You are on page 1of 5

Vision and values

Madura Fashion & Lifestyles vision is to passionately satisfy the Indian consumers needs in fashion, style and value, across wearing occasions, in apparels and accessories, by anticipating trends and creating markets with the ultimate purpose of delivering superior value to all stakeholders. The company aims to be the undisputed leader in the lifestyle industry, delivering continued value growth for all stakeholders by honouring: Transparency and trust Human touch Empowered teams Promises always honoured Responsive to customer needs Ownership for partner success Merchandise and design leadership IT leadership in service Simple and speedy processes that enable quick decisions Effective communication Our values Integrity Commitment Passion Seamlessness Speed

Company mission In terms of overall company growth Mr Vikram Rao, group executive president, fabric and apparel business, Indian Rayon, explains the company's mission: "To continually enhance our leadership position in the branded apparel market in our region by marketing brands that continuously provide the best value to consumers in terms of fashion, design, quality, availability and image and to do this so effectively as to continuously provide increasing profitability, growth and value to our shareholders and our trade partners as well as desired growth and satisfaction to our employees." The strategic focus will be "to develop infrastructure, processes and culture to foster innovation and design; focused brand building support to strengthen brand image;

distribution expansion; revamp the logistics and supply chain; and in terms of human resources, training and communication." The company is also carrying out a strategic study looking at how and where to expand the scope of the business and the potential for moving further into men's casual wear, as well as possibly venturing into women's and children's wear. It has prime middle to upper end brands, and this is where its future will stay. There are no plans to move downmarket

Shirt pressing.

Management team
Board of directors Mr. Kumar Mangalam Birla, Chairman

Mrs. Rajashree Birla Mr. B. L. Shah Mr. P. Murari (independent) Mr. B. R. Gupta (independent) Ms. Tarjani Vakil (independent) Mr. S. C. Bhargava (independent) Mr. G. P. Gupta (independent) Mr. Tapasendra Chattopadhyay (independent) Dr. Rakesh Jain, Managing Director Mr. Sushil Agarwal, Whole Time Director Mr. Lalit Naik, Deputy Managing Director Managing director Dr. Rakesh Jain Deputy Managing director Mr. Lalit Naik Whole Time Director & Chief financial officer Mr. Sushil Agarwal Business heads Dr. Rakesh Jain (Business Director - IT-ITeS & Sector Head - Agri, Insulators) Mr. Ajay Srinivasan (Financial Services) Mr. Pranab Barua (Branded Apparels) Mr. Himanshu Kapania (Telecom) Mr. Lalit Naik (Agri, Insulators, Viscose Filament Yarn and Chemicals) Mr. Thomas Varghese (Textiles) Company secretary Mrs. Hutkoshi Wadia

You might also like