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10. TOP 5 STATES VISITED BY FOREIGNERS (Figures for 2009 from TOURISM MINISTRY) 11.8 LAKH WEST BENGAL 15.3 LAKH UTTAR PRADESH 19.6 LAKH DELHI 20 LAKH MAHARASHTRA 20.3 LAKH TAMIL NADU TOURISTS STATES

11. TOP 10 STATES VISITED BY DOMESTIC TOURISTS 1.59 GUJARAT 2 WEST BENGAL 2.19 UTTARAKHAND 2.31 MADHYA PRADESH 2.37 MAHARASHTRA 2.56 RAJASTHAN 3.27 KARNATAKA 11.58 TAMIL NADU 13.48 UTTAR PRADESH 15.75 ANDHRA PRADESH TOURISTS (IN CRORES) STATES

12. SWOT ANALYSIS STRENGTHS Country of rich heritage and traditions having a vast and varied history. Places of ancient civilization and settlements dating back to several centuries present in India. Unity in Diversity i.e.. Multicultural people staying together in the same country. One of the fastest growing economies of the world.

13. STRENGTHS (continued) Increasing literacy rate among the local people and improving infrastructure leading to increase in tourist visits. India has been

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maintaining good and cordial relationship with different countries which helps the people of those countries to get the visas easily to visit India.

14. WEAKNESSES Inadequate standard hotels in the country leading to the problem of accommodation for the visiting tourists. Lack of proper infrastructure. Poor health, lack of hygiene and proper sanitation among majority of people especially in the rural parts of the country.

15. WEAKNESSES (continued.) Incidents of local people harassing and torturing the visiting tourists especially the foreign tourists in different parts of the country. Uneven progress

16. OPPORTUNITY(IES) The upcoming Commonwealth Games 2010 in New Delhi will be the biggest ever event in Indias sporting history. International players of various sports from across the world will be coming to participate in CWG 2010. This will put India on the world map as a sporting nation having the capability to host a major sporting event.

17. OPPORTUNITY(IES) (continued.) Major boost for the Indian tourism industry since many foreign tourists

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will be coming for sightseeing and to witness the CWG 2010. Definitely, a major source of income for the Government (Approx. 1500 crores) .

18. THREATS Terrorism- Incidents like 26/11, 11/7 have an impact on the psyche of the visiting tourists. These incidents dramatically reduces the foreign tourist arrivals in India. The increasing Naxalite activities and constant Maoist attacks in the country is not helping the cause either.

19. THREATS (continued) Crime rates increasing in the country ranging from petty thefts to serious murder cases. Diseases in recent years such as Dengue, Chikungunya and Swine Flu are causing the tourists to stay away from visiting different parts of the country. Increasing competition from other exotic countries. Eg. Singapore, Hong Kong etc.

20. Food problems plague the tourists . Lack of basic infrastructure and accommodations for tourists in rural areas of the country. Women especially western women get harassed by the local men making it unsafe for women and elderly tourists.. PROBLEMS FACED BY THE TOURISTS

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21. Costly travel soaring fuel prices resulting in the increase of fares of flight and trains which are the main mode of transport for the tourists. Lapses in security and safety incidents of tout and harassment of tourists in some places. Gap between demand and supply of manpower.

22. ATHITI DEVO BHAVA A pioneer initiative by Ministry of Tourism, Government of India that will help tap into the full potential of tourism in India. A nation wide campaign that aims at sensitizing key stakeholders towards tourists, through a process of training and orientation.

23. To change the attitude towards foreign tourists who are often Mistreated, Cheated and rudely dealt with. The entire concept is designed to complement the Incredible India Campaign.

24. SEVEN POINT ATHITHI DEVO BHAVA PROGRAM Samvedan Sheelta or Sesitisation Prashikshan or Training and Induction Prerna or Motivation Pramani Karan or Certification Pratipushti or Feedback Samanya Bodh or General Awareness Swamitwa or Ownership

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25. The Charter of Atithi Devo Bhavah Training Program To train key stakeholders (of the tourism industry) in terms of changing their attitude and behaviour towards foreign tourists. The programme shall cover 4 areas: Hygiene & Cleanliness Conduct and Behavior Integrity and Honesty Safety and Security

26. OUR VIEWPOINT India has the potential to be the No.1 tourist destination in the world provided: Our strengths are maintained as it is and in fact, raising our standards. Our weaknesses are minimized if not eliminated as much as possible. Making good use of our opportunities. And last but not the least, nullifying the threat quotient to the least. This is ambitious but possible.

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Tourism in India Tourism is the largest service industry in india, with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. India witnesses more than 5 million annual foreign tourist arrivals and 562 million domestic tourism visits. The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate. According to World Travel and Tourism Council, India will be a tourism hotspot from 20092018, having the highest 10-year growth potential. The Travel & Tourism Competitiveness Report 2007 ranked tourism in India 6th in terms of price competitiveness and 39th in terms of safety and security

3. Foreign earnings There has been a growth of more than 13% in foreign tourist arrivals at 3.9 million during 2005, up from 3.4 million foreign tourists who visited India during previous year. Foreign exchange earnings from foreign tourists were up by more than 20% at $5,730.86 million in 2005, up from $4,769 million earned the previous year.

4. Forms of tourism Cultural tourism & Round Trips covering the popular circuits comprising of the Golden

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Triangle, Rajasthan, N. India & in South the well known temples, backwaters & beaches. Mass tourism Goa is a tourism based economy and a leader in this sector, is all set to promote mass tourism. Goa also won the 2nd most popular winter destination in UK. Commonwealth Games 2010 the government is investing in infrastructure, to further develop tourism in and around Delhi.

5. New Tourism Products Monsoon magic - focus on months from April to October Rural & village tourism the tourism ministry is laying special emphasis on infrastructure development in various rural destinations in India. Medical tourism - the Indian Healthcare Delivery market is estimated at US$ 18.7 billion. The industry is growing at about 13 per cent annually. Luxury tourism e.g. Palace on Wheels, Palaces Adventure tourism with emphasis on eco-tourism

6. Air travel and India Indian air travel to grow 20% each year for the next 5 years Government and private operators will invest $20 billion in aircraft and infrastructure over the next five years Air India will be adding 68 aircraft to its present fleet, Indian Airlines 43 and private airlines around 275 By 2010, Indian airports

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will be handling between 90 and 100 million passengers (59 million domestic & 35 million international passengers)

7. Medical tourism in India Medical care in the USA and private health care in UK is very expensive. India has well-trained doctors who will work for a lower fee than they could expect abroad. Medical tourism offers people the option of knee replacements, hip replacements, heart care, cosmetic & dental surgery in India. Hundreds of people have treatment abroad, saving them a great deal of money in treatment costs.

8. The market for Ecotourism Ecotourism tends to be geared to a young and wealthy market. Activities are marketed and life style emphasised.

9. Benefitsbeen atourism in perception about There has of positive change the benefits of tourism in the minds of planners, policy makers and as well as state governments in India. Tourism is now being seen as an engine of growth for the economy and a key employment generator. Low Capital Investment in the trade. Imports earn foreign exchange. Cultural revival/ regeneration

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10. TOURISM DESTINATION STATEWISE Madhya Pradesh:-"Heart of India" National parks:-Kanha, Bandhavgadh, Shivpuri, Sanjay, Pench . UNESCO World Heritage Site. Gwalior is famous for its forts, the Tomb of Rani Lakshmibai, and the Palace of Tansen. Sanchi, Khajuraho, Chitrakoot, Ujjain Pachmarhi, Omkareshwar

11. Delhi Delhi has been the capital of numerous empires that ruled India, making it rich in history. historic monuments and landmarks such as the Tughlaqabad fort, Qutub Minar, Purana Quila, Lodhi Gardens, Jama Masjid, Humayuns tomb, Red Fort, and Safdarjungs Tomb. Modern monuments include Jantar Mantar, India Gate, Rashtrapati Bhavan, Laxminarayan Temple, Lotus temple and Akshardham Temple.

12. Jammu and Kashmir Amarnath Vaishno Devi Kashmirs mountainous landscape has attracted tourists for centuries. Notable places are Dal Lake, Srinagar Phalagam, Gulmarg, Yeusmarg and Mughal Gardens etc. Kashmirs natural landscape

13. Goa A former colony of Portugal, Goa is famous for its excellent beaches, Portuguese churches, Hindu

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temples, and wildlife sanctuaries. The Basilica of Bom Jesus, Mangueshi Temple, Dudhsagar Falls, and Shantadurga are famous attractions . The Goa Carnival is a world famous event, with colorful masks and floats, drums and reverberating music, and dance performances

14. Kerala Malabar Coastof southwestern India. Nicknamed as one of the "10 paradises of the world" by National Geographic tropical backwaters and pristine beaches such as Kovalam.

15. Himachal Pradesh Its Himalayan landscapes and popular hill stations. Rock climbing, mountain biking, paragliding ,ice- skating and heli-skiing are popular tourist attractions . The kalka-shimla Railway is a Mountain Railway which is a UNESCO world heritage site. popular hill stations include Manali and Kasuli Dharamshala, home of the Dalai Lama is known for its Tibetan monasteries and Buddhist temples.

16. Bihar Patna - The capital of Bihar, famous for its rich history and royal architecture. Gaya - Known for Budhism,where Gautam Buddh got knowledge.Attraction of Japaness,Chiness Barauni -

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Petrochemical work for national level Muzaffarpur Famous for its education. Kesariya - Worlds largest Buddhist Stupa located here. Nalanda - Worlds oldest university remains here. Sasaram - Tomb of Sher Shah Suri, the great Emperor of Mughal age who defeated Humayun. Sonpur - The Sonepur Cattle Fair or Sonepur Mela,it is the biggest cattle fair of Asia and stretches on from fifteen days to one month.

17. Karnataka Jog falls of Shimoga District is one of the highest waterfalls in Asia. Gol Gumbaz at Bijapur Fort in Chitradurga, Ramnagara near Bangalore district, Shivagange in Tumkur district and tekal in Kolar district are a rock climbers heaven

18. Maharashtra Maharashtra is the second most visited state in India by foreign tourists, with more than 2 million foreign tourists arrivals annually. Ajanta Caves, Ellora Caves and Chhatrapati Shivaji Terminus. Elephanta Caves Haji Ali Mosque and many popular ancient temple. Paragliding, rock climbing, canoeing, kayaking, snorkeling, and scuba diving in places like Kolad, Tarkarli, Koyna, Manor. National parks and reserves- Koyna, Nagzira, Melghat ,Dajipur, Radhanagari Mumbai

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19. Punjab their beautiful traditional Indian homes, farms and temples. Tourism in Punjab is principally suited for the tourists interested in culture, ancient civilization, spirituality and epic history. Harimandir Sahib or "The Golden Temple"

20. Rajasthan Jaipur - The capital of Rajasthan, famous for its rich history and royal architecture and motidungari lord ganesha temple. Jodhpur - Fortresscity at the edge of the Thar Desert, famous for its blue homes and architecture. Jaisalmer - Famous for its golden fortress. Barmer - Barmer and surrounding areas offer perfect picture of typical Rajasthani villages. Bikaner - Famous for its medieval history as a trade route outpost. Mount Abu - Is the highest peak in the Aravalli Range of Rajasthan. Pushkar - It has the first and one of the very Brahma temples in the world. Ranthambore - famous national parks in India.

21. Uttarakhand Badrinath, Kedarnath, Gangotri and Yamunotri are nestled in the Himalayas. Haridwar which means Gateway to God is the only place on the plains. the second highest peak in India after Kanchenjunga (28160 Ft). Dunagiri, Neelkanth, Chaukhamba,

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Panchachuli, Trisul are other peaks above 23000 Ft.The Valley of Flowers and NandaDevi National Parks

22. Tamil Nadu Tamil Nadu is the top state in attracting the maximum number of foreign tourists in India. famous for Medical tourism and houses Asias largest hospital Great Living Chola Temples and Mahabalipuram. Countrys largest temple srirangam and Pichavaram the worlds Second largest Mangrove forest are located in this state The Nilgiri Mountain Railway, a UNESCO World Heritage Site provides a scenic view of hills through out its 41 km journey between Mettupalayam and Ooty (7500 FT above ground level).