M-II

BBA

CORPORATE Threats to theCOMMUNICATION Internet - Information Overload, Data Security, SEMESTER Cyber - ISlacking, Electronic Traffic Jams, Sabotage and Thefts. (T1-EL 15 to 16) Introduction & Meaning - Correspondence of Company MAJOR Secretary. PAPER ((T3-526) M-II ) BUSINESS COMMUNICATION Role of Company Secretary - Statutory Duties and General Duties. ( T2-273 to 275) Classification of Secretarial Correspondence - Correspondence of Company Secretary with Share Holders, Correspondence TEXT BOOKS : of Company Secretary with Directors, Correspondence with the Registrar and Company Law Board, Correspondence with the OBJECTIVES : Office staff . ( T2-275 to 282) T1. Essentials of Business Communication,10th Ed., RAJENDRA PAL AND KORLAHALLI.(2006),Sultan Chand & Sons To develop the communication skills of the students T2. Business Communication,3rd Ed., KATHIRESAN. AND RADHA.(2007),Macmillan India Ltd., New Delhi MEETING, AGENDA AND MINUTES Introduction & Meaning Meaning-Integral aspect of Corporate World. (T1-OC 30) T3.Pedagogy: Effective Business English and Correspondence,4th Ed., RAMESH M.S AND PATTEN SHETTY C.C.(2001),Sultan Chand Types of Meeting - Formal Informal. ( T1-OC 31 to 32) Demonstration, Group Discussion and Guest aids used and are Black board, OHP, Slides, & SonsTeaching Lecture Stages of Meeting - Clearly define the purpose of the Meeting, Distribute the agenda among all the members, Provide all the fact. ( T1-OC 32 to 33) : REFERENCE BOOKS WEEK Kinds of Company Meetings - Meetings of the Shareholders and Board of Directors. (HOURS T2-283/ to 285)- 7 R1. Business Communication,9th Ed., HOMAI PRADHAN, D S BHENDE, VIJAYA THAKUR .(2003),Himalaya Publishers Agenda Preparation - Meaning, Preparing the Agenda in two ways. (T2- 288) HOURS / SEMESTER - 105
CO-CURRICULAR Minutes Preparation - Presentation, Maintenance of Minutes books, Indexing of Minutes, Signing of Minutes, Hints on writing on CIA LECTURE ACTIVITIES the Minutes. ( T1-WC 46 to 48) kinds of minutes - Minutes of Resolution, Minutes of Narration. ( T1-WC 46) 14 7 84

UNIT-4 UNIT-1 (LECTURE (LECTURE HOURS:19) HOURS:14) COMMUNICATION COMMUNICATION THROUGH REPORTS Meaning and-Definition of Reports - Meaning-It is used mean a sum total of ascertained facts. (T3-191) Introduction Definition by William Scott, G.C.Brown. (T2to -2)

Characteristics of Report - Precision, Accurate, Relevance, Reader orientation, Clarity, Simple andskill Unambiguous Style, Importance of Business Communication - Internal and External Communication, Communication a job requirement, Recommendations. ( T2-297) Important factor for Promotion. (T1-EC 5 to 6) Importance ofCommunication Reports - Planning and Evaluating, Improve and Performance, Revealing several gaps, Helps morale, in Decisions. Objectives of - Information, Advice, Order,work Suggestion, Persuasion, Education, Warning, Raising ( T2-298) Motivation. (T1-EC 9 to 22) Classification of Reports - On -the Basis of LegalUses Formalities, On the Basis of Persons Principles of Communication Clarity, Integrity, of Informal Organisation (T2-7) Preparing, On Basis of Nature of Report. ( T2- 298 to 301) Process of Report Writing Define the Purpose and Scope, Determine the Audience, Collect the Data, Analyse the Data, Make CHANNELS OR TYPES OF -COMMUNICATION an (T2-301 to 302) OnOutline. the Basis of Organization Structure - Formal and Informal Communication. (T2-9 to11) Drafting of Reports Preliminary Analysis, Collection, Analysis and of Data. ( T3-199 to 200) On the Basis of Media - Written And Oral Communication. (T2-11 toInterpretation 16) Reports by Individuals - Analytical Report by Managerial Personnel, Analytical Reports by Company Secretary, Information BARRIERS Reports by Individuals. (T3-204 to 226) Semantic Barriers - Interpretation, Bypassed instructions, Denotations and (T1-EC 53) Reports by Committees - Report of Subcommittee, Report of Committee ofConnotations. Directors. (T3-227 to 233) Emotional Barriers - Exchange Information. ( T2-EC 23) (T2-315 to 317) Market Report - Uses, Contents of and Writing of Market Report Physical Barriers - Noise, Time and Distance, Poor timing. ( T1-EC Form of Market Report - Heading, Introduction, Opener, Body of the52) report, Closer. (T2-317 to 318) Different Comprehensions of Reality - Abstracting, Press Report - Writing of a Press Report. (T2-319) Slanting, Inferring. ( T1- EC 55 to 56) Socio Psychological Barriers Attitude and Opinions, Emotions, Cultural Diversity, Closed Description mind, Frame Reference, Status, Form of a Press Report. - The Head line, Place and Date, First paragraph of the Message, orof Narration, Concluding Source, Inattentiveness, Conflicting goals, Faulty Transmission, Poor Retention, Unsolicited Communication. ( T1-EC 56 to 59) Paragraph. (T2-320 to 322) JOB APPLICATION LETTERS AND RESUMES UNIT-2 (LECTURE HOURS:21) A Personal Analysis - Skills, Activities and Achievements, Interests, Preference and Attitudes, Personal Characteristics, Personal Values. (T1-ER 2 to 3) COMMUNICATION THROUGH LETTERS Application Letters - Types-Solicited and Unsolicited, General Guidelines. ( T1- ER 2 to 3) Introduction & Meaning - To communicate and maintain contacts with external world. (T1-BC 1) Preparation of Curriculum Vitae - Personal data, Contact Information, Statement of Professional Objectives, Work Experience, Layout of a Letter - Heading, Inside Address, Salutation, Body of the letter, Complimentary close, Signature, Reference initials, Academic and Professional Qualifications, Extra-curricular Activities, References. ( T1-ER 7 to 13) Enclosures. ( T1-BC 13 to 26) Business Enquiries - Trade Enquiries, Replies to Enquiries. ( T2-75 to 83) UNIT-5 (LECTURE HOURS:18) Credit and Status Enquiries - Sources of Information. ( T2-159 to161) INTERNAL COMMUNICATION Stages in Credit Enquiry - Request is toa Customer to sided give reference, Customer letter furnishing the reference, Status enquiry Short Speeches Meaning-Speech kind of one Conversation. (T2-324) letter, Replies from referees, Letter granting or Refusing the credit. ( T2-161 to172) Elements of an effective presentation in a Speech - Subject, Purpose, Aids, Audience Action, Language, Length, Mode of Offers and Quotations - Firm offer, Offer without Engagement. ( T1-30 to 31) Addressing, Audience Analysis, Check-up, Follow-up, Use of Hand-outs ( T2-324 to 325) Characteristics of a Good Speech - Clear, Informal talk, Vivid, Concrete, Brief, Interesting, Audience Oriented. ( T1-OC 2) ORDERS Classification of Speeches - Public and Private Speeches Introduction - Content, Special Order forms. (T2-98 to 99) ( T3- 284) Composition of a Speech - Introduction, and Conclusion. ( T2-325 to 327) Execution of Orders - Delay in ExecutionBody Order, Inability to execute the order. ( T2-100 to 101) Circulars - Objectives, Situation for (writing a to Circular Cancellation of Orders - Formats. T2-101 109) Letter. ( T2-140) Drafting Circular Letters - Establishment of a New Business, Admission of a Partner, Change in the Address, Purchase of a LETTERS, COMPLAINTS AND ADJUSTMENTS Business, Obtaining an Agency, Price Reduction, Conversion of Partnership, Introduction of New Products. (T2-141 to 150) Letters of Collection Notices Different - modes Meaning-Used Complaints Letters of- Online How - Art to toannounce Communication of write drafting an effective Social complaint Events, -collection E-mail, letters, To World letters inform Hints Wide on ,the Collection writing staff Web, of complaint Instant any series, changes Messaging, Humorous letter, and Replies Report Video-Conferencing, Collection to other letter Letters. matters of compliance. (T1-BC of Collaboration, interest. 78 (T3-375 to(T191) to ID Remote 377) 14) Access, File Transfer, Discussion Mailing Lists, Internet Telephony, Telnet. ( T1-EL 12 to 14) UNIT-3 MEMORANDUM MODERN Classification Settlement Elements Types Tenders Letter Hints Memo Memorandum Advantages Internet on to of -(LECTURE Meaning --the drafting Bank Meaning FORMS Reasons of of Bank of Editor Accounts of Format correspondence Memorandum and Adjustments of OF correspondence and HOURS:12) for -a Purpose Hints COMMUNICATION Notices Inviting Business Memo - Remittance in writing Tenders. of -format - Brief, Make Letter uses Memo. - Form, Letters - Convenient, with of Secrecy, letters it granting ( (T1-ID brief, the T1-BC Individual Specimen. and Internet with Direct 1 Style, the 31) Specimen to examples. Inexpensive, Letters. adjustment, 2) and (T1-EL Tact ( T1-ID Simple. and Letters. (T2-212 1 (2 T3-384 to Courtesy, to Future Letter 6) (T3-407 6) (to T3-504 to refusing 230) reference. 385) Clarity. to 408) to 508) the ( T2adjustment. T1-ID 212) 2 to 4) ( T2-115 to 116) 201 RVS CAS (S)