MICHAEL DAVIS

290 Lake Park Road, #313, Lewisville, TX 75057 (214) 514-1814 davismj78@gmail.com

AREAS OF EXPERTISE
Maximizing Brand Awareness Feature Articles Newsletters Objective Driven Copy Press Releases Multitasking Marketing Collateral Content Video Scripts Marketing Interpersonal Communication Time Management AP Style

PROFESSIONAL EXPERIENCE
CROSS TIMBERS GAZETTE March 2013 to Present Reporter Create engaging in-depth features and community pieces for print and online versions of publication. Conduct interviews using a professional and personable communication style, quickly identifying the content that will interest the audience. COSERV ELECTRIC May 2011 to March 2013 Communications Specialist Wrote CEO Messages, features on restaurants/retailers in service area and articles on safety issues for Texas Co-op Power magazine. Created Mikes Messages (articles from CoServ President/CEO) and employee spotlight features for CoServ Connections. Authored and distributed press releases to local media covering CoServ Charitable Foundation grants to non-profit organizations. Implemented the Curtis Trivitt Says So monthly column and bill credit contest to engage customers with CoServ Sr. VP on energy industry topics using social media. Presented with iServe award, a PTO Bonus for managing the hugely successful Curtis Trivitt Facebook campaign. LIBERTY MUTUAL GROUP December 2008 May 2011 Sr. Marketing Communications Specialist Managed all full scale integrated marketing campaigns from conception to delivery (e.g. Ticket to Ride campaign). Produced all external and internal communication vehicles supporting campaign initiatives, including agent newsletters and bulletins, Flash clips, video scripts, marketing collateral and press releases. Awarded with Liberty Rewards on two occasions for creating the Relationship Rewards Guide and Ticket to Ride video. UNITRIN SPECIALTY October 2005 October 2008 Regional Marketing Specialist Executed marketing plans and communications for Southwest and Midwest sales regions, including direct mail campaigns, product rollouts and convention strategy. Devised departmental metrics and analytical strategy to measure ROI for all regions marketing initiatives . BEARCOM WIRELESS WORLDWIDE November 2003 October 2005 Marketing Coordinator Executed Measured ROI of conventions using analysis and metrics to guide future convention strategy. Implemented B2B and B2C direct mail campaigns, marketing to customers in nine vertical markets.

EDUCATION
SANTA CLARA UNIVERSITY Bachelor of Arts: Communication June 2000

COMPUTER AND ANALYTICAL SKILLS

InDesign, Photoshop, Flash, ExactTarget (email distribution), Windows XP, 7 and 8, Microsoft Office, SharePoint