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  • Using IT To Tap Into Foreign Markets

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    Mustapha Mugisa
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    Any business needs an on-line strategy to tap into foreign markets. When you travel abroad, the first thing your host does is to search your name or company name in Google or any other search engine to see what is written about you. If you have no web presence; your credibility and serious

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    Using IT to Tap Into Foreign Markets

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    Any business needs an on-line strategy to tap into foreign markets. When you travel abroad, the first thing your host does is to search your name or company name in Google or any other search engine to see what is written about you. If you have no web presence; your credibility and serious

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views15 pages

    Using IT To Tap Into Foreign Markets

    Uploaded by

    Mustapha Mugisa
    Any business needs an on-line strategy to tap into foreign markets. When you travel abroad, the first thing your host does is to search your name or company name in Google or any other search engine to see what is written about you. If you have no web presence; your credibility and serious

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    Forensic. Advisory.

    Fraud

    Using IT to tap into foreign markets

    Mustapha Mugisa Your


    Forensic & Anti-fraud Expert.
    To live on practicing law, know the business of law! We know what you did last year! The ICT Fraud Investigators File Page 1
    ICT Fraud Seminar, JULY,28th , 2011

    What are the top 4 priorities for law firm growth?

    Key priorities for law firms


    Promote firm visibility
    Ensure consistent branding Strategically promote firm success stories Form strategic partnerships with international firms for referrals.

    1. Establish a robust website that is CMS 2. Optimize site for social networks 3. Set a blog and keep it up to date

    Key priorities for law firms


    Promote firm visibility

    Consistent branding

    1. Professional logo, font, Strategically promote firm writing across success stories board Form strategic partnerships 2. Clear firm positioning on with international firms for Internet or referrals. presentations

    Key priorities for law firms


    Promote firm visibility Consistent branding

    Strategically promote firm success stories


    Form strategic partnerships with international firms for referrals.

    1. Write papers and position papers 2. Upload on Amazon and website 3. Email to peers

    Key priorities for law firms


    Promote firm visibility

    1. Identify source Consistent branding of legal due Strategically promote firm diligence and success stories partner with H/Q law firms Strategic partnerships 2. The need to with international firms find you on Internet strong!

    Is your firm fairing well?


    Research by IBA on law firms growth in 2013

    Law firm priorities

    Law firm strategic plan

    80% of the law firms responded that their strategic plans were theoretical. Only the partners knew about them. Most of the contents were theoretical abstractions

    What is your firm strategy?

    What is your firm strategy?

    Understanding law firm economics

    What are law firm economics?


    1. Financial goals what are they? 2. How are they achieved? 3. Which systems are used to track them? And by who?

    Why law firms are struggling?


    Few staff members have understanding of the firms economics no clear cost measurement and revenue generation. All staff, including associates must know how revenue is generated and costs managed.

    Trends reshaping the legal industry


    1. 2. 3. 4. 5. 6. 7. E-Discovery Multi-generational workforce Social networking Legal process outsourcing Globalization collaboration Virtual law firms Constellation one source of legal advise 8. Alternative billing models 9. Diversification

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