SOCIAL VIDEO EMPLOYEE UPLOAD AND SHARE

The socially connected corporate method of sharing knowledge securely and raising employee performance
There is no denying that management teams are seeking to find better employee communications solutions while reducing costs. When coupled with the increasing demand to better manage projects, customer service, product launches, training, and sales by workforces that are separated by time zones and using mobile devices, there is a significant challenge for businesses to address. This need for wide-scale communications at a lower cost is fuelling recent demand for scalable, affordable corporate video and employee generated content via video known as Employee Generated Content.

New Collaboration and Communication Demand: We Want the Ability to Create and Share Video
The exponential growth of consumer video websites and sharing has also created an expectation by employees to have the same capabilities at work. Video has become a comfortable medium for many people, especially younger employees. Everyone has seen the power of using video to shape, change, and guide opinion. For many, the idea of writing a tenpage memo is horrifying when they could create a faster, better result with a webcam and sharing of desktop presentations, spread sheets, or Web-based information. EGC facilitates easy knowledge sharing and constant conversation across a widely distributed business through a many-to-many communication channel, resulting in more connected and educated employees, faster product lifecycles, and a significant competitive advantage. Video is the perfect means to get the conversation started and to keep it going.

Signs That You Need A Social Video System Y  ou can go to YouTube and find your companys confidential information there because employees have no in-house alternative. Y  ou have training, marketing, advertising, and product videos that exist somewhere in your company but you cannot find them. T  ravel has been cut; shared knowledge, training, messaging and company updates are lacking. Y  ou are incurring huge time and productivity losses and sacrificing consistent messaging by having to deliver training over and over. Y  ou are not meeting your companys reliance on immediacy of information to act on market trends and, as a result, youre not meeting sales and revenue expectations.  Your network is spiking with video overload. Y  ou have increasing requests to communicate with video and provide video to partners, customers, prospects and investors about your company. Y  our existing video-oriented systems are not compatible with each other, experience frequent break-downs and are difficult to expand. V  ideo assets are not secure and can be distributed outside your firewall by anyone, anytime. Your employees are using email to share video files.
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SOCIAL VIDEO EMPLOYEE UPLOAD AND SHARE

What Is Employee Generated Content? I t's the ability to easily create and distribute video enriched content without transferring large files via email or file storage. I t empowers companies with the ability to extend employee knowledge and produce content faster, , more easily, more consistently, and has the ability to reach a global target audiencemore than any other medium. Social video delivers effective, real-time messages to a company. I t provides YouTube-like flexibility and ease of use, with adult supervision, i.e., workflow, control of who may see particular content, distribution over Intranets, and compliance with corporate policies. I t is easy-to-use. Social video provides content creation and management, uploading to corporate portals, transcoding, and distribution of any rich media/video in any format right from any employees PC or mobile device. E  mployee generated content leverages the growth of smartphone and tablet use for video capture and upload. Why Is Demand Rising E  mployees are far more comfortable creating and viewing video than ever before. V  ideo lets employees better communicate complex, nuanced ideas without the pain of writing. V  ideo is immediate and personal it communicates better than most people can do using written word. V  ideo helps fill the travel gap created by budget cuts and the hassle of repeating a presentation over and over. What Is Necessary for Delivering Social Video? IT Departments must give employees consumer type capabilities such as commenting, clipping, sharing, tagging. C  IOs and IT managers need to be aware of the impact on their network of fast-expanding video applications. C  ompanies must have the right tools and features to help employees create and distribute impactful content of acceptable quality.

USE CASES
Y  our most successful sales representative was asked to video annotate and upload his star presentation to share with the rest of the sales team. A  customer service representative uses video to more quickly illustrate a specific problem and suggest a resolution.

Invest the effort to embed video directly in applications or documentation related to tasks that will benefit from the videos.
 Whit Andrews, vice president, distinguished analyst, Gartner (Serve Users Best and Use Video Most Effectively With In-Context Chunks, June 17, 2011)

SOCIAL VIDEO EMPLOYEE UPLOAD AND SHARE

What You Will Need
Before you get started, ask yourself questions about your needs:
Who is Your Audience and How Large is It? The solution must be able to scale to handle your potential authoring and consuming audience. You need to deliver content creation capabilities to those who need it while guaranteeing a quality experience for viewers. The content must be tagged and indexed for ease of searching. Theres no point having lots of videos if your audience cant find them. How Will the Solution Integrate With your Existing IT Infrastructure? This means integration with enterprise LDAP/Active Directory, Single Sign On, DRM, and portal technologies, and existing network (Intranet and Internet) content distribution capabilities. The solution must allow the creation of new applications, including mobile apps, and integration through a well-documented, versioned Web Services based application programming interface (API). What are Your Quality Requirements for Live and Ondemand Streaming? The solution must grow with future investments in LAN and WAN hardware, video teleconferencing systems, mobile apps, and other video use cases. Can you deliver quality at your current network bandwidth or is there a need for additional capacity? How Will You Support Mobile Viewers on Smartphones and Tablets? Given the explosion of mobile devices and many companies adopting BYOD (bring your own device) to the workplace, the challenges of video distribution are multiplied. However, your opportunity for social video is magnified. Mobile devices represent a comfortable and easy way for employees to capture video content even while they are on the go. Your social video solution needs to be mobile friendly, both for viewers and for content contributors.
Effective social video starts with easy webbased video and screen capture as shown here in Qumu Quick Capture, including simple webcam video/audio of the speaker plus corresponding screen capture of any application, and PowerPoint synchronization.

USE CASES Tips For Creating Quality Employee Generated Content

M  ake the video short and succinct and bottom-line oriented. Get to the point. C  ommunicate with short stories, not long analogies. V  ary your tone; convey importance. Emphasize major points. C  ommunicate ideas with inspiration, not endless details and bullet recitation. D  ont sacrifice credibility with outrageous claims. L  eave comedy to professional comedians. F  ollow the carpenters rule: Measure twice, cut once. P  repare for desktop and mobile viewers on smartphones and tablets.
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SOCIAL VIDEO EMPLOYEE UPLOAD AND SHARE

How Will You Make Your Video Discoverable, and How Do You Adhere to Corporate Retention Policies? Will the process be open to everyone in the company or just certain departments or individuals? Create and establish social video best practices, policies and an approval workflow up front to reduce content challenges (similar to policies for employee blogs). Will Your Solution Leverage Transcoding for Seamless Uploading into Corporate Standard Formats? Rich media transcoding should be fast, easy and able to handle all common/ standard formats. Will the Content Be External Facing? Plan how you will securely distribute video both inside and outside the firewall (i.e., partners, consultants, investors, etc.). How Will You Report on Usage and Measure Popularity? Make sure that your application has integrated measurement tools that allow you to evaluate who watched, for how long and whether they paid attention. How Will You Easily Create Video and Screen Capture? Companies commonly face the problem of creating impactful media without employing the use of external A/V organizations or dedicating internal resources and equipment. A fast, easy to- use, web-based, video and screen capture tool solves this problem. Such an application enables users to easily create quality content for training, presentations, software demos, and new product introductions. These applications empower your employees to generate compelling content that will increase knowledge transfer, collaboration, and efficiency. How Do You Integrate and Encourage Social Networking? Videos spread virally .Given the right portal and the right kind of social tools (ratings, comments, clipping, etc.) and by embedding video in other applications, employees will quickly find the most valuable social video assets and, through collaboration, the best will bubble up. Creators will seek to emulate the best practices of the most successful videos.

USE CASES
T  he CFO brainstorms over the Holiday about a new revenue model. Using the webcam on his laptop, he records the before and after of a spreadsheet model and shares his ideas with stakeholders to be ready to discuss upon his return. T  he V.P. of Sales is traveling but wants to send a congratulations message to his team. He records a video using the camera on his iPad and easily uploads the message to the team portal and triggers a notification to the team.

Collaboration managers, security and compliance officers, CIOs, marketing professionals, intranet and portal managers, and website managers will all find that informally generated video content is becoming an increasingly valuable popular aspect of their strategies.
 Whit Andrews, vice president, distinguished analyst, Gartner (MarketScope for Video Content Management and Delivery, February 4, 2011)

SOCIAL VIDEO EMPLOYEE UPLOAD AND SHARE

Implementing A Social Video Strategy To Meet User Demand
T  rue social video must provide processes, workflow and ease of access and must have easy to use functionality in order to ensure comfortable compatibility with users. The aim is to make it as easy to produce video as it is to write an email. A  n Employee Generated Content application streamlines the content creation process and manages all steps of the corporate video lifecycle: create, manage, distribute and experience via an integrated video management solution. A  n effective application should also meet compliance requirements by providing review and approval of submitted content with built-in workflow that adheres to company, legal, and reporting mandates. C  ontent that should expire must automatically be removed. If content must be re-approved, processes should support scheduled reviews and deliver updates about the renewed content availability. S  ocial video solutions can be deployed tactically but need to be planned strategically with the goal of integrating other enterprise communication technologies, including collaboration tools, portals, mobile applications, and video teleconferencing systems with video streaming capabilities. W  hether employees utilise existing video conference or telepresence systems, corporate or outside studios, or simply create content at their personal workstation or on their smartphone, companies need to unleash the high value knowledge of influential and experienced employees who are key to driving adoption and innovation, and empower those employees with the means to create socialeasily, quickly and at low cost. Systems must enable all sources of video creation to be equally capable of delivering a high-quality result. I n the decision making process, careful attention towards aligning Corporate Communications teams, IT departments and line of business executives will ensure successful analysis and deployment of a social video solution that meets corporate requirements. B  y involving all key users of a social video system, management can instantiate the communication importance and ease-of use features that empower employees to communicate as if they were using YouTube within the enterprise. At the same time, management can place necessary controls, security, and reporting functions into the system that will help the company make more intelligent business decisions and manage the use and impact of video on the corporate networks. C  ompanies should be prepared for exponential growth in usagewhether its live broadcast, creating ondemand training videos, or delivering near real-time information to customerssocial video will be widely used by the employee base. One Fortune-500 business reports they have been experiencing a 300% rise in video use, creation and deployment over last year.

SOCIAL VIDEO EMPLOYEE UPLOAD AND SHARE

Conclusion
Social video is coming fast and is here to stay. Like the desktop publishing and presentation slide waves that came before, there is no stopping the desire of employees to create video content. Smart executives realize they can leverage this social video trend while helping their companies deal with the current economic climate. Video improves the quality of communications while reducing travel. The time is now for companies to empower their employees to share ideas, information, how-tos, and knowledge in a direct, high quality, compelling way with video. This opportunity is too good to pass up and is worth the relatively minor up-front investment for a major return. For the thousands of executives who are using video communications to drive change in todays economic and business environment, there is no better method than social video. Employees at every level learn faster providing a significant competitive advantage. Using employee upload and sharing of video as the solution to solve organizational issues will deliver far more cost reductions and productivity increases than you can imagine. Its time to start the conversation with your employees! Empower them to use tools they are already familiar with to better communicate, and help create a socially connected company. Getting started is the easy partyou will not have to cajole your employees to participate.

ABOUT QUMU
Video is the new document. Qumu Corporation (NASDAQ: QUMU) provides the tools businesses need to create, manage, secure, distribute and measure the success of their videos. Qumu's innovative solutions release the power in video to engage and empower employees, partners, clients and their customers. Qumu helps thousands of organizations around the world realize the greatest possible value from video and other rich content they create and publish. Whatever the audience size, viewer device or network configuration, Qumu solutions are how business does video. Additional information can be found at www.qumu.com.

www.qumu.com
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