From the very beginning (year 1977) the company Apple had very simple organizational structure which

was created only by Steven Jobs and Stephen Wozniak. But the same year was hired first professional manager A.C. Markkula.
The news that Steve Jobs has resigned as Apples CEO has the Internet in flames. Though Jobs and Steve Wozniak co-founded Apple and crafted its original vision, neither of them ran the company in the beginning. In fact, Jobs didnt become the titular boss until he returned from exile in the late 1990s. Lets go through the past CEOs of Apple. Michael Scott Apples First CEO 1977- 1981 Scotty was the Director of Manufacturing at National Semiconductor just before he became the first CEO of Apple, serving from February 1977 to March 1981. Michael Scott was a visionary who set the example for businesses when he got rid of all typewriters at the company. Then there was Black Friday, February 25, 1981. Scott personally fired 40 employees then held a party at the end of the day. I used to say that when being CEO at Apple wasnt fun any more, Id quit, he explained. But now Ive changed my mind when it isnt fun any more, Ill fire people until its fun again. (Source)
1977 April: The Apple II is publicly introduced for $1295. 1979 June: Apple II+ introduced for $1195 1981 January: Jobs forces himself into the Macintosh Project, after earlier dismissing and often trying to cancel it.

Mike Markkula 1981 1983 Mike was a millionaire by the time he was 32 and one of the first angel investors in Apple. In the movie, Something Ventured Markkula recants the time he first met Jobs and Steve Wozniak. At first, Markulla didnt want anything to do with Apple but after a talk with Steve Jobs about his vision of the personal computer market, the reluctant boss changed his mind. He had been the person who initially hired Michael Scott as the CEO and it was fitting for him to take over after Scotts fall. During that time Apple hired John Sculley from Pepsi. Again, Jobs was the catalyst, convincing Sculley that he could change the world.

He looked up at me and just stared at me with the stare that only Steve Jobs has and he said, Do you want to sell sugar water for the rest of your life or do you want to come with me and change the world? Sculley later remembered. I just gulped, because I knew I would wonder for the rest of my life what I would have missed. (source) Wanting to retire, Mike Markkula handed the reins of the company over to John Sculley. 1981 March: Mike Markkula becomes president of Apple. The original ship date for the Lisa is missed,
coming out 3 years later. June: An improved variation of the Alto, the $16,595 Xerox Star is introduced at NCC. It included dragging and double clicking of icons.

1983 January 19: The Lisa is introduced for $9998. The Apple IIe is introduced for $1395, later aguably
becoming the most successful and most popular Apple computer. It will be produced for 10 and a half more years.

John Sculley 1983 1993 Known as the Sculley era this was a time when Apple was going through a ton of changes and division. There was a power struggle at Apple between Sculley and Jobs that eventually forced the co-founder out. Sculleys tenure was marred by infighting among top managers and expensive projects that flopped in the marketplace. (Remember the Apple Newton?) He boosted the price of the Macintosh when personal computer prices were falling. The board ousted him in 1993, when Apple was slipping toward irrelevance or worse. THE STAT: In 1987, Sculley was reported to be the highest-paid executive in Silicon Valley, earning a then-unheard-of $2.2 million. 1984 January 24: $2495 Macintosh and $3495 Lisa 2 introduced.
1985 September 12: Jobs announces intent to create new company with other "lower-level" employees. September 17: Jobs distributes his resignation letter to Apple and several other news media figures.

1988 October 12: the NeXT Computer is released for $6500. It included a 25 MHz '30 processor, 8 MB RAM,
250 MB optical disk drive, math co-processor, digital processor for real time sound, faxmodem, and a 17" monitor. Apple's newest Mac was half as fast, with no peripherals for $1000 more.

Michael Spindler 1993-1996

Michael Spindler had a great reputation with Sculley, in part because Spindler seemed to pose little threat to Sculley in an era when corporate politics reigned supreme. On top of that, Spindler was a brilliant strategist, which won him attention both inside Apple and in the outside world. Spindlers first major act as CEO was to push through a radical reorganization. Over 2,500 jobs were cut, almost 15% of the workforce, and the company was totally restructured. Instead of lumping all of product development into one division, the company would now be grouped by market. The only remnant of the old Apple was AppleSoft, which was responsible for operating system development. This flattened structure dissipated the political standing of any individual head of product development, formerly the most powerful division at Apple. Spindlers biggest humiliation occurred at the annual meeting, usually an opportunity for the company to talk up new products and initiatives. The one held on January 23 was not celebratory. Spindler was drilled by belligerent shareholders for Apples financial results. For the entire meeting, Spindler sat ashen faced with his heads in his hands and offered meek defenses for his performance (though he did acknowledge that many of the problems Apple faced were because of him). (source) Mike Markkula, still the companys chairman, fired Michael Spindler shortly thereafter. 1995 - June: Apple releases the first PCI Mac, the $5000 PowerMac 9500/120 using the new Tsunami
motherboard. November: PReP becomes CHRP as Apple, IBM , and Motorola releases the first CHRP specifications.

Gilbert Frank Amelio 1996-1997 The shortest tenure of any Apple CEO. Amelio was CEO during the dark days of Apple when the stock hit a 12 year low. In a boardroom coup, Steve Jobs convinced the board that Amelio was NOT the man for the job. Apple is like a ship with a hole in the bottom, leaking water, Jobs was quoted as saying. My job is to get the ship pointed in the right direction A week after the meeting, Steve Jobs was interim CEO of Apple. 1997 January 26: Steve Jobs, back as an "advisor" due to the NeXT deal, announces the future of Rhapsody,
Mac OS 8, Allegro, and Sonata, the Mac, NeXT, and Apple in general at Macworld Expo.

Steve Jobs 1997 2011

It only took 20 years but Steve Jobs finally got the title of CEO in a company that he created in his garage. Unquestionably, Steve Jobs turned Apple around and had brought innovation to the market that no other technology manufacturer has been able to match. Jobs brought us the Mac computer. He brought us iTunes, and the iPod. He changed the way we download music, and he changed the way we use laptop computers. But Jobs made Apple arguably the most successful and powerful consumer-tech company in the world because he made the iPhone. Steve Jobs made Apple what it is today and in a sudden move on Aug 25th 2011 Steve Jobs resigned his position at Apple, and the board named Tim Cook as the new CEO. 1998 - August 15: iMac is finally released to an incredibly anxious comnsumer market. Sold in numbers like
nothing I've ever seen. Iphone,ipad,macbook pro etc

Tim Cook 2011 Tim Cook was recruited by Steve Jobs in 1998 from Compaq to lead Worldwide Operations. During his time with Apple Tim Cook was the interim CEO during Steve Jobss leave of absence for pancreatic cancer and again while Steve Jobs had a liver transplant. With more money in the bank than the US Government, Apple has made itself stand out in the market in wys I dont think anyone other than Steve jobs could have envisioned. Steve will be missed as the CEO, but obviously will retain an influence as a board member. I have the impression that if Steve Jobs recommends Tim Cook, then we (the Apple fans) will be in great hands in the future.

The main areas of Apples management Marketing Marketing makes up the basic part. The goal of this part of the firm is to identify the customers needs and the products that satisfy them. iPhone Software It seems that the iPhone is such important product for Apple that needs its own department for managing the software what iPhone comes with. Furthermore very similar software is used in iPad the new Apples device.

General Counsel General Counsel helps to coordinate all Apples organizational departments in order to work perfectly and effectively. Industrial Design Industrial Design is responsible for crafting the appearance of all Apple products, including the Apple Macintosh computer line. Device Engineering Device Engineering solves all the problems that relates to all Apple production lines except the design of the products. Production tasks, hardware and software skills. Apples design is managed by another department. Retail The main task of this unit is to maintain all the business channels that Apple uses including Apple Store or iTunes. Software Engineering Is responsible mainly for developing of the operational system OS X and then also about others Apples software products like iWork, etc.

As the org chart above demonstrates, Apple was always a company with one guy making all the calls. This made product decisions easier. But it also made them slower at times. We heard from a source that Apple often faced bottlenecks because everything had to flow through Jobs. And Jobs was the kind of person who would get intensely focused on one thing, leading to him ignoring other products at the company. Former Apple employee David Sobotta told us, "If we saw Steve Jobs come into a briefing, he couldn't talk about anything else, other than the thing he was working on ... He came into an enterprise sales briefing, and at the time he was working on iMovie. So, we'd be talking about home movies in the enterprise briefing." In theory, the new organizational structure should help certain divisions make decisions more quickly. But, collaboration has its downside. If everyone is trying to reach consensus on a decision it could lead to big delays.