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emulsion system, offers unsurpassed waterproof sun protection making it ideal for water enthusiasts who want to block the suns reflected rays while theyre in and out of the water. The Sport line is also being refreshed with upgrades in Banana Boat Quik Blok Sport Spray Lotion, which now features SPF 35, and Banana Boat Quick Dry Sport Spray, now in a clear spray SPF 30. Sport is the number one segment in the Banana Boat line, says Parker. Were excited about the innovative, patented protection technology in Surf, and we find great value in reinvigorating the core sport and kids segments. Clearly, parents want higher SPFs for their kids, and guys love the convenience of the Sport Spray triggers. Meanwhile, Banana Boat is continuing to update its package graphics with changes in Aftersun and Tanning in 2004. Were continually upgrading our designs so our products are more noticeable on the shelf, says Parker. With so many SKUs, we want to be sure theres order and consistency across each segment, he adds. The new graphics in Tanning and Aftersun highlight SKU differentiations and add personality to the segment and to the brand. It took a great crossfunctional effort to make this happen. The strengthened Banana Boat brand will be supported in 2004 with a national TV ad campaign, to be launched in early summer, as well as print advertising and sampling programs and promotions aligned with infant care products.
Cindy Abella, Sr. Product Manager, Baby Magic Toiletries and Wipes. Our terrific new look is the result of a corporate design team headed by Joanne Zuckerman. In addition, the Marketing and R&D teams continue to look for ways to improve Baby Magic formulas. We continue to see trends in adult skin care crossing over into baby care and drive growth in the baby toiletries category. Our research shows that the all-day moisturizing trend in adult skin care products is a unique and relevant benefit within baby care as well, so we capitalized on this opportunity, Cindy explains. Dr. Karen Costa, Director Regulatory & Biomedical Affairs, developed the protocol to substantiate the claim for our formulas. Starting in 2004, all Baby Magic Lotions will provide All-Day Moisturization. Cathy Piterski and the entire R&D team did an outstanding job in developing these new formulas. The Baby Magic Team is also launching New and Improved All-Day Moisturizing Creamy Baby Oil in 2004 a rich and creamy formula thats extra moisturizing like baby oil but feels like a lotion, so its not greasy or runny. The unique product now contains vitamin A, B, D and E, and provides all-day moisturization. Baby Magic will communicate all the news to its target audience in 2004 through year-long full-page print ads, as well as targeted direct mail, sampling, and on-pack promotions.
BENERGY is Live!
Once only an idea, an Internet web site that enables Playtex personnel to access human resources services, policies and employee benefits is now live. Launched during the week of October 13th initially for employees in Westport, Allendale, Dover, Sidney, Streetsboro and Field Sales the site known as Benergy is available for benefits open enrollment November 3 21. Employees will be able to access their personal benefit information and register enrollment changes online, resulting in a truly paperless process. Our Benergy web site is designed to be quick and easy to use, says Julie Roe, Director of Benefits. With pull-down menus on every page, youre just two clicks away from most of the information you need. And you can access this site anytime, from anywhere in the world, as long as you can get on the Internet. Key features of the Benergy portal include: The latest company and site-specific news Key Human Resources information, policies and forms Benefit plan summaries, user tips, frequently asked questions, and forms, with links to provider web sites and directories Health news and information maintained by Harvard Medical School Pertinent phone numbers, addresses and links Connections to other benefit/provider sites Online calculators to help with insurance, investment and retirement decisions Benevent checklists for major life events (i.e., marriage, divorce, births, etc.) that affect benefit decisions. After a long development process, we are thrilled the site is up and running and offers so much, notes Sumon Acharjee, MIS Business
Dale Musser and Richard Finfrock being served by Eric Simmons, Director of Operations.
ment for Playtex; weve never defined our quality standards so clearly before, says Gale Lydic. Now our suppliers must commit to and regularly substantiate their ability to meet our standards. As part of the review, suppliers must provide financial and operational histories, and Playtex representatives will audit manufacturing facilities and systems. So far, our suppliers have responded very positively, says Karen McClintock. Most want a better understanding of our needs, and this formalizes everything. Our goal is to make supplier relationships true strategic alliances. Driving out inconsistency in everything we do is a key objective because its so costly, notes Chris Eberhardt. This program will help us to consistently deliver great products of value and quality. Every time a consumer chooses a Playtex consumer or personal product, it should be a pleasant buying and using experience. This guarantees a high rate of return customers. Phase Two of the program will formalize and redefine the qualification process for all new suppliers, based on criteria developed in Phase One. This second phase wont be completed until the end of 2004, says Gale.
other significant drivers of volume. This will result in ever-increasing forecast accuracy, which will help drive Operations costs and investments. The impact on costs will also be realized in manufacturing and distribution, as well as inventory investments as forecasting accuracy rates improve.
work and for being the kind of organization that can do this type of research. An updated version of the paper will be presented in December at the SCCs annual scientific meeting in New York, and will be published next spring in the Journal of Cosmetic Science.
In Focus
Top to bottom, left to right: Paul LaPlaca, Kim Walker, Joanne Zuckerman, Pam Kehlenbach, Louis Navarre, Barbara Gaughan, Walter Dankowski, Patrick Reeves, Louie Chan, Lori Van Name, Frank Reilly, Rachel Sanzeni, Patty Ochs, Carlos Mercado, Lynda Meek, Lynne Vail
more tapered spout, which makes it easier for babies to latch onto. The Sipster Cups familiar packaging has also incorporated a purple star burst image, already used on the Insulator package in blue, to reinforce brand identity. As a result, the more unified product look has more impact at the shelf. The Project Team consisting of Corporate Design, Marketing, Operations, Quality and R&D worked very hard on these product developments. The Product Manager, Anna Martignoni, even created her own private test market with the birth in April of her daughter Madeleine.
What a day yesterday! When that Priority Transportation truck pulled down the lane, I had tears in my eyes. I cant thank all of you enough for what you did! I was simply amazed at all the product in that trailerWOW! (I had this vision of Karen Sipple being in the back of the truck with one box of tampons and a toothbrush). Im so proud to have been part of such a great organization, and to call ALL of you my friends (not just co-workers). We loaded the majority of the Playtex goodies in to the shop at East Carteret High School. On Saturday, they are having a free giveaway to all the families in the community. You would not believe the devastation here in some of the small towns. We also loaded a smaller truck and distributed Playtex items to Atlantic Elementary School (where over 50 families lost absolutely everything) and also to the Cedar Island and Stacy fire houses. They were stunned by Playtexs concern for their little towns. I wish I could have videotaped our drive to these areaspiles of debris, furniture, refrigerators, etc.just piled along the side of the road in front of their homes. My husband, Jim, and I just drove in silence. One of the funniest moments was at the Stacy firehouse. The men were unloading tampons and asking me what the boxes had inside (so they could put them on the right table in the firehouse). Playtex had some excellent coverage on TV yesterday and today. In one of my interviews, I mentioned the motto over the front door at Plant 1Where People Make the Difference. And that just fits the whole project: YOU have made an incredible difference in the lives of the folks down here. And Im so proud to have been part of such a great company like Playtex. I miss all of you tremendously, and I look forward to treating you all to lunch when I can make my next trip to Delaware. Thanks again from all of us here in Carteret County! Hugs, Karen Cartlidge, Coordinator of Volunteers
Meanwhile, theres news on Diaper Genie as well. Diaper Genie is already shipping new refills with more effective odor neutralizers that are specifically designed for Stage I (babies who are breast and bottle fed) and Stage II (babies who are starting to eat solid food).
Product Manager Joe Franzino and Assistant Product Manager Brian Kim, who have overseen the improvements, also have a private test market in their homes for Stage II Joes son Luca, who is just about a year old, and Brians daughter Grace, whos 15 months. To support these product advancements, new advertising for both the Sipster Cup and Diaper Genie brands will appear in major parenting magazines. In-store displays for new Sipster Cups will also be available. And Diaper Genie will conduct promotional programs with leading massmarket retailers.
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25 years
Patricia Eades Deborah Virgin Harold Ewton, Sr. Peter MacLachlan Arnprior Arnprior Dover Mississauga
30 years
Marilyn Booth Glen Bresson June Brohart Wallace Brohart Feodor Olynyk Shirley Timmins Elizabeth Benson Nancy Bernard Patricia Brayboy Gloria Brown Arnprior Arnprior Arnprior Arnprior Arnprior Arnprior Dover Dover Dover Dover
20 years
Audrey Sledge Nancy Marsh Chris Crowell Denise Hosmer Terry DeWilde Christine King Daniel Kruk Philomena Lauria Fran Mariano Allendale Dover Dover Dover Mississauga Field Sales Westport Westport Westport
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