CERTIFICATE OF THE FACULTY GUIDE

This is to certify that the project entitled Marketing Strategy for Prepaid & Postpaid Plan in Airtel Cellular Submitted in partial fulfillment of the

requirement of SIKKIM MANIPAL UNIVERSITY in record of bonofide general study work carried out by under my supervision.

The project or any part of it has not been previously submitted for any degree.

Date: Place: Rampur

TABLE OF CONTENTS
COMPANY CERTIFICATE COLLEGE CERTIFICATE ACKNOWLEDGEMENT EXECUTIVE SUMMARY Sr.No. Title 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. INTRODUCTION OBJECTIVE OF THE STUDY COMPANY PROFILE PRODUCT PROFILE RESEARCH METHODOLOGY FININGS CONSLUSION LIMITTIONS SUGGESTIONS BIBLIOGRAPHY ANNEXURE: QUESTIONNAIRE Page No. 1 27 28 30 66 67 76 77 78 79 80 - 82

ACKNOWLEDGEMENT
I acknowledge the sincere assistance provided to me from several rather unexpected quarters during the course of

execution of this study. It would be a mammoth task to place on record my gratitude to each and every one of them but a whole hearted attempt would be made nevertheless, least I be branded ungrateful. I am extremely thankful to for giving me an opportunity to undergo training in BHARTI AIRTEL MARKETING and making my stay at AIRTEL MARKETING a memorable learning experience. Where the emotions are involved words cease to work. I am deeply indebt to Mr. Mushahid Raza (Faculty of

Management) for her encouragement, affections, valuable advice and guidance that helped me to complete this project successfully.

Mujtuba Ahmad Khan MBA IV Sem. Roll No: 520915977

EXECUTIVE SUMMARY
The project aims at understanding the Marketing strategies at Airtel and its impact on the perception of Airtel Cellular Services. Research has demonstrated conclusively that it is far more costly to win a new customer than it is to maintain an existing one. And there is no better way to retain a customer than to exceed his expectations. For this purpose it is essential to know the level of customer satisfaction. The focus of my research was the measurement of customer satisfaction level for the services provided by Bharti Airtel. The research was done for the corporate clients of Bharti Airtel. My job was not only to represent the Corporate Sales Dept. and collect the feedback from the clients but also to get the major complaints resolved through internal counselling. There can be no better opportunity to interact with the external as well as the internal customers of an organization. Finally the results of the research verify the fact that keeping the customer satisfied is the best strategy to not only retain the existing customers but also to expand the business to new horizons.