Main MCP Project Report

JAGAJAMPI BAJAJ
CONTENTS - Executive Summary - Introduction - Literature review - Purpose of the study - Scope of the study - Statement of the problem - Objectives
BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035
JAGAJAMPI BAJAJ
INTRODUCTION
It gives me an immense pleasure to present you this entire project. The topic is A study on customers perception towards Bajaj XCD-125 and its awareness in Belgaum city. The study is undergone at Jagajampi Auto Pvt. Ltd.
JAGAJAMPI BAJAJ
EXECUTIVE SUMMARY TOPIC OF THE PROJECT: A study on customers perception towards Bajaj XCD-125 and its awareness in Belgaum city. OBJECTIVES To know the key factors consider by customer while purchasing the bike. To know the perception of customer towards Bajaj XCD-125 bike. To know the effective sources through which customers gets information about Bajaj XCD-125 bike. To find awareness level of Bajaj XCD-125 bike in Belgaum city. To seek suggestions and opinion from customers regarding the improvement of features of Bajaj XCD-125 bike. NEED FOR THE STUDY To know the perception of customer towards Bajaj XCD-125 bike. To know customers opinion about the present features of the bike. To identify the awareness level of Bajaj XCD-125 bike in Belgaum city. LIMITATIONS OF THE STUDY:Not single work is exception to the limitations every work has got its own limitations, so due to time constraint, my study confines only to Belgaum city and it is not possible to make extensive study. It is assumed that the sample selected represents entire population.
JAGAJAMPI BAJAJ
Research Methodology:
Primary data Secondary Data Area of research Research Approach Research Instrument Sample Unit Sampling Method Field Survey Reports from related websites. Company reports. Belgaum city Survey Method
- Questionnaire. All existing and potential customers Random sampling & Selective
Sampling Sample Size Data Analysis 100 units
- Analysis using SPSS software
Survey conducted on Geographical basis.
JAGAJAMPI BAJAJ
LITERATURE REVIEW Perception The process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. The world is full of stimuli. A stimulus is any unit of input affecting one or more of the five senses sight, smell, taste, touch, and hearing. The process by which we select, organizing interprets these stimuli into a meaningful and coherent picture is called perception. In essence, perception is how we see the world around us and how we recognize that we need some help in making a purchase decision. People cannot perceive every stimulus in their environment. Therefore, they use selective exposure to notice and which to ignore. The importance of the concept of care and the actions that define it were found to be critically important for a customer's total satisfaction. The importance of the care phase in the total customer process was found to increase as the customer relationship matures. Elements of Perception Sensation Absolute threshold Differential threshold Subliminal perception
Customer Awareness The awareness refers to the attributes the consumer knows the about the product. Awareness status young compasses the notion of consumer awareness, interest level or
JAGAJAMPI BAJAJ
buyer readiness. Marketers have to determine whether potential customer are aware of the products, interested in the product or need to be informed about the product. Consumers tend to make purchasing decision based on peer recommendations and direct experiences, as well as traditional advertising methods. This why it is necessary to build brand awareness strategies out by instilling trust among consumer. This trust must be achieved through creditability rather than just a catchy advertising campaign. Promotion marketing involving a one to one component is proving increasing effective at building trust and acquiring new customers. The maximum sales reasonably attainable under a given set of conditions within a specific period of time (i.e. what you might could or achieve). Overview It is hard estimate the upper limit or maximum of sales. In addition although managers may perceive potential as a fixed number It is in fact dynamic and can change dramatically over time. The key to understanding this point is the clause Under a given set of conditions within specific period of time. In other words market or sales potential change depending on market factors search as average category price or general economic condition. What they are used for: They are five major uses of potential estimates To make entry or exit decision To make resource level decision To make location and other resource allocation decision
JAGAJAMPI BAJAJ To set objectives evaluate performance As an input to forecast New or growing product potential In considering both the saturation level and the time pattern of market development, it is useful to compare the product to its major competitors. This can be accomplished by considering three major dimensions. Relative advantage Compatibility Risk
JAGAJAMPI BAJAJ
Statement of the Problem:Management problem

Management dont know what is the perception of customers towards new Bajaj XCD-125 bike, and they also want to know the awareness level at Belgaum city.
Research problem
To study and find the customers perception and customer awareness towards Bajaj XCD-125 two wheeler bike in Belgaum.
Purpose of the study

The purpose of the study is to know the customers perception and customer awareness of Bajaj XCD-125 two wheeler bike. And change in buying behavior can be estimated by the study. The marketing study can be designed in accordance with this change. It will be helpful for the managers to make decisions for further improvements based on findings.
Scope of the Study:The scope of study is limited to Belgaum city and the sample size is 100. The main important purpose of the study is to know the customers perception and customer awareness level of Bajaj XCD-125 two wheeler vehicles and also like to know the factors influences the purchasing of the vehicles. The study will help the company to find out where there competitors stand and also it will help to know the customers profile. The study covers the respondents who are using two wheelers in Belgaum city.
JAGAJAMPI BAJAJ
NEED FOR THE STUDY To know the perception of customer towards Bajaj XCD-125 bike. To know customers opinion about the present features of the bike. To identify the awareness level of Bajaj XCD-125 bike in Belgaum city. OBJECTIVES To know the key factors consider by customer while purchasing the bike. To know the perception of customer towards Bajaj XCD-125 bike. To know the effective sources through which customers gets information about Bajaj XCD-125 bike. To find awareness level of Bajaj XCD-125 bike in Belgaum city. To seek suggestions and opinion from customers regarding the improvement of features of Bajaj XCD-125 bike. LIMITATIONS OF THE STUDY:-. a. Because of time constraint, my study confines only to Belgaum city and it is not possible to make extensive study. b. Unwillingness of bike owners has left us to make random conclusions.
JAGAJAMPI BAJAJ
Contents
o Organization Profile o Sampling o Data Collection Method o Measuring Tools
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ORGANIZATION PROFILE
(Bajaj Auto) Introduction:
Bajaj Auto Ltd. is the largest exporter of two and three wheelers. With Kawasaki Heavy Industries of Japan, Bajaj manufactures state-of-the-art range of two-wheelers. The brand, Pulsar is continually dominating the Indian motorcycle market in the premium segment. Its Discover DTSi is also a successful bike on Indian roads.
Industry Profile:
Founder Year of Establishment Industry Business Group Listings & its codes Presence Jamnalal Bajaj 1926 Automotive - Two & Three Wheelers The Bajaj Group BSE - Code: 500490; NSE - Code: BAJAJAUTO Distribution network covers 50 countries. Dominant presence in Sri Lanka, Bangladesh, Columbia, Guatemala, Peru, Egypt, Iran and Indonesia. Joint Venture Registered & Head Office Kawasaki Heavy Industries of Japan Akurdi Pune - 411035 India Tel.: +(91)-(20)-27472851
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JAGAJAMPI BAJAJ Fax: +(91)-(20)-27473398 Works Akurdi, Pune 411035 Bajaj Nagar, Waluj Aurangabad 431136 Chakan Industrial Area, Chakan, Pune 411501 E-mail Website rahulbajaj@bajajauto.co.in www.bajajauto.com
Management profile:
Rahul Bajaj Madhur Bajaj Rajiv Bajaj Sanjiv Bajaj Ranjit Gupta C P Tripathi N H Hingorani Kevin P D'sa Pradeep Shrivastava S Sridhar V S Raghavan S Ravikumar Chairman Vice Chairman Managing Director Executive Director Vice President (Insurance) Vice President (Operations) Vice President (Materials) Vice President (Finance) Vice President (Engineering) Vice President (Mktg & Sales - 2Wh.) Vice President (Corporate Finance) Vice President (Business Development)
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JAGAJAMPI BAJAJ K Srinivas Abraham Joseph J. Sridhar
Vice President (Human Resources) General Manager (Research & Development) Company Secretary
Board of directors:
Board of Directors Rahul Bajaj Madhur Bajaj Rajiv Bajaj Sanjiv Bajaj D.S. Mehta Kantikumar R. Podar Shekhar Bajaj D.J. Balaji Rao J.N. Godrej S.H. Khan Mrs. Suman Kirloskar Naresh Chandra Nanoo Pamnani Manish Kejriwal Chairman Vice Chairman & Whole-Time Director Managing Director Executive Director Whole-Time Director Director Director Director Director Director Director Director Director Director
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JAGAJAMPI BAJAJ P Murari Niraj Bajaj Committees of the Board Audit Committee S.H. Khan D.J. Balaji Rao J.N. Godrej Naresh Chandra Nanoo Pamnani
Director Director
Chairman
Shareholders & Investors Grievance committee D.J. Balaji Rao J.N. Godrej Naresh Chandra S. H. Khan Remuneration committee D.J. Balaji Rao S.H. Khan Naresh Chandra Chairman Chairman
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JAGAJAMPI BAJAJ
Group of companies:
Bajaj Auto Ltd. Mukand Ltd. Bajaj Electricals Ltd. Bajaj Hindustan Ltd. Maharashtra Scooters Ltd. Bajaj Auto Finance Ltd. Hercules Hoists Ltd. Bajaj Sevashram Pvt Ltd. Hind Lamps Ltd. Bajaj Ventures Ltd. Bajaj International Pvt Ltd. Hind Musafir Agency Pvt Ltd. Bajaj Allianz General Insurance Bombay Forgings Ltd. Company Ltd. Bajaj Allianz Life Insurance Company Ltd. Mukand International Ltd. Mukand Engineers Ltd. Mukand Global Finance Ltd. Bachhraj Factories Pvt. Ltd. Bajaj Consumer Care Ltd. Bajaj Auto Holdings Ltd. Jamnalal Sons Pvt. Ltd. Bachhraj & Company Pvt. Ltd. Jeevan Ltd. The Hindustan Housing Co Ltd. Baroda Industries Pvt Ltd. Stainless India Ltd.
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JAGAJAMPI BAJAJ
Community Initiatives Jankidevi Bajaj Gram Vikas Sanstha (JBGVS) Bajaj Autos philanthropic activities among the rural poor are carried out by a trust, the Jankidevi Bajaj Gram Vikas Sanstha (JBGVS). This trust was formed 15 years ago by Ramkrishna Bajaj in memory of his mother, Jankidevi Bajaj. JBGVS acts as a catalyst to development at the grass root level in 32 villages around Bajaj Autos Pune and Aurangabad plants. Samaj Seva Kendra Social activities in semi urban areas on the outskirts of Pune are undertaken by the Samaj Seva Kendra (SSK), set up by Bajaj Auto in 1975 . SSK provides local industrial workers with opportunities for self development, education, healthcare, sports and recreation. It involves local institutions and municipal bodies, local Rotary Clubs and NGOs in its activities. Kamalnayan Bajaj Hospital A modern, 135-bed hospital at Aurangabad in Western Maharashtra, the Kamalnayan Bajaj Hospital provides high-quality secondary and tertiary healthcare and specialist facilities under one roof. Its panel of renowned full-time consultants provides comprehensive multispecialty care and advanced surgical procedures such as coronary artery bypass, beating heart graft surgeries, joint replacements, complex neurosurgical procedures, kidney transplants. The hospital's well-designed suite of five operation theatres is equipped to cater to complex surgical procedures.
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The hospital has state-of-the-art facilities like a cardiac catheterisation lab, advanced spiral computer topography (CT) scanner, a colour doppler all from GE Medical Systems a Mac 5000-series stress test machine, a holter monitor from GEMarquette, ultra-touch dialysis equipment from Baxter and an advanced reverse osmosis plant.
A well-equipped, 26-bed multi-specialty intensive care unit (ICU) provides emergency and post-operative care that is on par with the best in the country.
The hospital has a critical-care ambulance (a hospital on wheels) with a defibrillator, portable ventilator, pulse oximeter, ECG machine and Glucometer. The ambulance is attended round the clock by a physician, a nurse and support team of qualified paramedics.
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Milestones:
200 cc Pulsar DTS-i launched 2007 Bajaj Kristal DTS-i launched 2006 Bajaj Platina launched Bajaj Discover launched 2005 Bajaj Avenger DTS-i launched Bajaj Wave DTS-i launched Bajaj Discover DTS-i launched New Bajaj Chetak 4 stroke with Wonder Gear launched 2004 Bajaj CT100 Launched Bajaj unveils new brand identity, dons new symbol, logo and brandline Pulsar DTS-i is launched. 107,115 Motorcycles sold in a month. 2003 Bajaj Wind 125,The World Bike, is launched in India. Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle segment. Bajaj Auto launches its latest offering in the premium bike segment Pulsar. 2001 The Eliminator is launched. 2000 The Bajaj Saffire is introduced. 1999 Caliber motorcycle notches up 100,000 sales in record time of 12 months.
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JAGAJAMPI BAJAJ Production commences at Chakan plant. Kawasaki Bajaj Caliber rolls out of Waluj. 1998 Legend, Indias first four-stroke scooter rolls out of Akurdi. Spirit launched. 1997 The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced. Bajaj Auto is 50. Agreements signed with Kubota of Japan for the development of diesel engines for 1995 three-wheelers and with Tokyo R&D for ungeared Scooter and moped development. The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth vehicle. One million vehicles were produced and sold in this financial year. 1994 The Bajaj Classic is introduced 1991 The Kawasaki Bajaj 4S Champion is introduced. 1990 The Bajaj Sunny is introduced. The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced. 1986 500,000 vehicles produced and sold in a single financial year. The Waluj plant inaugurated by the erstwhile President of India, Shri Giani Zail 1985 Singh. Production commences at Waluj, Aurangabad in a record time of 16 months. 1984 Foundation stone laid for the new Plant at Waluj, Aurangabad. 1981 The Bajaj M-50 is introduced. 1977 The Rear Engine Autorickshaw is introduced.
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JAGAJAMPI BAJAJ Bajaj Auto achieves production and sales of 100,000 vehicles in a single financial year 1976 The Bajaj Super is introduced. 1975 BAL & Maharashtra Scooters Ltd. joint venture. 1972 The Bajaj Chetak is introduced. 1971 The three-wheeler goods carrier is introduced. 1970 Bajaj Auto rolls out its 100,000th vehicle. 1960 Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi Plant. Bajaj Auto obtains licence from the Government of India to manufacture two- and 1959 three-wheelers. 1948 Sales in India commence by importing two- and three-wheelers. Bajaj Auto comes into existence as M/s Bachraj Trading Corporation Private 1945 Limited.
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JAGAJAMPI BAJAJ
Awards:
Product Award Bajaj Pulsar DTS-Fi - Bike of the Year Bajaj Platina 100cc - Bike of the Year Mr. Rajiv Bajaj - Man of the year 2005 Mr. Rajiv Bajaj - Automotive Man of the year 2005 Bajaj CT 100 - Motorcycle Total Customer Satisfaction Study 2005 Bajaj Discover DTS-i - Bike of the Year Bajaj Discover DTS-i - Indigenous Design of the Year 2005 BAJAJ AUTO - Bike Maker of the Year DTS-i Technology - Auto Tech of the Year 2004 Bajaj Pulsar DTS-i Bike of the Year Wind 125 Two Wheeler of the Year Wind 125 Bike of the Year 2004 Bajaj Pulsar 180 DTS-i BBC World 2004 2004 2004 2003 ICICI Bank OVERDRIVE Awards CNBC AUTOCAR Awards 2004 Business Standard Motoring BBC World Wheels Award 2003 2004 2004 ICICI Bank OVERDRIVE Awards ICICI Bank OVERDRIVE Awards 2005 2005 OVERDRIVE Awards 2005 OVERDRIVE Awards 2005 2005 TNS Automotive Year 2007 2007 2005 2005 By CNBC-TV18 Autocar Auto Awards NDTV Profit Bike India Autocar Professional Bike India & NDTV India
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JAGAJAMPI BAJAJ Wheels Viewers Choice Two Wheeler of Year 2003 Bajaj Pulsar 180 DTS-i BBC World Wheels Award for Best Two Wheeler between Rs 55,000 to Rs 70,000 Bajaj Pulsar 150 DTS-i BBC World Wheels Award for Best Two Wheeler between Rs 45,000 to Rs 55,000 Bajaj Boxer AT KTEC BBC World Wheels Award for Best Two Wheeler under Rs 30,000 Bajaj Pulsar - Motorcycle Total Customer Satisfaction Study Bajaj Pulsar - Bike of the year 2003 ICICI Bank OVERDRIVE Awards 2003 Bajaj Pulsar - Most exciting bike of the year Bajaj Eliminator - Bike of the year Bajaj Eliminator - Most exciting bike of the year 2002 2001 OVERDRIVE Awards OVERDRIVE Awards 2002 OVERDRIVE Awards 2003 NFO Automotive 2003 BBC World Wheels Award 2003 2003 BBC World Wheels Award 2003 2003 BBC World Wheels Award 2003
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JAGAJAMPI BAJAJ Award Chakan Plant Super Platinum Award for Manufacturing Excellence Chakan & Waluj Plants Audit Passed for TPM Excellence Award Bikemaker of the Year Bike Manufacturer of the Year 2007 All India Trophy for Highest Exporter Focus LAC Award for Outstanding Performance Export Excellence Certificate of Merit
Year 2006-07
By Frost and Sullivan
2006-07
TPM
2006-07 2006-07 1998-99 1998-99
Overdrive Awards NDTV Profit Bike India EEPC India Trade Promotion Organisation
1998-99 1998-99
EEPC India Trade Promotion Organisation
Award for Export Excellence Export Excellence All India Trophy for Highest Exporter Top Exporter Shield - Western Region Export Excellence Regional Top Exporter - Large Scale Manufacturer
1997-98 1997-98 1997-98 1996-97 1996-97 1995-96
EEPC MCCIIA EEPC EEPC MCCIA EEPC
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JAGAJAMPI BAJAJ Highest Export Performance Outstanding Export Performance
1995-96
EEPC
1995-96 Government of India, Ministry of Commerce
Export Excellence Award Top Exporter Shield - Western Region Certificate of Merit
1995-96 1995-96
MCCIA EEPC
Award for Export Excellence Regional Top Exporter - Large Scale Manufacturer All India Special Shield - Consumer Durables Exporter National Export award for Outstanding Performance Western Region Top Export Award All India Special Shield - Consumer Durables Regional Special Shield - Capital Goods Category Award for Export Excellence Capital Goods Export
1994-95 1994-95
EEPC EEPC
1994-95
EEPC
1994-95 Government of India, Ministry of Commerce 1994-95 1994-95 1993-94 EEPC EEPC EEPC
1993-94 1992-93
EEPC EEPC
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JAGAJAMPI BAJAJ Regional Special Shield - Capital Goods Category Certificate of Export Excellence Certificate of Export Recognition Certificate of Export Recognition Award for Export Excellence Certificate of Merit
1990-91
EEPC
1986-87 1980-81 1979-80 1979-80
EEPC EEPC EEPC EEPC
Certificate of Export Recognition Award for Export Excellence Certificate of Export Recognition Export Promotion Golden Jubilee Export Year Award Export Excellence
1978-79 1977-78 1977-78 1976 1976 1975-76
EEPC EEPC EEPC FICCI FICCI EEPC
Safety Award Meritorious Performance in Industrial Safety for three consecutive years Certificate of Excellence
Year 2001
By National Safety Council
2001
National Safety Council
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JAGAJAMPI BAJAJ Achieving Lowest Average Frequency Rate Achieving Lowest Average Frequency Rate Meritorious Performance in Industrial Safety for three consecutive years Achieving Longest Accident-free Period under Heavy Engineering Industries Group Meritorious Performance in Industrial Safety for three consecutive years Achieving Longest Accident-free Period under Heavy Engineering Industries Group Achieving Lowest Average Frequency Rate Meritorious Performance in Industrial Safety for three consecutive years
2001
National Safety Award
2000
2000
1999
1999
1998
Council of Industrial Safety
1998
1998
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JAGAJAMPI BAJAJ Achieving Lowest Frequency Rate under Heavy Engineering Industries Group Achieving Longest Accident-free Period under Heavy Engineering Industries Group Longest Accident-free Period Best Safety Performance Longest Accident-free Period
1997
1997
1992 1989 1987
Council of Industries, Mumbai CII National Safety Council
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JAGAJAMPI BAJAJ
Organization Profile
JAGAJAMPI AUTO PVT. LTD. 484/1,opp. Civil hospital , Dr. Ambedkar road. Belgaum -590016 This private limited company was established on 11th march 2005 as authorized dealer of bajaj vehicle in Belgaum city. Now Jagajampi bajaj is having 14 sub dealers.
Having record of selling around 5000 bajaj vehicles in very short period of time this shows important role of dealer in selling vehicles and dedication of all members of Jagajampi motors. Now JAGAJAMPI BAJAJ AUTO PVT LTD is acting as the biggest showroom with good infrastructure in Belgaum city.
The different bikes available under Jagajampi motors are: Bajaj Discover DTS-I Pulsar DTS-fi Pulsar DTS-i Avenger DTS-i Bajaj XCD-125 Kristal DTS-i
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JAGAJAMPI BAJAJ
MANAGEMENT PROFILE Managing director: Shri Mallikarjun.V.Jagajampi Executive director: Basavraj.S.Badadale Director : Pooja Badadale Director : Amit Hattarki Office staff Sales Executives: Amit Tanji Irappa Magdum Yogesh Pdi Incharge: Faizal Kanakgiri Work shop manager: Sanjeev Hulkund Accounts manager: Mahantesh Madalgi Cashier: Umesh Khadabadi Receptionist: Sunita Belgaumkar. Departments Sales department: This department of the sales manager under whom are sales executives. The sale executives are the people who help the customers to provide the necessary information regarding their product. They are the key people who convince the customers to buy their product. This department is responsible for the sales of their product.
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Spares Department: Spares department consist of a manager who looks after all the transaction carried out in the spare department. This department holds the spares of the bajaj bikes. Under the manager they are employees who are responsible for the carrying out the sales of the spares and maintaining the records of the transactions. Accounts department: This department also consists of manager under whom there are other accountants working. This department is responsible for maintaining the financial transactions carried out within the organization. Maintaining the financial transactions, during the duay are to be recorded by the accounts department. Pre-delivery inspection: This department consists of a PDI in charge under whom there are technician working. The department is the responsible for checking the bike and making it ready before the delivery is made. Work station: This department is responsible for the maintenance and servicing of the bikes. In this department there is a service manager, under whom are supervisors or service advisors. Under the supervisor are the technician who service the bikes that have come for servicing. There are the departments within the organization who have to report to the exdirector of the organization.
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JAGAJAMPI BAJAJ
Sub dealers: Raj auto CJT auto Bharat automobiles Vijay autos Pooja motors Renuka motors Ravi auto Kedar auto Magdhum motors Bhagyalaxmi auto Sonnad motors Padmavati balaji auto Dynamic auto S C motors Khanapur Raibag Athani Bailhongal Ugar Soundatti Gokak Nippani Sankeshwar Sadalaga Jamkhandi Dharwad Belgaum Ramdurg
Finance : SAGAR LEASEFIN BAFL ICICI HDFC
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Total Sales of Show room

Year 200506 200607 200708 Apr Ma y 215 137 238 152 220 117 Jun 138 206 134 Jul y 124 160 122 Aug Sep 175 189 147 144 164 153 Oct 208 593 282 Nov Dec 284 261 358 147 153 121 Jan 193 160 121 Feb 293 141 136 Ma r 327 157 92 Total 2385 2642 1935
Total
605
474
478
406
511
461
108 3
903
421
474
570
576
6962
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PRODUCTS:
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ORGANISATION CHART
Managing Director Executive Director
Sales Manager Sales Executives
Finance Manager Assistants PDI Dept Manager Supervisor Technicians
Service Manager Supervisor
Spares Manager Assistants
Workers
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SAMPLING
Selection of Sample:
Sampling allows us to concentrate our attention upon relatively small number of people and hence devote more energy to ensure that the information collected from them is accurate. Primary data Secondary Data Area of research Research Approach Research Instrument Sample Unit Sampling Method Field Survey Reports from related websites. Company reports. Belgaum city Survey Method
- Questionnaire. All existing and potential customers Convenience sampling & Selective
Sampling Sample Size Data Analysis 100 units
- Analysis using SPSS software
Survey conducted on Geographical basis.
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RESEARCH DESIGN TOPIC OF THE PROJECT: A study on customers perception towards Bajaj XCD-125 and its awareness in Belgaum city. OBJECTIVES To know the key factors consider by customer while purchasing the bike. To know the perception of customer towards Bajaj XCD-125 bike. To know the effective sources through which customers gets information about Bajaj XCD-125 bike. To find awareness level of Bajaj XCD-125 bike in Belgaum city. To seek suggestions and opinion from customers regarding the improvement of features of Bajaj XCD-125 bike.
Statement of the Problem:Management problem

Management do not know new Bajaj XCD-125 bike is perceived by customers and they also feel that time awareness level is low.
Research problem
To study and find the customers perception and customer awareness towards Bajaj XCD125 two wheeler bike in Belgaum.
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Purpose of the study

The purpose of the study is to know the customers perception and customer awareness of Bajaj XCD-125 two wheeler bike in the minds of the customer and change in buying behavior can be estimated by the study. The marketing study can be designed in accordance with this change. It will be helpful for the managers to make decisions hence this study should be conducted.
Scope of the Study:The scope of study is limited to Belgaum city and the sample size is 100. The main important purpose of the study is to know the customers perception and customer awareness level of Bajaj XCD-125 two wheeler vehicles and also like to know the factors influences the purchasing of the vehicles. The study will help the company it can find out where there competitors stand and also it help to know the customer profile. The study covers the customers who are vehicle users in Belgaum city. NEED FOR THE STUDY To know the perception of customer towards Bajaj XCD-125 bike. To know customers opinion about the present features of the bike. To identify the awareness level of Bajaj XCD-125 bike in Belgaum city.
DATA COLLECION APPROACH:

The information necessary for this survey is collected by tapping primary and Secondary sources.
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Primary sources: a) Questionnaire b) Unstructured interview Secondary sources: a) Information from internet b) Organization Report Primary Data: For a study of this nature of the data is primary data it is collected through by making survey directly from the respondents. (Questionnaire). Secondary Data: This is been is collected through Jagajampi Auto Pvt. Ltds Records and Reports, and Websites.
MEASUREMENTS TOOLS
For the of purpose measurement technique used for survey is questionnaire to collect information from the respondent through personal interaction.
SELECT THE METHOD OF ANALYSIS: Data are useful only after analysis. Data analysis involves Converting a series recorded observations into descriptive statements and information about relationship.
Hence concerned to this project method of analysis the data will be graphical method, Simple Percentage method.
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Analytical technique:
Statistical technique used for measuring the response using SPSS software to find out the percentage.
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CONTENTS
- Results & Discussion with Charts & Graphs - Summary, Conclusion & a Proposed Action Plan With Resource Requirements & Projected Benefits to the Organization.
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1. Do you have any two wheelers?
Table-3.1
Cumulative Percent 93.0 100.0
Valid
Yes No Total
Frequency 93 7 100
Percent 89.4 6.7 96.2
Valid Percent 93.0 7.0 100.0
Diagram-3.1
100 93 80
60
Percent
40
20
0 Yes
7 No
The information presented in table3.1 reveals that: 93% respondents own a two wheeler. Remaining 7% respondents dont have two wheeler.
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2. If yes specify the name of the company?
Table-3.2
Valid
Hero honda TVS Bajaj Total
Frequenc y 51 17 32 100
Percent 49.0 16.3 30.8 96.2
Valid Percent 51.0 17.0 32.0 100.0
Cumulativ e Percent 51.0 68.0 100.0
Diagram-3.2
60
50
51
40
Percent
30
32
20 17 10
0 Hero hond a T VS Bajaj
The information presented in table3.2 reveals that:
From the above graph I came to know that 51% of respondents use Hero Honda bike. 32% respondents use Bajaj companys bike and remaining 17% of respondents use TVS companys bike.
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3. Tick 2 key factors you consider most while purchasing a bike.
Price\Mileage Brand name\Mileage Price\After sales services 28% Comfort\Safety Performance\Aust hetic
13% 9% 15% 35%
This graph shows that 35% respondents preference given price & mileage, 28% respondents attracted brand name & mileage. And rest of them attracted other factors.
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5. Are you aware of Bajaj XCD-125 bike?
Table-3.5
Frequency 54 46 100 Percent 51.9 44.2 96.2 Valid Percent 54.0 46.0 100.0 Cumulative Percent 54.0 100.0
Valid
Yes No Total
Diagram-3.5
100 90 80 70 60
Percent
50 40 30 20 10 0
54 46
Yes
No
The information presented in table3.5 reveals that: 54% of the respondents are aware of Bajaj XCD-125 bike While 46% of them are not aware of it.
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6. How did you come to know about this bike?
Table-3.6
How did you com e to k now about this bike ? Cumulativ e Percent 14.8 29.6 37.0 74.1 87.0 90.7 92.6 100.0
Valid
Friends Televis ion Hoardings New s papers Road s how s Magazines Internet Others Total
Frequenc y 8 8 4 20 7 2 1 4 54
Percent 7.7 7.7 3.8 19.2 6.7 1.9 1.0 3.8 51.9
Valid Percent 14.8 14.8 7.4 37.0 13.0 3.7 1.9 7.4 100.0
Diagram-3.6
60
40 37
20 15 15
13 7 7 4
Percent
0 Fri ends Hoard ings T elevis ion Road shows Newspa pers
Int ernet Others
Maga zin es
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JAGAJAMPI BAJAJ The information presented in table3.6 reveals that; 37% of the respondents have come to know about Bajaj XCD-125 bike through their newspaper, 15% of them through friends & 15% come to know through media. Nearly 13% of them from Road shows and 4% of them from magazines. While 7% from hoardings and 7% from other sources.
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JAGAJAMPI BAJAJ 7) I own Bajaj XCD-125 bike?
Table-3.7
Cumulative Percent 100.0
Valid Missing Total
Yes System
Frequency 100 4 104
Percent 96.2 3.8 100.0
Valid Percent 100.0
Diagram-3.7
100
80
60
40
20
Percent
0 Yes
The information presented in table3.7 reveals that;
This graph shows that 100 % respondents own a Bajaj XCD-125 bike.
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8) I am using Bajaj XCD-125 bike since.
Table-3.8
Cumulativ e Percent 43.0 61.0 79.0 100.0
Valid
1-8 months 1-6 months 1-4 months 1-2 months Total
Frequenc y 43 18 18 21 100
Percent 41.3 17.3 17.3 20.2 96.2
Valid Percent 43.0 18.0 18.0 21.0 100.0
Diagram-3.8
100
80
60
40
43
20
Percent
18
18
21
0 1-8 months 1-6 months 1-4 months 1-2 months
50
JAGAJAMPI BAJAJ
The information presented in table 3.8 reveals that; The above graph reveals that more than 43% respondents are using bike since last 8 months. And 21% respondents are using bike for last 2 months. While 18% respondents are using it for last 6 months and remaining 18% respondents are using for last 4 months.
51
JAGAJAMPI BAJAJ
9) What are the features that attracted you to buy Bajaj XCD-125 bike?
Table-3.9
Valid
Frequenc y Mileage 19 Price 22 Comf ort 10 Saf ety 4 Aes thetic s 13 Perf ormance 9 Brand name 11 Af ter s ales s ervices 12 Total 100
Percent 18.3 21.2 9.6 3.8 12.5 8.7 10.6 11.5 96.2
Valid Percent 19.0 22.0 10.0 4.0 13.0 9.0 11.0 12.0 100.0
Cumulativ e Percent 19.0 41.0 51.0 55.0 68.0 77.0 88.0 100.0
Diagram-3.9
30
20 19
22
13 10 10 9 11
12
Percent
fte A rs e m na nd ra ce B an rm fo er P s ic et th es A
es al
e ric P e ag ile M
C r fo om t
y et af S
se es ic rv
52
JAGAJAMPI BAJAJ
The information presented in table3.8 reveals that; 22% of the respondents are attracted by Price to buy Bajaj XCD-125 bike and 25% of them because of Mileage. 13% of them are attracted for aesthetics comfort, 12% because of after sales services and 11% of them due to brand name. While 10% of the respondents are attracted due to comfort and 09% of them because of maintenance.
53
JAGAJAMPI BAJAJ
10) What is your experience about Bajaj XCD-125 bike?
Table-3.10
Valid
Very Good Good Neither good nor bad Bad Total
Frequenc y 21 18 37 24 100
Percent 20.2 17.3 35.6 23.1 96.2
Valid Percent 21.0 18.0 37.0 24.0 100.0
Diagram-3.10
10 0 90 80 70 60
Percent
50 40 37 30 20 10 0 Very Good Good Neith er go od no r ba d Bad 24 18
21
The information presented in table3.10 reveals that; 61% of the respondents experiences about Bajaj XCD-125 bike is not favourable , While 39% of them feel that Bajaj XCD-125 bike is favourable.
54
JAGAJAMPI BAJAJ
11) Bajaj XCD-125 bike is fit for rough roads.
Table-3.11
Valid
Frequenc y Strongly Agree 18 Agree 20 Neither agree 33 nor dis -agree Dis-agree 29 Total 100
Percent 17.3 19.2 31.7 27.9 96.2
Valid Percent 18.0 20.0 33.0 29.0 100.0
Diagram-3.11
100 90 80 70 60 50 40 30 20 33 29 18 10 0 Strongly Agree Agree Neither agree nor di Dis-agree 20
Percent
55
JAGAJAMPI BAJAJ
The information presented in table3.11 reveals that: 33% of the respondents have neither agree nor disagree that Bajaj XCD125 bike is fit for rough roads, 29% of them have disagreed and from the analysis 20% of them have agree. Remaining 18% respondents have strongly agreed.
56
JAGAJAMPI BAJAJ
12) I am satisfied with respect to mileage of Bajaj XCD-125 bike?
Table-3.12
Valid
Frequenc y Strongly Satisf ied 25 Satisf ied 26 Neither s atis f ied 31 nor dis -s atis f ied Dis satisf ied 18 Total 100
Percent 24.0 25.0 29.8 17.3 96.2
Valid Percent 25.0 26.0 31.0 18.0 100.0
Diagram-3.12
100 90 80 70 60 50 40 30 20 25 26 18 10 0 Strongly Satisfi ed Satis fied Neither satisfied no Dis s atisfi ed
31
Percent
57
JAGAJAMPI BAJAJ
The information presented in table3.12 reveals that; 31% of the respondents are neither satisfied nor dis satisfied with the mileage of Bajaj XCD-125 bike, 26% of the respondents are satisfied and from the analysis 25% of them are strongly satisfied. Nearly 18% of the respondents are dissatisfied with the mileage.
58
JAGAJAMPI BAJAJ
13) I feel price of the bike is worth its performance
Table-3.13
Valid
Frequenc y Strongly Agree 19 Agree 39 Neither agree 30 nor dis agree Dis agree 12 Total 100
Percent 18.3 37.5 28.8 11.5 96.2
Valid Percent 19.0 39.0 30.0 12.0 100.0
Diagram-3.12
50
40 39
30
30
20 19
10
12
Percent
0 Strongly Agree Agree Neither agree nor di Dis agree
59
JAGAJAMPI BAJAJ
The information presented in table 3.13 reveals that; 39% of the respondents have agreed that it is worth the performance of Bajaj XCD-125 bike, 30% of the respondents are neither agee nor dis agree and from the analysis 19% of them are strongly agree. Nearly 12% of the respondents are dis-agree with the worth of the performance.
60
JAGAJAMPI BAJAJ
14) I feel Bajaj XCD-125 bike is comfortable for long drives?
Table-3.14
Cumulative Percent 19.0 41.0 78.0 100.0
Valid
Strongly Agree Agree Neither agree nor dis agree Dis agree Total
Frequency 19 22 37 22 100
Percent 18.3 21.2 35.6 21.2 96.2
Valid Percent 19.0 22.0 37.0 22.0 100.0
Diagram-3.14
10 0 90 80 70 60 50 40 37 30 20 22 22
Percent
19 10 0 Stron gly Agree
Agree
Neith er ag ree n or di
Dis a gree
The information presented in table3.14 reveals that; 37% of the respondents are neither agree nor dis agree with the comfort level of Bajaj XCD-125 bike for long tour, 22% of the respondents are dis agree and from the analysis 19% of them are strongly agree.
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JAGAJAMPI BAJAJ
15) I am satisfied with after sales services of Bajaj XCD-125 bike?
Table-3.15
Valid
Percent 18.3 45.2 24.0 8.7 96.2
Valid Percent 19.0 47.0 25.0 9.0 100.0
Diagram-3.15
50 47 40
30
25 20 19
10
Percent
0 Stron gly Agree Agree Neith er ag ree n or di Dis a gree
62
JAGAJAMPI BAJAJ
The information presented in table3.15 reveals that; 47% of the respondents are agree with the after sales service of Bajaj XCD-125 bike, 25% of the respondents are neither agee nor dis agree and from the analysis 19% of them are strongly agree. Nearly 9% of the respondents are dis-agree with the after sales service.
63
JAGAJAMPI BAJAJ
16) I feel Bajaj XCD-125 has aesthetic looks?
Table-3.16
Valid Percent 27.0 49.0 16.0 8.0 100.0 Cumulativ e Percent 27.0 76.0 92.0 100.0
Valid
Percent 26.0 47.1 15.4 7.7 96.2
Diagram-3.16
60
50 49
40
30 27 20 16 10
Percent
8 0 Stron gly Agree Agree Neith er ag ree n or di Dis a gree
The information presented in table3.16 reveals that; 49% of the respondents are agree with the aesthetic look of the Bajaj XCD-125 bike, 27% of the respondents are strongly agree and from the analysis 16% of them are neither agree nor dis agree. Nearly 8% of the respondents are dis-agree with the aesthetic look of the bike.
64
JAGAJAMPI BAJAJ
17) I feel maintenance of Bajaj XCD-125 is minimal. Table-3.17
Valid
Strongly Agree Agree Neither agree nor dis agree Dis agree Strongly dis agree Total
Frequenc y 15 14 26 27 18 100
Percent 14.4 13.5 25.0 26.0 17.3 96.2
Valid Percent 15.0 14.0 26.0 27.0 18.0 100.0
Cumulativ e Percent 15.0 29.0 55.0 82.0 100.0
Diagram-3.17
10 0 90 80 70 60 50 40 30 20 26 15 27 18 14
Percent
10 0
Stron gly Agree Agree
Stron gly dis agree
Dis a gree
65
JAGAJAMPI BAJAJ
The information presented in table 3.17 reveals that; 27% of the respondents are disagree that maintenance is minimal of the Bajaj XCD-125 bike, 26% of the respondents are neither agree nor dis agree and from the analysis 18% of them are strongly disagree. Nearly 15% of the respondents are strongly agree and remaining 14% respondents are agree that maintenance is minimal of the bike.
66
JAGAJAMPI BAJAJ
18) I am satisfied with the overall performance of Bajaj XCD-125 bike. Table-3.18
Valid
Percent 12.5 21.2 35.6 26.9 96.2
Valid Percent 13.0 22.0 37.0 28.0 100.0
Diagram-3.18
10 0 90 80 70 60 50 40 37 30 28 20 22 13
Percent
10 0
Stron gly Agree
Agree
Dis a gree
The information presented in table3.18 reveals that; 37% of the respondents neither agree nor disagree with the overall performance of the Bajaj XCD-125 bike, 28% of the respondents dis agree. Nearly 22% of the respondents are agree and remaining 14% respondents are strongly agree with the overall performance of the bike.
67
JAGAJAMPI BAJAJ
Findings
From the survey of 100 samples amongst the 93% respondents have a two wheeler & rest of dont have two wheeler. 51% respondents use Hero Honda companys bike and 32% respondents are using the Bajaj companys bike. 54% respondents are aware of Bajaj XCD-125 bike and remaining 46% respondents are not aware of Bajaj XCD-125 bike in Belgaum city. The sources through which respondents came to know about Bajaj XCD-125 bike is through newspapers which accounts for 37%, 15% respondents come through television. 43% respondents are using Bajaj XCD-125 bike since 8 months and 21% respondents are using bike since 4 to 6 months. It was found that 22% respondents consider the price, 19% respondents give preference to mileage. Experience of 37% respondents towards Bajaj XCD-125 bike is neither good nor bad and 24% respondents experience was bad. 29% respondents disagree about Bajaj XCD-125 bike that it is fit for rough road, and 18% respondents are strongly agree with this statement. 31% of the respondents said that they are satisfied with respective mileage, and 18% respondents said that they are dissatisfied with respective mileage. 39% owners of Bajaj XCD-125 agree that price of the bike is worth its performance and 12% disagree with the statement.
68
JAGAJAMPI BAJAJ 37% respondents neither agree nor disagree with the statement i.e. they feel the bike is comfortable for long drives, and 22% respondents totally disagree with this statement. 47% respondent said that they agree with after sale services, and 9% respondents disagree with this statement. 49% respondents said that they agree with respective aesthetic look of the Bajaj XCD-125 bike, 27% respondents strongly agree with respective statement. 27% of the respondents disagree with the statement that Bajaj XCD-125 bikes maintenance is minimal, and 14% respondents agree with this statement. 37% respondents said that they neither agree nor disagree with overall performance of Bajaj XCD-125 bike. And 28% respondents disagree with this statement.
69
JAGAJAMPI BAJAJ
RECOMMENDATION The Jagajampi Auto Pvt Ltd should put the hoardings in prime location in Belgaum city. The Jagajampi Auto Pvt Ltd should conduct the road shows whenever there is new launch of Bajaj Bikes. The Jagajampi Auto Pvt Ltd should adapt the advertisement strategy on that basis to create the awareness level in Belgaum city. The Jagajampi Auto Pvt Ltd newspaper ads create clutter in the mind of readers because the ads are not specific to a particular bike it is generalized ads of all the Bajaj bikes. The company should improve the mileage of Bajaj XCD-125 bike. Because maximum bike owners are not satisfied with mileage. The maximum respondents feel that Bajaj XCD-125 bike is not comfortable for long drive, so it is recommended to change the sakafsur and put the new smooth sakafsur. Maintenance cost of Bajaj XCD-125 is high, on that basis company should use good quality spare parts. The company should improve the performance of the bike.
70
JAGAJAMPI BAJAJ
CONCLUSION Jagajampi Auto Pvt Ltd is the only Bajaj bike showroom in Belgaum. Bajaj Automobiles is a well known Automobile manufacturing company in the Indian scenario. The Bajaj XCD-125 bike has more potential market. The Bajaj Company has adapted the new technology. It has good aesthetic look, and also it has competitive price. This helps to capture more market segment.
71
JAGAJAMPI BAJAJ
Contents
Appendix
-- Questionnaire -- Bibliography
72
JAGAJAMPI BAJAJ QUESTIONNAIRE Dear Sir/ Madam, I am pleased to introduce myself as a MBA student of PES&Ts Belgaum Institute of Management Studies, Belgaum. As a part of our curriculum I have undertaken project to determine A study on customers perception towards Bajaj XCD-125 and its awareness in Belgaum city. with emphasis on Jagajampi Auto Private Limited (JGJP), Belgaum. I assure you that the valuable information provided by you will be of great help to me and will be used for academic purpose.
1. Do you have any two wheelers? Yes No If no please move to question no.4 2. If yes specify the name of the company a) Hero Honda c) Bajaj b) TVS d) Any other specify________
3. Tick 2 key factors you consider most while purchasing a bike. a) Brand name b) Safety c) Comfort d) Aesthetic e) Price f) Performance g) Mileage h) After sales Service
73
JAGAJAMPI BAJAJ
4. Whenever you think of a two wheeler vehicle which brand comes to your mind.
5. Are you aware of Bajaj XCD-125 bike? Yes No 6. How did you come to know about this bike? Friends Newspapers Magazine Television Road shows Internet Hoardings Any other specify:____________
74
JAGAJAMPI BAJAJ
Variable 2: 1) I own Bajaj XCD-125 bike? Yes No 2) I am using Bajaj XCD-125 bike? 1-8 months 1-6 months 1-4 months 1-2 months 3) What are the features that attracted you to buy Bajaj XCD-125 bike? Mileage Safety Brand name Price Aesthetics After Sales Services Comfort Performance Others, specify___________
4) What is your experience about Bajaj XCD-125 bike? Very Good Bad Good Very Bad Neither Good Nor Bad
5) Bajaj XCD-125 bike is fit for rough roads. Strongly Agree Dis-Agree Agree Strongly Dis-Agree Neither Agree Nor Dis-Agree
6) I am satisfied with respect to mileage of Bajaj XCD-125 bike Strongly satisfied Dis Satisfied Satisfied Neither satisfied Nor Dis-satisfied
Strongly Dis- Satisfied
75
JAGAJAMPI BAJAJ
7) I feel price of the bike is worth its performance Strongly Agree Dis-Agree Agree Strongly Dis-Agree Neither Agree Nor Dis-Agree
8) I feel Bajaj XCD-125 bike is comfortable for long tours? Strongly Agree Dis-Agree Agree Strongly Dis-Agree Neither Agree Nor Dis-Agree
9) I am satisfied with after sales services of Bajaj XCD-125 bike? Strongly Agree Dis-Agree Agree Strongly Dis-Agree Neither Agree Nor Dis-Agree
10) I feel Bajaj XCD-125 has aesthetic looks? Strongly Agree Dis-Agree Agree Strongly Dis-Agree Neither Agree Nor Dis-Agree
11) I feel maintenance of Bajaj XCD-125 is minimal. Strongly Agree Dis-Agree Agree Strongly Dis-Agree Neither Agree Nor Dis-Agree
12) I am satisfied with the overall performance of Bajaj XCD-125. Strongly Agree Dis-Agree Agree Strongly Dis-Agree Neither Agree Nor Dis-Agree
76
JAGAJAMPI BAJAJ
Personal Detail:
Name: ______________________________
Occupation: __________________________
Contact number: _______________________
Thank you for your co-operation
77
JAGAJAMPI BAJAJ Bibliography REFERENCE BOOKS: Marketing Management Exploring Marketing Research Philip Kotler PHI By Zikmund Thomson Learning.
INTERNET WEBSITES: www.bajajauto.com www.google.com
78
JAGAJAMPI BAJAJ
DATACODE SHEET
q1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 q2 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 3 1 1 1 3 3 3 3 3 3 2 1 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 3 1 q4 . . . . . . . . . . . . 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . q5 1 1 1 2 2 1 1 1 2 1 1 2 2 1 1 1 1 2 1 1 1 1 1 2 2 1 1 1 1 1 2 1 2 1 1 1 2 2 2 1 1 2 2 1 q6 4 1 4 . . 5 4 5 . 1 1 . . 4 5 1 6 . 1 3 5 2 2 . . 4 4 1 2 3 . 4 . 6 5 2 . . . 1 4 . . 4 q7 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 q8 3 2 3 1 4 1 1 2 1 3 1 1 2 3 1 4 1 3 2 4 1 1 1 2 3 1 1 3 2 1 4 1 4 4 3 2 4 1 1 4 3 1 1 2 q9 2 5 5 1 6 7 1 2 2 2 2 7 4 2 8 8 1 1 1 7 5 4 1 2 2 2 6 5 5 4 8 7 5 1 6 7 1 2 2 2 8 3 5 1 q10 3 3 3 1 2 3 3 3 4 3 4 2 4 1 3 4 3 1 3 4 4 3 1 2 2 3 3 4 1 2 4 4 3 1 2 2 3 4 3 3 3 4 1 3 q11 3 4 1 1 2 2 2 4 3 4 3 4 1 1 2 3 3 4 4 3 1 3 4 3 3 4 3 2 4 4 3 4 1 3 2 4 3 1 2 2 4 3 4 3 q12 2 3 3 1 1 2 3 2 3 3 3 3 4 1 3 2 4 4 3 2 1 4 3 1 2 1 3 2 1 4 3 1 2 4 1 3 3 3 2 3 3 4 4 4 q13 2 4 3 2 1 1 3 3 4 2 2 3 1 3 3 3 3 3 2 2 1 3 2 1 4 3 3 2 3 3 1 4 1 2 2 3 3 3 2 1 2 2 4 2 q14 3 3 3 2 2 4 3 4 2 4 3 3 1 4 3 2 3 4 3 2 1 1 4 2 3 1 2 3 3 3 3 3 3 4 2 1 3 2 1 1 1 3 3 4 q15 2 3 3 2 1 4 4 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 4 3 3 3 3 3 4 1 1 1 1 1 1 1 3 3 3 4 4 2 2 2 q16 2 2 2 1 3 4 1 1 2 2 2 1 2 4 4 1 2 2 3 3 2 2 1 2 3 1 2 2 2 2 1 2 2 3 4 2 2 2 2 1 3 2 2 3 q17 2 5 4 4 5 3 2 2 2 4 4 3 3 3 4 4 4 5 5 4 1 1 1 4 5 4 4 3 2 1 4 4 3 3 4 1 2 3 3 3 3 4 1 3 q18 3 2 1 1 1 2 3 3 4 2 3 3 3 3 2 1 1 2 4 2 3 3 4 3 3 4 2 3 3 4 4 4 3 2 1 1 3 3 3 4 4 4 3 3
79
JAGAJAMPI BAJAJ
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 3 1 3 3 3 3 3 3 3 2 2 1 1 1 1 2 2 3 3 3 3 3 3 3 3 3 3 3 3 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1 2 2 1 2 2 2 2 1 2 1 1 1 1 1 2 2 2 2 2 2 2 2 1 1 2 2 1 1 2 1 2 2 1 1 2 2 2 1 1 1 2 1 2 1 1 2 2 1 1 4 . . 5 . . . . 4 . 4 4 3 4 5 . . . . . . . . 4 4 . . 2 2 . 4 . . 4 4 . . . 2 2 4 . 1 . 8 8 . . 7 8 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 4 3 4 2 1 1 1 1 4 3 1 4 3 1 1 1 1 1 2 3 4 4 2 4 2 4 3 1 1 2 4 1 1 1 3 2 4 1 1 3 2 1 3 1 4 1 2 2 4 2 1 2 3 7 8 1 2 5 1 1 8 8 7 6 5 1 3 5 2 2 8 7 1 2 3 3 2 7 7 1 3 2 3 4 5 5 1 2 2 1 3 6 6 7 5 8 1 8 3 3 2 1 4 3 4 2 1 2 4 3 1 1 2 4 3 3 2 1 4 3 3 2 1 3 3 1 4 2 3 4 2 1 1 2 3 3 3 4 4 3 2 1 4 4 3 3 4 3 1 4 1 3 2 4 3 1 2 2 4 3 1 4 3 4 2 1 2 4 3 3 3 3 3 3 3 3 2 1 4 4 4 3 4 2 1 4 4 2 1 1 2 3 3 3 4 4 2 1 4 1 2 1 3 4 2 1 2 3 4 1 1 2 3 3 4 3 2 1 2 3 3 3 4 4 1 2 1 2 3 4 1 3 4 3 1 2 2 2 1 3 4 2 2 2 1 2 3 1 2 4 3 2 1 4 3 2 1 3 3 4 1 2 2 2 2 2 3 4 2 3 2 4 3 3 3 2 2 2 2 1 1 2 2 2 1 4 3 2 2 2 1 2 2 4 1 3 3 2 1 4 3 4 4 4 3 4 2 1 4 3 3 2 4 3 3 1 2 3 4 4 2 4 1 3 2 4 3 3 1 2 1 3 3 4 3 3 4 1 2 4 1 2 2 3 1 2 3 2 2 2 2 2 2 2 2 1 1 1 1 2 3 3 4 3 3 3 3 2 2 2 2 2 2 1 1 1 1 4 4 3 3 3 3 3 3 1 1 2 2 2 2 2 2 2 2 3 3 3 2 1 1 2 1 2 3 4 1 2 2 2 1 2 1 1 1 2 2 1 3 4 4 2 2 4 1 2 2 2 2 2 2 2 2 1 2 3 1 2 2 2 1 3 3 1 1 2 3 1 3 1 4 4 5 5 1 2 3 4 3 1 2 4 4 3 1 2 4 5 4 3 2 5 1 2 4 3 5 4 3 5 4 3 1 1 3 3 3 4 4 1 2 5 5 2 3 5 5 5 3 2 3 2 4 2 2 3 4 3 4 3 2 3 2 2 2 3 4 4 4 3 4 4 2 1 1 3 3 2 3 4 2 1 3 4 2 1 3 2 4 3 3 3 3 4 4 1 4 3 3
80
JAGAJAMPI BAJAJ
2 1 2 2 2 2 3 3 3 3 2 1 1 . 3 3 3 3 1 2 1 2 2 2 8 . 3 . . . 1 1 1 1 1 1 1 3 4 1 1 1 3 8 8 6 6 6 1 1 2 3 4 1 3 2 2 1 1 3 1 1 2 1 3 4 2 3 2 2 1 1 1 1 2 3 1 3 2 1 2 2 2 2 3 2 2 1 3 1 5 5 3 2 1 3 4 4 4 2 1 4
81

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JAGAJAMPI BAJAJ

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

Sampling Sample Size Data Analysis 100 units

- Analysis using SPSS software

Survey conducted on Geographical basis.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

Statement of the Problem:Management problem

Purpose of the study

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

JAGAJAMPI BAJAJ K Srinivas Abraham Joseph J. Sridhar

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

By Frost and Sullivan

2006-07 2006-07 1998-99 1998-99

EEPC India Trade Promotion Organisation

1997-98 1997-98 1997-98 1996-97 1996-97 1995-96

EEPC MCCIIA EEPC EEPC MCCIA EEPC

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

JAGAJAMPI BAJAJ Highest Export Performance Outstanding Export Performance

1995-96 Government of India, Ministry of Commerce

1995-96 Government of India, Ministry of Commerce

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

1986-87 1980-81 1979-80 1979-80

EEPC EEPC EEPC EEPC

1978-79 Government of India, Ministry of Commerce

1978-79 1977-78 1977-78 1976 1976 1975-76

EEPC EEPC EEPC FICCI FICCI EEPC

By National Safety Council

National Safety Council

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

National Safety Award

National Safety Award

National Safety Council

National Safety Council

National Safety Council

Council of Industrial Safety

National Safety Award

National Safety Council

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

Council of Industrial Safety

Council of Industrial Safety

1992 1989 1987

Council of Industries, Mumbai CII National Safety Council

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA) MBA06006035