A Project Report On THE COMPETITIVE MARKET POSITION OF TVS APACHE RTR 180 WITH ITS COMPETITORS IN NASIK CITY

In Nashik City TVS MOTORS LTD. Submitted by SURAJ A GAYKHE Under the guidance of Submitted to UNIVERSITY OF PUNE In the Partial Fulfillment of requirement for the award of the degree of Master of Business Administration (MBA) Year 2013

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DECLARATION BY STUDENT

I, undersigned hereby declare that the project report entitled The competitive position of Tvs Apache rtr 180 with its competitor I Nasik city submitted by me is based on actual work carried out by me under the guidance of Mr. Prashant Tagde sir. Any refferance to work done by any other person or institution or any material obtained from other source have been duly cited and referenced. It is further to state that this work is not submitted anywhere else for any examination.

Name: Date:-

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CERTIFICATE

This to certify that Mr. . has completed the project Report The competitive position of Tvs Apache rtr 180 with its competitor I Nasik city under my guidance and supervision, and submitted the report as laid down by the Pune university, Pune. That material that has been obtained from other source is duly acknowledgement in the report. It is further certified that the work or its part has not been submitted to any other university for examination under by supervision. I consider this work worthy for the award of the Master of Business Administration.

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ACKNOWLEDGEMENT
I consider myself extremely privileged to have worked in an organization like PAVA TVS SHOWROOM LTD.. However, the task of expressing sincere gratitude to all the people who contributed to the project is an impossible one. I would like to make a most humble effort to express my sincere thanks to all those who helped me and without their guidance; this project would have never materialized. I would like to acknowledged and extend my heartfelt for PAVA TVS SHOWROOM LTD. for giving me the unique opportunity to work in an esteemed organization. I express my profound gratitude to Mr. Ramesh shinde (Sr.Sales Officer, Pava Tvs Pvt. Ltd, Nashik.) who permitted me to conduct the summer project for the organization. I am thankful to him and Mr. Mudassar khan (TL, Pava Tvs Pvt. Ltd, Nashik) for their inspiring and valuable guidance, which made it possible to bring the of my efforts to this project. I am thankful to my project guide Mr. (Professors, Marketing) for their guidance. ,his support and mentoring has been extremely considerate. I m also thankful Principle of our college Prof. for his guidance and cooperation in accomplishment of project. The acknowledgment would be incomplete without rendering impartial gratitude to all those who directly or indirectly helped me in completion of this project. The names I am not been able to mention due to space limit shall remain exposed on the page my mind reminding me of the goodness.

Date: -

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INDEX
Sr. TOPIC No. I INTRODUCTION 1.1 Introduction of the project 1.2 Objective of the study 1.3 Scope of the study 1.4 Rationale of the study 1.6 Limitations of study II PROFILE OF THE ORGANIZATION 2.1 Introduction of the Organization 2.2 Mission, Vision & Values of the Organization 2.2 Organization structure 2.3 Products of Organization REVIEW OF LITERATURE RESERCH METHODOLOGY 4.1 Research design & Sample size 4.2 Primary & Secondary Data 4.3 Statement of Hypothesis Page No. 07 08 08 09 10 11 12 13 15 16 17 24 26 28 29 32

III IV

V VI VII

COLLECTION & PRESENTATION OF THE DATA 33 DATA ANALYSIS & INTERPRETATION OF DATA 37 6.1 Testing of Hypothesis FINDINGS 43 47 49 54 56

VIII CONCLUSIONS IX X SUGGESTIONS & RECOMMENDATIONS BIBLIOGRAPHY Annexure

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List of Tables
Table No. 1. 2 3 4 Table Name Product information Market share by product Popularity of brand Customer satisfaction Pg No. 21 39 41 43

List of Figures
Fig No. 1. 2 3 4 5 6 7 Figure Name Product information Organizational structure Flow chart of design Market share by product Popularity of brand Customer satisfaction Sales Pg No. 04 23 28 39 41 43 46

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CHAPTER-1

INTRODUTION

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1.1 INTRODUCTION OF PROJECT

Topic selection is the one of the most important aspects of our project, as it decides the course of action to be followed. The topic selected should be such that it helps in understanding the marketing concepts clearly. I have selected this topic for my project as a part of MBA curriculum. I have a great inclination towards Automobile services. So I think that it will benefit to my project and me. The Automobile market is one of the most competitive markets as there is cutthroat competition between competitors to rule out others services and product by inventing new technology with added features in market and that too with competitive price. The customer in todays market is the king of the market in real sense of the term. Above all, customer holds the key position in all circumstances and needs to be motivated to purchase the maximum of the companys products and services. The main purpose of this project is to find out and to satisfy the needs of the market King i.e. Customers. In this context it is said that the customer is not only the foundation stone of the business but also the stepping-stone. Innovation refers to creation of customers and satisfaction of their needs. Organization selected- PAVA TVS PVT. LTD. AREA SELECTED: Nasik (Maharashtra)

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1.2 OBJECTIVE OF THE SYUDY

1. To find actual market position of TVS APACHE RTR 180 with its competitors. 2. To find indirect competitors of TVS APACHE RTR 180 in market. 3. To find out the Satisfaction level of Customer.

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1.3 SCOPE OF THE STUDY

It is a Marketing research project to study the usage and attitude of customers towards TVS APACHE RTR 180.

It consists of understanding of customer behavior while using to Automobile Sector.

Under this project the researcher had tried to find out both the dealer preferences for various services as well find out the sale of various brands by collecting information from dealers and customers to be targeted for the sector.

In Automobile market it is also important to influence the customers while in a purchase decision.

The project also provides the essential information regarding the customers, dealers etc., area of their dissatisfaction and the area to target more, so as to achieve the good market share.

The project will also enable the company in improving the promotional activities to capture the good and huge market share.

This product also helps the company to know whether they are lagging to their competitors and what to do more to increase the sales and make customers awareness.

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1.4 Rational of the study

UTILITY TO RESEARCHER:

As a researcher, I got an experience to face the market condition. I got an opportunity to work with great organization PAVA TVS LTD. Being a student of MBA Marketing, I came to know exact market condition and factors affection consumers buying decision. As consumer is considered as king of market, I got a golden opportunity to learn acceptance and perception tendency of customer. I got an opportunity to study the strategies used by various companies to attract customer. I come to know about challenges and threats in automobile sector.

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UTILITY TO ORGANISATION
Research study is a key to the evolution of scientific marketing strategies and plans. It is an important tool for the organization to study buyer behavior changes in consumer lifestyle, consumption pattern, brand loyalty and also forecast market changes. Research is also used to study competition and analyze the competitors product positioning and have to get competitive advantages. Marketing Research prepares organization for the future both in terms of risks and opportunities. I forecast the future demand and market trends. To assist in making sales forecast more accurately and scientifically.. It supplies valuable data to the top management to formulate long-term marketing objective and to set clear strategies necessary to achieve objectives. To supply data on competition, market trends, consumer buying behaviors so as to make marketing activity more effective. This study helped organization in channel of distribution to understand consumer expectation and perception. Study is helpful to make advertising budget and advertising campaigns.

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1.5 LIMITATIONS OF THE PROJECT 1) Time Duration:

The time duration for conducting the research was very short; due to this one could not do justice to the Market Survey.

2) Sample Size:
The sample size does not cover maximum number of retailers and customers of Nasik city. The sample size was restricted to certain number.

3) Response from interviewer:

Some of the respondents were hesitant to provide proper information, or to entertain such person, activity.

4) Genuineness of the information:

It was assumed that the findings from the respondents were correct and of prime importance.

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CHAPTER: 2

PROFILE OF ORGANIZATION

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2.1

INTRODUCTION OF ORGANIZATON

TV T V SUNDARM SHRINIVASAN

TVS Motor traces its origins back to the entrepreneurial spirit of Trichur Vengaram Sundaram Iyengar who gave up lucrative careers in the Indian Railways and in banking to set up his own business. He began with Madurai's first bus service in 1911 and founded T.V.Sundaram Iyengar and Sons Limited, a company that consolidated its presence in the transportation business with a large fleet of trucks and buses under the name of Southern Roadways Limited. When he died in 1955 his sons took the company ahead with several forays in the automobile sector, including finance, insurance, and manufacture of two-wheelers, tires and components. The group has managed to run 33 companies that account for a combined turnover of nearly $3 billion. Sundaram Clayton, then the flagship company, was founded in 1962 in collaboration with Clayton Dewandre Holdings, United Kingdom. It manufactured brakes, exhausts, compressors and various other automotive parts. The company set up a plant at Hosur in 1978 to manufacture mopeds as part of a new division.[4] A technical collaboration with the Japanese auto giant resulted in the joint-venture Ind Suzuki Limited in 1982 between Sundaram Clayton Ltd and Suzuki Motor Corporation. Commercial production of motorcycles began in 1984. Over the years TVS Motor has grown to be the largest in the group, both in terms of size and turnover, with four state of the art manufacturing plants in Hosur, Mysore and Nalagarh in India and Karawang in Indonesia. TVS Motor is credited with many innovations in the Indian automobile industry, notable among them being the introduction Page 15

of India's first two-seater moped, the TVS 50cc. The company became the leader in its category of sub 100 cc mopeds, having sold 7 million units. It also introduced the TVS Scooty, which is India's second largest brand in the scooterette segment.[8] The TVS Jive launched in November 2009 became India's first clutch-free motorbike aimed at a stressfree rider experience[9] while the unisex scooter TVS Wego is targeted at urban couples, featuring body-balance technology for easier handling.On 1 June 2012, TVS Motors reported a dip of 5% in its total sales for May 2012. On 10 July 2012, TVS Motors and BMW were reported to be in talks for technology sharing. "Eyeing TVS for supply, production of components: BMW Motored" Awards TVS Motor won the Deming Application Prize in 2002, becoming the first and only Indian two-wheeler company to win the award given to companies that do outstanding work in the field of Quality Management. It is considered to be one of the world's most prestigious quality awards. The same year, the work done for the TVS Victor motorcycle won TVS Motor the National Award for successful commercialization of indigenous technology from the Technology Development Board, Ministry of Science & Technology, Government of India. In 2004, TVS Scooty Pep won the 'Outstanding Design Excellence Award' from Business World magazine and the National Institute of Design, Ahmedabad. The effective implementation of Total Productivity Maintenance practices won TVS Motor the TPM Excellence Award given by the Japan Institute of Plant Maintenance in 2008. Cut Below part and past

About TVS Authorized Dealer PAVA TVS

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2.2

MISSION AND VISSION & VALUES OF THE ORGANIZATION

OUR VISION
TVS Motor - The Industry Leader TVS Motor will be one among the top two two-wheeler manufacturers in India and one among the top five two-wheeler manufacturers in Asia.

OUR MISSION
We are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfillment and prosperity for employees, dealers and suppliers.

OUR VALUES
Committed to Total Quality The Human Factor Responsible Corporate Citizen

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2.3 Organizational Structure

Managing director

Sales

Finance

Purchase

Store

Servicing

Executive director Marketing manager 1 Sales director 2 Assistant .S.D 3 Executive Finance HRM Production Training

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2.1

PRODUCTS OF ORGANIZATION

Apache RTR180 The TVS Apache RTR180 was developed and engineered under the project name Menace, in a years time it has become a menace to its competitors. The basic purpose of the launch of Apache RTR 180cc in 2009 was to start a revolution in the world of racing, and also of course as a competitor to the Bajaj Pulsar 180 DTSi (its known to a baby TVS and Bajaj fight a lot in the market). The fresh looks and ergonomics of the Menace 180cc got good reviews from experts and critics. There were initial speculations that Apache RTR 180 would give a tough competition to the already existing Yamaha R15. But, fortunately, the Indian bike market has many buyers and each consumer has different requirements, and accordingly the sales of a new entrant will either go up or down, it is but remains neutral or at equilibrium. A neutral comparative analysis will always help the buyer to pick the right bike, because he not only gets a clear picture of various technicalities such as engine performance, mileage and of course the price differences that will make a huge difference while deciding on which bike to go for.

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Most of the times the chances are that the consumer will go by the brand name and ignore the actual facts of the bike or based on some biased opinions he/she would to prefer to buy a particular bike. Buying a bike is an investment in itself; it is not only about the monetary investment but it is also about time and effort. Here is a brief comparison between Apache RTR 180 and Yamaha R15 that will make your job simpler and easier. Looks wise When it comes to looks, the style and designing of both Apache RTR 180 and Yamaha R15 will steal onlookers hearts. Yes, when the TVS Apache RTR 180 arrived in the markets it truly lived by its name Menace. Although it followed the lines of its predecessors the hi-tech features and super-cool body graphics gives the bike a far superior look. Yamaha R15 on the other hand has a sporty-model look that is actually a reminiscent of YZF-R series, and the bike was rolled out in all-new colors that set the bike from the usual run of the mill types. Furthermore, the Yamaha R15 scores better in the graphics department as well. The Yamaha R15 also follows the series philosophy of highlighting visual performance and the bike truly echoes this visual representation. If one has a keen eye for detail, one can see that if glanced from side the panels and the top surface of the tank will give the looker an idea that the gravity is kind of shifting to the front tyre. TVS Apache RTR although has good looks, poor baby she lags a lot behind in comparison to the Yamaha R15. Engine department A 4 stroke, air-cooled 177.4cc engine will run the TVS Apache RTR 180, and the engine generates a power output of 17.3bhp @ 8500rpm and torque of 15.5Nm @ 6500rpm. Quite the contrary, a 4 stroke, liquid-cooled 149.8cc engine runs the Yamaha R15 which generates power of 17bhp at 6500rpm and torque of 15Nm at 7500rpm. Actually, there is not much of a difference in their power output except that Yamaha produces extra torque. However one major difference is that with Yamaha there are the Diesel cylinder and the forged piston (that we find in all Yamaha super sport bikes). The aluminum cylinder and the piston enable heat dissipation and reduce the power loss of the engine due to excess heat- not only that, it also makes the bike highly fuel efficient as well. This unique feature in Yamaha R15 sets it apart from the TVS Apache RTR 180, even though the two bikes do not come in same engine capacity category.

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Handling and Performance The TVS Apache 180 RTR boasts of reaching a speed of 60 kmph from standstill in just about 4.15 seconds. It hits a top speed of 125 kmph. There is no doubt that the engine capacity of the RTR 180 is greater and it generates power of 17.3 bhp, and it is a major plus for the bike. Despite being low powered bike the Yamaha R15 still has an upper hand because the top speed recorded by the bike is 135kmph, a 149.8cc engine hitting that speed is commendable. As coming to the handling of the bike, the Yamaha R15 is adorned with a Delta box frame and come with monocross suspension which enables the rider great comfort while riding, as well as smooths handling and being easy while turning the vehicle. Whereas, the TVS Apache RTR 180 Menace has a longer wheelbase and the bike will be quite stable on straight roads as well as curvy ones. The aerodynamic design, the forward riding position and the pillion comfortable seating position makes a lot of difference to the riding quality of the bike. In the comfort and handling department the two bikes have their own unique features to give the rider a smooth ride. Mileage The Yamaha R15 is a performance bike with a 150cc engine, the mileage obviously will be less so one expect around 35kmpl-45kmpl. The TVS Apache RTR 180 gives a mileage of around 39-44kmpl in the city and highway you could expect 43-48kmpl. In this regard the two bikes are almost close and there is obviously nothing much to smile about. Color and price The Yamaha R15 is available in quite exciting and funky colors such as the Impact Yellow, Midnight Black, Sunset Red and Racing Blue that will come priced at Rs 1,09,500. While the TVS Apache RTR 180 Menace comes in Yellow, Black, Grey and Pearl White colors for about 30k bucks less i.e., around Rs. 74,000. Yamaha seems to rank higher and outscore the TVS Apache RTR180cc in almost all departments, but it comes for a price- the R15 costing about 30,000 higher than its competitor. Well worth the price, the R15 riders will yell

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SPECIFICATION Model Code Engine Dimensions Overall L*W*H Wheel Base Minimum Turning Radius Tyres Gross Weight (kg) Engine Engine Type Displacement cc(cm3) Max. Output KWps @ rpm Max. Torque Nm(kg-m)@ rpm Fuel Tank Capacity (ltr.) Fuel System Chassis Front Suspension Rear Suspension Front Brake Rear Brake Transmission 180RTR Petrol
2085MM *730MM*1100MM 1326mm

5.4m 205/65R15
137 Single Cylinder, Air Cooled, 4 Stroke Engine 180 cc 17.3 BHP @ 8500 rpm 1.58 KGM @ 6500 RPM 16 Litres Carburetted Telescopic Hydraulic Fork Gas Filled Shocks, Rectangular Swingarm 270mm Disc Brake Petal Type 200mm Disc Brake Petal Type 5 Speed Gear Transmission

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2.4 PRODUCTS OF ORGANZATION

Tvs Apache

Tvs Jive

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Tvs Max

Tvs Neo

Tvs Radeon
Rs. 50,000 * - Rs. 50,000 *

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Tvs Scooty

Tvs Star
Rs. 33,000 * - Rs. 42,740 *

Tvs Wego
Rs. 42,500 * - Rs. 42,500 *

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CHAPTER: 3

REVIEW OF LITERATURE

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REVIEW OF LITERTURE

As Michel Porter says, Competitive advantage of firm lies in being everything to select a few (segment) and To be everything to everyone, is sure a recipe for strategic failure. Proper BRAND AWARNESS to target segment create a BRAND IMAGE in minds of people. Product of a company can be copied but BRAND is unique and successful Brand is timeless whereas a product can get outdated. Certain Brand Appeal to certain segment of Market. Brands are most important asset of organization.

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CHAPTER: 4

RESEARCH METHODOLOGY

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4.1 RESEARCH METHODOLOGY

Research Methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done significantly. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind it. Research design plays an important role in collecting useful information in cost effective manner. The flow of the research process is decided first hand, so that the conduct of the research does not take an incorrect diversion from its objective. Research comprises defining and redefining problems, formulating hypothesis, collecting, organizing, evaluating data; making deduction and reaching conclusion and at last carefully testing the conclusion to determine whether they fit the formulated

FLOW CHART OF THE RESEARCH PROCESS

DEFINE RESEARCH PROBLEM REVIEW THE LITERATURE FORMULATING HYPOTHESIS RESEARCH DESIGN

DATA COLLECTION

ANALYSIS OF DATA Page 29

DATA ANALYSIS AND REPORT

SAMPLING TECHNIQUES: (RANDOM SAMPLING)

These are the techniques used to decide the type and size of the Samples used for the data collection. Samples in my project have been collected randomly.

Sample type & Size: Area of Sampling:

This is the area from where the samples are selected. Selection were made on the basis of Sale preference and demographic data available. Following are the areas which were selected: Indira Nagar, Panchvati, Cidco for sampling, as this was the area Where Company was having the large sale of TVS APACHE RTR 180 in the Nasik District.

Dealer:
We selected PAVA TVS dealer of TVS MOTORS in Nasik city; Mr. Girish Bagul is owner of PAVA TVS and Mr. Ramesh Shinde is Sales Manager of Pava Tvs. They Co- operated me well.

Consumer:
Total numbers of consumer survey are 200.

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4.2 PRIMARY & SECONDARY DATA: RESEACH DESIGN

Research design is nothing but the master plan for the actual research. It is a frame work for carrying out research activities it comprises of series of prior decisions. Master plan for this research for as follows:-

TYPE OF RESEARCH DESIGN: There are three types of research design

(a) Exploratory (b) Descriptive & (c) Causative These categories differ significantly in terms of research purpose. The type of research conducted is Causative Research. Causative research is done to establish a cause and effect relationship, for example, the influence of income and lifestyle on purchase decisions. The researcher may like to see the effect of rising income and changing lifestyle on consumption of selected product. The consumer may taste the hypothesis that, as income increases or lifestyle changes, more elite and state of the art products are likely to be bought.

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The source/ methods of data collection: 1. Primary Methods:

These are methods which are used to collect the data from the actual field. In these methods students are suppose to prepare the questionnaires which should be appropriate and limited containing such which gives the full information. These questions are asked to the selected group of people and information is collected.

Interview Method:
In this method the group of people is selected and the prepared questionnaires are asked to them. Questions can be the open ended or close ended or both.

Open-ended: Questions are the questions, which are having explanatory answers,
suggestion.

Close-ended: Questions are the questions which are having fixed answers. e.g.:
Yes/No type of questions.

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Oral interview: In this method interviewer ask questions to interviewee orally and
data is collected in the record book.

2. SECONDARY METHODS:
These are the methods, which are carried out to collect the data from indirect sources. In these method students need not to go in the direct market to collect the Data. These methods are:

Data from the Company:

In this methods the past data of the company is collected such market area, distribution channels, product costing etc. Also we get the information about the introductory the company.

Data from the Internet:

This is of the latest methods of data collected. We can collect the information like Company history, the product range of the company, company objectives and welfare activities of company etc.

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CHAPTER: 5

COLLECTION&PRESENTATION OF DATA

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COLLECTION OF DATA: (RANDOM SAMPLING)

These are the techniques used to decide the type and size of the Samples used for the data collection. Samples are collected randomly.

By Survey:
This is the area from where the samples are selected. We had selected the Indira Nagar, Panchvati, Cidco for sampling, as this was the area Where Company was having the large sale of TVS APACHE RTR 180 in the Nasik District.

Data from Dealer:

We selected PAVA TVS dealer of TVS MOTORS in Nasik city; Mr. Sunil Bagul is owner of PAVA TVS and Mr. Ramesh Shinde is Sales Manager of Pava Tvs. They Co- operated me well for providing secondary data with reference to product market share in terms of selling with its competitor.

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METHOS OF DATA INTERPRETATION:

Data interpretation means arranging the collected the proper manner and representing the information by using following tools of data interpretation.

1. TABLE: Table normally consists of rows and columns in which parameters and reading are arranged in format.

2. GRAPHS: Graphs representing the information in two i.e. X axis & Y axis.

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CHART: The pie charts are the tool of interpretation, which representing information
in the segments. It differentiates between the data by varying colors.

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CHAPTER: 6

DATA ANALYSIS AND INTERPRETATION OF DATA

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Data Interpretation and Data Analysis

ARE YOU SATISFIED WITH YOUR BIKE PERFORMANCE? Table 6.3 Brand Name TVS APACHER RTR 180 40 35 30 25 20 15 10 5 0 V ery g ood Averag e TV S APAC H ER R TR 180

Very good 25

Good 37

Average

Bad

Total

20

18

100

[Source: Questionnaire on primary data]

Interpretation: -

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From above chart we can conclude that 28% customers think that performance of TVS Apache is very good, and 37% think that it is good, accordingly 20% average, 18% bad. It can seen that customers are more preferring the performance

WHICH BRAND DO YOU THINK IS MOST POPULAR IN THE MARKET?

Table 6.2

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Brand Name TVS APACHER RTR 180 BAJAJ PULSAR DTSi 180 Total
60 50 40 30 20 10 0 C ustom ers percentag e%

Customers percentage % 44 56 100

TV SA P AC HERR TR 18 0 B A JA JP UL S A RD TS i 18 0

[Source: Questionnaire on primary data]

Interpretation: The table 6.2 was analyzed to find out to indirect competitors of TVS APACHE RTR 180 in the market & it was analyzed with the help of bar diagram. It reveals that BAJAJ PULSAR DTSi 180 is prime indirect competitor in the market in stylish segment of bike.

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 WHICH BIKE YOU HAVE? Table 6.1 Brand Name TVS APACHER RTR 180 BAJAJ PULSAR DTSi 180 Total Customers percentage% 40% 60% 100 %

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60% 50% 40% 30% 20% 10% 0% Cus tom ersperc enta g e T VSAPACH E RR T R 180 B AJAJ PU LS ARD T S i 180

[Source: Questionnaire on primary data]

Interpretation: The table 6.1 was analyzed to find out the actual market position of TVS APACHE RTR 180 with its competitor in the market. It was analyzed with the help of bar diagram. Hence it reveals that BAJAJ PULSAR Dtsi 180 is market leader & has 60% customer & TVS APACHE RTR 180 has 40% of customer in Nasik city.

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CHAPTER: 7

FINDINGS

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FINDING

1. From the overall survey it is found that BAJAJ PULSAR DTSI 180 is the market leader & TVS APACHE 180 RTR is at the 2nd stage. 2. Market share acquire by various products in Nasik district as per following ranking: 3.

1st. BAJAJ PULSAR DTSI 180 2nd. TVS APACHE 180 RTR 4. TVS APACHE 180 RTR not having any direct competitors in stylish segment. 5. Bajaj Pulsar dtsi is indirect competitors of Tvs Apache 180 rtr. 6. In existing customers of TVS APACHE 180 RTR, 25% Very good, 37% good, 20% Average, 18% Bad with the product. 7. Page 46 In todays STYLISH segment market TVS APACHE 180 RTR

in its growths stage. 8. Less product awareness in rural area.

MARKET LEADER
From the above market survey we conclude that market leader among the Competitor in the STYLISH segment is BAJAJ PULSAR DTSI 180. Among the competitors ranking TVS APACHE RTR 180 can be show as follows: 1. BAJAJ PULSAR DTSI 180 2. TVS APACHE RTR 180 % Market share acquired by product in Nasik District are as follows: RANK 1 2 COMPETITORS NAME BAJAJ PULSAR DTSI 180 TVS APACHE RTR 180 % OF MARKET SHARE 60% 40%

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Source Secondary Data

THESE INFORMATION

IS COLLECTED FROM THE DEALER

FROM THE ABOVE GRAPH IT IS CLEAR THAT BAJAJ PULSAR DTSI 180 IS TODAYS MARKET LEADER. AND TVS APACHE RTR 180 AT SECOND PLACE IN STYLISH SEGMENT.

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CHAPTER: 8

CONCLUSIONS

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CONCLUSION

1. Area Constrain was their i.e. The survey was conducted in Nasik city places (Indira Nagar, Cidco, Panchvati) limitation of area can be the factor for errors in deriving exact conclusion. 2. According to above survey we can also analyses that are gave more weight age to mileage, maintenance of product, price of product and stylish look of bike due to the prices of petrol and various parts if product are increases day by day. 3. Even though TVS is highly famous International brand in the world as well as national brand in country. Tvs motors Ltd. Launch a first STYLISH bike e.g. Tvs Victor in country for stylish segment market.

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4. Almost 40% of Nasik city places (Indira Nagar, Cidco, Panchvatis) market is captured by competitors brand. (BAJAJ PULSAR DTSI 180) because of consumer mostly prefer to competitors brands due to low maintenance and the company goodwill about available product (Bajaj Pick-Up, Bajaj Auto rickshaw) in pick up segment.

CHAPTER NO.9

SUGGESTION AND RECOMMENDATION

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SUGGESTIONS

Tvs Apache rtr 180 is in its Growth stage therefore TVS MOTORS needs to create awareness among the consumers about the product. So company should implement following suggestion for promotion the product in market.

Company should give importance to city as well as rural area marketing.

Company should make an advertisement in rural area. (e.g. - Test Ride. Rod show.) Company should make an advertisement in local news papers, e.g. Lokmat, Sakal, Deshdoot and Divya Marathi etc. Sub dealers network should be develops at taluka places so that rural people have proper convenience to purchase vehicle. Spare parts should be available in rural area and parts should be of reasonable rate. Company should try to decrease price of product & should increase quality of services as compare to competitors.

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CHAPTER NO.10

BIBLIOGRAPHY

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BIBLIOGRAPHY

1. Marketing Management:- Philip Kotler

2. Basic of Marketing:- Dr. P. C. Pardeshi

3. www.tvsmotors.com

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Annexure QUESTIONNAIRE (SAMPLE SIZE 200)

GENERAL INFORMATION:1. Name of the Customer:2. Address:3. Phone No.:4. Occupation:5. Date:-

DO YOU OWN BIKE? 1] YES 2] NO

IF YES, WHICH BIKE YOU HAVE? 1] TVS APACHE RTR 180 2] BAJAJ PULSAR 180

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 WHICH BRAND DO YOU THINK IS MOST POPULAR IN THE MARKET? 1] TVS APACHE RTR 180 2] BAJAJ PULSAR 180

DOES CELEBRITY ENDORSEMENT AFFECT THE PURCHASE OF BIKE? 1] Yes 2] No

WHICH OPTIONS PRIORITISED THE OPTIONS THAT AFFECT YOURE PURCHASING DECISIONS OF BIKE? 1] ADVERTISEMENT 3] MILEAGE 5] STYLE 2] PRICE 4] SERVICE 6] POWER

ARE YOU SATISFIED WITH YOUR BIKE PERFORMNCE? 1] VERY GOOD 3] AVERAGE 2] GOOD 4] BAD

DO YOU RECOMMEND WHICH BIKE TO OTHERS? 1] TVS APACHE RTR 180 3] ANY OTHER 2] BAJAJ PULSAR DTSi 180

IF THERE IS PRICE CONSIDERATION WHICH BIKE WOULD YOU BUY?

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1] TVS APACHE RTR 180 3] ANY OTHER

2] BAJAJ PULSAR 180

Reason for above: -

Any suggestion: -

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