He talks abt the regions where business is done the TRIAD the japan, north America and Europe.

e. How to do business globally. Flow of info is very imp He talks abt the control of access of info. When the GNP gets around 10% per year, then religion and govt irrelevant. Common language- the international business language is English. Examples of pharmaceutical, semiconductor industry These are the basic important concepts for making business global The detailed concepts for making business global You will look at the triad and form a lead country model or the universal triad Lead country model youll look at the model and focus on the adaptation of the model. So this adaptation is not based on the region but on the market size. Market segmentation youll look at the market size and segment that market. Position your product. The he talks abt the product itself and he says there are 3 types of products 1. Described by levitt who looks at products based on design and based on popular price.-p1 P2- looks at interaction with a designer P3- clustered products these are based on premier pricing Insiderization : Which looks at how to make a strategy You must establish the infrastructure for you to distinguish the customer and the market. This infrastructure is built so that you can pull the customer based on brand image and information. This also involves a business system which is shaped by the preference of the customer. The system is not the same for an industrial product In industrial product you also look at cutting down the cost and increasing the productivity The head office or headquarters mentality : This is based on how youll force the model. And it looks at how to adapt and how to shake up the home system and how to learn patiently.

There is a pattern which has to be persistent and persevered otherwise you cannot succeed globally You have to be flexible in this headquarters mentality because the return on investment is not the same in all the countries. Do not rely on the balance sheet and look at ways of adjusting how you calculate the ROI The headquarters mentality looks at the structure of the organization and how to change the systems in the structure of that organization. OD- organizational development You cannot find the causes of problems but the problems can be solved if you have good people at the local level It is not pressures of globalization it is not needs of the customer not cash flow not discovering a new place not tracking your customers not replicating the home market but delivering the value..

In strategy, he talks abt mental paralysis or analysis-paralysis. There is nothing called black and white because there are thousand shades of grey in between. You must establish your goals and you must know how to measure it and you must know the scope of your vision You must use logic You must be fleixible or else youll not get alternatives Dont be perfectionist.. The timing means last man standing. How to analyze information and use gut-feeling. He says having chosen the direction.. obstinately persist with execution. Also you must look at the details of the analysis before goin ahead KSF- key success factors Challenging the constraints There is not much we can do.. Strategic schizophrenia : Management letter- agreement and then contract This can be done by a normal integrated company centralized decentralized and recentralized.

Attitude : Decision processes : It must adhere to the basic assumptions . Product portfolio Management : it looks at two things external environment and how is the market And the internal environment and how strong you are in the market. Every successful company has to look at 3 things economies of scale once achieved, youll look at brand and distribution