Rick Wagoner Chairman and CEO of GM in the year 2006

GM Strategy Additional car features that does not add to the price, i.e. competitive. Also, they are
improving the quality of vehicle and productivity. The buyer does not pay for the costs but rather the
shareholders.
Toyota Strategy It implements KAIZEN strategy which means continuous improvement and the
impact that it has on the level of product quality. It is a cross-functional strategy that appoints the
gradual improvement, management and continuous business activities and the parameters of quality,
productivity and competitiveness, with direct involvement of all staff.
The product strategy of Toyota is based on high quality, on developing new innovative
technologies, focusing on further research, creativity, but also hard work. Toyota is a world leader in
research and development of advanced automotive technologies.
daimlerchrysler

Maker
Volume %Chng Share
GM*
4,028,992 -8.5 24.3
Ford*
2,719,959 -7.6 16.4
Toyota 2,542,524 +12.9 15.4
Chrysler* 2,142,505 -6.7 12.9
Honda
1,509,358 +3.5 9.1
Nissan 1,019,249 -5.0 6.2
Hyundai 455,520 +0.4 2.8
BMW
313,603 +2.5 1.9
Kia
294,302 +7.0 1.8
Mazda
268,786 +4.4 1.6
Mercedes 248,080 +10.9 1.5
Volkswagen 235,140 +5.2 1.4
Subaru
200,703 +2.7 1.2
Mitsubishi 118,558 -4.1 0.7
Volvo
115,807 -6.0 0.7
Suzuki
100,989 +23.4 0.6
Audi
90,116 +8.8 0.5
Land Rover 47,774 +3.8 0.3
Saab
36,349 -4.9 0.2
Porsche
34,227 +7.5 0.2
Jaguar
20,683 -31.8 0.1
Isuzu
8,614 -29.0 0.1

Domestic
Current
Year Dollars

Import

Average

Constant 2006

Current

Constant 2006

Current

Constant 2006

Dollars

Dollars

Dollars

Dollars

Dollars

1970

3,708

19,266

2,648

13,759

3,542

18,404

1971

3,919

19,508

2,769

13,783

3,742

18,627

1972

4,034

19,456

2,994

14,440

3,879

18,708

1973

4,181

18,984

3,344

15,184

4,052

18,398

1974

4,524

18,500

4,026

16,463

4,440

18,156

1975

5,084

19,051

4,384

16,428

4,950

18,549

1976

5,506

19,508

4,923

17,442

5,418

19,196

1977

5,985

19,910

5,072

16,873

5,814

19,342

1978

6,478

20,030

5,934

18,348

6,379

19,724

1979

6,889

19,130

6,704

18,616

6,847

19,013

1980

7,609

18,616

7,482

18,305

7,574

18,531

1981

8,912

19,765

8,896

19,730

8,910

19,761

1982

9,865

20,609

9,957

20,801

9,890

20,661

1983

10,516

21,285

10,868

21,998

10,606

21,468

1984

11,079

21,497

12,336

23,936

11,375

22,071

1985

11,589

21,713

12,853

24,081

11,838

22,180

1986

12,319

22,660

13,670

25,145

12,652

23,272

1987

12,922

22,932

14,470

25,679

13,386

23,755

1988

13,418

22,866

15,221

25,939

13,932

23,742

1989

13,936

22,657

15,510

25,216

14,371

23,364

1990

14,489

22,349

16,640

25,667

15,042

23,202

1991

15,192

22,487

16,327

24,167

15,475

22,906

1992

15,644

22,479

18,593

26,717

16,336

23,474

1993

15,976

22,289

20,261

28,267

16,871

23,538

1994

16,930

23,030

21,989

29,912

17,903

24,354

1995

16,864

22,308

23,202

30,692

17,959

23,757

1996

17,468

22,445

26,205

33,671

18,777

24,126

1997

17,907

22,493

27,722

34,821

19,531

24,532

1998

18,479

22,855

29,614

36,627

20,364

25,186

1999

18,339

22,192

28,695

34,723

20,381

24,663

2000

18,577

21,749

27,447

32,133

20,600

24,117

2001

18,755

21,350

27,539

31,349

20,945

23,843

2002

18,897

21,176

27,440

30,750

21,249

23,812

2003

18,536

20,309

28,139

30,831

21,169

23,194

2004

18,909

20,180

28,408

30,318

21,636

23,091

2005

19,907

20,549

29,700

30,658

22,700

23,432

2006

20,044

20,044

28,739

28,739

22,651

22,651

Average Price of a New Car, 19702006