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Plan

Strategy
Facebook has became the #1 social networking site which poses an enormous ques9on about how to sustain growth and expand more. Being the internet giant means be innova9ve, be outstanding to the world and to create be@er products for people and also to deal with threats from compe9tors. This presenta9on collects some interes9ng insights and implement some prac9cal ideas to turn into a business strategy in the long term.

Producer at GKIM Pte Ltd

Minh Phan | anhminhphanle@gmail.com

Content
Overview Insights Learning from Successes Business Strategy Product Development New Products
i. ii. Google Amazon

i. Facebook Entertainment ii. New Facebook Searches iii. Facebook Redene a brand new society
Minh Phan | anhminhphanle@gmail.com

Overview
This part gives a brief on what this presenta9on is all about

Minh Phan | anhminhphanle@gmail.com

Overview
Insights: by collec9ng insighVul trends and facts, some ideas will be presented to implement to Facebook Learning from Successes: a deeper look into the most successful Internet companies: Google and Amazon. What can we learn from them? Business Strategy: summarize all ideas and turn into a concrete strategy that works in the long term Product Development: make a be@er product for users New Products: suggest some ideas that could make Facebook more successful and protable
Minh Phan | anhminhphanle@gmail.com

Insights
By collec9ng insighVul trends and facts, some ideas will be presented to implement to Facebook

Minh Phan | anhminhphanle@gmail.com

Android OS s9ll #1

h@p://www.businessinsider.com/chart-of-the-day-smartphone-plaVorms-2011-7

Minh Phan | anhminhphanle@gmail.com

Android soars see G+ increasing

22 July

1 July
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Increase in 9me spent on Mobile

h@p://blog.urry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror

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Time spent per Category on Mobile

h@p://blog.urry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror

Minh Phan | anhminhphanle@gmail.com

Together Android & Apple contribute to touchscreen devices growth

h@p://www.businessinsider.com/android-growth-a@ens-2011-6

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Mobile opportuni9es
Growth of Android & Apple: what to do with touchscreen devices? Increase in 9me spent on mobile devices: Facebook mobile developer

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Learning from successes


A deeper look into the most successful Internet companies: Google and Amazon. What can we learn from them?

Minh Phan | anhminhphanle@gmail.com

Minh Phan | anhminhphanle@gmail.com

Googles Ubiquity
Google has built a plenty of products
Strengths Weaknesses - Increases its brand awareness, the more - Many products that rarely or never been a person uses Google products the more used could waste lots of resources Google can show them ads - Generate tremendous experiences and learn from mistakes to create be@er products

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Google ecosystem

Search

High trac: 1 billion users monthly Ads systerm: Google Adwords & Adsense

Android

G+

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Google ecosystem: mutual rela9onships


Search & Android Search & G+ Android & G+
Search has been integrated to Android OS since its debut. Mobile search is what Google want to do to dominate the ads market. Android growth has been contribu9ng to the increase in Search As Search is the core business of Google and has became a brand, with the advantage of Gmail account contacts, this helps G+ spread to Google users quite surprisingly fast by the very basic of WOM, through mainly social networking sites and other media
G+ GUI is more like mobile, and Android will prove its eec9veness by pitching in the growth of G+. And of course whether G+ is becoming more popular its gelng more Android users because they both support for each other

Minh Phan | anhminhphanle@gmail.com

Google ecosystem: at the core


T h e c o r e i s a l s o i t s compe99ve advantages, the stronger the core is the more robust the ecosystem. As compe9tors want to break it, they must have more advantages than the rivals core. So in order to build a strong ecosystem, the core should be solid and inimitable

High trac

1 billion users monthly[1]

Ads system: Google Adwords & Adsenses

Google's auc9on methodology[2]

Minh Phan | anhminhphanle@gmail.com

Minh Phan | anhminhphanle@gmail.com

[3] Amazon ecosystem



Kindle: Kindle onwers buy 70% more books than prior to owning device Prices: Massive selec9ons. Low price for users. High share for sellers

Amazon

Sellers

Users

Minh Phan | anhminhphanle@gmail.com

What can we learn?


Ubiquity: Amazon and Google both make relevant products to create their ubiquity to increase brand awareness but without serious considera9ons, it could be a severe waste of resources. Create companys own device is not only increasing brand awareness but also having a 9ed bond with customers, it helps create a be@er ecosystem among Business - Product - Customers Ecosystem: Even with great products without any support (from outside itself), its hard to secure the current posi9on because theres always threats come from anywhere Building an ecosystem is hard because its something really new that can independently support our products

Minh Phan | anhminhphanle@gmail.com

Business Strategy
"We can't solve problems by using the same kind of thinking we used when we created them." Albert Einstein As long as we want to build a concrete and innova9ve strategy we have to think out of the box

Minh Phan | anhminhphanle@gmail.com

Facebook
- Simple, friendly and easy to use - Lots of apps, games to play - Fun place where lots of organiza9ons, brands, businesses and stars are ac9vely engaging - Biggest social networking site - Most ac9ve website for apps developer - Lots of apps are spams - Most of good apps are games which are from big companies like Zynga, other smaller developers dont nd enough incen9ves to contribute really cool apps to Facebook like many are doing on Android Market and Apple Appstore - Most of Facebook apps cant be played on mobile devices

SWOT

- Encourage developers to create great apps by crea9ng contests, giving rewards. - Guide developers to develop games in Facebook that could be played on mobile devices (iPhone, iPad) - Expand to other big market like BRIC to gain more users

- The rising of G+ could decrease number of Facebook users - Enter to other market could cost a lot of eorts, means waste of 9me, energy and resources esp with China

Minh Phan | anhminhphanle@gmail.com

Short-term goals
Develop products
i. ii. iii. iv. Feeds Photos Notes Videos

Integrate and build more products that works well with Facebook

Minh Phan | anhminhphanle@gmail.com

Long-term goals
Build a Facebook ecosystem, which can support and drive growth each other Contents for mobile & touchscreen devices: apps, games:
i. Encourage mobile developers, game companies to develop more apps and games that could be played on mobile & touchscreen devices. Conferences, contests, rewards might help to get their no9ce ii. A future with Facebook phone and a Facebook appstore might create a stronger ecosystem among Developers Facebook - Users

Enter to BRIC market (might be BRIIC)

Minh Phan | anhminhphanle@gmail.com

Product Development

Minh Phan | anhminhphanle@gmail.com

Photo
Current features Photo upload is pre@y cos9ng a lot of processes SuggesEons - Only drag photos into browser and upload op9ons will appear - You can minimize the current uploading to upload another album - Only drag photos into browser and it will ask you to create a new album or add to an exis9ng one - If user is in current album and wants to add more, user just only drags new photos to the current window

To add new photos, user has to go to the album > edit album >

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Photo editor
As the number of photos uploading on Facebook is enormously increasing due to user growth, the current photo upload is s9ll missing photo editor, which can make an album more beau9ful, more stylist, more personalized, more fun to share with friends. A simple photo editor with some eects or maybe even with frames is what users expect, so they dont need another edi9ng so{ware to do the job More notes are being shared on Facebook, so this photo editor can also help users insert more nicer photos into their notes
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Case study: rollip.com

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Photo loca9on tagging


Why loca9on tagging: creates more fun, can be integrated with Places What more: we have albums categorized into loca9ons on new feeds. We can integrate this feature to be displayed with Places (right panel on the new feeds). This could turn into real-9me sharing like Color.com (see the screenshot mobile version in the right)

Minh Phan | anhminhphanle@gmail.com

Videos
Sharing videos on Facebook is very popular now. What happens if Facebook could turn this into a somethingeven bigger than YouTube. It could have more op9ons for users to enable videos go publics or not, make their own channel with tags, etc Increase ubiquity: This could generate more users and tracs for Facebook
Minh Phan | anhminhphanle@gmail.com

Notes
Enable more emo9cons of Facebook chat, this would make Facebook notes more fun and interes9ng, this poten9ally creates a trend in teenager (or even adults who know?) tex9ng language, which could make Facebook become more popular Enable tagging people in note @[friend name] Enable tagging photos in note
Minh Phan | anhminhphanle@gmail.com

More products to build


Take an example of sharing slides on Facebook, knowing how o{en and the need of Facebook users sharing slides on Facebook could turn into a huge opportunity to create a slide upload feature

Minh Phan | anhminhphanle@gmail.com

New Products
Suggest some ideas that could turn into exci9ng products that make Facebook become more successful and more protable
Minh Phan | anhminhphanle@gmail.com

New Facebook Search


Facebook has nearly 700 million users, this is a huge informa9on store in house, everything of 700 million people The current Facebook Search is currently used by Facebook users, a redesigned version on another separate site, basically with the same func9ons as the current Facebook search but with more displayed results. A person and brand prole could be display with more info This could draw more tracs and create a chance to mone9ze more ads
Minh Phan | anhminhphanle@gmail.com

Photos Search
Imagine you have lost connec9on with a close friend for years, what you have is only an old photo of him, you start wondering how to re-connect with your close friend. Then you go to Photos Search, a search engine powered by Facebook which enables you to search the Facebook prole base on his picture. You drag that photo into the search bar, without hilng enter it automa9cally shows lots of results by analysing all photo albums and tagged photos. A{er checking some results you nd your long lost friend, you send him a message and he reply with a big surprisewhat an amazing story, right? Compare to Google Images Search, Photos Search is more about people, this make Facebook not only to connect people to their friends but also to nd and re-connect to their lost ones
Minh Phan | anhminhphanle@gmail.com

Case study: Google Images Search

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Privacy Concern
You can give op9ons for users to enable/ disable your prole to be displayed on New Facebook Searches, which means their friends or anyone could nd them on People Search or not

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REDEFINE A BRAND NEW SOCIETY


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Concepts
Facebook machine:
i. ii. i. What is it: like a ATM, a Internet-connected machine, connects to the Facebook servers How it works: when a Facebook connect card slide thru, it connects to the persons Facebook account What is it: like a ATM card, uses for accessing the persons Facebook account. How to use it: slide it into the machine, the machine will connect to the Facebook account and pull necessary info like name, age, gender, interests, etc depends on how much we want to limit them

Facebook connect card


ii.

Tracking buying history is also enabled on a fanpage and customers Facebook account

Minh Phan | anhminhphanle@gmail.com

Concepts
Connect

Brand

A Facebook connect card could look like above. More integra9ons will be payment, deals (coupons), all via Facebook account and without any brand (one Facebook connect card for all). Facebook will become a main channel for every ac9vity of a business, from selling to marke9ng. This is a brand new society!
Minh Phan | anhminhphanle@gmail.com

Concepts chart
User Facebook connect Facebook machine Business

Facebook servers Buying history Facebook account Buying history Fanpage

Minh Phan | anhminhphanle@gmail.com

How this machine works


Imagine on your birthday, you walk in a store. When you slide the Facebook connect card thru the machine, it immediately responses with a so{ voice: Hello Minh, welcome to our store, happy birthday to you!. It even might ask you whether to check-in and let your friend know youre in the store. The store could oer you a discount on your birthday. And because it knows your music taste, playing your favorite song makes you feel like more than home Your buying ac9vi9es will be recorded in your Facebook account. You can even track this and it may help to manage your budget

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Brand new Society

Connect
Connect brands to customers

See top 100 global brand h@p://www.businessweek.com/interac9ve_reports/top_brands.html

Minh Phan | anhminhphanle@gmail.com

How could this machine create new shopping experience


Welcome

Say hello, ask to check-in, play favorite music Analyze prole, suggest buying op9ons, give special oers via buying history or for birthday, holidays Record buying items into buying history of the business and the customer Any issues, refunds, lost & found, etc could be sent via Facebook account

Order

Out of store

Customer Services

Minh Phan | anhminhphanle@gmail.com

How to make this happen?


Choose partners

Chose poten9al businesses to do rst, can do this by direct contact or register on web A{er agreement btw two par9es, have a trial period with loyal customers or with volunteers (of partner) then do with the rest A{er analyse and learn new experiences, do with other businesses

Start small

Grow bigger

Minh Phan | anhminhphanle@gmail.com

Benets for Facebook


Ubiquity Ecosystem
Leverage brand awareness.

Create a new and more sturdy ecosystem between businesses and customers

Minh Phan | anhminhphanle@gmail.com

Facebook ecosystem

Facebook

700 mil Facebook users with Facebook connect card Integra9on: payments, coupons

Customers

Businesses

Minh Phan | anhminhphanle@gmail.com

The future

Facebook machine

Store

...

Hang- out

Deals
Facebook Facebook Phone Facebook Phone Phone

Store
Facebook machine

Store
Facebook machine

Check- in

Connect
Minh Phan | anhminhphanle@gmail.com

Reference
[1] h@p://www.hungtonpost.com/2011/06/22/google-1-billion-users_n_881969.html [2] h@p://www.ventureblog.com/2003/05/4-keys-to-googles-success.html [3] h@p://www.slideshare.net/faberNovel/amazoncom-the-hidden-empire h@p://www.scribd.com/doc/16062744/Googles-Success h@p://www.businessweek.com/magazine/content/06_10/b3974071.htm h@p://www.businessweek.com/interac9ve_reports/top_brands.html

Minh Phan | anhminhphanle@gmail.com

Producer at www.GKxIM.com www.facebook.com/minhphan www.twi@er.com/minhphan www.linkedin.com/in/minhphan07 minh@gkxim.com anhminhphanle@gmail.com


Minh Phan | anhminhphanle@gmail.com

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