Assignment Brief - Unit 7005: Conducting a strategic management project

Unit 7005 Conducting a strategic management project:

COMPANY: SHELL Introduction We are all familiar to the shell organization and its petrochemicals. It one of those companies who are leading in the world and performing in the success of the energy and its own growth. It has expanded its business more than one hundred countries. And gaining profit from every where it deals mostly in oils and chemicals. And its products are used in more energies development areas like electricity and other mechanical firms. And it has billions of customers all over the world. 1. be able to identify and justify a strategic investigative project 1.1 Determine a topic of investigation that has a strategic implication 1.2 Discuss the aim, scope and objectives of the project 1.3 Justify the topic of investigation and its aim, scope and objectives 1.4 Evaluate the project research methodology, including the project Structure and research base Mission Statement Shell has a clear mission statement that he want to ensures the new challenges of energy futures. 1.1 Topic of investigation having a strategic implication. Shell has a great example of team work and building relations with customers. And it has done a great work on for its development. It is also good for checking of advisory project, planning and implementation of work. In this shell organization shows that teamwork can lead the firm to the success and achieving the objectives. And it is able to compete in the current market and growing every year. And by following Shell we came to know how to work in a team that takes the company to the success. And we also study the processes that an organization adopts to face the challenges. We can do all this by making a research on its environment in which Shell operates. 1.2 The aim, scope and objectives of the project.

How can we improve Shell's research study about lubes oil? What strategy we should adapt for improving Shell's research? How and effective team force can be made for this purpose?

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Assignment Brief - Unit 7005: Conducting a strategic management project

It uses the new technologies and perform task in teams to face the new energy challenges. So it has needed to hire the experienced and skilled worker to accomplishment of its objectives. Then it will be more strong and powerful as compare to its competitor. And will get more success as compare to them. Shall produces products for the benefits of its employees and by recognizing their needs. Shall never compromise with the quality and always produce the quality goods for its customers. And it always captures and targets the market and then promotes its products. And this task is done by it through social media.

1.3 Justifying the scope, aim and objective. When a firm tries to meet the challenges the world faces the three very hard truths. The first is that the demand of the global energy is changed with increasing technology every year. And these year China and India are emerging countries and growing very quickly. The second is a decline in the oil in the world but this problem can be solved very easily by oil sands. The third is the increasing the waste and burning of fossils like coal for power generation and it causes the high carbon dioxide and other gases which are healthy for the humidity are being destroyed due use of oils and climate is warming every year Meeting the energy challenge Shell did not relay only old approaches it uses the advance technologies for the betterment of the environment and these are good for the humanity and it is increasing its production through legal and lawful ways.

1.4 Evaluation of project research methodology. Methodology Shell makes its all researches by its seniors because these are based on the actual and practical data. And this data vary from country to country and continent to continent. And assumptions are made for the more interested and more feasible departments. And the research task is given to those persons who are more interested to do research. And Shell always completes its research in the time and the same research is conducted at anywhere. TASK 2 2. be able to conduct research, using sources, and synthesize data and options 2.1 Identify sources of data and information that will support the aim of the project

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Assignment Brief - Unit 7005: Conducting a strategic management project

2.2 Synthesize the data and information for options or alternatives that support the project aims 2.3 Determine an option or alternative that supports the project aims 2.1 Identify sources of data and information that will support the aim of the project. The environment is very important for Shell and it always follow the rules and according to the customers needs. For meeting this purpose the companies reads the rules and laws of the related country and then it makes the products according to the needs of the customers. Scanning the Environment In this research the industries are focused in it that are operating in the chemical industries. Many kinds of researches can be study for these purposes. The type of data that was included was

Formal data that concerns the company's character. Data that is publicly available, like in annual reports. Interviews of managers that provided the history and culture of the companies.

The information that you search compares it with others and sees how they are operating in the market.

2.2 Synthesize the data and information for options or alternatives that support the project aims. And effective information system was conducted to collect the information that needed in the research process. And this includes the procedures and information that is taken by the consumers When it gathers a huge amount of the data related to the scientific technology. And this control and manage by the people those are from different backgrounds some of the small firms collects the data from some specific journals and annual reports. And this data is handled in the big firm by 50% of their staff and in small firm about 9% of staff involved handling it. And the development is based on this research and they grow up if they use it successfully. Strategic change Some big firm like Shell changes the planning adoption and some other factors. For example in which style the organization is working and what they are trying to do. No company uses the planning tactics as planning tools. And the employees have the duty to
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Assignment Brief - Unit 7005: Conducting a strategic management project

collect the date and transmit it to the higher authorities they have need for making the corporate decisions. And the change is mainly done for the changing and making the better quality of the products and production method and conditions. And the companies who want get growth they adopt the specialization strategies.

2.3 Determine an option or alternative that supports the project aims. If you want to improve the project aim than you can also use the theatrical information and can be apply directly on the company like team management theories. Deductive and inductive approaches also can be used to gather information. Deductive research: It is more general and more specific. And sometimes it is called downward communication. Inductive research: It means works the other way moving from specific observations to broader generalizations and theories. Informally, we sometimes call this is called upward approach. It involves a degree of uncertainty. Inductive type based on induction. Data is collected on a subject and researcher tries to develop theory from this data.

TASK 3: 3. be able to draw conclusions and make recommendations that achieve the project aim 3.1 Evaluate the research analysis to enable conclusions to be made 3.2 Recommend a course of action that achieves the project aim 3.3 Analyze the impact of the recommendations 3.1 Evaluate the research analysis to enable conclusions to be made. Team Management It is very hard for any organization to make a team and to develop good relationships. Team members go through a number of development stages to work together effectively in team performance management. And the performance of individual is appraised and is good motivated. The functions are described by its team members and they communicate it at continual basis to set and accomplish the goals. And if they work together they complete the project within the time with less efforts and difficulties.

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Assignment Brief - Unit 7005: Conducting a strategic management project

Strategic Objectives The strategic goals are very broad in all sense which are derived from the vision and mission of the organization and which affects the organization

Long term (time horizon of several years), although they should be monitored regularly (typically annually) and may be revised periodically. Responsive to external factors such as new competition, changes in global economic conditions, or customer demands.

It particularly focus on the term planning how to accomplish the goals. Alignment of team performance and corporate goals

To achieve the corporate aims it is necessary that the direction of the teams is towards the long term strategic goal. Managers and team leaders have to keep in mind what they need to achieve overall. And hence, to control the teams in such a way that either they are working on long projects or short it's all adding up to the final goal. In the case of Shell the main objective of the company is to provide good quality chemicals. To achieve this there has to be a proper direct and control system of the staff working at the stores from the top management to the staff working on the floor. It divided the work into small parts and sections and Shell also held a proper training for the workers before the starting of work for the accomplishment of goals. 3.2 Recommend a course of action that achieves the project aim. Skills that need some development

Communicating Decision-making Leadership Prioritizing Valuing and Skills need to be achieved. To respond problems, experiences and opportunities from which to learn. To generate ideas without constraints of policy or structure or feasibility. Involving with other people i.e. ideas bouncing off them, solving problems as part of a team.

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Assignment Brief - Unit 7005: Conducting a strategic management project

Need to have a limelight/high visibility i.e. can chair meetings, lead discussion, and give presentations. To be engaging myself in short, activities such as business games, competitive teamwork tasks, role playing exercises.

Supporting Others

Motivating Analyzing Delegating Reporting

3.3 Analyze the impact of the recommendations. Training courses at Shell for career progression. Management Development Programmed Includes:

Consumer Legislation Customer Service Employment Law Health and Safety Human Resource Management Policies & Procedures

Opportunity development builds competitive positions by identifying and utilizing opportunities in the environment. Opportunity development is necessary because your existing positions are constantly being degraded by change. Opportunities exist as "openings" in the environment that allow you to advance your position in the direction of your mission. These openings are usually small, but by taking advantage of the small openings, you eventually position yourself for the big advances you want. Training After the initial audit our ethical trade specialists work with the suppliers to support them through remediation of any issues that are found. Training is offered to suppliers on particular issues and best practice, at regular intervals. Shell is in the process of more than tripling the size of its own ethical trade team that focuses on training and intensive problem solving with its suppliers. These individuals are trained to the highest levels and are equipped to address endemic problems in the supply chain and come up with viable solutions for the suppliers.

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Assignment Brief - Unit 7005: Conducting a strategic management project

TASK 4: 4. be able to develop and review the results of the investigative project 4.1 Evaluate the medium to be used to present the result of the project 4.2 Produce the results of the investigative project4.3 Evaluate the impact of the investigative project 4.1 Produce the results of the investigative project. This all work is done to check the teamwork in the Shell organization and how it is getting success by it. And also the analysis of the project management and planning and through this we have found the positive result of teamwork and more and more success for the organization. And we can easily handle the competitor by teamwork. And by this Shell has ability to operates in the current and challenging market and situations. 4.2 Evaluate the impact of the investigative project

The future challenges can be meet by quality project planning a direct co relation between the stake holder of the business and the people of the firm. Shell is one of the fourth biggest organizations in the UK and its employees are the top 100 graduate of the UK in the entire world. In the Shell organization the best leaders know how to get others to follow and the best team members know how to follow their leaders.

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