Questionnaire

Dear Respondent
We are the students of S.V. Institute of Management, Kadi. As a part of summer internship project, we are conducting a research on Consumer Buying Behavior towards Berger paint. We would really appreciate if you answer the following questions pertaining to our research. The information provided will be for the research purpose only and it will be kept completely confidential. 1. Do you aware about Berger Paint? A. Yes B. No

2. If yes, than which Product/s of Berger paint are you aware?(Multiple) 1. Breathe Easy 2. Silk Luxury Emulsion 3. Easy Clean 4. Rangoli Total Care 5. Silk Illusions 6. Metallica 7. Marble 8. Bison Distemper ` 9. Jadoo Acrylic Distemper 10. Bison Acrylic Emulsion 11. Lewis Berger Design Story by Sussanne Roshan 3. Are you using Berger paint? A. Yes B. No

4. If yes, which Product/s of Berger paint are you using? (Multiple) 1. Breathe Easy 2. Silk Luxury Emulsion 3. Easy Clean 4. Rangoli Total Care 5. Silk Illusions 6. Metallica 7. Marble 8. Bison Distemper ` 9. Jadoo Acrylic Distemper 10. Bison Acrylic Emulsion 11. Lewis Berger Design Story by Sussanne Roshan 5. Since how long are you using Berger Paint? 0 To 1 Year 5 to 6 Years 2 to 4 Years More than 6 years

6. How do you come to know about Berger Paint? (Multiple) Painter Family Members Advertising Relatives/Friends Dealer Other

7. Which promotional scheme attract you while purchasing Berger Paint? Highly Attractive Attractive Neutral Not Attractive Not at all Attractive Discount Gift Coupon Free tour Cash back 8. Which factor Influence you while purchasing burger paint? Highly Influence Influence Neutral Not Influence Not at all Influence Price Quality Quantity Varity Brand Durability Availability Promotion Scheme Advertisement 9. Rate the following sentence as per your agreeness? Highly Agree Promotional scheme of Berger paint is very attractive. The quality of Berger paint is good. Brand Image of Berger paint is very good. The price of Berger paints is reasonable Berger paints is a good company for paint making Advertisement of Berger Paint is very effective. Agree Neutral Not Agree Not at all Agree

10. Rate your satisfaction level towards the following factors of Berger Paint. Highly Satisfied Satisfied Neutral Not Satisfied Not at all Satisfied Price Quality Quantity Varity Brand Durability Availability Promotion Scheme Advertisement 11. If Berger Paint is not available in your nearest place that time what will you do? Waiting for that Go distance for that Chose an alternative brand Personal information Name:Gender: Age: Less than 20 20 to 30 Education: Below HSC Graduate Occupation: Private employee Government employee Monthly Income: Less than 10,000 10,001 to 20,000 20,001 to 30,000 30,001 to 40,000 40,001 to 50,000 Greater than 50,000 Student Professional Business House wife Post Graduate Other 31 to 40 41 to 50 51 to 60 Above 60 .. Male Female