Presentation Details - SAS Forum India 2012 | SAS

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Wednesday, 08th February 2012 ____________________________________________________________________________

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General Session
...................................................................................................................................... Mr. Mikael Hagstrom ( Analytics: The Power Behind Future Productivity, Innovation & Growth) How the challenges we are faced with in today's world, including the increasing volume of big data and the rise of multimedia, social media, and collective knowledge, can be turned into unprecedented opportunities to fuel productivity, innovation and growth ...................................................................................................................................... Mr. Don Hatcher ( Social Media Analytics) Social Media data is growing at an exponential rate and Social Media sites are the new street corner where people gather and discuss their day, issues and thoughts with friends and other like-minded people. In the past, when someone had complaints about a company, they would tell their neighbors, today they tell their network, which tells theirs. What use to be 10 people, now has gone viral on Social Media and is reaching thousands if not 10s of thousands of people. Companies must know what is going on in the Social Media. This doesnt just affect your marketing team, put touches every aspect of the business brand management, CRM and social channel managers, product management, analytics research, risk/security, to name a few. If Social Media is powerful enough to bring down a country, it will have an impact on your business! ......................................................................................................................................

Date: 08 February 2012 Time: 08:30 am to 05:00 pm Location: Hotel Grand Hyatt Western Express Highway Santacruz - East Mumbai 400 055 Maharashtra Questions? Feel free to contact: Jaydeep Deshpande Tel: 91 22 67492222 SAS India Communities: Business Analytics Blog Analytics Lounge Watch us on YouTube Follow us on Twitter

Panel discussion
...................................................................................................................................... Analytical Difference: Better Performance & Deeper Insights With the rising complexity of global business, gut decisions and hunches no longer suffice. Successful responses to threats and opportunities now depend on rapid and smart execution. Analytics is the key to achieving these objectives. Data needs to be converted in to information and information in to mission critical intelligence, which is possible only by applying the right analytics. Its time organizations discover how analytics can provide an objective view of the world, not only as it appears today but also how it is likely to appear tomorrow. Analytics is about the capability of competitive organizations to develop and implement strategies today that are based on a careful analysis of their likely outcomes in future. ......................................................................................................................................

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Business Analytics track

...................................................................................................................................... Mr. Maninder Juneja ( Next Frontiers for BI ) The future of Business Intelligence is inseparable from the future of business across the world. The thought leadership of any business horizontally or vertically depends primarily on how

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Presentation Details - SAS Forum India 2012 | SAS

http://www.sas.com/reg/offer/in/sasforum2012?page=Presentation Details

accurately and efficiently information can be absorbed to provide appreciable cues in the near and long term outlook. Informed business decisions are core to the lifecycle of all businesses and so the application of BI has become so intensive to overall strategy and day-to-day operations. With strong focus on business objectives, BI re-defines customer engagement. Successful BI clearly requires technological innovation, insights into complex customer behaviour and intelligent use of data for enabling real-time analytics & real-time action. Separate treatment of behaviorally distinctive groups is core to the success and competitiveness of firms across sectors. ...................................................................................................................................... Mr. Deepak Ramanathan ( Big Data Needs Big Analytics ) Data explosion in 2011 crossed almost 1.8 Trillion GB. Data generation has today moved out of controlled environment of applications to channels like mobile and internet and has led to what we call Big Data. Information from Big Data needs application of Big Analytics. SAS has been delivering Big Analytics to its customers by addressing Volume, Velocity and Variety of Analytical needs to provide better faster decisions in real time, reducing TCO and bringing in Governance through SAS High Performance Computing. Session highlights: Big Data Challenge Or Opportunity? The Analytics Life Cycle Big Data Meets Big Analytics High Performance Analytics Case Studies ...................................................................................................................................... Mr. Mehmood Mansoori (Managing the Information Lifecycle using SAS Data Management & Analytics) Data management and data quality are no longer optional components of an insurance company's analytical environment they are essential. A sound data management framework will significantly improve the flow of accurate enterprise-wide information, enhance data quality and enable collaboration across the organization. The methodology adopted for combining data residing in different sources to provide a unified view & to make it analysis/analytics-ready plays a major role in the data management lifecycle in an organization. This session would highlight the business challenges involved in a maturing data management practice , the methodology and the benefits derived thereof. Session Highlights: Improve Operational Efficiency Unified view of enterprise data Single View customer Analytics for predicting Propensity Modeling ...................................................................................................................................... Mr. Sudeepta Chaudhuri (Setting up an Advanced Analytics framework in Telco) Analytics is becoming more relevant than ever with increasing pressures on margins in the Indian Telecom market. An organization's ability to address customer churn and increase wallet share of existing customers is a key in such a scenario. An advanced analytics framework based on strong data management, business intelligence and strong analytical techniques helps drive this. The session will address Ideas journey in setting up the Advanced Analytics framework, the challenges faced and the process followed to address those. It will help you understand how a telco can address core issues with a combination of KPI reporting for business performance and analytics to predict customer behavior in future. ......................................................................................................................................

Risk Management track

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Mr. Radhakrishna B ( Enterprise Fraud Management ) Fraud continues to proliferate across financial institutions, through multiple lines of business and banking channels. Increasingly sophisticated criminal tactics and the proliferation of organized crime rings make detecting fraud difficult and preventing it nearly impossible. Adding to the complexity is increased globalization and growth through mergers and acquisition, which make it harder to effectively monitor multiple portfolios and business lines. The session will discuss best practices and ideas around the prevention, investigation, and detection of possible fraudulent activities across multiple industries. Session highlights: Emerging trends in the market. New technologies that support robust analytical modeling to better address the changing tactics for fraud. Gaining a true enterprise view of fraud. Increasing ROI through real-time prevention of losses. ...................................................................................................................................... Mr. Vishesh Srivastava ( SAS Operational Risk Solution ) The financial institutions must measure and manage operational risk in a scientific way not just for regulatory purposes, but also for making sound business decisions and that an organization's approach to operational risk must also be integrated to support the need for a complete view of the risks faced. This requires an architecture that supports the data and methodologies, usability criteria and ability to distribute key risk information effectively across the enterprise for a variety of different users. This session covers Punjab National Bank's experience of implementing sound operational risk program. Session Highlights: Objectives Components of OpRisk management System Architecture Issues and Challenges ...................................................................................................................................... Mr. Vineet Khanna ( Market Risk Management ) Given the recent financial crisis and the extended impact on global credit market and liquidity, it is imperative that financial institutions strengthen their market risk management capabilities to effectively meet compelling business objectives and challenges which include portfolio pricing and portfolio exposure management Session Highlights: Overview and considerations as per Basel II & III Risk factor modeling Setting up Risk Measures Analysis and Simulations Considerations for back testing Counterparty Credit Risk & CVA ......................................................................................................................................

Customer Management track

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Mr. Arun Chearie (Building an Agile Marketing Enterprise) The evolution in technology revolution coupled with the advent of usage and participation in Social Media , the fundamentals of consumer interaction with any institution has changed. However, with this change, with the availability of data that is available internally and from social media, our ability to elicit required & more inferences that would assist us in Acquiring & Nurturing new customers and raise value from existing is immense. How Integrated Marketing Management framework could assist an enterprise identify, heed and seize any available opportunity to Increase Customer Value, Minimize Loss and Mitigate Risk? These are the topics would be touch upon during the first session of Customer Intelligence track. ...................................................................................................................................... Mr. Mayank Sahai (Practitioner's Perspective) Tata Tele Services, having devised measurable strategy and short/mid-& long-term oriented execution strategy to roll out the Integrated Marketing Management solution. Analytics as an area has started to fuse into the Operations and in process of building "Data Based Decision Support" across various functions of the Organization. Importantly how Analytics has gotten interspersed with the Enterprise's Strategic and Operational activities. What is achieved so far? What are the ways to address Cross functional conflict management & Change Management, What are the possible lessons we could learn from Tata Tele Services? These are some of the questions you could expect some answers to from Mayank's session. ...................................................................................................................................... Mr. Sameer Seksaria (Mapping Industry Needs & Analytical Endeavors) Life Insurance industry has been witnessing low persistency (a policy's ability to be active and sustained premium payment)rate hence the proactive need for customer retention and maximizing renewal premium collection and need for monitoring the performance of intermediaries and agents could gain immense value from deriving highly usable recommendations. The need for such inferences, importantly in a timely basis can't be more important than now as the rightful and the revised guidelines by the regulator ensures the need to minimize wrong selling, increased persistency and performance of all the stakeholders in Life Insurance to make business a flourishing one. How did the evolving need of the industry coupled with constant change in market and competitive landscape was married and focused approaches were espoused through with tangible benefits on Customer Value Retention and Maximization & agent's performance improvement were met. What are the recommendations from Sameer to individuals & enterprises who intend to devise their Analytical Vision for their respective organization, what are the areas to be considered before embarking such a journey - These are the aspects we could expect from this session. ...................................................................................................................................... Mr. Kadir Dindar (Integrated Marketing Management in Global Scenario) How the Integrated Marketing Management space is evolving globally. What are unique but impact approaches taken by Consumer focused industries? How these enterprises that intend to get started on various Analytical endeavor could define their strategic & execution approaches. What are the suggestions that could be used by Indian enterprises? How enterprises that have gained some moment in Integrated Marketing Management using Analytics as the core are espousing Social Media Analytics, Optimization & Real-Time decision and advanced techniques to maximize Customer Value These are the areas that you could expect from Kadir with his extensive global experience in Integrated Marketing Management arena with a host of industries. ...................................................................................................................................... BE A PART OF INDIA'S LARGEST ANALYTICS FORUM.

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Presentation Details - SAS Forum India 2012 | SAS

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