:_____________________________________

:____________________________________________________

:__ _______________________

: _______

:-
1 2 3 4 56 7 8 9 10 11 12 13 14 15 16 17 +

Nimma Kutumbada sankhye Their profession

sadaysaru
Gandsaru (nimmanu bittu)
Hengsaru()
Makkalu
Kutumbada varshika sampadane:
<5000 5000-7000
7000-10000 >10000

Haudu/ Illa
1. Neevu yavagadru mall athva Dodda Angadige hogidira? ( )

2. aangdiyavanu nimage sariyagi uttara kodtara? ( )

3. Nimma sameepada chikka angadigalalli dodda angadigalikinta bele kammina ? ( )

4. Angadiyavanondige beleyabagge charche maadoddarinda nimage nemmadi sigatta? ( )

PANTALOON RETAIL INDIA LTD. March 19, 2009

  BRAND PREFERANCE & BUYING PATTERN
Item Tick mark your BRAND PREFERANCE Quantity/Range
(in a month)
SOAP 1.Lifebouy Purchase when it ends /
2.Godrej No.1 keep stock
3.Lux
4.Others(will prefer according to price)
MOBILE 1.Nokia
2.Relaince
3.LG
4.Others
HAIR OIL 1.Parachute Purchase when it ends /
2.Arandi(Packaged/Loose) keep stock
3. Others(will prefer according to price)
TOOTHPASTE 1.Colgate Purchase when it ends /
2.Pepsodent keep stock
3.Dant-Manjan
4.Others
VEGETABLES (From where?) Purchase when it ends /
keep stock
CLOTHES (From where & for how much?) Purchase when it ends /
keep stock
WASHING POWDER Purchase when it ends /
keep stock
EDIBLE OIL 1.Packaged (branded) Purchase when it ends /
2. Ruchi Gold keep stock
2.Local Loose
FOOTWEAR 1.Local Brand
2.BATA
3.PARAGOAN
4. Others(will prefer according to price)
ELECTRONICS 1.Will prefer according to price
2.Specific Choice

Sugar, Rice, Flour, 1.Ration Card Purchase when it ends /

masalas 2. Local Kirana Store keep stock
3.Both(when ever need arises)
Newspaper 1.Vijay Karnataka
5.Prajavani
6.Udayavani
5.Others
T.V. Channel UDAYA T.V.
SUN Network
DD Natioanal
DD Chandana
Udaya Varthegalu
TV9 Kannada

PANTALOON RETAIL INDIA LTD. March 19, 2009

 Suvarna News
Zee Kannada
Udaya Movies
RMV (Local Movie Channel)
Teja TV
KTV
SS Music
Maa Music
Jaya Max
Raj Music
Kiran TV
TV
Kasthuri TV
ETV Kannada
Zee Kannada
C-Bangalore
Others
Radio Channels 1. Radio Mirchi
2. SFM Kannada
3. Radio Telegu
4. Radio1
5. Big
6. Radio City
7. Akashvani
8. Radio Indigo
9. Suriyam FM (Tamil)
10. FM Gold
6. Radio Vividh Bharati
7. Radio Punjab
8. 9. Radio DW-1
10. Radio DW-1
11. Radio DW-M
11. 12.

Just a simple question to find that how much of us drink and smoke. Do you also?:
Nimage cigarette sedodu athava kudiyuva abhyasa idiya?
Kudiyodu maatra
Cigaratte sedodu maatra
Eradu abhyasagalide

Thank you for your time and concern….

PANTALOON RETAIL INDIA LTD. March 19, 2009

 Interpretation of Questionnaire:-

1. Have you ever been to any Mall or Big Store? ( )

2. Do you feel that the salesperson responds properly to you? ( )

3. Local Kirana Store is Cheaper in comparison to Big Stores? ( )

4. Does bargaining give you a mental satisfaction? ( )

 Category A.) = 1. Y + 2.N + ... :-

Means that person have been to some big mall but have been neglected.
 Category B.) = 1. N + 2.N + ... :-
Means, the person perceives that he will be neglected if he will go to bigger shop.
Possible Phobias:-
(Fear to enter the store.)
1. Athazagoraphobia - Fear of being forgotten or ignored or forgetting
2. Technophobia - Fear of technology
3. Social Phobia - Fear of being evaluated negatively in social situations.
4. Sociophobia - Fear of society or people in general
5. Opthalmophobia - Fear of being stared at.
6. Kainolophobia - Fear of novelty.
7. Kainophobia - Fear of anything new, novelty.Cainophobia - Fear of newness, novelty.
8. Cainotophobia - Fear of newness, novelty.
9. Caligynephobia - Fear of beautiful women.
10. Decidophobia - Fear of making decisions.
11. Xenophobia - Fear of strangers or foreigners.

 Category C.) = 1.Y + 1.Y + ... :-

Means that this category person can be easily attracted towards existing Retail Set
up(Big Bazaar & Fair Price).A lot possibility is there that this category must be of those
who are in the top of our defined economic pyramid.
 Category D.) = 1.N + 2.Y + ... :-
*If Answer for 1st Question = Y & for 2nd Question =N
From the initial findings we reached to a conclusion that it can be assumed that Every Local
Kirana Store Person will give Credit to them after credit rating and also after a trust of 13-14
buying. So we feel better we should exclude this question.
The Usual Credit Limit = Rs. 500-1000
The Usual Credit Period = 15-30 Days

PANTALOON RETAIL INDIA LTD. March 19, 2009