Professional Documents
Culture Documents
DecisionPrintout- Year 17
Industry 8
Co. B's Your Co. B's Your Go. B's Your Go. B's Your Proposed EstimateProposed EstimateProposed EstimateProposed Estimate Mafieting ofthe Marketing ofthe Marketing ofthe Marketing ofthe
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Effoi Ind Co. B's Your Wholesale Price (g perpair) 55.40 Proposed Estimate (1)t to lott) 10 Mafieting ofthe S/Q Rating Models Available z4 Effoft lndAvg online Price($tl-5dfd-l l-6.l--6il Advertising Budget ($Ooos) 20800 Rebate Offer ($o-$10 perpair) 6 Models (offereo) l-Zdii-l l-i6-l Retail Outlets (number uritized) 2743 FreeShippinglTo I l-iion6l Retailer Support ($ perouflet) 450 Delivery Time (1 to 4 weeks) 2 In Year18theInternet Market will Celebrity Appeal 140 account for 12%of totalbranded Companies Competing in
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SuperiorMaterials Usage(oto 1oo%) Number (s0, of Models 1oo, 1s0,200,250, 3so, orsoo) Enhanced Styling/ Features ($o per to$2sk modet) TQM/ Six SigmaQualityProgram($o-2 perpair ofcapacity) Compensation Change in AnnualBaseWages(%) and Training Incentivepay ($pernon-rejecl pair) Best Pnctices Training($perworker) BrandedPairsto be Manufactured in year 18 (ooos)
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MARKET
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Marketing Decisions
AdvertisingBudget (gooos) Mail-lnRebateOffer ($o perpair) to$10 RetailOutletsAvailable(willing your tocarry footwear) RetailOutletsUtilLed (totat number) RetailerSupport ($1oO-$2500 perouflet utitized) DeliveryTo Retailers(4,3,2,or 1week)
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DecisionPrintout.- Year 17
(continued)
Industry 8
BlDs FoR CeLeaRlTYENDoRSEMENT forand won iny17become iny18. contracts bid effective CoNTRACTS cetebrity GeLesnw Appml CuRRemly Cnrcel AMoUNT Yem Colrmcr UproR OrrER PRroRrTy
NmE Or CELEARIV PaytonManyon OprahLetterman AnnikaStockholm TigerGreen Jos6 Montafia KariokiFootsu JaquesLaFeet Serenus Willson NatalieKwan SergioMilano LancedeFrance Yao KungPao NA EA AP LA 45 70 100 80 50 60 90 65 80 85 85 35 SrcHeO BV COnfRACf ($000s/year) SrcHeO LenOn BtO ($000s/year) R1HTHC
5879 12998 0 0 7 'l 0 0
85 100 70 95 60 55 50 70 75 45 . 80 60
35 40 65 75 70 55 85 75 60 95 95 90 50 85 55 60 95 50 60 100 75 70 100 50
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Oncethe annual costof yourcompanys winning bidsreaches lhis dollaramount, all lower-priority bidswillbe withdrawn. Thiscap helpsyou avoidunwanled spending for celebrity endorsements.
- LReerPRTVATE Pnooucnot
Production Specs-
Long-Wear Materials Usage(oto1oo%) global requirement) Number of Models (Y18 Enhanced Styling/ Features($permodet) S/Q Ratingof P-LabelPairs Produced (ooos rejects) before
100
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Pairs Offered for Sale (ooos thatwiilbe produced andshipped if bidis accepted) pricein Y17) Bid Price (mustbeat least$5.00below regional average whotesate
l0l t0l l0l l{onrxAmrnrcmEunope.Arnrca AsnPncrrc Lm AnEnrcnr MARKET MARKET Manxer Mmxer 393 245 0 0
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FOR USES
AVAILABLE
Loan #
Loan #
Casx
Dividend (s/share..yl6dividendwas$0.1s) @I
Borrou.LINE PROJEcTIoNS
Sales Revenues Net Profit Earnings PerShare ReturnOn Equity Credit Rating lmageRating Ending CashBalance $506,724 $60,485 $6.39 17.2% A+ 94 $13,185
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