth, and Mary Jane Saxton (1992), "Knowledge
Development and Scientific Status in Consumer Behavior Research: A Social
Exchange Perspective," Journal of Consumer Research, 18 (September), 282-
291.
Zinkhan, George M. and Rudy Hirschheim (1992), "Truth in Marketing Theory and
Research: An Alternative Perspective," Journal of Marketing, 56 (April), 80-88.
Zinkhan, George M. and C. S. Agnes Cheng (1992), "Marketing Communication

Intensity Differences Across Industries," Decision Sciences, 23 (May/June), 758-
769.
7
Zinkhan, George M., Madeline Johnson, and F. Christian Zinkhan (1992), "Differences
Between Product and Services Television Commercials," Journal of Services
Marketing, 6 (No. 3), 59-66.
Tansey, Richard, Michael Hyman, George M. Zinkhan, and Joaquin Diaz (1992), "A
Piecewise Regression Test of Riesman's Theory of Social Character," Journal of
Current Issues and Research in Advertising, 14 (Fall), 77-95.
Seth, Anju and George M. Zinkhan (1991), "Strategy and the Research Process: A
Comment," Strategic Management Journal, 12 (1), 75-83.
Zinkhan, George M. and Kiran Karande (1991), "Cultural and Gender Differences in
Risk-Taking Behavior: American and Spanish Decision Makers," Journal of
Social Psychology, 131 (October), 741-742.
Gelb, Betsy D., Mary Jane Saxton, George M. Zinkhan, and Nancy D. Albers (1991),
"Competitive Intelligence: Insights from Executives," Business Horizons, 34 (1),
43-47.
Johnson, Madeline and George M. Zinkhan (1991), "Emotional Responses to a

Professional Service Encounter," Journal of Services Marketing, 5 (Spring), 5-16.
Zinkhan, George M., Jae W. Hong, and Robert Lawson (1990), "Achievement and
Affiliation Motivation: Changing Patterns in Social Values as Represented in
American Advertising," Journal of Business Research, 20, 135-143.
Zinkhan, George M., Marilyn Jones, Sara Gardial, and Keith K. Cox (1990), "Methods of
Knowledge Development in Marketing and Macromarketing," Journal of
Macromarketing, 10 (2), 3-17.
Zinkhan, F. Christian and George M. Zinkhan (1990), "How To Customize Financial

Services Using Conjoint Analysis," The International Journal of Bank Marketing,
8 (1), 31-34.
Zinkhan, George M. William J. Qualls, and Abhijit Biswas (1990), "The Use of Blacks in
Magazine and Television Advertising: 1946 to 1986," Journalism Quarterly, 67
(3), 547-553.
Tansey, Richard, Michael Hyman, and George M. Zinkhan (1990), "Frequently Used
Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison," Journal
of Advertising, 19 (2), 30-39.
Zinkhan, George M. and Linda A. Hayes (1989), "Changing Patterns of Other

Directedness: A Content Analysis of Women's Magazines," Journal of Social
Psychology, 129 (6), 825-831.
8
Zinkhan, George M. and Scot Burton (1989), "An Examination of Three
Multidimensional Profiles for Assessing Consumer Reactions to Advertisements,"
Cordell, Victor V. and George M. Zinkhan (1989), "Dimensional Relationships of

Memory: Implications for Print Advertisers," Journalism Quarterly, 66, 954-959.
Zinkhan, George M., Michael Bisesi, and Mary Jane Saxton (1989), "MBAs' Changing
Attitudes Toward Marketing Dilemmas: 1981-1987," Journal of Business Ethics,
8, 963-974.
Zinkhan, George M. and William Locander (1988), "ESSCA: A Multidimensional

Analysis Tool for Marketing Research," Journal of the Academy of Marketing
Science, 16 (Spring), 36-46.
Zinkhan, George M., Erich A. Joachimsthaler and Thomas C. Kinnear (1987),

"Individual Difference Factors in the Satisfaction and Usage of a Marketing
Decision Support Aid," Journal of Marketing Research, 24 (May), 208-214.
Burton, Scot and George M. Zinkhan (1987), "Demonstrating the Managerial Benefits of
Conjoint Analysis: An In-Class Exercise for Marketing Students," Journal of
Marketing Education, 9 (Fall), 33-38.
Burton, Scot and George M. Zinkhan (1987), "Changes in Consumer Choice: Further
Investigation of Similarity and Attraction Effects," Psychology & Marketing, 4 (3),
255-266.
Hong, Jae W., Aydin Muderrisoglu, and George M. Zinkhan (1987), "Cultural
Differences and Advertising Expression: A Comparative Content Analysis of
Japanese and U.S. Magazine Advertising," Journal of Advertising, 16 (1), 52-62,
68.
Zinkhan, George M. and Claude R. Martin (1987), "New Brand Names and Inferential
Beliefs: Some Insights on Naming New Products," Journal of Business
Research, 15 (2), 157-172.
Zinkhan, George M. and Betsy D. Gelb (1987), "Humor and Advertising Effectiveness
Reexamined," Journal of Advertising, 16 (1), 66-68.
Zinkhan, George M. and Ali Shermohamed (1986), "Is Other-Directedness on the

Increase? An Empirical Test of Riesman's Theory of Social Character," Journal
of Consumer Research, 13 (1), 127-130.
Gelb, Betsy D. and George M. Zinkhan (1986), "Humor and Advertising Effectiveness
After Repeated Exposures to a Radio Commercial," Journal of Advertising, 15
(2), 15-20, 34.
9
Zinkhan, George M., Keith K. Cox, and Jae W. Hong (1986), "Changes in Stereotypes:
Blacks and Whites in Magazine Ads," Journalism Quarterly, 64, 568-572.
Zinkhan, George M., William B. Locander, and James H. Leigh (1986),"Dimensional

Relationships of Aided Recall and Recognition," Journal of Advertising, 15 (1),
38-46.
Stead, Bette Ann and George M. Zinkhan (1986), "Service Priority in Department
Stores: An Investigation of Sex-Role Stereotyping and Customer Dress," Sex
Roles, 15 (11/12), 601-611.
Zinkhan, George M. and Betsy D. Gelb (1986), "What Starch Scores Predict," Journal of
Advertising Research, 26 (4), 45-50.
Burton, Scot and George M. Zinkhan (1986), "An In-Class Exercise which Demonstrates
Some of the Benefits and Problems Associated with Probability-Based Sampling
in Marketing Research," Journal of Marketing Education, 8 (1), 39-43.
Zinkhan, George M. and Claes Fornell (1985), "A Test of Two Consumer Response
Scales in Advertising," Journal of Marketing Research, 22 (November), 447-452.
Zinkhan, George M. and Betsy D. Gelb (1985), "Competitive Intelligence Practices of

Industrial Marketers," Industrial Marketing Management, 14 (4), 269-275.
Zinkhan, George M. and Melanie Wallendorf (1985), "Service Set Similarities in Patterns
Of Consumer Satisfaction/Dissatisfaction," International Journal of Research in
Marketing, 2 (4), 227-235.
Gelb, Betsy D., Jae W. Hong, and George M. Zinkhan (1985), "Communications Effects of
Specific Advertising Elements: An Update," Current Issues and Research in
Advertising, 8 (2), 75-98.
Gelb, Betsy D. and George M. Zinkhan (1985), "The Effect of Repetition on Humor in a
Radio Advertising Study," Journal of Advertising, 14 (4), 13-20, 68.
Zinkhan, George M. and F. Christian Zinkhan (1985), "Response Profiles and Choice
Behavior: An Application to Financial Services Advertising," Journal of
Advertising, 14 (3), 39-44, 51, 66.
Zinkhan, George M. and Lydia F. Stoiadin (1984), "The Impact of Sex Role Stereotypes
on Service Priority in Department Stores," Journal of Applied Psychology, 69 (4),
691-693.
Zinkhan, George M. and Edward Blair (1984), "An Assessment of the Cloze Procedure
as an Advertising Copy Test," Journalism Quarterly, 61 (Summer), 404-408.
10
Zinkhan, George M. and Lauren Vachris (1984), "The Impact of Selling Aids on New
Prospects," Industrial Marketing Management, 13, 187-193.
Zinkhan, George M. (1984), "Rating Industrial Advertisements," Industrial Marketing

Management, 13, 43-48.
Zinkhan, George M. and Lydia F. Stoiadin (1984), "Applying Aesthetics to the Design of
Promotional Material: The Theory of Requiredness in Direct Mail Advertising,"
Empirical Studies of the Arts, 2 (1), 19-34.
Zinkhan, George M., Betsy D. Gelb, and Claude R. Martin (1983), "The Cloze
Procedure: A Clue to Advertising Likability and Message Recall," Journal of
Advertising Research, 23 (June/July), 15-20.
Zinkhan, George M. and Claude R. Martin (1983), "Two Copy Testing Techniques: The
Cloze Procedure and the Cognitive Complexity Test," Journal of Business
Research, 11 (2), 217-228.
Zinkhan, George M. and James R. Taylor (1983), "A Simulation Model which Highlights
Decision Making Under Conditions of Uncertainty," Simulation and Games, 14
(4), 401-416.
Zinkhan, George M. and Gerard Tellis (1983), "BIDSIM: Using a Competitive Bidding
Simulation to Highlight Pricing Issues," Journal of Marketing Education, 5
(Summer), 48-55.
Zinkhan, George M. and James R. Taylor (1982), "RESTSIM: A Simulation Program for
Modeling Restaurant Operation," Journal of Marketing Research, Computer
Abstracts Section, 19 (November), 609-610.
Zinkhan, George M. (1982), "An Empirical Investigation of Aided Recall in Advertising,"

Current Issues and Research in Advertising, 5 (Fall), 137-160.
BOOK REVIEWS:
Zinkhan, George M. (1997), “Defending Your Brand Against Imitation: Consumer

Behavior, Marketing Strategies, and Legal Issues,” Journal of Marketing, 61
(October), 99-100.
Zinkhan, George M. (1997), “Measuring the Effectiveness of Image and Linkage

Advertising” Journal of Marketing Research, 34 (October), 540-541.
Conchar, Margy P. and George M. Zinkhan (1997), “Defending Your Brand Against
Imitation” International Journal of Research Marketing, 14 (4), 397-398.
11
Zinkhan, George M. and Denise DeLorme (1995), "Qualitative Research in Marketing:
We All Have Stories to Tell," Journal of Marketing, 59 (July), 99-101.
Zinkhan, George M. and F. Christian Zinkhan (1994), "Two Contributions from

Sociology to Marketing Thought: A Qualitative and Quantitative Perspective,"
Journal of Marketing Research, 31 (May), 312-314.
Zinkhan, George M. (1988), "Review of Knowledge Development in Marketing: The

MSI Experience," Journal of Marketing, 52 (July), 136-138.
Zinkhan, George M. (1988), "Review of Advertising Media Models: A Practical Guide,"

RESEARCH ACTIVITIES: EDITORIALS AND CHAPTERS IN BOOKS
Stern, Barbara, George M. Zinkhan, and Morris Holbrook (2004), “The Netvertising
Image,” Advertising, Promotion, and New Media (M.R. Stafford & R.J. Faber,
eds.). New York: Sharpe Publishers.
Pan, Yue and George M. Zinkhan (2004), “Two Models of Online Patronage: Why Do
Consumers Shop on the Internet?” in Web Systems Design and Online
Consumer Behavior (Y. Gao, ed.), New York: Idea Group, Inc.
Zinkhan, George M. (2003), “A Look to the Future of JAMS: Three Years Out, Thirty
Years Out ...” Journal of the Academy of Marketing Science, 31 (No. 3), 225-299.
Gray, Alex, George M. Zinkhan, and Ellen Day (2000), “Promotion and Selling on the
Internet: The Case of Real Estate,” Advertising Research: The Internet,
Consumer Behavior, and Strategy, Chicago: American Marketing Association,
32-38.
George M. Zinkhan (2000), “Advertising and Societal Trends in the New Millennium,”
Advertising Research: The Internet, Consumer Behavior, and Strategy, Chicago:
American Marketing Association, 271-276.
Conchar, Margy P. and George M. Zinkhan (2000), “The Pursuit of Happiness through
Consumption: Implications for Advertising and Marketing on the Internet,”
Advertising Research: The Internet, Consumer Behavior, and Strategy, Chicago:
Zinkhan, George M. (1994), "Poetry in Advertising," Journal of Advertising, 23 (4), III-

VII.
12
Harris, Judy (1994), "Interviews with Russell W. Belk and George M. Zinkhan," The
SCP Communicator, 29 (1), 4-6.
Zinkhan, George M. and Madeline Johnson (1994), "The Use of Parody in Advertising,"
Journal of Advertising, 23 (3), iii-viii.
Zinkhan, George M. (1994), "Advertising, Materialism, and Quality of Life," Journal of

Zinkhan, George M. (1994), "On Positioning the Journal of Advertising," Journal of

Zinkhan, George M. (1994), "International Advertising: A Research Agenda," Journal of

Zinkhan, George M. (1993), "Advertising, Design, and Corporate Identity," Journal of

Zinkhan, George M. (1993), "Statistical Inference in Advertising Research," Journal of

Zinkhan, George M. (1993), "Creativity in Advertising," Journal of Advertising, 22 (2), 1-

4.
Zinkhan, George M. (1993), "Advertising Research and Advertising Practice," Journal of

Advertising, 22 (1), vii-viii.
Zinkhan, George M. (1992), "Human Nature and Models of Consumer Decision Making"
Journal of Advertising, 21 (4), I.
Zinkhan, George M. (1992), "Topic Areas in the JOURNAL OF ADVERTISING: 1973

through 1979," Journal of Advertising, 21 (3), I.
Zinkhan, George M. (1992), "Alternative Visions of Advertising," Journal of Advertising,

21 (2), I-iii.
Zinkhan, George M. (1992), "Special Issues and Half Lives," Journal of Advertising, 21
(3), ii-iii.
Zinkhan, George M. and Scot Burton (1991), "The Business Forms Industry," in
Business Research Methods, third edition, William G. Zikmund, ed., Fort Worth:
Dryden Press, 671-675.
Zinkhan, George M. (1991), "The History and Future of the Journal," Journal of
Advertising, 20 (4), I.
13
Zinkhan, George M. (1991), "Knowledge Use and Knowledge Dissemination," Journal of
Zinkhan, George M. and Scot Burton (1991), "The Business Forms Industry (A)," in
Exploring Marketing Research, William G. Zikmund, ed., Fort Worth: Dryden
Press, 506-511.
Zinkhan, George M. (1991), "The Idea of an Editorial Review Board," Journal of

Zinkhan, George M. (1991), "Quality Contributions to Advertising," Journal of

Advertising, 20 (1), 3.
Zinkhan, George M. (1986), "Copy Testing Industrial Advertising: Methods and

Measures," in Business Marketing, Arch G. Woodside, ed., Greenwich,
Connecticut: JAI Press, 259-280.
RESEARCH ACTIVITIES: Other Refereed Publications
Advertising, Promotion, and the Internet
Zinkhan, George M., Penelope Prenshaw, and Angeline Close (2004), "Sex-Typing of
Leisure Activities: A Test of Two Theories,” Advances in Consumer Research, 30
(B. Kahn & M. F. Luce, eds.), Valdosta, GA: Association for Consumer Research,
(forthcoming).
Close, Angeline and George M. Zinkhan (2004), "The E-Mergence of E-Dating,

Advances in Consumer Research, 30 (B. Kahn & M. F. Luce, eds.), Valdosta,
GA: Association for Consumer Research, (forthcoming).
Kwak, Hyokjin, Anupam Jaju, Trina Larsen, and George M. Zinkhan (2004), “Managing
Consumer Ethnocentrism: The Mediating Role of Marketing Effort and
Personality Trait,” Marketing Theory and Applications, Vol. 15 (W. Cron & G.
Low, eds.): Chicago: American Marketing Association, 235.
Song, Ji Hee and George M. Zinkhan (2003), “Features of Web Site Design,
Perceptions of Web Site Quality, and Patronage Behavior,” Advances in
Marketing (Uday S. Tate, ed.), Houston, TX: Association of Collegiate Marketing
Educators, 106-114.
Song, Ji Hee and George M. Zinkhan (2003), “Designing Successful Web Sites: Some
Insights from IS and Marketing Theory,” Enhancing Knowledge Development in
Marketing, 14 (R.B. Money and R.L. Rose, eds.). Chicago: American Marketing
Association, 236-242.
14
Pan, Yue, George M. Zinkhan, Xuebao Song, and Warren French (2002), “Exploring
Determinants of Online Patronage Behavior in a Retail Setting,” Proceedings of
the International Conference on e-Business (May 23-26), Beijing, 610-615.
Provost, Melanie and George M. Zinkhan, (2002), “Direct-to-Consumer Advertising: A

Stakeholder Perspective,” in Advances in Health Care Research (J. M. Weber et
al., eds.), Association for Health Care Research, Madison, WI: Omnipress, 70-
78.
Pan, Yue and George M. Zinkhan (2002), “Determinants of Online Patronage Behavior
in a Retail Setting,” Developments in Marketing Science, XXV, (H. Spotts, ed.),
Coral Gables, FL: Academy of Marketing Science, 102.
Menon, Ajit, Aparna Deshpande, Matthew Perri, and George M. Zinkhan (2002), “The
Perceived Value of Risk Disclosures in Direct-to-Consumer Prescription Drug
Advertisements,” in Marketing and Public Policy: New Directions for Public
Policy (L. Carlson & R. Laczniac, eds.) Chicago: American Marketing
Maity, Moutusi, George M. Zinkhan, and Hyokjin Kwak (2002), “Consumer Information Search and D
Chicago: American Marketing Association, 31-39.
Menon, Ajit, Aparna Deshpande, Matthew Perri, and George Zinkhan (2002),
“Consumers’ Trust in Prescription Drug Information: The Internet and its Effect on
Information Search Behavior,” National Conference of the American
Pharmaceutical Association, Philadelphia, PA (forthcoming).
Deshpande, A.D., Menon, A.M., Perri III, M., and Zinkhan, G. M. (2003) “The
Utility of Direct-to-Consumer Advertising for Health Care Decision-making: A
Consumer Perspective,” Advances in Health Care Research, (Beth Hogan,
Debbie Treise and Ron Hoverstad, eds.), Chicago: American Marketing
Association.
Zinkhan, George M., Hyokjin Kwak, and Leyland Pitt (2001), "Global and Cultural
Perspectives on Web-Based Chatting: An Exploratory Study" Asia Pacific
Advances in Consumer Research, Vol. IV (P. Tidwell & T. Muller, eds.), Valdosta,
GA: Association for Consumer Research, 243-250.
Zinkhan, George M., Jaishankar Ganesh, Anupam Jaju, and Linda Hayes (2001),
“Corporate Image: A Conceptual Framework for Strategic Planning,” in
Enhancing Knowledge Development in Marketing, Vol. 12, (Greg Marshall &
Stephen Grove, eds.), Chicago: American Marketing Association, 152-160.
Kwak, Hyokjin, Richard J. Fox, and George M. Zinkhan (2001), “Factors Influencing
Consumers’ Internet Purchases: Attitudes, Internet Experiences, Demographics,
and Personality Traits,” E-Merging Theories in Marketing: Learning from the
15
Past, Looking to the Future (R. Krishnan and M. Viswanathan, eds.), Chicago:
Brohman, Kathryn, Richard T. Watson, and George M. Zinkhan (2001), “Internet-based

Customer Service Systems: How to Make Them More Successful,” Tenth Annual
AMA Frontiers in Services Conference, University of Maryland, October, p. 24.
Shinde, Shashank B., George M. Zinkhan, Edward Slaughter, and Matthew Perri
(2001), “Factors Influencing Clarity of Direct-to-Consumer Advertisements: A
Regression Analysis,” in Advances in Health Care Research (Joe Hair and J. M.
Weber, eds.), Association for Health Care Research, Madison, WI: Omnipress,
47-56.
Balazs, Anne L. and George M. Zinkhan (2001), “Poetic Netvertising,” E-Merging

Theories in Marketing: Learning from the Past, Looking to the Future (R.
Krishnan and M. Viswanathan, eds.), Chicago: American Marketing Association,
264-268.
Zinkhan, George M. (2001), “Good Life Images as a Motivation for Consumer Behavior:
Gender and Generational Differences,” How to Measure Quality of Life in Diverse
Populations, 4 (H. Spotts, H. Meadow, & S. Grzeskowiak, eds.), Blacksburg, VA:
International Society for Quality-of-Life Studies, 24.
Geissler, Gary, George M. Zinkhan, and Richard T. Watson (2000), "First Impressions:
Key Design Considerations for Web Home Pages to Facilitate Relationship
Marketing Online", in Parvatiyar, Atul and Sheth, Jagdish eds., 2000 Research
Conference Proceedings, Relationship Marketing in the New Millennium: Theory,
Methods and Tools, 5, 119-121.
Balazs, Anne L., Julia Yermolovich, and George M. Zinkhan (2000), “Direct to
Consumer Advertising: An Ad Processing Perspective,” Marketing in a Global
Economy (J. Pels and David Stewart, eds.), Chicago: American Marketing
Patton, Angela H. and George M. Zinkhan (2000), “Designing Web Sites for Academic
Programs: The Application of Design Strategies to the Marketing of Universities,”
2000 Symposium for the Marketing of Higher Education. (B. Johnson, ed.)
Humphreys, Oksana, George M. Zinkhan, and Ellen Day (2000), “A Portrait of the
Russian Consumer: 1990 to 1999,” Marketing Theory and Applications, Vol. 11
(J. Workman and W. Perrealut, eds), Chicago: American Marketing Association,
128-132.
Zinkhan, George M. (2000), “Marketing Research in the Age of the Internet: Legal and
Ethical Issues,” Marketing and Public Policy Conference Proceedings, (P. Bone,
16
K. France, and J. Wiener, eds.) American Marketing Association, Washington,
D.C., 105 - 106.
Zinkhan, George M. and Margaret Conchar (2000), “Using the Extranet to Enhance
Customer Relationships: A Direct Business Model,” Fifth Conference on
Relationship Marketing, Emory University, October.
Kwak, Hyokjin, Anapaum Jaju, and George M. Zinkhan (2000), “Astrology: Its Influence
on Consumers’ Buying Patterns and Consumers’ Evaluations of Products and
Services,” Developments in Marketing Science, XXIII, B. J. Dunlap, ed., Coral
Gables, FL: Academy of Marketing Science, 94-98.
Zinkhan, George M. (2000), “New Models of Consumer Behavior for an Emerging

Technology,” Advances in Marketing (E. Capozzoli, R. Tudor, and D. McKee,
eds.), San Antonio, TX: Southwestern Marketing Association, 248-249.
Day, Ellen, George Zinkhan, and Randolph Adis (1999), “Popular Music in Advertising:
Industry Practice and Research Agenda,” Advances in Marketing: Theory,
Practice, and Education, (J. Young, R. Green, and F. Gilbert, eds.), Atlanta, GA:
Society for Marketing Advances, 12-13.
Zinkhan, George M. (1999), “Capturing Consumption through Poetry: Postmodernism

and Romanticism in Consumer Behavior,” Advances in Consumer Research,
XXVI (E. Arnould and L. Scott, eds.), Provo, UT: Association for Consumer
Research, 251 - 252.
Zinkhan, George M., Margy Conchar, Ajay Gupta, and Gary Geissler (1999),
“Motivations Underlying the Creation of Personal Web Pages: An Exploratory
Study” Advances in Consumer Research, XXVI (E. Arnould and L. Scott, eds.),
Provo, UT: Association for Consumer Research, 69-74.
Geissler, Gary and George M. Zinkhan (1998), “Consumer Perceptions of the World
Wide Web: An Exploratory Study Using Focus Group Interviews,” Advances in
Consumer Research, XXV(J. Alba and W. Hutchinson, eds.), Provo, UT:
Association for Consumer Research, 386-394.
Kiran Karande, George Zinkhan, and Alyssa Baird Lum (1997), “Brand Personality and
Self Concept: A Replication and Extension,” Enhancing Knowledge Development
in Marketing, Volume 8. Chicago: American Marketing Association, pp. 165-171.
Swaminathan, Vanitha, George M. Zinkhan, and Srinivas K. Reddy (1996), "The

Evolution and Antecedents of Transformational Advertising: A Conceptual
Model," Advances in Consumer Research, XXIII (Research Frame Synergies),
(Kim P. Corfman and John G. Lynch, eds.), Provo, UT: Association for
Consumer Research, 49-55.
17
Gary L. Geissler and George M. Zinkhan (1996), "Using Humorous Advertising to
Capture the Attention of the New American Television Viewer: A Theoretical
Perspective," Marketing Theory and Applications, (Edward Blair and Wagner
Kamakura, eds.), Chicago: American Marketing Association, pp. 135-143.
Tansey, Richard, Michael R. Hyman and George M. Zinkhan (1995), "An Advertising
Test of the Work Ethic in the U.K. and the U.S.," American Marketing Association
Winter Educators’ Conference Proceedings, Chicago, IL: David Stewart and
Naufel Vilcassim, eds., American Marketing Association, 156-159.
Zinkhan, George M. and Penelope J. Prenshaw (1994), "Good Life Images and Brand
Name Associations: Evidence from Asia, America, and Europe," in Advances in
Consumer Research, XXI, C. Allen and D. Roedder John, eds., Provo, UT:
Suzana de Fontenelle and M. Zinkhan, George M. and (1993), "Gender Differences in

the Perception of Leisure: A Conceptual Model,”in Advances in Consumer
Research, XX, L. McAlister and M. Rothschild, eds., Provo, UT: Association for
Zinkhan, George M. and Jae W. Hong (1991), "Self Concept and Advertising
Effectiveness: A Conceptual Model of Congruency, Conspicuousness, and
Response Mode," in Advances in Consumer Research, XVIII, R. Holman and M.
Solomon, eds., Provo, UT: Association for Consumer Research, 348-354.
Zhang, Yong and George M. Zinkhan (1991), "Humor in Television Advertising: The
Effects of Repetition and Social Setting," in Advances in Consumer Research,
XVIII, R. Holman and M. Solomon, eds., Provo, UT: Association for Consumer
Research, 813-818.
Zinkhan, George M. and Betsy D. Gelb (1990), "Repetition, Social Settings, Perceived
Humor, and Wearout," in Advances in Consumer Research, XVII, M. Goldberg,
G. Gorn, and R. W. Polly, eds., Provo, UT: Association for Consumer Research,
438-441.
Dobni, Dawn and George M. Zinkhan (1990), "In Search of Brand Image: A Foundation
Analysis" in Advances in Consumer Research, XVII, M. Goldberg, G. Gorn, and
R. W. Polly, eds., Provo, UT: Association for Consumer Research, 110-119.
Johnson, Madeline and George M. Zinkhan (1990), "Defining and Measuring Company
Image," in Developments in Marketing Science, XIII, B. J. Dunlap, ed., Provo,
UT: Academy of Marketing Science, 346-350.
Zinkhan, George M. and F. Christian Zinkhan (1988), "Evaluating Promotional

Effectiveness for Financial and Other Services," in Designing a Winning Service
18
Strategy, M. J. Bitner and L. A. Crosby, eds., Chicago: American Marketing
Association, 44-47.
Zinkhan, George M. and Scot Burton (1989), "Refining a Multidimensional Profile for
Television Commercials: An Application of Target Analysis," in Advances in
Consumer Research, XVI, T. Srull, ed., Provo, UT: Association for Consumer
Research, 711-718.
Zinkhan, George M. and Claes Fornell (1989), "A Test of the Learning Hierarchy in
High-and Low-Involvement Situations," in Advances in Consumer Research, XVI,
T. Srull, ed., Provo, UT: Association for Consumer Research, 152-159.
Zinkhan, George M., Scot Burton, and Abe Biswas (1987), "A Heuristic Aid for
Scheduling," in Summer Marketing Educators' Conference, S.P. Douglas and
M.R. Solomon, eds., Chicago: American Marketing Association, 184-189.
Zinkhan, George M. (1987), "Three Consumer Behavior Studies and Their Implication
for Marketing Communications," in Advances in Consumer Research, XIV, P.
Anderson and M. Wallendorf, eds., Provo, UT: Association for Consumer
Research, 502-504.
Zinkhan, George M. and Aydin Muderrisoglu (1985), "Involvement, Familiarity, Cognitive

Differentiation and Advertising Recall: A Test of Convergent and Discriminant
Validity," in Advances in Consumer Research, XII, B. Hirschman and M.
Holbrook, eds., Provo, UT: Association for Consumer Research, 356-361.
Hansen, Chris J. and George M. Zinkhan (1984), "When Do Consumers Infer Product
Attribute Values?," in Advances in Consumer Research, XI, Thomas Kinnear,
ed., Provo, UT: Association for Consumer Research, 187-192.
Zinkhan, George M. and Claude R. Martin (1983), "Message Characteristics and

Audience Characteristics: Predictors of Advertising Response," in Advances in
Consumer Research, X, R. P. Bagozzi and A. M. Tybout, eds., Ann Arbor:
Fornell, Claes, Gerard Tellis, and George M. Zinkhan (1982), "Validity Assessment: A
Structural Equations Approach Using Partial Least Squares," in An Assessment
of Marketing Thought and Practice, Bruce J. Walker, ed., Chicago: American
Marketing Association, 405-409.
Zinkhan, George M. and Claude R. Martin (1982), "The Attitudinal Implications of a New
Brand's Name," in Advances in Consumer Research, IX, Andrew Mitchell, ed.,
Ann Arbor: Association for Consumer Research, 4 67-471.
Wallendorf, Melanie, George M. Zinkhan, and Lydia S. Zinkhan (1980), "Cognitive

Complexity and Aesthetic Preference," in Symbolic Consumer Behavior,
19
Elizabeth Hirschman and Morris B. Holbrook, eds., Ann Arbor: Association for
Wallendorf, Melanie and George M. Zinkhan (1980), "Individual Modernity and Cognitive
Complexity as Conceptual Bases for Marketing," in Theoretical Developments in
Marketing, Charles W. Lamb and Patrick M. Dunne, eds., Chicago: American
Knowledge Development and Managerial Decision Making
Conchar, Margy P., George M. Zinkhan, and Charles D. Bodkin (2003),

“Announcements of New Advertising Campaigns: Signals to Stock Market
Investors,” Advances in Marketing: Theory, Practice, and Education, New
Orleans, LA: Society for Marketing Advances (forthcoming).
Pan, Yue, George M. Zinkhan, and Margy Conchar (2002), “Investigating Correlates of
the Subjective Well-Being of Nations: An Exploration of Missing Data
Techniques,” Managing Change in the Information Age: Marketing’s Role in
Dynamic Cross-Functional Organizations, (K. Evans and L. Scheer, eds.),
Kwak, Hyokjin, George M. Zinkhan, and Warren French (2001), “Moral Orientation: Its
Relation to Product Involvement and Consumption,” Advances in Consumer
Research, XXVIII, J. Meyers-Levy & M. Gilley, eds., Ann Arbor: Association for
Zinkhan, George M. and Margy Conchar (2000), “Defining Services Marketing and
Other Related Concepts,” Marketing in a Global Economy (J. Pels and David
Stewart, eds.), Chicago: American Marketing Association, 300-302.
Watson, Richard T., George M. Zinkhan, and Leyland F. Pitt (2000), “Object-
Orientation: A New Perspective on Strategy,” Academic Industry Working
Conference on Research Challenges, April 27-29.
DeLorme, Denise E., George M. Zinkhan, and Warren French (2000), “Ethical Issues in
Qualitative Online Research,” Market Research Association Alert, 38 (No. 10),
October, pp. 15-19.
Conchar, Margy P. and George M. Zinkhan (1999), "Using Consumer Stories as a

Pedagogical Tool,” in (Charles Nobel, editor) Developments in Marketing
Science, XXII, Provo, UT: Academy of Marketing Science, pp. 286-287.
Zinkhan, George M. and Angela Patton (1999), “Administration as a Learning

Experience,” Advances in Marketing (R. Keith Tudor, Sheb L. True, and Lou E.
Pelton eds.), Houston, TX: Southwestern Marketing Association, 98-99.
20
Balazs, Anne L. and George M. Zinkhan (1998), “Quality of Life Research in Health
Care and Marketing,” in Advances in Health Care Research (Joe Hair and E.
Wilson-Woodside, eds.), Association for Health Care Research, Madison, WI:
Omnipress, 34.
DeLorme, Denise, George M. Zinkhan, and Warren French (1998), “Direct Marketing
Research On-Line: Qualitative Research Consultants’ Experiences and
Expectations,” The Direct Marketing Educators’ Conference, San Francisco.
Zinkhan, George M. (1997), “The Process of Creative Destruction: The World Wide
Web as a New Product and a New Technology,” Proceedings of the Eighteenth
International Conference on Information Systems, Atlanta, GA (Kuldeep Kuman
and Janice I. DeGross, eds.).
Zinkhan, George M. and Sandra J. Milberg (1995), "Deception in Survey Research: A

Cross-Cultural Managerial Perspective," Advances in Consumer Research, XXII,
F. Kardes and M. Sujan, eds., Provo, UT: Association for Consumer Research,
763-767.
Zinkhan, George M., Mary Jane Saxton, Martin Roth, and Gerald Zaltman (1990), "A
Citation Analysis of the ACR Proceedings: A Knowledge Development and
Social Exchange Perspective," in Advances in Consumer Research, XVII, M.
Goldberg, G. Gorn, and R. W. Pollay, eds., Provo, UT: Association for
Zinkhan, George M., Sarah Gardial, and Keith K. Cox (1990), "Field and Laboratory
Experiments in Retailing and Marketing Research," in Developments in Science,
XIII, B. J. Dunlap, ed., Provo, UT: Association for Consumer Research, 471-474.
Villanova, Lisa, George M. Zinkhan, and Michael R. Hyman (1990), "On Defining and
Measuring Store Image," in Developments in Marketing Science, XIII, B. J.
Dunlap, ed., Provo, UT: Academy of Marketing Science, 466-470.
Zinkhan, F. Christian and George M. Zinkhan (1988), "Using Conjoint Analysis to

Design Financial Services," in Designing a Winning Service Strategy, M. J. Bitner
and L. A. Crosby, eds., Chicago: American Marketing Association, 48-51.
Joachimsthaler, Erich A., Ryan Nelson, George M. Zinkhan, Abe Biswas, and Ashok
Subremanian (1988), "The Usage and Effectiveness of Graphical Presentation
Format in a Sales Management Decision-Making Environment," in Proceedings
Of the Decision Sciences Institute, Boston, MA, 346-349.
Zinkhan, George M. and Abhijit Biswas (1988), "Using the Repertory Grid to Assess the
Complexity of Consumers, Cognitive Structures," in Advances in Consumer
Research, XV, M.J. Houston, ed., Provo, UT: Association for Consumer
Research, 493-497.
21
Zinkhan, George M. and Michael R. Hyman (1987), "A Guide for Evaluating and
Selecting the Most Descriptive Discriminant Variables," in Marketing Theory, R.
W. Belk and G. Zaltman, eds., Chicago: American Marketing Association, 37-41.
Zinkhan, George M., Scot Burton, and Melanie Wallendorf (1983), "Marketing
Applications for Snowball Sampling: Potential Benefits and Problems," in
Research Methods and Causal Modeling in Marketing, W. R. Darden, K. B.
Monroe and W. R. Dillon, eds., Chicago: American Marketing Association, 5-8.
Zinkhan, George M. and Melanie Wallendorf (1982), "A Product Set Approach to
Consumer Satisfaction/Dissatisfaction," in New Findings on Consumer
Satisfaction, R. L. Day, ed., 5, 33-39.
Zinkhan, George M. and James R. Taylor (1981), "A Simulation Model for Marketing
Planning," in The Changing Marketing Environment: New Theories and
Applications, Kenneth L. Bernhardt and William J. Kehoe, eds., Chicago:
Marketing Theory and Philosophy of Science
Denise DeLorme, Elizabeth Luckey, George Zinkhan, and Warren French (1996),
"Toward An Advertising Research Code of Ethics," in Proceedings of the
American Academy of Advertising, (Gary B. Wilcox, ed.), Vancouver, Canada,
149-158.
Zinkhan, George M. (1987), "Scientific Realism and the New Functionalism: Implications
for Marketing Theory and Research Practice," in Marketing Theory, R. W. Belk
and G. Zaltman, eds., Chicago: American Marketing Association, 389-394.
Pickett, Charles, George M. Zinkhan, and Scot Burton (1986), "Functionalism in

Psychology: Implications for Marketing Thought," in Marketing Education:
Knowledge Development, Dissemination, and Utilization, D. Achabal and J.
Guiltinan, eds., Chicago: American Marketing Association.
Zinkhan, F. Christian, George M. Zinkhan, and N. V. Desai (1985), "A Conceptual

Compromise Theory of the Firm: An Integration of the Marketing Concept, the
Financial Concept, and the Agency Framework," in Atlantic
Marketing:Contemporary Issues in Marketing, S. G. Green, ed., New Orleans:
Atlantic Marketing Association.
Gardial, Sarah and George M. Zinkhan (1984), "Situational Determinants of Buyer

Behavior: A Middle Range Theory Incorporating Familiarity and Involvement," in
Scientific Method in Marketing: Philosophy, Sociology and History of Science
Perspectives, P. F. Anderson and M. J. Ryan, eds., Chicago: American
22
Blair, Edward and George M. Zinkhan (1984), "The Realist View of Science:
Implications for Marketing," in Scientific Method in Marketing: Philosophy,
Sociology and History of Science Perspectives, P. F. Anderson and M. J. Ryan,
eds., Chicago: American Marketing Association, 26-29.
Fornell, Claes and George M. Zinkhan (1982), "Classification Schemes for a Second
Generation of Multivariate Analysis," in Marketing Theory: Philosophy of Science
Perspectives, R. Bush and S. Hunt, eds., Chicago: American Marketing
Economic Reports & Working Papers
Zinkhan, George M. (editor), (2002), “Marketing to and Serving Customers through the
Internet,” Marketing Science Institute Working Paper, Report No. 01-122 (55
pages).
Watson, Richard T. And George M. Zinkhan, “Special Focus: E-Commerce,” Georgia

Economic Outlook: 2000, Selig Center, University of Georgia, 18-19
(ISSN 0884-1179).
RESEARCH ACTIVITIES: POETRY
Zinkhan, George M. (2002), “Metro Riding,” Poet’s Ink, (forthcoming).
Zinkhan, George M. (2000), “Creativity,” Advertising Research: The Internet,Consumer

Behavior, and Strategy. Chicago: American Marketing Association, 145-152.
Zinkhan, George M. (1999), “Two-wheeled Fantasy,” Advances in Consumer Research,

XXVI (E. Arnould and L. Scott, eds.), Provo, UT: Association for Consumer
Research, 251.
Zinkhan, George M. (1999), “Web Warriors,” Advances in Consumer Research, XXVI

(E. Arnould and L. Scott, eds.), Provo, UT: Association for Consumer Research,
252.
George M. Zinkhan (1998), “Time and Timelessness through Consumption: A Reflection

on the Social Meaning of Things,” (A cycle of 8 poems) in Alternative Views of
Consumer Behavior (B. Stern, ed.) London: Routledge Press, 299-302.
George M. Zinkhan (1998),”Nerd herd, at work,” Advances in Consumer Research,

XXV,(J. Alba and W. Hutchinson, eds.), Provo, UT: Association for Consumer
Research, 386.
Zinkhan, George M. (1997), "Bird Talk, Bird Walk,” ACR News (Peter Bloch, Editor),
Columbia, MO: Association for Consumer Research, March , page 10.
23
Zinkhan, George M. (1996), "The Spent Hen," ACR News (Peter Bloch, Editor),
Columbia, MO: Association for Consumer Research, December, page 10.
Zinkhan, George M. (1996), "The Shadow Cave Shop," ACR News (Peter Bloch,
Editor), Columbia, MO: Association for Consumer Research, September, page
10.
Zinkhan, George M. (1996), "Feline Felicity," ACR News (Peter Bloch, Editor),
Columbia, MO: Association for Consumer Research, June, page 10.
Zinkhan, George M. (1996), "Dark Night Feast," ACR News (Peter Bloch, Editor),
Columbia, MO: Association for Consumer Research, March, page 10.
Zinkhan, George M. and Barbara Stern (1995), "Metro Riding in blue," Enhancing
Knowledge Development in Marketing. Chicago: American Marketing
Association, xi.
Zinkhan, George M. (1994), "What to Think...," Journal of Advertising, 23 (4), 78.
Zinkhan, George M. (1994), "When We're At The Zoo...," Journal of Advertising, 23 (3),
71.
Zinkhan, George M. (1994), "Pacific Athletes," International Journal of Research in

Marketing, 11, 448.
Zinkhan, George M. (1994), "The Meaning of Advertising," Journal of Advertising, 23,

(2).
Zinkhan, George M. (1994), "Midnight Ablutions," International Journal of Research in Marketing, 11
Zinkhan, George M. (1994), "Climbing Mount Whitney," International Journal of

Research in Marketing, 11, 445-448.
Zinkhan, George M. (1991), "Lofty Guests in Manhattan," Association for Consumer

Research Newsletter.
Zinkhan, George M. (1983),"This Child," Hoosier Challenger, 15 (Summer), 53.
Zinkhan, George M. (1982), "Oak Leaves," Hoosier Challenger, 14 (Fall), 39.
Zinkhan, George M. (1982), "Green Tomato Field," Fairfax Folio, 19.
RESEARCH ACTIVITIES: Unpublished Presentations
24
Zinkhan, George M. (2003), “Evaluating the Impact of Advertising Spending: Financial
Analysis,” Paper delivered at “Return on Marketing Investment: The Promise of
Modeling & Other Marketing Metrics,” Institute for International Research,
Chicago, Illinois, July.
Zinkhan, George M. (2003), “Understanding the Financial Impact of Promotional

Spending,” Paper delivered at “Return on Marketing Investment: The Promise of
Modeling & Other Marketing Metrics,” Institute for International Research, Fort
Lauderdale, Florida, February.
Graham Austin and George M. Zinkhan (2003), “Consumer-based Marketing: An

Emerging Breed of Promotional Events,” European Advances in Consumer
Research, Dublin, Ireland, June.
Zinkhan, George M. (2002), “Signaling Theory and its Implications: Investor Evaluations
of Advertising Spending and Ad Campaigns,” Paper delivered at the Society for
Marketing Advances Conference, St. Petersburgh, Florida, November.
Zinkhan, George M. (2002), “History, Theories, and Empirical Generalizations in

Marketing Research: An Application to the Challenge of Web Site Design,”
Lecture delivered at Texas A& M University, College Station Texas, October 31.
Conchar, Margaret and George M. Zinkhan (2002), “Market Valuation Models: A Review
and Meta-Analysis,” presented at “Measuring Marketing Productivity: Linking
Marketing to Financial Returns,” Marketing Science Institute, Dallas, Texas,
October 4.
Zinkhan, George M. (2002), “Web Site Design: Objectives, Principles, Measurement,

and a Look to the Future,” Lecture delivered at the Workshop on Web Site
Design: Strategy and Tactics,”, The Yaffe Center for Persuasive Communication
at the University of Michigan, Ann Arbor, September 20.
Zinkhan, George M. (2002), “Theories of Stimulus Complexity: Applications to Print and

Internet Advertising,” Lecture delivered at “D. Maynard Phelps Day,” University of
Michigan, Ann Arbor, May 7.
Zinkhan, George M. (2001), “Internet-Based Customer Service Systems: How to Make

them More Successful,” Tenth Annual Frontiers in Services Conference,
Bethesda, Maryland, October.
Zinkhan, George M. (2001), “Determining Measurement Validity in Consumer Behavior

Research,” American Psychological Association, 109th Annual Convention, San
Francisco, August 2001.
25
Zinkhan, George M. (2001), “Evolving Trends and Technologies in Business Education,”
Conference at Simon Fraser University: “Marketing Then and Now,” Vancouver,
Canada, April 2001.
Zinkhan, George M. (2001), “Information Gathering for Marketing Decisions,” The

Athens Clarke Microenterprise Program for Women,” April, Athens, GA.
Zinkhan, George M. (2000), “The Extranet as a Platform for E-Business Strategy,”

Society for Marketing Advances Conference, November, Orlando, FL.
Zinkhan, George M. (2000), “Object-Oriented Programming: Implications for Advertising

and Entrepreneurship,” American Marketing Association Winter Educators’
Conference, February, San Antonio, TX.
Zinkhan, George M. (2000), “The Future of Higher Education,” presented at the

“Marketing in a Global Economy Conference,” Buenos Aires, Argentina, June 29.
Zinkhan, George M. (2000), “Publicity and the Internet: Implications for Marketing
Practice,” presented at the Argentine Marketing Association, Annual Meeting,
Buenos Aires, Argentina, July 6.
Balazs, Anne L. and George M. Zinkhan (2000), "Serving Two Muses or the
Construction of Interactive Poetry," presented at the 30th Popular
Culture Association Meeting, New Orleans, LA, April 22.
Zinkhan, George M. (1999), “Marketing and the Internet: A Portrait of the Present and a
Vision for the Future,” Terry College of Business Alumni Weekend, October
1999.
DeLorme, Denise E., George M. Zinkhan, and Warren French (1999), "Ethical Issues
Associated with Qualitative On-line Research: Toward a Common Platform,"
Paper presented at the 1999 Association for Education in Journalism and Mass
Communication Conference, New Orleans, Louisiana.
Balazs, Anne L. and George M. Zinkhan (1999), “Direct-to-Consumer Advertising of

Prescription Medications: Research Findings and Future Directions,” Association
for Health Care Research, Breckenridge, Colorado, April 1999.
Zinkhan, George M. and Richard Watson (1999), “Electronic Commerce and Marketing
Research,” Masters in Marketing Research Seminar Series, March, Athens, GA.
Zinkhan, George M. (1998),“Object-Oriented Programming: New Directions for

Marketing Strategy,” Korean University, Seoul, South Korea, October 1998.
Zinkhan, George M. (1998),“Trends in Advertising and Advertising Research:

Technology, Consumer Behavior, and Integrated Marketing Communications,
Korean Advertising Association, October 1998.
26
Zinkhan, George M. (1998),“Object-Oriented Programming: New Directions for
Marketing Strategy,” Hongick University, Seoul, South Korea, October 1998.
Zinkhan, George M. (1998), “Establishing Relationships with Customers: Why are

Organizations on the Web?” Relationship Marketing Conference, Emory
University, June.
Lascu, Dana and George M. Zinkhan (1998), “Consumer Conformity: Review and
Applications for Marketing Theory and Practice,” Marketing Advances in Theory,
Practice, and Education, Society for Marketing Advances, November, New
Orleans.
Zinkhan, George M. and Angela Patton (1996), “Interior Design: The Influence of
Gender and Advertising on the American Home Aesthetic,” Cornell Symposium
on Object, Context, and Design, Cornell University, October.
Zinkhan, George M. (1995), "Advertising Trends: Innovation and the Process of

Creative Destruction," presented at "Integrated Communications:
Reconceptualizing the Role of Advertising, American Academy of Advertising,
Norfolk, VA, March.
Zinkhan, George M. and Michael Hyman (1995), "Research and Strategy in Global
Advertising," American Marketing Association, Winter Educators' Conference, La
Jolla, California, February.
Zinkhan, George M. (1994), "Retail Advertising," presented to the South American

Shopping Center Association, Athens, GA.
Zinkhan, George M. (1994), "Corporate Image and Life Quality," presented to the
Advisory Board, Masters in Marketing Research Program, Athens, GA, June.
Zinkhan, George M. (1989), "The Impact of ACR: A Citation Analysis," presented to the
Association for Consumer Research, New Orleans, LA, October.
Zinkhan, George M. (1988), "Toward a Philosophy of Science for Macromarketing,"

presented to the American Marketing Association Winter Conference, San Diego,
CA., February.
Zinkhan, George M. and Gerald Zaltman (1988), "The Review Process in Three Major
Marketing Journals," presented to the American Marketing Association Task
Force on Knowledge Development, Atlanta, Georgia, January.
Zinkhan, George M. (1987), "Conceptual and Methodological Issues in Information

Search," presented to the Association for Consumer Research, Boston, MA.,
October.
27
Zinkhan, George M. (1987), "Hierarchy of Effects Models in Advertising," presented to
the Southwestern Doctoral Symposium, Houston, Texas, April.
Zinkhan, George M. (1985), "Advertising Measurement and Accountability," presented

to the Business and Professional Advertising Association, Houston, Texas,
November.
Zinkhan, George M. (1985), "Corporate Intelligence: Information Needs and Methods,"

presented to the Public Relations Society of America, Houston, Texas, April.
Pickett, Chuck, George M. Zinkhan, and Scot Burton (1985), "The New Functionalism:
Implications for Consumer Behavior Research," presented to the Association for
Consumer Research, Las Vegas, Nevada, October.
RESEARCH IN PROGRESS
Electronic Commerce and Business Strategy
Electronic Commerce: Implications for Consumer Behavior and Marketing Practice
Electronic Commerce and Communication
Internet Chat as a Consumer Behavior
Electronic Commerce and Marketing Research
Quality of Life and Marketing Practice
Retailing, Marketplace, & Community
Defining and Measuring Brand Image
The Influence of Perceived Risk on Consumer and Managerial Decision Making
Cross-Cultural and Gender Differences in Risk Perceptions
The Review Process in Major Marketing Journals: Efficiency and Value Added
The Creation and Validation of New Advertising Copy-Testing Techniques
The Role of Books and Journals in Knowledge Creation and Knowledge Dissemination
Assessing the Reliability and Validity of Measurement Instruments
Examination of Advertising as Historical Record: Culture and Social Values
28
International Conceptions of the "Good Life"
Logos and Brand Names in International Marketing
Marketing, Law, Public Policy, and Ethics
RESEARCH DISSEMINATION
Summaries of my research findings have been published or broadcast by:
Wall Street Journal

Cosmopolitan
USA Today
Ms. Magazine
Prolog, Public Relations Society of America Ad Week
Psychology Today
New York Law Journal
Skin & Ink
KTRH, AM Houston
WXYZ, Detroit
WOR, New York
and various other radio stations around the country
AWARDS AND HONORS AND GRANTS
Award for “Outstanding Contribution to Research,” American Academy of Advertising,”

2004.
Hearin Eminent Scholars Series, Oxford, MS, January, 2004.
Featured Speaker, New England Faculty Colloquium, Amherst, MA, March 2003.
Resident Scholar, Marketing & Public Policy Consortium, May, Washington, D.C. 2003.
Resident Scholar, KPMG Ph.D. Project for Marketing Doctoral Students, Chicago, 2003.
Named as “Distinguished Fellow,” Academy of Marketing Science, May, 2002.
Co-Principal Investigator: "The Future Retail-Scape: How Environmental

Forces Will Shape Shopping Over Time." Funded by the International Council
of Shopping Centers, 2002 - 2003 ($13,847).
29
Best Paper Award, Association for Health Care Research, Twenty-first Annual
Conference, “Direct-to-Consumer Advertising: A Stakeholder Perspective,”
March, 2002.
Academy of Marketing Science Award for Best Dissertation Proposal (Dissertation Chair
for Yue Pan, $500 grant), 2002.
Career Center, University of Georgia, Award for Assisting Students in Career

Development, 2002.
Featured Speaker at “D. Maynard Phelps Day,” University of Michigan, Ann Arbor, May
2002.
Best Paper Award, American Marketing Association, Winter Educators’ Conference,

for Best Paper in E-Business, 2001.
Grant from the Marketing Science Institute to sponsor “Internet Marketing” Conference
in Boca Raton, Florida, December 2001.
Identified as the 5th most cited author in the advertising literature (Journal of
Advertising, 28, Winter), 1998.
John A. Howard American Marketing Association Doctoral Dissertation Competition,

Co-Chair, 1998 - 1999.
Procter & Gamble Award for Best Dissertation Proposal (Dissertation Chair for
Margy Conchar, $10 000 grant), 1998.
American Marketing Association Doctoral Consortium, Co-organizer, includes $25,000 Grant from the
Society for Marketing Advances Award for Best Dissertation Proposal (Dissertation
Chair for Margy Conchar, $500 grant), 1998.
Named as one of the Top Ten Researchers in the area of Services Advertising (Journal
of Advertising, 27, Winter 1997, pp 21-38), 1997.
American Marketing Association Doctoral Consortium, Faculty representative from the

University of Georgia, 1997.
Outstanding Young American Awards, National Nominations Committee, 1997.
Distinguished Research Award, Terry College of Business, 1996.
Cox Center for International Mass Communication Teaching and Research,

$1500 Grant, 1996.
30
Best Paper Award, Midsouth Academy of Economics and Finance, $1000 presented by
the Graduate School of Banking, Louisiana State University, 1995.
Coca-Cola Chair of Marketing, 1994 - present
Elected as Vice President for Conferences and Research, American Marketing

Association, 1996 - 1998.
Elected as the first Vice President of the Advertising Special Interest Group, American
Marketing Association, 1994 - 1996.
President of the Advertising Special Interest Group, American Marketing Association,

1996 - 2001.
Who's Who in America, 1997 - present
Who's Who in the World, 1995 - present
Who's Who in the Media and Communications, 1995 - present
Who's Who in Science and Engineering, 1994 - present
Who's Who in Finance and Industry, 1994 - present
Who’s Who in the South and Southwest, 1988 - present
Who’s Who in Advertising, 1989 - present
Men of Achievement, Cambridge, England, 1988 - present
Selected as an "Outstanding Young Man of America," 1984 - 1991
Guest Editor, Journal of the Academy of Marketing Science, 2001 - 2002.
Guest Editor, Journal of Business Research, 1996 - 2002.
Guest Editor, Journal of Market Focused Management, “Marketing & Finance

Interface,” 1996-1997.
Guest Editor, Journal of Market Focused Management, “Electronic Commerce,” 1997 - 1998.
Guest Editor, Managerial Finance, 1993 - 1998.
Named as one of the Top Twelve Lifetime Contributors to the Advertising Literature
(Journal of Advertising, 19, 1), 1990.
31
Named as one of Top Twenty-five Contributors to the Marketing Literature (in terms of
productivity) by the Journal of Marketing Education (Clark 1985), 1985.
Faculty Judge, George Foster Peabody Awards, 1996 - present
Conn Professor of Marketing, Univ. Of Houston, 1988 - 1992.
Melcher Faculty Research Fellow, 1987 - 1989.
Nominated (by the College of Business) for a University-wide Award for Research
Excellence by an Assistant Professor, 1986 - 1987.
Melcher Faculty Award for Excellence in Research (given by the College of Business)
1986.
Best Competitive Paper: Research Methodology Track American Marketing Association

Educator's Conference 1982.
Leo Burnett Scholars Program (Dissertation Grant), 1981.
American Marketing Association Doctoral Consortium, student representative from the

University of Michigan, 1980.
Beta Gamma Sigma, 1979.
GE Fellowship in Marketing and Economics, 1979.
Graduation with High Distinction, The University of Michigan, 1979.
Grant from the Graduate School of Business Administration Associates Program, 1978.
EMPLOYMENT HISTORY AND CONSULTING
2001 The Athens-Clarke Microenterprise Program for Women, Consultant for

Marketing Planning
1999-2004 Consultant to Educational Assessment, Inc., Athens, GA, Evaluating

resumes and work experiences of applicants for U.S. citizenship.
1994-1997 Consultant to the Federal Trade Commission, Division of Advertising

Practice, San Francisco, CA.
1992-1993 Consultant to the Federal Trade Commission, Division of Advertising

Practice, Washington, D.C. Developed standards to guide copytesting as
a method for generating legal evidence.
32
1979 Consultant to Advance Mortgage Corporation, a subsidiary of Citicorp.
Market Segmentation: The Identification and Prediction of High Balance
Mortgage Customers.
1975-1977 Assistant Manager, Washtenaw News Company, Ann Arbor, Michigan.

Supervised the distribution of The New York Times, Detroit Free Press,
and The Wall Street Journal in Washtenaw County.
1974 News Agent, Cooper News Agency, Newtown Square,

Pennsylvania. Supervised the distribution of The Delaware County
Daily Times in West Chester County.
1968-1974 A series of summer jobs in factory work and construction, including

Chrysler Corp., US Steel, Hedwin Plastics, Allright Trailers, and Ralph
Marcantoni Construction.
OTHER GRADUATE INSTRUCTION
Chair of the following Ph.D. dissertation committees:
Jae Hong, Marketing

Richard Tansey, Marketing
Yong Zhang, Marketing
Penelope Prenshaw, Marketing
Aref Alashban, Marketing
Dave Allbright, Marketing (co-chair)
Gary Geissler, Marketing
Margy Conchar, Marketing
Hyokjin Kwak, Marketing
Pan Yue, Marketing
Moutusi Maity, Marketing
Jihee Song, Marketing
Graham Austin, Marketing
Angie Close, Marketing
Member of the following Ph.D. dissertation committees:
Madeline Johnson, Marketing

Nancy Albers, Marketing
Dena Cox, Marketing
William Green, Marketing
G. Ganesh, Marketing
Karen Hankel, Marketing
Scot Burton, Marketing
Dan Smith, Marketing
33
Michael Luckett, Marketing
Margaret Morrison, Advertising
Ahmed Taher, Marketing
Courtney Bosworth, Advertising
M.J. Land, Advertising
Michelle Morrison, Psychology
Scott Wiltsee, Advertising
Nolan Taylor, MIS
Kate Sirgany, Psychology
Iris Junglis, MIS
David Annino, MIS
Jisu Huh, Advertising
Gilad Kat, Advertising
Candice Hollenbeck, Education
Ajit Menon, Pharmacy
Aparna Deshponde, Pharmacy
Melanie Provost, Pharmacy
Shashank Shinde, Pharmacy
Sarah Smith, Advertising
Candice Hollenbeck, Education
Chair of the following Honors thesis committee:
Michael Danke (Marketing)

Jody Dougherty (Marketing)
Member of the following Ph.D. advisory committees:
Jon Iszard (chairperson)

Jae Hong (chairperson)
Scot Burton
Sarah Gardial
Robert Hale
Richard Tansey
Aref Alashban
Member of the following Masters thesis committee:
Juliet Staudt (School of Communication)
Sponsor, American Councils for International Education, Regional Scholar Exchange Program, Pro
PROMOTION & TENURE LETTERS
Promotion and tenure letters written for the following institutions:
34
University of Connecticut, 2004
Ithaca College (Department of Psychology), 2004
University of Alberta, 2003
Indiana University, 2002
University of South Carolina, 2001
North Texas University, 2001
Cornell University, 2000
University of Nebraska, Lincoln, 1999
Utah State University, 1999
Berry College, 1999
Mississippi University for Women, 1999
Millsaps College, 1999
Indiana University, 1998
George Washington University, 1998
Utah State University, 1997
University of Missouri, St. Louis, 1997
University of South Florida, 1996
California State University, Long Beach, 1994
Rutgers State University of New Jersey, 1994
Boston College, 1994
others, prior to 1994
PROFESSIONAL ACTIVITIES
Editorial Review Board, Journal of Advertising, (1995 - present)

Editorial Review Board, Journal of Business Research (1995 - present)
Editorial Review Board, International Journal of Advertising (2003 - present)
Editorial Review Board, Journal of the Academy of Marketing Science (2000 - 2003)
Editorial Review Board, Journal of Marketing (1991 - 2002)
Editorial Review Board, Journal of Current Issues in Research and Advertising, 1991-present)
Editorial Review Board, Journal of MacroMarketing (1998 - present)
Editorial Review Board, International Quarterly Journal of Marketing (2000 - )
Editorial Review Board, Academy of Marketing Science Review (2000 -)
Editorial Review Board, International Journal of Internet Marketing & Advertising (2002 -)
Book Review Editor, Journal of Marketing (1991 - 1995)
Ad hoc Reviewer, Journal of Marketing Research (1986 -present)

Ad hoc Reviewer, Journal of Marketing (1986 -1990)
Ad hoc Reviewer, Journal of Consumer Research (1989 - present)
Ad hoc Reviewer, Journal of the Academy of Marketing Science (1988 - 2000)
Ad hoc Reviewer, Management Science (2002 - )
Ad hoc Reviewer, Decision Sciences (1986 - present)
Ad hoc Reviewer, Sloan Management Review (1998)
Ad hoc Reviewer, Housing Policy Debate, published by the
35
Fannie Mae Foundation (2001, 2004)
Ad hoc Reviewer, Journal of Retailing (special issue, 2000)
Ad hoc Reviewer, Marketing Theory (special issue, 2004)
Ad hoc Reviewer, Journal of Computer-Mediated Communication (2001)

Ad hoc Reviewer, Journal of Market Focused Management (1998 - )
Ad hoc Reviewer, Journal of Advertising (1982-1990)
Ad hoc Reviewer, Journal of Public Policy and Marketing (1980, 1981, 1988, 1997, 2001)
Ad hoc Reviewer, Journal of Business and Psychology (1991)
Ad hoc Reviewer, Journal of Business Research (1993-94)
Ad hoc Reviewer, Journal of Management Studies (1994)
Ad hoc Reviewer, Journal of Advertising (1998, special issue on gender)
Ad hoc Reviewer, Journal of Marketing Communications (1995)
Ad hoc Reviewer, International Business Review (1995)
Ad hoc Reviewer, International Journal of Research in Marketing (1994)
Ad hoc Reviewer, Research in Consumer Behavior, Russ Belk, ed. (1996)
Ad hoc Reviewer, Handbook of Marketing and Society, Paul N. Bloom, ed. (1999)
Ad hoc Reviewer, Journal of Business Research, Special Issue on “Interpersonal Buyer
Ad hoc Reviewer, Journal of Business Research, Special Issue on ”Replication” (1996)
Ad hoc Reviewer, Journal of Advertising, Special Issue on ”Services Advertising” (1996)
Ad hoc Reviewer, Journal of Business Research, Special Issue on “Integrated Marketing
Ad hoc Reviewer, Journal of Public Policy and Marketing, Special Issue on “Warnings and
Disclosures,”(1997)
Ad hoc Reviewer, Decision Sciences, Special Issue on “e-Business and Supply Chain
Management,” 2001-2002.
Reviewer, The Israel Science Foundation, The Israel Academy of Sciences and Humanities,
1997.
Outside Reviewer, Program Assessment, Department of Marketing & Business Law,
University of Connecticut, 1999-2000.
Reviewer, Proctor & Gamble “Marketing Innovation Research Fund,” 1997.
Reviewer, George Day Doctoral Dissertation Proposal Award, 1999.
Board Member, International Society for Quality of Life Studies, elected in 2003.
Co-Chair, George Day Doctoral Dissertation Proposal Award, 2000.
Reviewer, “Outstanding Contribution to Research Award,” (2002, AAA)

Reviewer, “AAA Research Grants for Junior Faculty Members,
American Academy of Advertising, 2002, 2004.
Guest Editor, Journal of the Academy of Marketing Science (2001 - 2002)

Guest Editor, Managerial Finance (1993-1997)
Guest Editor, Journal of Business Research (1996-2001)
Guest Editor, Journal of Market Focused Management (1997-2000)
Associate Editor, Journal of Consumer and Market Research (1997-1999)
36
Associate Editor, Academy of Marketing Science Review (1999-2000)
Guest Editor, Academy of Marketing Science Review (2000-2001)
Program Co-Chair, “Marketing to and Serving Customers through the Internet:

Conceptual Frameworks, Practical Insights, and Research Directions,”
Academy of Marketing Science & Marketing Science Institute, Boca Raton, Florida,
December 6 - 7, 2001.
Program Co-Chair, Academy of Marketing Science National Conference, San Diego,
Program Leader, “Marketing Communications Track,” American Marketing Association

Program Co-Chair, American Marketing Association Educators' Conference, Washington,
Program Committee Member, Marketing and Public Policy Conference, Boston, MA, 1997.
Program Committee Member, Association for Consumer Research Conference, Stockholm,
Program Leader, “Marketing Communications Track,” American Marketing Association
Conference, Dublin, Ireland, 1997.
Program Committee, Association for Consumer Research, Salt Lake City, UT, 2000.
Planning Committee, Marketing and Public Policy Conference, Atlanta, GA, 2002.
Track Chair, “Consumer Behavior and Advertising," American Marketing Association Winter
Track Chair, “Advertising and Promotion," American Marketing Association Summer
Track Chair, "Marketing Across Cultures,” Academy of Marketing Science Conference, 2000.
Track Chair, “The Marketing Academy, Marketing Education, and Teaching Innovation," AMA
Winter Conference, 1999.
Track Chair, "Electronic Commerce Track, "Academy of Marketing Science Conference, 1998.
Track Chair, "Advertising / Marketing Communications," AMA Summer Conference, 1996.
Track Chair, "Research Methods," AMA Winter Conference, 1993.
Track Chair, "Buyer Behavior," AMA Summer Educators' Conference, 1992.
Track Chair, "Empirical Tests of Theory," AMA Winter Conference, 1991.
Track Chair, "Global Communication and Advertising," Fifth Annual World Business Congress,
1996.
Track Chair, "Marketing Communications," The Sixth Bi-Annual World Marketing Congress,
Track Chair, “International Advertising,” The International Management Development
Track Chair, "Promotions Management Track," Academy of Marketing Science Conference,
Track Chair, “Advertising Special Interest Group Conference,” AMA Winter Conference, 1997-
1999.
Campus Coordinator, American Culture Association, Toronto, Canada, 2002.
Campus Coordinator, American Culture Association, New Orleans, LA, 2003.
Resident Scholar, Marketing & Public Policy Consortium, May, Washington, D.C. 2003.
Featured Speaker, New England Faculty Colloquium, March 2003.
Research Committee, American Academy of Advertising, 2000 - 2004.

Reviewer, Blue Ribbon Panel, American Marketing Association, selection of best paper, 1999
Summer Educators’ Conference, San Francisco.
Reviewer, Blue Ribbon Panel, American Marketing Association, selection of best paper, 1997
Summer Educators’ Conference.
37
Reviewer, Handbook of Marketing and Society, Sage Publications, 1999.
Reviewer, American Psychological Association Convention, 1991, 1999.
Reviewer, American Marketing Association Summer Educators’ Conference (1982-1987,
Reviewer, Relationship Marketing Conference, Atlanta, GA, 2000.
Reviewer, Marketing History Conference, Michigan State University, 1999.
Reviewer, Association for Consumer Research Conference (1983-1996)
Reviewer, Marketing and Public Policy Conference (1991-2003)
Reviewer, International Conference on Marketing and Development (1988-92)
Reviewer, AMA Winter Conference (1984-1991, 1995-2000, 2002)
Reviewer, Academy of Marketing Science Conference (1985, 1990-1997)
Reviewer, Southern Marketing Association Conference (1994 - 1999)
Reviewer, Society for Marketing Advances Conference (1999 - present)
Reviewer, Society for Consumer Psychology Conference (1997-1999)
Reviewer, Southwestern Marketing Association Conference (1999, 2000, 2001)
Reviewer, Energy Lab Proposals (University of Houston, 1983)
Reviewer, Research Initiation Grants (University of Houston, 1982-1986, 1990, 1992)
Reviewer, President's Research Enhancement Fund (1992)
Reviewer, President's Research and Scholarship Fund (1992)
Reviewer, Research Enabling Grants (University of Houston, 1982-83)
Reviewer, American Academy of Advertising Conference (1986-2002)
Reviewer, AMA Doctoral Dissertation Competition (1987, 1988, 1992, 1995-1998)
Reviewer, American Academy of Advertising, Panel Proposals, 1998, 1999, 2000.
Reviewer, Paul D. Converse Awards, University of Illinois, 2000-2001.
Reviewer, European Marketing Academy, 31st Conference, Braga, Portugal, 2002.
Discussant, AMA Theory Conference (1987)

Session Chairperson, AMA Conference on Research Methods (1983)
Discussant, AMA Educators' conference (1986, 1987)
Session Chairperson, America Psychological Association Convention (107th, 1999)
Session Chairperson, AMA Winter Conference (1987, 1988)
Session Chairperson, Public Policy and Marketing Conference (1994)
Session Chairperson, American Academy of Advertising Conference (1995, 2001, 2002)
Discussant, AMA Winter conference (1988)
Discussant, Public Policy and Marketing Conference (1995)
Southern Marketing Association Doctoral Dissertation Award Committee (1996)
Nominator, Paul D. Converse Award, American Marketing Association,
University of Illinois (1996, 2000)
Blue Ribbon Panel of Judges, “21 Biggest Issues Facing Marketing,”
American Marketing Association, 2000
Judge, “Best Article Award,” American Marketing Association,
Advertising Special Interest Group (1998 - 2002)
Blue Ribbon Commission, Academy of Marketing Science (2002-2003)
SERVICE ASSIGNMENTS & ACHIEVEMENTS
University Council, UGA, 2001 – present
38
University Council, Executive Committee, 2003 - present
Faculty Affairs Committee, (University Council), 2001 - present
University Committee to Rewrite Promotion & Tenure Guidelines, UGA, 2001 - 2003
Benefits Committee of the University Council (Graduate Faculty representative), 2002 –
Information Technology Committee (University Wide), 2003 - present
Terry College Tenure and Review Committee, 2001 – 2003
Graduate Coordinator, Marketing Department, 2001 – 2003.
Search Committee (Marketing Department), 2002-2003
Faculty Judge, George Foster Peabody Awards, 1996-present
KPMG Ph.D. Project for Marketing Doctoral Students, Chicago, 2003
Department Head, Marketing Department, University of Georgia (1994 - 2001)

Executive Committee, Terry College of Business (1994-2001)
Chair, Coca-Cola Award for Marketing Excellence (1997-1998)
University Tenure and Review Committee, 1996-1999
Committee to Administer the Outstanding Research Award
(College, life-time research award, 1997-2001)
The Journal Editors’ Group (University, 1999 - present)
Judge, Goizeueta Marketing Strategy Competition (Emory University, 2000, 2001)
Faculty Mentor, Leadership Scholars Program, 2001 - 2003
Nominating Committee, American Marketing Association,
Advertising Special Interest Group, 2002 - 2003
University of Connecticut, Program Assessment Review,

Department of Marketing & Business Law, 2000
Faculty Research Award Committee (Terry - Sanford Awards -- College), 1994 - present
Subcommittee to Write College Policy for Semester Leave, 1998
Alumni Reunion Planning Committee, University of Michigan, 1998
Committee to Plan a New Program for Non-Business Majors, 1997
Chair, Sub-Committee to Evaluate Teaching in the MBA Program, 1997
Strategy Planning Committee (College), 1994
Ph.D. Coordinator (Department, University of Houston), 1988-1992

Faculty Senate (University), 1990-1994 (elected to two terms)
Faculty Senate Executive Committee (University), 1991-1992
Research Council (University), 1990-1993
Educational Policies Committee (University), 1990, 1991, 1993, 1994
Graduate and Professional Council (University), 1993-1994
Committee on Committees (University), 1991
Committee for Review of Institutes and Centers (Chair, University), 1990-1993
Research Excellence Awards (University), 1990-1991
Teaching Excellence Awards (University), 1993-1994
Cullen Graduate Scholarship Committee (University), 1990-1991
Marketing Faculty Recruiting Committee, 1987-1992
Committee of Chairs (College), 1988-1992
Marketing Tenure and Promotion Committee, 1987-1991
39
College of Business, Ph.D. Curriculum Committee (Chair), 1989-1992
Ad Hoc Research Awards Committee (University), 1989-1991
Committee to Nominate Faculty Senators (College), 1990
Limited Grant-In-Aid Committee (University), 1985-1986
Audio-Visual Committee (Chair), 1983-1984
Friday Seminar Series (Chair), 1984-1987
Committee to Review the Faculty Merit System (College), 1985
Committee to Review Ph.D. curriculum (Department), 1981-1982
Committee to Develop a Graduate Business and Society Course (Department), 1982-1983
Committee to Oversee Research and Instructional Computing Services (College), 1983-1986
Dissertation Committees (eight), 1981-1990
Committee to Review New Accounting Courses (College), 1985
Committee to Design an M.B.A. Paper/Project (College), 1984-1985
Committee to Award Research Grants to Marketing Faculty (Chair), 1982-1983
College Bowl Judge (University), 1985
Committee to Review Energy Lab Research Proposals (University), 1983
Ph.D. Program Committee (Department), 1982-1983
Marketing Curriculum Committee (Department), 1984-1985
M.B.A. Curriculum Committee (College), 1984-1987
M.B.A. Curriculum Committee (College, Chair), 1986-1987.
Committee to Write/Administer Research Methods Exam (Department), 1986-1992
Committee to Evaluate the Ph.D. Program (Department), 1986
Committee to Write and Evaluate Ph.D. Comprehensive Exams (Department), 1986-1993
Committee to Monitor the Progress of Ph.D. Students (Department), 1986-198
Faculty Advisory Committee for Research and Instructional Computing Services (College),
1987
PROFESSIONAL AFFILIATIONS
American Academy of Advertising

American Marketing Association
Academy of Marketing Science
Society for Marketing Advances
Association for Consumer Research
Popular Culture Association
International Society for Quality of Life Studies
REFERENCES
Available upon request.
40

Zinkhanvitae

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Zinkhanvitae

Uploaded by

Copyright:

Available Formats

CURRICULUM VITAE

Born: February 17, 1952

Home Address Office Address

372 Chesterfield Road Department of Marketing

Ph.D. Marketing, The University of Michigan, 1981, Dissertation: "The Influence

M.B.A. Operations Research and Management Science, The University of

B.A. Swarthmore College, Swarthmore, Pennsylvania, 1974, English Literature.

1994 - UGA, The Coca-Cola Company Professor of Marketing

2003 - Editor, Journal of the Academy of Marketing Science

1991 - 1995 Editor, Journal of Advertising

1991 - 1995 Book Review Editor, Journal of Marketing

1992 - 1994 University of Houston, Professor, Conn Professor of Marketing

1988 - 1991 University of Houston, Associate Professor, Conn Professor of Marketing

1987 - 1988 University of Pittsburgh, Visiting Associate Professor

1981 - 1986 University of Houston, Assistant Professor

1979 - 1981 University of Michigan, Teaching Fellow and Research Assistant

1978 - 1979 University of Michigan, Statistics Lab Counselor, Tech Support

Electronic Commerce (Undergraduate and Graduate)

Advertising and Promotion

RESEARCH ACTIVITIES: BOOKS

* Second edition translated into Chinese.

* Translated into Italian, Korean, Chinese, and Portuguese.

Zinkhan, George M. (ed.) (2000), Advertising Research: The Internet, Consumer

Stern, Barbara and Zinkhan, George M. (eds.), (1995), Enhancing Knowledge

RESEARCH ACTIVITIES: REFEREED JOURNAL ARTICLES

Richard T. Watson, George M. Zinkhan, and Leyland F. Pitt (2004), “Object-Orientation:

Zinkhan, George M. and Karin Braunsberger (2004), “The Complexity of Consumers’

reprinted in: (2002) Newsletter, Canadian Advertising Research Foundation (La

Parasuraman, A. and George M. Zinkhan (2002), “Marketing to and Serving Customers

Kwak, Hyokjin, George M. Zinkhan, and Denise DeLorme (2002), "Effects of

Kwak, Hyokjin, George M. Zinkhan, and Joseph R. Dominick (2002), “The

Zinkhan, George M. (2002), “Relationship Marketing: Theory and Implementation,”

Zinkhan, George M. and James Verbrugge (2000), “Introduction: The Marketing /

Zinkhan, George M. (1999), “Interdisciplinary Contributions to Marketing

Zinkhan, George M and Anne L. Balazs (1998), “The Institution of Advertising:

Johnson, Madeline, George M. Zinkhan, and Gail Ayala (1998), “Recommending a

Zinkhan, George M. (1998), “Trends in Advertising and Advertising Research:

Zinkhan, George M. and Richard Watson (1998), “Electronic Commerce: A Marriage of

Tansey, Richard, Michael R. Hyman, George M. Zinkhan, and Jhinuk Chowdhury

Watson, Richard T. and George M. Zinkhan (1997), “Electronic Commerce Strategy:

Hong, J. W. and George M. Zinkhan (1995), "Self Concept and Advertising

Zinkhan, George M. (1994), "Advertising Ethics: Emerging Methods and Trends,"

Zinkhan, George M. and F. Christian Zinkhan (1994), "Capital Budgeting: Emerging

Zinkhan, F. Christian and George M. Zinkhan (1994), "An Application of Conjoint

Zinkhan, George M. and C. S. Agnes Cheng (1992), "Marketing Communication

Johnson, Madeline and George M. Zinkhan (1991), "Emotional Responses to a

Zinkhan, F. Christian and George M. Zinkhan (1990), "How To Customize Financial

Zinkhan, George M. and Linda A. Hayes (1989), "Changing Patterns of Other

Cordell, Victor V. and George M. Zinkhan (1989), "Dimensional Relationships of

Zinkhan, George M. and William Locander (1988), "ESSCA: A Multidimensional

Zinkhan, George M., Erich A. Joachimsthaler and Thomas C. Kinnear (1987),

Zinkhan, George M. and Ali Shermohamed (1986), "Is Other-Directedness on the

Zinkhan, George M., William B. Locander, and James H. Leigh (1986),"Dimensional

Zinkhan, George M. and Betsy D. Gelb (1985), "Competitive Intelligence Practices of

Zinkhan, George M. (1984), "Rating Industrial Advertisements," Industrial Marketing

Zinkhan, George M. (1982), "An Empirical Investigation of Aided Recall in Advertising,"

Zinkhan, George M. (1997), “Defending Your Brand Against Imitation: Consumer

Zinkhan, George M. (1997), “Measuring the Effectiveness of Image and Linkage

Zinkhan, George M. and F. Christian Zinkhan (1994), "Two Contributions from

Zinkhan, George M. (1988), "Review of Knowledge Development in Marketing: The

Zinkhan, George M. (1988), "Review of Advertising Media Models: A Practical Guide,"

RESEARCH ACTIVITIES: EDITORIALS AND CHAPTERS IN BOOKS

Zinkhan, George M. (1994), "Poetry in Advertising," Journal of Advertising, 23 (4), III-