A Report on the Study of

MALABAR FRUIT PRODUCTS COMPANY VAZHAKULAM

Submitted to the MAHATMA GANDHI UNIVERSITY In partial fulfilment of the requirements for the award of the degree Of MASTER OF BUSINESS ADMINISTRATION Under the guidance of Mr. SANTHOSH S. Associate Professor

By

Ms. DIVYA RAJU KURUPPUMADHOM Reg.No:42946

SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT ALUVA, COCHIN, KERALA - 683106

SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT ALUVA, COCHIN, KERALA 683106

CERTIFICATE

This is to certify that the project entitled, A study of Malabar Fruit Products Company,Vazhakulam, is a bonafide record submitted by Ms .Divya Raju Kuruppumadhom, Reg. No.42946, in partial fulfilment of the requirements for the award of the Degree of Master of Business Administration during the academic years 2012-2014.

Date:

Dr. RADHA P. THEVANNOOR DIRECTOR

SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT ALUVA, COCHIN, KERALA 683106

CERTIFICATE

This is to certify that the project entitled, A study of Malabar Fruit Products Company, Vazhakulam, has been successfully completed by Ms. Divya Raju Kuruppumadhom, Reg. No.42946, in partial fulfilment of the requirements for the award of degree of Master of Business Administration, under my guidance during the academic years 20122014.

Date:

Mr. SANTHOSH S. ASSOCIATE PROFESSOR

COMPANY CERTIFICATE

DECLARATION

I, hereby declare that the Organizational study report on Malabar Fruit Products Company is my original work. I further declare that this report is based on the information collected by me and has not previously been submitted to any other university or academic body.

Date:

Ms. DIVYA RAJU KURUPPUMADHOM Reg.No.42946

ACKNOWLEDGEMENT

At the very outset I am very much grateful to the god almighty for his blessing showered upon me to complete my project. I take this opportunity to express my sincere gratitude and indebtedness to our Director Dr. Radha P. Thevannoor SCMS School of Technology and Management for her sincere support in all my endeavours. My heartfelt and profound thanks to Mr. Abraham Thomas, Malabar Fruit Products Company, for giving proper guidance and information. I owe my deepest and sincere gratitude to my project guide, Mr. Santhosh S., Associate Professor whose involvement and support has been the fundamental cause for the success of this project. And last but not least, I extend my heartfelt thanks to my beloved parents, family members and friends whose keen interests, encouragement and blessings were always there as a source of strength and without which I would never have reached this point.

DIVYA RAJU KURUPPUMADHOM

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EXECUTIVE SUMMARY

This is a report on an organizational study on Malabar Fruit Products, conducted from 8th April to 10th May. It was done with an objective of familiarizing the organizational functions, understanding the organizational structure and to study the various departments of the company. It also includes the objective to study the overall performance of the company. This study helps students to get a practical knowledge of what they learn. It is useful to a general reader to acquaint himself with the functioning of a company. Academician can become an expert in business management through this study. The brand name of the products of Malabar Fruit Products Company is known as FRIUTOMANS. The comapny belongs to the Fruit and Vegetable Processing industry. It was established by Mr. N.J Thomas and his associate Mr. P.S Luckose in 1957. The company was located in Vazhakulam. It has 5 departments. They are Production, Sales & Marketing, Finance & Accounts, Personnel & Administration and Quality Control department. One of the major strength of the Malabar Fruit Products Company is its extensive marketing network. The weakness is the absence of Research and Development lab. Boom in the fruit products industry is the main opportunity and high competition is one of the major threats in the industry. The observations at Malabar Fruit Products Company reveal the fact that the company is involved in lots of employee activities. In this company, lot of welfare activities for the employee is taken. This includes the mental, physical and social satisfaction. For example the employees are given games and family tour facilities. Normally the employees are given quarters. For specially skilled staffs the company provides loan facility to purchase house. It uses the common fruits seen in our place and helps the farmers. The company takes keen interest in the selection of raw materials from the market. The company is also purchasing the raw materials from the cultivators. The basic interest of the company is the quality of products. This quality is assured by the experienced and qualified staff of the company. It also gives a lot of importance to sales promotion activities. Malabar Fruit Products is rendering its
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various products in high quality and standards both in national and international levels. Visiting different departments enabled to understand the functioning and the overall development of the organization. Time limitation, the busy schedule of the company personnel and the matter of official secrecy were the main limitations. Time limitation was the prime factor. It would have been possible to spend more time in different departments and to get a detailed data if there was sufficient time. The study was successfully completed within the stipulated time and has satisfactorily met all its objectives.

viii

TABLE OF CONTENTS

CHAPTER NO.

TITLE

PAGE NO

ACKNOWLEDGEMENT EXECUTIVE SUMMARY LIST OF FIGURES LIST OF TABLES ONE INTRODUCTION 1.1 Introduction to the study 1.2 Scope of the study 1.3 Objectives of the study 1.4 Methodology 1.5 Limitations of the study TWO BUSINESS ENVIRONMENT ANALYSIS 2.1 Analysis of the remote external Environment 2.2 Industry Profile 2.3 Industry Analysis THREE ORGANIZATIONAL ANALYSIS 3.1 Over view of the organization 3.2 Organization Structure 3.3 Functional Analysis 3.4 Organizational Analysis FOUR OBSERVATION AND CONCLUSION BIBLIOGRAPHY

vi vii ix X

2 2 2 3 3

5 5 11

13 17 18 39

43

LIST OF FIGURES

SL NO.

FIG. NO

TITLE

PAGE NO.

3.1

Business Structure

and

departmental

17

3.2

Finance Department

and

Accounts

19

3 4 5

3.3 3.4 3.5

Sales and Marketing Department Production Department Production process of pineapple juice

22 32 35

3.6

Quality control department

36

LIST OF TABLES

SL NO.

TABLE. NO

TITLE

PAGE NO.

3.1

Products

15

xi

CHAPTER ONE - INTRODUCTION

1.1. INTRODUCTION TO THE STUDY

Organization is a harmonious adjustment of specialized parts for the accomplishment of some common purpose or purposes. Organization study helps us to study how to apply our theoretical knowledge in an organization. This organization study was conducted at Malabar Fruit Products Company. The study helped to know the preservation of pineapple, mango etc and got a chance to see the process of juice. The study lasted for a period of about 33 days. The company gives more importance to sales promotion. It also give focus to the welfare of the employees. Here the study aims to explore the levels of activities in business organization. The study also searches for getting a clear picture of the organization structure to learn how the authority and the line of command reaches each level of the management. A part from this, familiarizing the duties and functions of various departments and also how they interact with each other are also included in this study.

1.2. SCOPE OF THE STUDY

The study is limited to a single branch, that is Malabar Fruit Products Company. The company has 4 departments-Finance and Administration, Sales and Marketing, Production, Quality Control Department. Finance and administration department is in charge of all financial affairs. Sales and Marketing department is in regular search of new goals. Production department is mainly interested in finding out new techniques of production. Quality Control department is vested in the hands of a group of specialists who are always hard working for the quality control.

1.3. OBJECTIVES OF THE STUDY

The overall objective is to conduct a study on organizational structure of Malabar Fruit Products Company. The following are the specific objectives: To familiarize with the organizational functions.
2

To understand the organizational structure. To study the various departments and functions of the company. To get a clear view of day to day functioning of the industrial establishments. To study the overall performance of the organization. To determine the strengths & weakness of Malabar Fruit Products and to

identify the opportunities & threats faced by the firm.

1.4. METHODOLOGY
This organizational study was conducted by collecting information from primary and secondary data sources. Primary data Primary data are collected from interviewing departmental heads, staffs and supervisors for understanding the structure and activities of each department. It includes visiting operational sites of various departments to obtain a physical feel of the departments and observe the activities. Secondary data Secondary data are collected from companys website, manuals, reports, advertisement materials etc.

1.5. LIMITATIONS OF THE STUDY Time limit was one of the biggest problems. Being a vast project more time is required to get all information. It was not able to get in touch with all departments because of time limit. The busy schedule of the company personnel also affected the data collection to a certain extend. Above all owing to the official secrecy, possibility to collect the data was very difficult. In spite of all these limitations and difficulties to collect the data it was possible to collect the available information.

CHAPTER TWO ANALYSIS OF THE

BUSINESS ENVIRONMENT

2.1. ANALYSIS OF THE REMOTE EXTERNAL ENVIRONMENT

Political Factors On political factors, government has increased the pressure on companies to come up with healthier foods. The company believes that the products that it provides are made according to quality standards. Social Factors Social trends are one of the key factors affecting a business. Consumer buying patterns are determined by trends. Demand for food products is determined by eating patterns. Eating habits are always changing. So the company needs to introduce new products according to consumer demands. Technological Factors Food technology is one of the most dynamic technologies in the modern economy. Food technology involves researching and developing new techniques for making products diversely. Apart from this, in the company the new technology should be easily understood and that can be handled by the employees.

2.2. INDUSTRY PROFILE

In developing countries agriculture is the mainstay of the economy. As such, it should be no surprise that agricultural industries and related activities can account for a considerable proportion of their output. Of the various types of activities that can be termed as agriculturally based, fruit and vegetable processing are among the most important. India is basically an agricultural country gifted with a diversified range of climate and plant species. In the field of fruits and vegetables India has a top rank. India is the worlds second largest producer of food next to China and has the potential of being the biggest with the food and agricultural sector. The total food production in India is likely to double in the next ten years and there is an opportunity for large investments in food and food processing technologies, skills and equipment, especially
5

in areas of Canning, Diary and Food Processing, Specialty Processing, Packaging, Frozen Food/refrigeration and Thermo Processing. Fruit & Vegetables, Fisheries, Milk Products, Meat & Poultry, Packaged/Convenience Foods, Alcoholic Beverages & Soft Drinks and Grains are important subsectors of the food processing industry. Health food and Health food supplements is another rapidly rising segment of this industry which is gaining vast popularity amongst the health conscious. The main objective of fruit and vegetable processing is to supply wholesome, safe, nutritious and acceptable food to customers throughout the year. Fruit and vegetable processing projects also aim to replace imported products like squash, jams, tomato sauces, pickles, etc besides earning foreign exchange by exporting finished or semiprocessed products. The major processed items are fruit pulp, fruit juices, canned fruits and vegetables, jams, squashes, fruit based ready-to-serve beverages, and dehydrated vegetables. More recently, products like frozen pulp and vegetables, fruit juice concentrates and mushroom products are gaining importance. The most promising sub-sectors includes Soft-drink bottling, Confectionery manufacture, Fishing, Aquaculture, Grain-milling and Grain-based products, Meat & Poultry processing, Alcoholic beverages, Milk processing, Tomato paste, Fast-food, Ready-to-eat breakfast cereals, Food additives, Flavours etc. 2.2.1. Global Scenario The Green Revolution and subsequent efforts through the application of science and technology for increasing food production in India have brought self-reliance in food. The impetus given by the Government, State Agricultural Universities, State Departments of Agriculture and other organizations through the evolution and introduction of numerous hybrid varieties of cereals, legumes, fruits and vegetables and Improved management practices have resulted in increased food production. However, the nation still faces the problem of the use of improper methods for the storage of food stuffs, leading to great wastage of the food produced. Such loses in the food front aggravate the existing syndromes of under nutrition and malnutrition. Fruits and vegetables, which are among the perishable commodities, important ingredients in the human dietaries. Due to their high nutritive value they make significant nutritional contribution to human well-being. They are the cheaper and
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better source, the protective foods. If they can be supplied in fresh or preserved form throughout the year for human consumption, the national picture will improve greatly. The perishable fruits and vegetables are available as seasonal surpluses during certain parts of the year in different regions and are wasted in large quantities due to absence of facilities and know-how for proper handling, distribution, marketing and storage. Furthermore, massive amounts of the perishable fruits and vegetables produced during a particular season result in a glut in the market and become scarce during other seasons. Neither can they all be neither consumed in fresh condition nor sold at economically viable prices. In developing countries agriculture is the mainstay of the economy. As such, it should be no surprise that agricultural industries and related activities can account for a considerable proportion of their output. Of the various types of activities that can be termed as agriculturally based, fruit and vegetable processing are among the most important. Therefore, fruit and vegetable processing has been engaging the attention of planners and policy makers as it can contribute to the economic development of rural population. The utilization of resources both material and human is one of the ways of improving the economic status of family. 2.2.2. Indian Scenario Known as the fruit and vegetable basket of the world, India ranks second in fruits and vegetables production in the world, after China. According to the National Horticulture Board, during 2009-2010, India produced 71 million metric tones of fruits and 134 million metric tones of vegetables. The area under cultivation for fruits is about 6 million hectares while that of vegetables is 8 hectares. Amongst vegetables, India is the largest producer of ginger and okra and ranks second in potatoes production (10%), onions, cauliflowers, brinjal, cabbages, etc. Amongst fruits first is mango (39% ) followed by bananas (28%). During 2010-11, India exported fruits and vegetables worth Rs.3856 crores which comprised of fruits worth Rs. 2635 crores and vegetables worth Rs.1221 crores (MoFPI, 2011). Food processing sector is one of the largest sectors in India in terms of production, growth, consumption, and export. The turnover of the total food market is approximately Rs. 250,000 crores (US$ 69.4 billion) out of which value-added food products comprise Rs.80,000 crores (US$ 22.2 billion)
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India annually produces 205 million tones of fruits and vegetables and is the second largest country in farm production in the world. Only 2.2 % of this are processed. In contrast, countries, like USA (65%), China (23%) and Philippines (78%) are far ahead of India in reducing the wastage and enhancing the value addition and shelf life of the farm products. This is an alarming signal for India as large volume of the agricultural produce is wasted. About 35% of the fruits and vegetables are wasted annually, due to poor storage facility, amounting to a revenue loss of Rs. 500 billion and 80% of the vegetables rot due to high water content and lack of processing facility, resulting in revenue loss of Rs 125 billion. India is very ambitious to increase the processing level to 20% by 2015! (MOFPI, 2011). Between 1993 and 2006 the installed capacity of fruits and vegetables processing industry has increased from 1.1 million tones to 2.1 million tones, a meagre 1 million tone increase in 13 years. The fruits and vegetables processing industry is highly decentralized, and a large number of units are in the cottage, household and small-scale sectors, having small capacities of up to 250 tones per annum. Since 2000, the food processing industry has seen large growth in ready-to-serve beverages, fruit juices and pulps, dehydrated and frozen fruits and vegetable products, pickles, mushrooms and ready-mix vegetables. These small scale units engaged in these segments of processing are export oriented. The major destinations for Indian fruits and vegetables are Russia, USA, Bangladesh, UAE, Malaysia, Sri Lanka, UK, Nepal, Saudi Arabia, Pakistan and Indonesia. Between 2010-2011 India exported 2072015 MT processed vegetables ( onions, vegetables, grapes etc) worth Rs. 385562 lacs. Out of this onions only accounted for 1163473 MT worth Rs. 174156 lacs!! (APEDA, 2011, Agricultural and Processed food products Export Development Authority) Russia is a major importer of processed fruits and vegetables from India and the country imported 13477 million tones of dehydrated vegetables and fruits worth 5963 lacs in 2010-2011. The second major importer is USA with 11164 million tones of dehydrated fruits and vegetables in 2010-2011

The consumption of processed fruits and vegetables are low in India compared to the primary foods because they are available fresh in the market to the consumer. The demand for processed foods is mostly lies in the urban market due to the lifestyle and purchasing power of the urban population. Thus, there is a large demand for processed food in the export market and India can capture this market by restructuring and strengthening its infrastructure. Indias food processing sector covers fruits and vegetables, spices, meat and poultry, milk and milk products, alcoholic beverages, fisheries, plantation, grain processing and other consumer product groups like confectionery, chocolates and cocoa products, soya-based products, mineral water, high protein foods etc. Since liberalization in Aug91 proposals for projects have been proposed in various segments of the food and agro-processing industry. Besides this, Govt. has also approved proposals for joint ventures, foreign collaboration, industrial licenses and 100% export oriented units envisaging an investment. Out of this, foreign investment is over Rs.10,000 crores. Indias exports of processed food was Rs.14925 crores in 2010-11, that includes several other products like Mango Pulp (Rs.814 crores), processed fruits and vegetables (Rs. 1833 crores) Indias food sector vision 2015 aims at providing safe and quality food, providing dynamic food processing industry, enhancing the competitiveness of food processing industry in domestic and international markets, increasing the infrastructure facilities to enhance the production of processed food, increasing the level of perishable agricultural produce from 6 to 20%, increasing the value addition from 20 to 35%, increasing the share in global trade from 1.5 % to 3% by the year 2015. To achieve this vision, an estimated investment of Rs. 100,000 crores (1000 x 109) is required . Private sector is expected to invest about 45,000 crores and equal amount from financial sector and Rs 10,000 crores (100 x 109) from the Government. About 80% vegetables and fruits perish due to high water content. Due to lack of such facilities, food worth 2.5 billion US$ is wasted annually. Indian food sector uses about 13 % of the electricity (IEA, 2007) amounting to 63 x 106 MWhr (from coal fired thermal power plants). This amounts to emission of 11 x
9

107 kg of CO2. By using conventional fossil fuel, as it is being practiced now, India can never compete with the world food processing market. For example, 250 gm of dehydrated onions costs 0.5 US$ in the Indian market today while the price of 1 kg of raw onion from the producer costs 0.1 US$. India should learn a lesson from a small country like Guatemala in Central America that uses geothermal for food processing and captured the European market in dehydrated fruits and vegetables

(Chandrasekharam,2001). This industry requires about 6 billion US$ to strengthen infrastructure by creating state or art storage and production facilities. It is not difficult to create such infrastructure facilities to process the agricultural produce. India has a large geothermal resources in states like Maharashtra, Gujarat, Himachal Pradesh, Chhattisgarh, J & K, West Bengal, Orissa, Madhya Pradesh and Andhra Pradesh where the food processing industries are established supported by conventional energy sources. These states also produces large volumes of fruits and vegetables. For example, Maharashtra is one of the largest producer of onions. Nearly 20% of onions rot yearly due to lack of cold storage facility or processing facility to dehydrate the onions to increase its shelf life. The cost of onions in the farm is, as mentioned above is less than 10 US cents. By utilizing the geothermal energy source, the cost of dehydrated onions can be brought down by several factors there by making the product competitive in the international market. On one side the export market will boom due to lower cost and the other side industry can earn carbon credits since, carbon free energy source is being utilised to support the industry. In terms of earnings through CDM, it will be about 88 x 107 at the current CER of 8 per tCO2. Thus, India can very well exploit its geothermal energy sources for food processing facility there by earning the required capital to build this state of art storage and processing facilities and become the top trader in the world food processing sector. The agro products from the farm can directly be transported to the geothermal sites where dehydration facility can be established. The processed food (fruits and vegetables) can directly marketed to other countries to earn foreign exchange.

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2.2.3. Regional Scenario Fruit and vegetables processing industry place a significant role in Kerala. The state is capable of producing a wide range and large volume of fruits and vegetables. If suitably processed, could find a valuable market within the country and abroad. Transformation in the global food system are causing changes in food production and marketing in Kerala. There is a growing demand for horticulture produce. Production and Marketing arrangements are responding to changing demand driven by urbanization and diet change. The fruit and vegetable processing industry made its head appear in the state only in 1947, when the first processing unit, Canning industries Cochin Ltd. was established at Thrissur. The main work done in that unit was processing of pineapple. The next unit started was Dartco Canning Ltd. Thrissur in 1953. From 1955 onwards many units started at centers like Punaloor, Vazhakulam, Kottayam, Kozhikode and Kannur. In 1957 Malabar Fruit Products Company was established. The attraction of Gulf markets paved the way for starting more units in1980. More over the increased demand for processed fruit and vegetables in the state helped the industry to expand. Pineapple and mango are the major raw materials for processing industry.

2.3. INDUSTRY ANALYSIS

2.3.1. Industry Key Players Grandmas Food products Grandmas Food Products manufactures pickles, jams, rice products, spices and canned foods from its production unit located in Kerala, India. The company comes under the banner of the famous Grandmas Exports. Rasna International Rasna International is one of the leading companies in the manufacturing, marketing, and export of instant drink powders, soft drink concentrates and ethnic food products
11

in India. Rasna International holds a share of around 82% in the market of in- house soft drink consumption and in the market of soft drink concentrate it holds a market share of around 93%. This shows that the company is a big player in the soft drinks market in India. Nutrine Confectionery Com.Ltd Nutrine Confectionery Company Limited was founded in 1952 and it is a part of the Nutrine Group. Nutrine Confectionery Company Limited was founded by Shri B.Venkatarama Reddy. The company is involved in the business of producing and exporting a wide range of toffees and confectionery. Since 1980, the company is the single biggest producer of toffees and confectionery in India. Ruchi Soya Industries Ruchi Soya Industries is a part of the Ruchi Group of Industries. It was founded by late Shri. Mahadeo Shahra. Ruchi Soya Industries is one of the leading producers of vanaspati, soya foods, edible oils and bakery fats in India. The company is also the biggest exporter of lecithin and soya meal from India. 2.3.2. Competitor Analysis The main competitor of Fruitomans is Kissan. The product range of Kissan includes pineapple jam, mixed fruit jam, mango jam, tomato sauce, chilli sauce, pineapple squash, mango squash, grape squash etc.

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CHAPTER THREE

ORGANIZATIONAL ANALYSIS

3.1. OVERVIEW OF THE ORGANIZATION

3.1.1. Background and history Fruitomans is the best-known brand among all the processed fruit products available in India. Fruitomans started off way back in the late forties in a small town called Bharanaganam. It was a rather small unit which produced pineapple squash, and pineapple syrup Late Mr. N.J. Thomas, Ettuparayil is the man behind this company. He was born in Kannadi village of Alapuzha district. Because of his hard work and effort the organization began to grow. Mr. NJ Thomas-who is internationally known as the man who wrote the Fruitomans success story-and his associate Mr.PS Luckose opted for pineapple for definite ecological and nutritive reasons. They were guided then by the fruit- products technologist Mr. Suriaprakash Rao. NJ Thomas was for a significantly long time the member of the Central Advisory Committee appointed by the government of India to look into the affairs relating to the processed and canned fruit and vegetables. In 1973, the government of India send him to Europe. He was to report back about the market trends and export potential for processed and canned fruits and vegetables. In fact, intrinsic to every Fruitomans product are certain scientific reasons for its production. Pineapple for example, is well-known for its medicinal and nutrient qualities. According to Medicinal Secrets of Food juice of the fresh ripe pineapple is cooling and nutritive, since it contains a very powerful digestive enzyme known as bromelin, pineapple juices is used with great benefit in the treatment of indigestion and hyper-irritability of the stomach. Pineapple is rich in fibres, and as such acts as a natural medicine for constipation. Pineapple is equally rich in vitamin C, carotene and natural potassium. Mango, on the other hand, rich in vitamin A. Fruitomans products are perfect from the health point of view. Fruitomans products are generally free of synthetic additives. There is, for example, absolutely no synthetic colour in Fruitomans pineapple jam. Colour normally heightens the appeal of processed food and fruit products, but colour has no nutritional or preservative functions. Back to Fruitomans in 1975, Fruitomans set up a canning unit at Vazhakulam in the suburban cochin. Even today Vazhakulam continues to be south Indias sourcing
13

centre for the finest pineapple available in India. All Fruitomans factories are equipped with the state-of-the-art hardware, and they are manned by scientists and technologists trained and experienced in maintaining the highest levels of quality, cleanliness and hygiene. One thing remarkable about Fruitomans is that they are committed to research and development and to the strictest controls in quality and hygiene. This is exemplified by their research lab at Vazhakkulam. Other new Fruitomans units were soon coming up and brand new fruitomans were rolling out from these new state-of-the-art fruit processing units and Fruitomans was on its way to becoming a household name in the country. No wonder, Indias most respected business journal capital market describes Fruitomans as the leader among all the brands. Today, Fruitomans products are synonymous with quality and absolutr value-for-money. The brand name of the products of Malabar Fruit Products Company is known as FRIUTOMANS. The company is ISO certified.

3.1.2. Company Vision, Mission and Values Vision Our vision is to take our products to global standards in quality and value by conceiving higher measures in product manufacturing. Mission Our mission is to take up hi-tech and innovative applications in our production process through diligent research and development; thus keeping up the worldwide acclamation of our products. Objectives The main objectives of the company are as follows: To conduct more research activities in the field of food products. To continuously grow in business and become a significant player in Indian

market. To make an extra effort to reach out beyond the best on quality in every

product and service.

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3.1.3. Products and Markets Table 3.1 Products All season Fruit canned fruits Juices Fruit Pulp Crushes and Syrups Pickles Sauces Other Products

Pineapple Slices

Pineapple Juice

Pineapple Pulp

Pineapple Cut Crush

Tomato Baked Beans

Mango Sauce Pickle

Pineapple Titbits Mango Slices Fruit Cocktail

Mango Juice Orange Juice Tomato Juice

Mango Pulp Grape Pulp Tomato Puree

Pineapple Garlic Syrup Pickle Lime Pickle Tender Mango Pickle

Chilly Sauce

Carrot in Brine Cauli Flower Green peas Brine Potato in Brine Sweet Corn in

3.1.4. Awards, Recognitions and Certifications From the beginning itself the company is been recognized for the quality and variety of taste it offers. It has got the following awards Special awards from the government of Kerala for the export of pineapple

products Gold Medal and Certificate of excellence for the manufacture of the best

quality fruit products

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National Award for quality products ISO certification for all departments

3.1.5. Business performances The quality of products of the company is very high and strong. The area sales managers are also providing whole hearted co-operation to get maximum sales. On the other hand the customers are also very much satisfied with the products and comparatively the price. Hence each year the business performance of Malabar Fruit Products is getting better. At present the company has an annual turnover of Rs.6.5cr.

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3.2. ORGANISATION STRUCTURE 3.2.1. Business and Departmental structure

Managing Director

Production Manager

Sales & Marketing Manager

Quality Control Manager

Finance & Accounts Manager

Personnel & Administration Manager

Production

UME

Asst. Sales & Marketing Manager

Quality Control Manager

Asst. Finance & Accounts Manager

Asst. Personal & Administratio n Manager

Workers

Electrician
Area Manager

Quality Control Officer

Clerical Staff

Accountant

Sales Executives Quality Control Assistant

Peon

Clerk

Clerical Staff Fig 3.1 Business and Departmental structure

Peon

Malabar Fruit Products is a very fast growing company, is having a vast organizational structure. Each department is headed with well educated and experienced personnel. At the top the Managing Director is responsible to lead Production, Sales & Marketing, Quality Control, Finance & Accounts and Personnel & Administration Department. Each of the above department is headed with managers and they are supported by Assistant managers. In the same way Assistant managers are supported
17

by different trained personnel. In short the last sectional staffs are answerable to the above departments. In this way the top most managing director will get all the information in a very short period of time.

3.3. FUNCTIONAL ANALYSIS

3.3.1. Finance & Accounts Department Financing is an important function of any business undertaking. Finance is defined as the provision of money at the provision of money at the time when it is required. It deals with the procurement of funds at the right time and their effective utilization in business. The activities essential to successful administration of finance in any organization comprise financial planning, raising the needed funds, judicial use of funds, financial analysis and control. These activities become so complex in modern business that a separate department known as finance department is set up in most of the big enterprise. Every enterprise, whether big, medium or small, needs finance to carry on its operations and to achieve its targets. In fact, finance is so indispensable today that it is rightly said to be the life blood of an enterprise without adequate finance, no enterprise can possibly accomplish its objectives. Business finance can be broadly defined as the activity concerned with the planning, raising, controlling and administering the funds in the business. An important requirement for the success of a modern business organization is the provision of sufficient amount of capital. No business undertaking can proper unless it has got sufficient capital at its disposal to install up to date machines and equipment, buy plants and buildings, meet day-to-day expenses, and pay wages and salaries. Arrange for the transport of raw materials and finished products, and so on. The importance of finance has increased these days because of the adoption of capital intensive technique, increase in the sales of operations and difficulties in raising finance. Finance function is the most important of all business functions. It is not possible to substitute or eliminate this function because the business will close down in the
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absence of finance. The need for money is continuous. It starts with the setting up of an enterprise and remains at all times. The development and expansion of business rather needs more commitment for funds. The funds will have to be raised from various sources. The sources will be selected in relation to the implications attached with them. The receiving of money is not enough, its utilization is more important. The money once received will have to be returned also. If its use is proper its return will be easy otherwise it will create difficulties for repayment. The management should have an idea of using the money profitability. It may be easy to raise funds but it may be difficult to repay them. The inflows and outflow of funds should be properly matched. Finance manager is the head of finance department in Malabar Fruit Products Company. Assistant finance manager helps the finance manager in carrying put activities of the department. This department is functioning in the head office at Ernakulam.

Finance & Accounts Manager

Assistant Finance & Accounts Manager

Clerical Staff

Peon
Fig 3.2 Finance and Accounts Department

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Related activities Maintenance activities:Finance & Accounts department maintains all the accounts in Malabar Fruit Products Company. The organization maintained detailed account of its assets and liabilities, income and expenditures. At the end of financial year, accounts are finalized and accounts are prepared. They are properly audited. Transaction Main transactions in Malabar fruit products company is sales, purchase of raw materials and other materials payment, salaries and other wages and other payments. Budget In Malabar Fruit Products Company, budgeting is based on the sales turnover and back down on machines and normal loss. Budget is a financial quantitative statement prepared to estimate the cost of operations. Financial Planning Financial Manager has to plan the funds needed in future. How these funds will be acquired and applied is an important function of the finance manager. The financial decisions are crucial for the survival of the concern. In Malabar Fruit Products Company, finance manger prepares the financial plan of the company. Assistant financial manager helps him in this process. Acquisition of funds:Commercial banks supply funds to Malabar Fruit Products Company Books Maintained In Finance and Accounts Department Journal Ledger Sales Register Purchase Registration Cash Book Balance Sheet
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Bills Receivable Book Bills Payable Book Bank Book P & L Accounts

Future Plan Control the finance in order to achieve the organization goal.

3.3.2. Sales and Marketing Department Marketing is a basic function of all business firms. According to Peter Drucker, It is in marketing that satisfy individual and social values and needs, be it through producing goods, supplying services, fostering innovation for creating satisfaction. Marketing is an important activity these days, particularly in the competitive economies. Marketing generates revenue for the business enterprises. No firm can survive in the long run unless it is able to market its products. In fact, marketing has become the nerve-centre of all human activities. Marketing is a human activity directed at satisfying needs and wants, through an exchange process. According to professor Philip Kotler Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. Marketing includes all activities which are concerned with effecting changes in the ownership and possession of goods and services. The end of all marketing activities is the satisfaction of human wants. Through the satisfaction of human wants, profits are rewarded to the business and the reward is inducement for marketing. Marketing is a connecting link between the consumer and the producer. Consumers are the targets of every activities performed by business people. The satisfaction of the consumers is the main perhaps the most sensible objective of the business firm. Malabar Fruit Products Company has a strong marketing wing. Marketing Manager is the head of the marketing department. He coordinates and controls all the activities related to the marketing departments. An Assistant manager helps the marketing manager in his functions. Malabar fruit Products Company is having six sales
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executives and five area managers marketing under the assistant sales and marketing manager. Three persons focus on Kerala and One at Chennai and One at Bangalore.

Sales & Marketing Manager

Assistant Sales & Marketing Manager

Area Manager

Sales Executives Clerical Staff

Fig 3.3 Sales and Marketing Department

Functions Marketing and Sales Manager To handle the section To set a market target To promote sales

Assistant Manager To assist manager in his functions To verify the orders and suppliers

Area Manager Supervise sales executives Give report to company on the market Discussion and negotiation with distributors
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Sales executives Work with the distributors to find new markets Ensure good distribution Give daily report

Clerical Staff Order processing Maintaining records of customers

Advertisement Advertisements are the lifeline of business today. Nowadays the world has become very competitive. In this age of competition, goods cannot be sold without proper advertisement. Malabar Fruit Products Company advertises its products in Television Radio News papers Magazines Journals Displays

Sales Promotion Sales promotion has become a major factor in success of marketing in recent years representing short term incentives to encourage purchase or sale of product or service. Following are the sales promotional methods adopted by Malabar Fruit Products Company: Free samples of new products are given to consumers along with the existing

products. Coupons are given with the products and prizes are awarded.
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Giving regular offers to the distributors and retailers. Seasonal offers to distributors and retailers. Consumer contests are organized.

Channels of distribution A channel of distribution is an organized network or a system of agencies and institutions which, in combination, perform all the activities required to link producers with users and users with producers. Philip Kotler defines channels as a set of independent organizations involved in the process of making a product or service available for use or consumption. Malabar Fruit Products Company has an extensive distribution network throughout Kerala and Tamilnadu. The company markets its variety of products through distributors and agencies. These distributors were across Kerala, Madras, Hyderabad, Mumbai, Gujarat etc. The company is having 237 distributors, among which 67 were Kerala distributors. Pricing Strategies Pricing is the art of translating into quantitative terms, the value of the product or a unit of a service to customers at point in time. Different companies use different pricing methods. In Malabar Fruit Products Company, the price of a product is fixed mainly on the basis of cost. Also the price of the competitor is considered when pricing a product. Market Research Market research agencies help Malabar Fruit Products Company in conducting market research. Before launching a new product market research is done. After launching the product also, market research is done in order to know the consumer response. Market research is also conducted at regular intervals. Future Plan Introduce new marketing strategy.

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3.3.3. Personnel & Administration Department Human resource is a resource like any other natural resource. It means that management can get and use the skills, knowledge, ability etc through the development of skills tapping and utilizing them again and again. Human resource is that process of management which develops and manages the human elements of enterprise. Human resource management is concerned with the human beings in an organization. It reflects a new outlook which views organizations manpower as its resources and assets. The values, ethics beliefs of the individuals working in an organization also form a part of human resource. The resourcefulness of various categories of people and other people available to the organization can be treated as human resources. Human resource is the most important resource in any organization. It plays an important role in the success of an organization. To achieve the predete4rmined objectives, an organization should have efficient, satisfied and well motivated employees. According to Flippo Personnel Management is the planning organizing directing and controlling of the procurement, development, compensation, integration ,maintenance and separation of human resources to the end that individual, organizational and social objectives are accomplished. Personnel management is an integral but distinctive part of management concerned with people at work and their relationship within the enterprise that are conductive both to effective work and human satisfaction. The software HRMS is developed for the efficient easy and reliable management of human resource management information in Fruitomans. This system computerizes all the activities done in that department, this also includes reports to the transactions handled hence computerized storage of human resource management details can be achieved through this system. Personnel management is concerned with getting better results with collaboration of the people. To carry out these activities every organization will have personnel department.

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In Malabar fruit Product Company also there is a P&A department. This department is headed by personnel manager. Assistant Manager-P&A helps the personnel manager in matters related with the department. The following are the major activities of the P&A department: To maintain better industrial relations in the organization. To implement & manage welfare measures for the employees. To maintain all personnel records and carry out all the administrative works

related with the department. To formulate & implement personnel policies and procedures.

Personnel & Administration Manager

Assistant Personnel & Administration Manager Accountant

Clerk/Typist Peon

Fig 3.4 Personnel and Administration

Functions Recruitment & Selection Recruitment is the process of searching for prospective employees and stimulating and encouraging them to apply for jobs in an organization.

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Selection is the process of picking up individuals with requisite qualifications and competence to fill in the organization. Malabar Fruit Product Company is much aware about the importance of Recruitment and selection process. Hence it has a properly planned selection and recruitment process. Source of Recruitment Internal-(recruitment from within the enterprise) Companys database, Employees, and relatives and friends External-(recruitment Contractors Selection Process:The Selection process consists of a series of steps. Each step must be successful cleared before the applicant proceeds to the next .The steps included in selection. Processes are as follows:Steps:1. Test: An aptitude test will be conducted on the basis of the position and from outside) Press advertisements, agencies, Labour

number of applicants. The candidates are short listed for the interview. 2. Primary interview: The Primary interview will be with the junior managers or

selection heads. 3. Final interview: The final interview will be with the interview board headed by

MD and Manager-HR The rating of the interview is done with the help of an interview rating form. The experience of the candidate will also be given consideration. Training:Training is the act of increasing the knowledge and skill of an employee for doing a particular job. Every organization needs the services of trained persons & for performing the activities in a systematic way. The main objective of training is to bring about efficiency and effectiveness in an organization. So that the organization
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may remain competitive in highly competitive market situations and for the achievement of organizational goals. Malabar Fruit Products Company gives training to newly selected employees in order to acquaint themselves with the jobs and the new working environment. The company also gives training to existing employees to improve their level of performance. Internal trainers and external trainers give training to the employees. The methods adopted for training are on the job training and class room training Performance Appraisal:Performance appraisal is the evaluation of the individual with respect to his or her performance on the job and his or her potential for development. In Malabar Fruit Products Company after selecting and giving training to a new employee the performance of the employee is evaluated. Also the performances of all the employees are evaluated during each year. Based on performance appraisal reports the company is adopting new training programs in order to strengthen the employees and avoid their weakness. Malabar fruit Products Company gives cash awards for the best performing employees in order to motivate them. Promotions and Transfers A Promotion is the transfer of an employee to a job that pays more money or that enjoys some preferred status Transfer is a change in job where the new job is substantially the equal to the old inters of pay, status and responsibilities. In Malabar Fruit Products company transfers and promotions are made on the basis of performance and the need of the position to the company. Remuneration and Benefits:The needs of the jobs and qualifications of persons who will take those jobs are taken into consideration while fixing remuneration in Malabar fruit Product Company. The

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company takes all the steps to attract and retain suitable persons. The pay till bill is prepared on or before 26th of every month. Employee Welfare:Employee welfare means anything done for the comfort and improvement intellectual or social, of the employees over and above the wages paid which is not a necessity to the industry. In order to make workers happy, satisfied and efficient Malabar Fruit Product Company is engaged in lot of employees welfare activities. The company provides free transportation facilities to the employees. The employees can also spent their time in the reading room in collaboration with LIC the company has insured the life of every employees. The company pays the premium of the life insurance policies of the employees. The company also provides loans the employees for purchaser of consumer goods. Industrial Relations The relationship between employers and employees is called industrial relations. Industrial progress is impossible without labour management co operation and industrial harmony. In Malabar Fruit Products Company the management is maintaining good relationship with the employees. Personnel department gives more importance to solve the problems of the employees. Disputes Disputes are solved at the same level of happening. There is no history of employeremployee dispute in the firm. Grievance Handling There is proper machinery for handling grievances in Malabar Fruit Products Company. There is a grievance committee in order to analyse the grievances and find solution. In some cases the grievances is referred to an arbitrator. The doors of the HRdepartment are always open for the employees.

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Records Keeping The two very important records prepared and maintaining by personnel department are personnel file and service book of each employee. Personnel file contains bio-data, details of educational qualification, medical certificate, Appointment order, etc of the employee service book contains the details of date of joining, promotion, transfer, leaves, suspension or any other punishments, etc of the employees. Working time The working time of all the employees other than factory workers is from 10am to 5pm. In factory there are three shifts 6am to 2pm - First shift 2pm to 10pm Second shift 10pm to 6am Third shift

Future plan The company wants to maximize its products, in order to achieve this HR department is encouraging the employees.

3.3.4. Production Department Production is the process of transferring input into output. The main aim of any production system is to produce economically the goods and services required by the customer. Production is the process of making products. In this process, different inputs like materials, human, capital and other resources are transformed into higher valued goods and services. Productions are a process by which goods and services are created. The software purchase and management system is mainly developed to fulfil the needs of purchase in Fruitomans Ernakulam. This system is developed considering the processes included in the purchase department of Fruitomans. This system computerizes all the requirements for the completion of the day to day activities done on that department. There includes reports related to the transactions handled, finished
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product so on. Hence, computerized storage of purchase details can be achieved through this system. In Malabar Fruit Products Company, Production manager is the head of Production department. Assistant production manager helps the production manger in duties related to the department. Under the Assistant production manager there are two engineers. 1. 2. Production Engineer Utilities and Maintenance Engineer(UME)

Production Engineer deals with the various steps in production. He is responsible for the shift allocation of the employees. The utilities and maintenance engineer maintains at good conditions. Fruitomans pineapple jam is remarkably unique among all brands of jam available in India. Only Fruitomans pineapple jam contains the highly essential and natural pineapple fibre and, it doesnt contain absolutely any synthetic colour. Fruitomans canned products do not contain any artificial flavour or preservative at all. Since canned foods are cooked, sterilized and packed in vacuum, they remain intact for longer periods. Once opened, most foods will last as long in the can as ordinary cooked food, but the same thing will last longer if stored in a refrigerator. It is best to empty the fruits from the can into a glass or stainless-steel dish. There are lot of precautions to be taken while canning: we have to make sure that there is no fermentation taking place within the can, that there is no hydrogen formation as a result of corrosion of the can or due to overfilling or inadequate exhausting, and that there is no harbouring of deadly clostridium botulinum. Fruitomans green pepper in brine is immensely popular in both the Europe and the states as well as in the Far East. Fruitomans makes a vast array of confectionery complements- like custard powder, corn flour, ice- cream mix, baking powder, jelly crystals, gelatine, china grass, icing sugar and vanilla powder. All these Fruitomans confectionery complements are extremely popular with the discerning housewives and those interested in cooking specialized dishes, cakes and pastries.

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The purchase of raw materials is also handled by the production department. The production manager has the responsibility of purchasing raw materials.

Production Manager

Assistant Production Manager

Production Engineer

UME

Workers
Fig 3.5 Production Department

Electrician

Production Infra Structure Malabar Fruit Products Company has a state of the art production facility located at Vazhakulam in central Kerala. The facility conforms to Fruit Products Order(FPO) standards for manufacturing units. Qualified, experienced personnel drawn from a cross section of food product industry man the facility. Hygiene- The Highest Priority Hygiene is given much importance in the manufacturing process. Raw material level Through pre-cleaning and inspection is done before any raw material is passed on to production. Inspection for the microbial contamination and pesticides is done in sophisticated labs.

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In Process Hygiene Periodic, standard cleansing procedures for boiler, ducts and vessels is done under expert supervision. Personal hygiene of workers is ensured by antiseptic dips at entry and exit. Work clothes are cleaned and sterilized in a state of the art facility. Finished Product Hygiene The bottles for packing finished products are cleansed and sterilized by an advanced technique. Caps also pass through a similar process. Machinery and Equipments Used Can beading Machine Cabinet Drier Syrup Filler Orange-Shirding Machine S.S Kettle Coring Machine Flange Pineapple Slicer Fruit Mill Hydraulic Press Mango Pulper Exhaust Box with Conveyer Belt Lubeck seamer Coconut Milk Extractor Colloid Mill Homogenizer Juice Expeller Bioler with accessories Automatic Seaming machine Reformer Machine Vessels Electric Hoist
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Raw Materials Used The main raw materials are Pineapple Mango Jack fruit Carrot Tomato Orange Lime Potato Garlic

The main raw materials used are pineapple, mango and jack fruit. They are seasonal, leaving the plant idle for about six months, causing high overhead expenses and low capacity utilization. The company is trying to find out other horticulture products which can fill gaps in production. The company has also plans to setup a cold storage, using which the company can store horticulture products in peak season and process them later. Present Product Mix The brand name of the products of Malabar Fruit Products Company known as FRUITOMANS. Fruitomans is the best known brand among all the processed fruit products available in India. Fruitomans products are perfect from the health point of view. Fruitomans products are generally free of synthetic additives. There is, for example, absolutely no synthetic colour in Fruitomans pineapple jam. Colour normally heightens the appeal of processed food and fruit products, but colour has no nutritional or preservative functions. Fruitomans Sarsaparilla Syrup is a wonderful health tonic and it lends itself to a myriad of delectable cocktails and refreshing mock tails. Fruitomans Sarsaparilla Syrup is considered an excellent rejuvenator and revitalize. Top authorities in cakebaking and pastry-making recommend fruitomans confectionery complements. Fruitomans makes a vast array of confectionery complements like custard powder,
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Corn flour, ice cream mix, baking powder, jelly crystals, gelatine, china grass, icing sugar and vanilla powder. We can make really stunning dishes with Fruitomans products All varieties of jam in 20gm packing are specially used for in-flight and 5-star catering purposes.

Cutting ends

Skin removal

Crushing

Juice Extractor

Filter

Blanching

Ingredients

Filling

Fig 3.6 Production Process of Pineapple Juice Production process of pineapple juice starts from the collection of pineapple from local farmers or directly from the markets. After getting the fresh pineapple in the company premises, the main process starts. First of all both ends are removed (cutting ends). Then the skin is removed and the flesh is crushed to get the juice. This juice is filtered and blanching process starts. Finally necessary ingredients are added and the

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juice is left to cool. After this, filling process starts. That is the juice is filled into appropriate containers and stacked in godown for 15 days and sold in markets. Future Plan They are planning to introduce new production technology and to develop new moving products in the market.

3.3.5. Quality Control Department The role of quality control department is to ensure the quality of raw materials before it is used for processing and after the marketing for final product. The quality control department is headed by the quality control manager. When raw materials are collected from outside, the manager assures the quality of raw materials and then it is transferred to production department. They conduct the following analysis. Colour Flavour Taste Acidity ratio Pulp percentage Microbiological analysis Water analysis

Quality Control Manager

Quality Control Officer Quality Control Assistant

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Fig 3.7 Quality Control Department

The employees under this department are Quality Control Manager Quality Assurance Officer Quality Assurance Assistance

The quality control manager has the responsibility of checking whether the production processes are under the requirements of the quality control standards. Quality assurance officer and quality assurance assistants assist him for checking the quality measurements. Quality assurance assistants are doing the above mentioned analysis in the company at every stage of production and report it to the production manager. The quality assurance assistant gives proper assistance to quality assurance officer for maintaining quality of the final product. Those assistants are also responsible for monitoring the environment of the manufacturing process because factors not directly involved with the process may affects it efficiency and the quality and safety of the final product. These responsibilities include Monitoring action taken to prevent infestation of the processing plant by

insects, birds and animals Accessing the effectiveness of cleaning and sanitizing programmes Determining that staffs are clean, in good health and dressed in appropriate

garments Ensuring that storage areas are clean and tidy and have appropriate

temperatures and humidity Determining that waste disposal systems are operating satisfactorily

The company takes every care from the selection of raw material to the final product. The major characteristic of the product is quality. Malabar Fruit Products Company ensures the quality and hygiene of the products. The qualified professionals of the company analyse all the quality parameters during production are constantly monitored to ensure that the final product is produced with desired quality. The
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company maintains highest quality standards to meet the requirements of the customers in national and international markets. Quality test In order to test the samples like pulp, juice, water, cans etc some laboratory test are conducted periodically. These test are conducted during different stage of operations to ensure the quality of the finished products. The tests are:Physical test Taste Appearance of the tin Labelling details

Chemical test Acidity Acid ratio

Microbiological test Yeast and mould Total plot count

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3.4. Organizational Analysis

3.4.1. Key Resources Having the factory in the middles of Keralas own pineapple market, this is an advantage to the company. Availability of raw materials is ensured by this. 3.4.2. SWOT Analysis The main strength of the Malabar Fruit Products is headed with good marketing network. That is companys area sales managers are in direct contact with state wise and regional distributors, this will lead to get more business. High quality machineries, imported from developed nations are main backbone of Malabar Fruit Products. Pineapple is mainly grown in middle Kerala. As a blessing of god the main place is Vazhakulam and the factory is also located at Vazhakulam. Moreover the company is having a dedicated group of staffs. Like the two sides of a coin, there are some weaknesses also. Lack of R & D lab leads to the shortage of new products and new techniques of products. The general public is not bothered about the brand name of the product which will lead the public in seek of low quality products. Advertisement costs are very high and the company is forced to limit advertisement. Now the general public is looking forward to new varieties of fruits in spite of other heavy food. Fruit products are having vast demand all over the world. This will lead the company to seek new opportunities. At present similar products are imported from other countries at less cost. Kerala is mainly depending upon monsoon. Hence at off-season the raw materials have to be paid at extreme. Moreover the customers are always looking forward to new taste and their wishes are also always changing. Strengths

Extensive marketing network of Malabar Fruit Products Company. Imported high quality machineries produce super quality products at less cost. Having the factory in the middles of Keralas own pineapple market.

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Malabar Fruit Products Company has built up a strong customer base through

its quality products. Advanced machineries. Dedicated employees of the organization. Good Customer Relations: Maintaining good relationship with customers is

one of the major function of ever firm. Good Fire & Safety measures to avoid accidents.

Weakness Absence of good R & D lab is a limitation for Malabar Fruit Products

Company. Motivation level of workers is found to be low. Less brand awareness among public. Lack of effective advertisement.

Opportunities Boom in the fruit products industry. Innovate and bring out new products to meet new needs. Wide market all over the world. Adding more countries to its export list. Wide consumption of fruits.

Threats High competition. High quality products from other countries. High cost of fruits in the off season. Change consumers preference and taste.

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CHAPTER FOUR - OBSERVATION

AND CONCLUSION

Observation During the organization study at Malabar Fruit Products Company it was possible to observe a lot of things. Organizational study helped to familiarize with different functions and the organizational structure also. This study helped to know about the different departments of the company and also the various functions. The company is involved in lot of employee welfare activities. For the success of an organization winning the confidence of the employees is an essential factor. Advertisements help in developing a favourable consumer attitude towards the product. Malabar Fruit Products Company also has realised the importance of advertisements and is spending a lot of money in this field. Also the company gives lot of importance to sales promotion activities. Due to this study, it was possible to observe the overall performance and the functioning of the company. Conclusion The organizational study conducted at Malabar Fruit Products Company, the manufactures of Fruitomans brand food product was very helpful in studying the functioning of various departments, through proper communication and interaction with the personnel. This study was helpful to know that the company has a good organization structure and an effective management system. Also the company has a good position in the fruit products industry. Organizational study helped to get ample information in the future business profession.

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BIBLIOGRAPHY

Bhalia, V K. Financial Management and Policy, 4 Edition. New Delhi: Anmol Publications Pvt. Ltd, 2004. Print. Chandra, Prasanna. Fundamentals of Financial Management, 2 Edition. New Delhi: Tata McGraw Hill Publishing Company Limited, 1996. Print. Czinkota ., Kotabe. Marketing Management, 2 Edition. New Delhi: Vikas Publishing House, 2002. Print. Daft L. Richard. Organisation Theory and Design, 8 Edition. New Delhi: Thomson, 2012. Print. Fruitomans. About Us, www.fruitomans.com. Ernakulam: Fruitomans, 22 March 2010.Web. Khan M. Y., P.K. Jain. Financial Management, 5 Edition. New Delhi: Tata McGraw Hill, 2008. Print. Kotler, Philip. Marketing Management. New Delhi: Prentice Hall of India Pvt Limited, 1985. Print. Panneerselvam R. Production and Operations Management, 2 Edition. New Delhi: Prentice Hall of India Private Limited, 2007. Print. Prasad, L M. Principles of Management. New Delhi: Sultan Chand &Sons, 2010. Print. Ramaswamy V S., R Namakumari. Marketing Management, 4 Edition. New Delhi: Macmillan Publishers India Ltd, 2009. Print. Robbins Stephen P. Organisational Behaviour, 10 Edition. New Delhi: Pearson Education,2005.Print

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