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Ghee Essence
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Introduction
This development overview introduces Ghee Essence, a Ghee flavored food additive that is an exciting new breakthrough in healthy eating. In summary, this overview details: The background and importance of Ghee in the Indian/South East Asia diet The health concerns relating to the increase in obesity in these regions How using Ghee Essence can contribute to a healthier lifestyle, including nutrition facts Packaging concepts for Ghee Essence

Background
Ghee is a class of clarified butter that originated in South Asia, and is commonly used in the Asian Subcontinent (Indian, Bangladeshi and Pakistani), North African (Egypt, and the Berber areas including Morocco, Algeria, Libya and Tunisiaand) and African Horn cuisine (Somali, Ethiopian and Eritrean). Ghee is a clarified butter without solid milk particles or water and is used in India and throughout the South Asia in daily cooking. Traditionally, ghee is made from butter churned out of Indian yogurt (curd). It is boiled, constantly stirred until the all the water is evaporated and then further heated to get a pleasant flavor. Finally the butter is slightly cooled and filtered through muslin to remove sediment. Cow ghee is yellow in color, and buffalo ghee has an off-white cream color. Ghee made from other animal milks, such as sheep milk and mare milk are valued for their unique health benefits. Ghee is generally found in the ethnic section of large grocery stores, Indian/South Asian stores or online. It is advisable to buy Ghee made from the cow. Artificial ghee, made with

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hydrogenated vegetable oil is not recommended due to its poor quality and health-related concerns.

Nutrition
As with most clarified butters, ghee is composed primarily of fat and the nutritional facts label found on bottled cow's ghee produced in the USA indicates 8 mg of cholesterol per teaspoon. Indian restaurants and some households may use hydrogenated vegetable oil (also known as vanaspati, Dalda, or "vegetable ghee") in place of ghee for economic reasons. This "vegetable ghee" is actually polyunsaturated or monounsaturated partially hydrogenated vegetable oil, which are commonly trans fats. Trans fats are increasingly linked to serious chronic health conditions. The term Shuddh Ghee, however, is not officially enforced in many regions, so partially hydrogenated oils are marketed as Pure Ghee in some areas. Where this is illegal in India, lawenforcement often cracks down on the sale of fake ghee labeled as real. Ghee is also sometimes called desi (country-made) ghee or asli (genuine) ghee to distinguish it from "vegetable ghee".

Outside India
Several cultures make ghee outside of India. Egyptians make a product called samna baladi, literally meaning "local ghee." Egyptian ghee is virtually identical to ghee in terms of process and end result. In Ethiopia, niter kibbeh is made and used in much the same way as ghee, but with spices added during the process that result in a distinctive taste. The Moroccans (especially Berbers) take this one step further by aging spiced ghee in the ground for months or even years, resulting in a product called smen. In Northeastern Brazil, a non-refrigerated butter very similar to ghee, called manteiga-de-garrafa (Butter-in-a-bottle) or manteiga-da-terra (Butter of the land), is common. In Europe, it is also widely used. For example, Wiener Schnitzel is traditionally fried in a version of ghee called Butterschmalz. Ghee can be generally found in ethnic sections of large grocery stores, Indian/South Asian stores or online. When buying Ghee,

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be sure to buy Ghee from the cow. Its recommended to not buy an artificial ghee made by hydrogenated vegetable oils.

Health Concerns
A new study released by the Registrar General of India indicates that obesity-related diseases have joined malnutrition as leading causes of death. As India's economy grows, so does the temptation for many people to eat more and do less. Tired and home late? Fatty food is just a phone call away. In a country where the Global Hunger Index shows that nearly half of all children are malnourished, many of India's well-off citizens are now seeking treatment for obesity. India's current National Family Health Survey indicates that more than 20 percent of urban Indians are overweight or obese. And in the northwestern state of Punjab, nearly 40 percent of all women are overweight or obese. New data released by the International Diabetes Federation shows every sixth diabetic in the world is an Indian - earning India the title "the world's diabetes capital." Research over the past decade shows that genetically, Indians store more body fat per kilogram than Europeans. Leading health professionals agree, obesity puts Indians at an even greater risk of getting diabetes.

Ghee Essence
Gheessence is a line of healthy alternative cooking and condiment products that have the delicious flavor of Ghee without the unhealthy side effects. The Gheessence line includes Gheessence Flavor Spray Gheessence No Trans Fat Cooking Oil Gheessence Non-Stick Cooking Spray all with the rich taste of Ghee, but allow consumers to make healthy choices in their cooking and eating habits. Gheessence Flavor Spray is a product made and taste of Ghee without the calories or real Ghee. Gheessence Flavor Spray is not and unlike I cant Believe Its not Butter to replicate the aroma fat associated with made from real Ghee and other butter 4 Confidential

substitutes that have fat and calories, Gheessence Flavor Spray is made from purified water and natural flavor systems that give it its great aroma, color and taste. Gheessence Flavor Spray may be sprayed on all foods where the great taste and aroma of Ghee is wanted, but without the harmful health effects of real Ghee. Gheessence Flavor Spray is designed to be sprayed on already cooked foods such as rice, breads, nuts, meats, potatoes, and seafood. Gheessence Flavor Spray is not to be used as a cooking agent, but to be applied after low fat cooking is completed to

Nutrition Facts
Ghee
Serving Size 1 tbsp (14g) Amount Per Serving Calories 120 Calories from Fat 120 % Daily Value* 22% 45%

Nutrition Facts
Ghee Essence
Serving Size 1/2 tsp (2g) Amount Per Serving Calories 0 Calories from Fat 0 % Daily Value* 0% 0% 0% 0% 0% 0%

Total Fat 14 g Saturated 9 g Trans/Trans 0 g

Total Fat 0g Saturated 0 g Trans/Trans 0 g

Cholesterol 35 mg 12% Cholesterol 0 mg Sodium 0 mg 0% Sodium 0 mg Total Carbohydrates 0 gm 0% Total Carbohydrates 0 gm Dietary Fiber 0 g 0% Dietary Fiber 0 g Sugars 0 g Sugars 0 g Protein 0 g Protein 0 g Vitamin A 8% Vitamin A 0% Calcium 0% Calcium 0% Vitamin C 0% Vitamin C 0% Vitamin B 0% Vitamin B9 (Folic Acid) Iron 0% Iron 0% *Percent Daily Values are based on 2,000 calorie diet

150%

satisfy the desired taste and aroma for real Ghee.

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Gheessence No Trans-Fat Cooking Oil Gheessence No Trans-Fat Cooking Oil is a specially blended soybean-based seasoning oil with rich ghee flavor, without ghee. It is great for foods where Ghee is typically used for cooking or frying. It is a ready-to use liquid that never needs clarifying or refrigeration. It is cholesterol free with 40% less saturated fat, and zero Trans Fat. It wont burn, scorch, spatter, foam or lose its great Gheessence flavor.

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Gheessence Non-Stick Cooking Spray Gheessence Non-Stick Cooking Spray joins the Gheessence product line, along with Gheessence Flavor Spray and Gheessence NonTrans Fat Cooking Oil. Gheessence Non-Stick Cooking Spray is a professional Canola Oil-based high temperature spray that is applied to pans for baking and stove top use, but with out the fat and calories of conventional ghee.

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Branding
The Gheessence brand adorns all three products in the Gheessence line. This brand, with bright, bold colors and font set that stands out on a store shelf, will certainly become recognized throughout the market place for high quality and delicious taste.

Conclusion
Ghee Essence has not been developed to entirely replace Ghee in the diet. In fact, Ghee is a cherished favorite of the Indian culture and should be used in favorite recipes calling for Ghee as an ingredient. However, when Ghee is omitted from the diet on a regular basis and is replaced with Ghee Essence, the general population will benefit from decreased intake of saturated fat, and still enjoy the aroma and flavor of Ghee.

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The Esus Group, Inc. Esus Export Management 1554 Paoli Pike, Suite 290 West Chester, PA 19380 U.S.A. Tel: 1-610-430-7537 Fax: 1-484-356-1293 Email: contact@theesusgroup.com

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