SAP BusinessObjects

The Power of Business

Intelligence to Transform
the Way the World Works

Ian Parker &Timo Elliott

May, 2009

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 Risk and Opportunity

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Source: IDC
 1. DUCK!
2. KEEP SWIMMING

3. GET READY FOR THE NEXT SET

© SAP 2009 / Page 4 Image by Mike Baird: http://www.flickr.com/photos/mikebaird/

© SAP 2009 / Page 5
 Business Intelligence can
have a direct positive
impact on a
company’s business
performance,
dramatically improving
its ability to accomplish
its mission…

BI is particularly strategic
because it is directed
toward business
managers and
knowledge workers...

Tools that let these users

make faster, better and
more-informed
decisions are
particularly valuable
in a difficult business
environment.
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 Look After Your Customers

“Stinting on customer service is a common and sometimes costly response to tough

economic times. By managing the customer experience more rigorously, companies
can maintain quality while still saving money.”
McKinsey
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 Look After Your Employees

“As deteriorating performance forces increasingly aggressive head count reductions, it’s
easy to lose valuable contributors inadvertently, damage morale or the company’s
external reputation among potential employees, or drop the ball on important training
and staff-development programs.”
McKinsey
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 Key Questions to Survive the Downturn and
Thrive in the Upturn
PREPARE FOR
DUCK! KEEP SWIMMING
THE NEXT SET

Protect the existing Uncover Future Growth

Be Effective and Efficient
business Opportunities

 Which lines of business  Whatare we currently  Can we plan multiple

are most profitable? spending and what can growth scenarios for
 Who are my most we safely cut ? next year?
profitable customers?  What is the impact of  Which product line grew
 Where is my revenue those cuts ? last year ?
coming from?  Will
a saving in one  Whattrends are there in
 How can we increase place have a knock on buying patterns?
sales? effect in efficiency in  Which suppliers are
another place? giving us the best deal?
 What risk exposure do
we have?  Howcan we increase
productivity?

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 The Evolution of BI

In 1990s BI was tactical

In 2000s it has become strategic
Next stage will be ubiquity

BI

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 Business Intelligence
Just like Email ?

BI
BI and email
 Infrastructure provided centrally by IT
 Standard across the organisation
 All users make use of it
 Access inside and outside the organization
 Unthinkable not to have it

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 180 databases
3,500 “many 000s”
internal users external users

“the
“no“frominformation
matter
customer infrastructure
which database
service the
to we’ve
data
partner implemented
resides in, wefrom
self-service, using
can get it
tax
Business “Information
Objects
out to people
auditing form
to is our
in aallows us tomost
suitable
purchase important
leverage
for
ordereach of asset”
it inside and
them,
monitoring” tooutside
allow
them to helpour organization”
drive our business forward.”

http://www.businessobjects.com/company/customers/spotlight/sabre.asp

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 Barrier to Increased Performance
Gap between strategy and execution

Execution
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 Barrier to Increased Performance
Gap between strategy and execution

Strategy Strategic Alignment

Execution
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 Barrier to Increased Performance
Lack of balance between risk and opportunity

Strategy Strategic Alignment

Predictable Performance

Risks Opportunities

Execution
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 Barrier to Increased Performance
Lack of visibility through entire cycle

Strategy Strategic Alignment

Predictable Performance

Confident Decisions

Risks Opportunities

Execution
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 Achieving Benefits with SAP BusinessObjects

Strategic Alignment

Predictable Performance

Confident Decisions

Create
Ensure Trusted Proactively
Enterprise
Information Manage Risk
Visibility

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 SAP BusinessObjects Product Portfolio

Enterprise Performance Governance Risk

Management and Compliance

Strategy Planning, Budgeting Risk Access

Management and Forecasting Management Control

Profitability and Process Global Trade

Consolidation
Cost Management Control Services

Spend and Environmental,

Supply Chain Health and Safety

Business Information
Intelligence Management

Query, Reporting,
Reporting Data Data Quality
and Analysis
Integration Management
Dashboards and Search and
Visualization Navigation
Master Data Metadata
Advanced Management Management
Analytics

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 Trend #1: Increasingly Strategic and Integrated

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 Enterprise Performance Governance, Risk,
Management and Compliance

Strategy Business Risk Access

Management Planning Management Control

Profitability and Process Global Trade

Consolidation
Cost Management Control Services

Spend Environmental,
Analytics Health and Safety

Business Information
Intelligence Management

Query, Reporting,
Reporting Data Data Quality
and Analysis
Integration Management
Dashboards and Search and
Visualization Navigation
Master Data Metadata
Advanced Management Management
Analytics

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 Enterprise Performance Governance, Risk,
Management and Compliance

Strategy Business Risk Access

Management Planning Management Control

Profitability and Process Global Trade

Consolidation
Cost Management Control Services

Spend Environmental,
Analytics Health and Safety

Business Information
Intelligence Management

Query, Reporting,
Reporting Data Data Quality
and Analysis
Integration Management
Dashboards and Search and
Visualization Navigation
Master Data Metadata
Advanced Management Management
Analytics

© SAP 2009 / Page 22

 Enterprise Performance Governance, Risk,
Management and Compliance

Strategy Business Risk Access

Management Planning Management Control

Profitability and Process Global Trade

Consolidation
Cost Management Control Services

Spend Environmental,
Analytics Health and Safety

Business Information
Intelligence Management

Query, Reporting,
Reporting Data Data Quality
and Analysis
Integration Management
Dashboards and Search and
Visualization Navigation
Master Data Metadata
Advanced Management Management
Analytics

© SAP 2009 / Page 23

 Enterprise Performance Governance, Risk,
Management and Compliance

Strategy Business Risk Access

Management Planning Management Control

Profitability and Process Global Trade

Consolidation
Cost Management Control Services

Spend Environmental,
Analytics Health and Safety

Business Information
Intelligence Management

Query, Reporting,
Reporting Data Data Quality
and Analysis
Integration Management
Dashboards and Search and
Visualization Navigation
Master Data Metadata
Advanced Management Management
Analytics

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 Not All Data is in SAP
Integrated Information Needed from Everywhere

Complete Open &

Stack Agnostic

Independent
Vendors

Business Objects Hyperion, Interlace, Function/industry

EPM & GRC + SAP diverse apps
Cognos CPM Proclarity specific Open apps &
vendors BI, "agnostic"
SAS, Microstrategy,
to underlying
Business Business Objects Essbase, nQuire,
Cognos
Performance Point
InfoBuilders, technology
Intelligence + SAP BIEE Excel
Informatica

Data Warehouse BW, BIA Oracle DW DB2 DW SQL Server DW

Teradata, Netezza,
MySQL, Sybase

Enterprise Oracle, PSFT,

Applications Business Suite Dynamics NetSuite
Siebel

Most complete,
integrated stack

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 Over 25 supported integrations and solutions
An integral part of many Oracle products:

Websphere, Crystal…
Joint industry solutions

Crystal Reports, Live Office, Share Point…

Windows, .Net, SQL Server…

Databases, Applications, Files,

Unstructured, Datamarts,
Metadata, Federation…
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 Trend #2: The Rise of the Business User
Reshaping The Business Environment…

Business Users

Demographics
 Multi-nationalism
 Mobile workforce
 Rise of “digital natives”

Web 2.0
 Consumer-like expectations
 Lean consumption platform
 Third-party mash-ups

Nature of Work
 Management by exception
 Collaboration across boundaries
 Context over information

Task Workers

© SAP 2009
2008 / Page 27
 ALL Data

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 Underserved Casual Users
Product Manager
I’m on the phone with a
colleague and need to know
the sales of the product that
I manage by version.
HR Manager
What is the average
performance of new
employees compared to the
previous year? My meeting
with my boss starts in 1 hour
and I need this answer now!
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Customer Support
I’ve been pulled into a last
minute meeting and need
our overall customer
satisfaction by region.
Empowering all Marketing Manager
Casual Users with the In planning for next year’s
Information They Need budget, I need to know our top
5 successful campaigns in
2008. And yet no one seems
to be able to provide me the
answer!
Sales Rep
I’m running to a customer
meeting and need to know
what products they’ve
bought and if they have
any open support calls.
 SAP BusinessObjects
SAP Explorer
BusinessObjects Explorer
Demo

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 Introducing SAP BusinessObjects Explorer

Bring BI to All Business Users

 Simplicity and speed of search
 Intuitive data exploration and visualization
 Fast response across mountains
of data

Help IT to Be Successful
 Easy and efficient to manage and scale
 More reactive to business with
faster delivery
 Based on proven reliable infrastructure

© SAP 2009 / Page 31

 Customer Feedback To Date

If you know how to Highlights

“ use a computer you

can use Explorer.”
 Classified the target population
as the ‘active information user’
and further defined them as
‘users who have more
This is a perfect tool questions’
for our managers who
don’t know what they  Best for ‘managers’ who need to
explore different business areas
are looking for.”
but aren’t served by existing in-
house BI tools
Finding information is
Top Likes
as easy as searching
the Internet.”  Ease-of-use
 Business user empowerment
The point and click  Eye-catching look and feel –
interface allows users ‘wow’ factor in the interface
to pick what they
 Left with the impression that
want - like you would
responses would be very quick
do on any website.”

© SAP 2009 / Page 32

 SAP BusinessObjects Innovation Center
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 SAP BusinessObjects Innovation Center
http://innovation_center.sap.com

Polestar in
BI Panel
the Cloud

Text to Event-
Query Driven BI

Social
iPhone Catalog
Network
Browser
Analyzer

And Many More!

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 Social Network Analyzer Prototype
Social Network Analyzer Prototype
Demo

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 Sustainability Performance Management

Design Source Make Sell Move Service Take Back

CSO: tegy: CFO

bl e VP Stra
Audita Govern
for
in im i ze Risk
a bility M
Sus t a in Success

Manage strategy and risks

Merge financial & other sustainability data
Provide transparency and actionable insight
Visualize and report for stakeholder impact
Reduce reporting costs
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 Collaborative Decisions

Business Users Sales Shipping

Professional Consumer Wholesale

Services Products Distribution

© SAP 2009
2008 / Page 39
 Aerospace & Consumer Defense &
Defense Automotive Banking Chemicals Products Security

Engineering, Industrial
Construction & Higher Education Machinery &
Operations Healthcare & Research High Tech Components Insurance

Professional
Life Sciences Media Mill Products Mining Oil & Gas Services

Telecom- Travel & Logistics Wholesale

Public Sector Retail munications Services Utilities Distribution

Workforce Optimization Revenue Recognition

Customer Retention Product Performance

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 Key BI Opportunities
In Tough Times

BI standardization

Customer segmentation

Operational efficiencies

Fast, efficient close

Retaining top talent

Risk management
© SAP 2009
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Page41
41
 Strategic Alignment

Predictable Performance

Confident Decisions

© SAP 2009 / Page 42

 Thank You!

Timo Elliott Ian Parker

timo.elliott@sap.com ian.parker@sap.com

BI Questions Blog: www.timoelliott.com

twitter.com/timoelliott

© SAP 2009 / Page 43