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08.07.

2013 Consumer Behaviour is the study of how individuals, groups, organization selects, buys, use and spend their time money and effort. Learning how the consumer behaves helps the marketer to understand the market better and serve the customers according to their needs and wants The Pampers example deals mainly with the belief of the consumers. The ford example dealt with the cultural aspect, Lo Choy example dealt with the lifestyle of the consumer. Fed ex helped me to understand the legality aspect. 09.07.2013 Consumer behaviour can be influenced by the individual and the environmental factors. The individual aspects are the internal factors which include the taste, preference, age, spending capabilities, emotion and the external environment includes culture, social status, geographic aspects. Dark Side of Consumer Behaviour 1. Consumer terrorism Product tampering destroying of hoardings etc., 2. Consumer Addiction Alcoholism 3. Consumed Consumer Organ Donor 4. Compulsive Consumption Shopaholic 5. Consumer theft Shrinkage 12.07.2013 Maruthi 800 Passenger Car Consumer Decision Making Maruthi has been keen to the market through extensive research on customer needs, market trend analysis and customer feedback. The winning edge of Maruthi is keeping customers first. They tend to respond to the needs and wants of customer. The decision making model used in this case would be piecemeal model. It involves constructing evaluation of choice alternatives using bits and pieces of set criteria. The involvement in case of car is high and it involves the cognitive and affective decision making.

Anurani.R.R(1211005) II MBA-B |

16.07.2013 & 17.07.2013 Fret and Regret: A Consumer Decision Making Dilemma Cognitive Dissonance is regretting after purchase of goods. The cognitive dissonance is high if the involvement is high during the post purchase decisions. This can be reduced by knowing the positive information and getting settled. To pricing of goods which affect the cognitive decision making should be low whereas the pricing for emotional attached products should be high. 18.07.2013 Note on Innovation Diffusion: Rogers Five Factors The readiness to accept or try new products mainly depends upon personal or cultural or social aspects. The five categories of innovation adopters are innovators, early adopters, early majority, and laggards. The characteristics of innovation affect the rate of adoption. The six major factors which affects the adoption are Relative Advantage, Compatibility, Complexity, Trialability, Communicability, Observability. The various stages involved in adoption process are Awareness, Interest, Evaluation, Trail, Adoption, conformation.

Anurani.R.R(1211005) II MBA-B |

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