PREFACE

This Project Report has been prepared in partial fulfillment of the requirement for the Subject: Practical Studies of the SEMMESTER IV BBA Programmer in academic year 2012 2013.

For preparing the Project Report, I have visited the company during the suggested duration from 10-1-2013 to 25-1-2013, to avail the necessary information. The blend of learning and knowledge acquired during my practical studies at the company is presented in this Project Report.

The rationale behind visiting the company and preparing the Project Report is to study the evolution of the company, its development, its strategies and its functional department like production department, marketing, human resource department and financial department.

The Project Report starts with the basic general information of the company and covers the information regarding its functional department like production department, marketing department, human resource department and financial department.

The information presented in this Project Report is obtained from sources like Company personnel, Company Websites, Company Reports, and other Literature.

Names of group members

BARAD MAHESH.P CHAUDHARY JAGDISH GOHIL SANDIP GOSWAMI CHINT.M

ACKNOWLEDGEMENT

It was indeed an opportunity for me to visit COOL AND COOL AMRUT FOODS. And prepare a Project Report on the same during S.Y B.B.A SAMESTER IV Programmed. During my visit to the company for preparing this Project Report, I learnt many interesting things about the company, along with the aspects of industry as a whole.

Preparation of such kind of report, which is based on secondary information, requires data gathering from many sources like Company Personnel, Company Website, Other Website, Company Report, and Other Literature.

I am thankful to Mr. MAHENDRA BHAI GOSWAMI who permitted me to visit the company and allowed to prepare the Report. I am also thankful to the Departmental Heads of the company, who provided me the required information. Moreover I thank all those who supported me directly or indirectly in preparing this Report, without whose assistance, preparing this Report might have been much difficult for me.

I would like express my gratitude to Dr. K. M. Chudasama, (principal), Mr. Manoj Prajapati (Project Coordinator) and other faculty members of the college for their valuable guidance and help in preparation of this Report. At last but not least, I am thankful to all my friends and other people, who helped me in preparation of this Project Report.

Name of group members

BARAD MAHESH.P CHAUDHARY JAGDISH GOHIL SANDIP GOSWAMI CHINT.M

TABLE OF CONTENT
Sr. No. PARTICULAR
Certificate Preface Acknowledgement Table contents

Page No.

1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 2 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10

GANERAL INFORMATION
Introduction History Company at Glance Promoters & Existing Managing Body Organization Chart Location Chart Reasons for Selecting location Company Environment Objective

PRODUCTION DEPARTMENT
Introduction Prod Strange About the raw material Production capacity Production process of each product Production process of cassata Production process of Ice cream cup Production process of king cone Production process of Choc-bar Quality policy

3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8

MARKENING DEPARTMENT
Introduction Definition of Marketing Sales territory of product ice cream Marketing research cool and cool ice cream Distribution channel Advertising Competitors Sales graph

4
4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 5 5.1 5.2 5.3

HUMAN RESOURCES DEPARTMENT

Introduction Recruitment Sources of recruitment Selection Selection process Promotion and transfer policy Performance appraisal system Waged and salary administration Number of employees Facilities of employees Provident fund Scheme Collective bargaining and agreement Personal Record Salary structure

FINANCE DEPARTMENT
Introduction Organization of finance & account department Financial planning

5.4 5.5 5.6 5.7 5.8 5.9 5.10 5.11 5.12 5.13 5.14 5.15

Capitalization Management of fixed Assets Management of working capital Management of cash & bank Dividend policy Ration analysis Total assets Profit Secured loan Conclusion Annexture Bibliography

INTRODUCTION

Cool and Cool Ice-cream is wall working Ice cream from 1996. Cool and Cool Ice-cream has showed India that quality is much better than advertising. Because Cool and Cool Company competitors like Vadilal, Amul, and Havmor etc. used give more important to their advertisement but Cool and Cool is only the oldest Ice-cream company which has give more importance to its quality.

Cool and Cool amrut food Company employees are donating to served. Their main aim is to satisfy customers need by providing 100% Ice-cream with good & best quality. . Cool and Cool company is a small scale unit and it supply is Ice-cream in Gujarat and Maharastra.

Cool and Cool Company not only gives happiness to its consumers but also give happiness to its workers by motivating them.

HISTORY

Going into business on your own in todays highly competitive marketplace can be risky. You cannot to afford mark mistakes. Without a proven, successful concept asked by constant support, your chance of success diminishes. What you need is system, already proven in the marketplace. A system that has been fine tuned for todays consumers need. Cool and Cool Ice-Cream has this system and continues to fine-tune. Cool and Cool Ice-cream was founded in 1990 by S. V. Hafisi with the purpose of producing and selling the best ice cream in the industry. As the popularity of ice cream and frozen yogurt continues to grow, the need for Cool and Cool Ice cream concept grows as well. Cool and Cool Ice cream has proven its elf in the Mumbai, Pune, Nashik, Jaipur, & Mahsana marketplace by being named The Best Ice cream every year since the concept was launched. Cool and Cool Ice cream firmly we practice public relation and highly visible public image as well. Above all, Cool and Cool Ice cream has unsurpassed commitment providing quality Ice cream and services to our patrons. Customer choice from our range may vary, but quality services is, and always will be, the primary consideration for successful manufacturing business. We provide our franchises with our unique name and a provided assistance in the following areas. Market Identity Ice Cream ingredients and preparation training Effective seals promotion, marketing and advertising support Complete and thorough training Continued to assistance from experienced team Site Location assistance and training Equipment purchasing Build- out assistance Commissary training Successful supplier contacts and support

TEAMWORK As a Cool and Cool Ice cream franchisee you will provide your customers with a pleasant, cheerful, dining atmosphere and speedy take-out service. At Cool and Cool Ice cream all ice cream products are of the highest quality prepared hygienically, from ingredients purchased through our contract distribution system locally established by us for you. It will assist with the site location, purchasing of equipment, food purchasing, advertising, promotion, management and marketing skills. It will provide extensive in-store training and will attend and assist in the opening of your own Cool and Cool Ice cream we are always available 7 days a week, via our e-mail Help Line Cool and Cool ice cream offers a high profi to investment

ratio, with higher profit margins from lower manufacturing cost. Our company is constantly researching the field and developing new ice cream items and promotions to keep ourselves and our franchisees ahesd in the competitive restaurnt marketplace. Cool and Cool Ice cream has years of business and restarurnt experience and the expertise to help you maximize your sales and service. We are convinaced that no one does Ice cream like ve do. We are successful because we have never compromised our quality demands. At Cool and Cool Ice cream we sincerely want you to be successful because if you are successful we will continue to to grow and prosper. We are hear to help you.

Cool and Cool Ice cream started its branched line in 1995 in Mumbai in India. In 1996 it became popular local brand their. In 1996, its founder Mr. MAHENDRA BHAI GOSWAMI had to join exodus into Gujarat with visually no movable assets. He had tried out in many places in Gujarat. We can say in all over Gujarat. No, it was not a case of Brand Relocation or anything else as fanciful. Mr. MAHENDRA BHAI GOSWAMI had to srart from a head-graft at Dediyasan G.I.D.C; charming out the ice cream Mr. MAHENDRA BHAI GOSWAMI called this brand Cool and Cool ice cream A NEOLGISM FOR MANY & MORE TASTE OF RELISH, FROM HIS ICE CREAM. And good quality, like good character, wins over the situation sooner or later. Today Cool and Cool Ice cream is delicious facet of Gujarat, which thousands of people enjoys its taste.