P18

Facts & Figures

Customer retention/loyalty Customer acquisition Brand awareness Engagement Website trafc Lead generation Sales Thought leadership 32%

77% 75% 74% 66% 61% 52% 50%

25% Lead management/nurturing

E-Invoicing
Moving from paper invoices to e-invoices will generate savings of around EUR 240 billion over a six-year period for the EU. Deutsche Bank estimates that 16 Billion invoices are sent and received each year within Europe. Electronic and automated invoice processes can result in savings of 60-80% compared to traditional paper-based partially supported by public sector processing. Projects typically result in a initiatives, but just in a handful of countries. payback period of 0.5- 1.5 years. This The growth rates for electronic report will give the reader useful in exchange and archiving of bills/invoices are formation for achieving these results. impressive, but the potential is still Improving conversions 63.1% Mainly private sector businesses and tremendous. numerous solution providers developed the market during the last years. They were *Deutsche Bank Research, 2010

Attracting more buyers to site

61.8%

Annual bill & invoice volume estimated to be at least Recipient segment Consumer Business & Government World 200 billion 150 billion Europe 17 billion 16 billion

Estimated electronic proportion of Estimated annual volume increase Improvingof logistics total volume 22.1% in 2012 electronic bills/invoices World 5%

16.4%

Europe 12%

Expanding internationally
20%

World

Europe
Source: Billentis report, 2012

25% 30%

11.3%

Rising advertising rates

18%

If electronic invoices replaced a major proportion of paper invoices, the saving potential in Europes public sector could be at least 40 billion Euro (for inbound and outbound invoices). Today, less than 10% of it is exploited.

Big Data
Nearly 50% of IT and business professionals reported achieving customer-centric outcomes as their primary goal for big data this year. Nearly 66% of US marketers surveyed indicated that finding a way to manage Big Data was a factor driving them toward data management platforms as a solution to their marketing problems*. *Survey performed by Winterberry Group

Primary Objective of Using Big Data Within Their Company According to IT and Business Professionals Worldwide, 2012 % of total

49%

Customer-centric outcomes

Operational optimization

18%

Risk/nancial management

15%

New business model

Note: n=1, 061 Source: IBM Institue for Business Value and Sad Business School at the University of Oxford, Analytics: The real-world use of big data, Oct 17, 2012

14% 4%

Employee collaboration

TOTAL INTEGRATED E-COMMERCE

P19

Content Management
According to a study conducted by B2B Magazine, 51% of the respondents identified content marketing as being the most important tool for generating leads, outscoring brand awareness (38%), thought leadership (34%) and sales (29%). Content Marketing Goals of B2C Content Marketers in North America, Aug 2012 % of respondents

Customer retention/loyalty Customer acquisition Brand awareness

77% 75% 74% 66% 61% 52% 50%

Android / iOS have taken over Microsofts leading role in the market for Computing Operating Systems: iOS + Android 45% vs 35% for Windows according to Gartner, six out of ten Chief Marketing Officers and not their IT managers decide on which IT their company uses.
Source: Content Marketing Institute (CMI) and MarketingProfs, *B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends - North

Engagement Website trafc Lead generation Sales Thought leadership 32%

25% Lead management/nurturing 77% 75% 74% 66%

More than half of the companies plans to 63.1% replatform their eCommerce suite in the next 24 months.** **Source: 61.8% The Forrester Wave: B2C Commerce Suites, Q3 2012

Customer retention/loyalty Customer acquisition Brand awareness Engagement

America* sponsored by Pace, Nov 14, 2012

Website trafc

E-Commerce

Only 36% of marketers said they 52% Lead generation consistently manage their brand experience across all customer touch points Sales 50% Source: Forrester, Benchmark Your 32% Thought leadership Brand-Building Capabilities, September 2012

Shoppers referred conversions from Social Networks Improving such as Facebook,Twitter, LinkedIn and YouTube generated 0.34 percent of all online sales on Black Friday in the US in Attracting more buyers to site 2012, a decrease of more than 35 percent from 2011*. 25% Lead management/nurturing *Source: Black Friday Report 2012, IBM Improving logistics 22.1% Digital Analytics Benchmark.

61%

16.4%
Leading Challenges of Online Retailers According to Online 11.3% Retailers Worldwide, Nov 2012 % of respondents

Expanding internationally
When, if at all, are you planning to change your eCommerce

Rising advertising rates platform technology solution?

Improving conversions

63.1%

Attracting more buyers to site

61.8%

We are not planning to replatform in the foreseeable future 17% More than 36 months 5%

We already have a project underway 6% Within 12 months 9% 12 to 18 months 12%

22.1% 16.4%

Improving logistics

Expanding internationally

49%

24 to 36 months Customer-centric outcomes 20%

Operational optimization 18%

11.3%

Rising advertising rates

18 to 24 months 25%

Base: 140 eBusiness decision-makers (Dont know responses have been removed from this analysis)

Risk/nancial management

Source: SU Systems, Global eCommerce and Site Search Survey, Dec 11, 2012

15%