ABSTRACT

This study focuses the floor cleaning method adopted in the households and shops to keep the environment clean because clean environment makes the person healthy. The project entitled A Study On Customers Opinion On Manual Floor Cleaning Equipments With Reference To Households And Shops At Erode assesses the existing floor cleaning method adopted in residential places and shops in erode and to study the expectations of the respondents on mop. The sampling procedure adopted is quota sampling which comes in the nonprobability sampling technique. The study comprises 150 respondents, 75 respondents from households and 75 respondents from shops in different areas of erode were selected for the study. The tools adopted in this study are the simple percentage analysis and the chi square analysis. The finding shows that the respondents influencing factor for purchasing the mop is utility. Measures may be taken to motivate the customers to purchase the mechanized cleaning equipments. The suggestion is helpful for the company to produce the product according to the customers expectations and to enhance their sales.

LIST OF TABLES Table No

3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17.1 3.17.2 3.18 3.19 3.20 3.21 3.22 3.23 3.24 Age Of The Respondents Educational Qualification Of The Respondents Marital Status Of The Respondents Family Size Of The Respondents Family Type Of The Respondents Person Mopping The Floor Floor Type Of The Respondents Mopping Usage Area Frequency Of Floor Cleaning Type Of Cleaning Agent Procedure For Mopping Method Of Floor Cleaning Usage Of Mechanized Cleaning Equipment Source Of Awareness About The Mop Gender Of Person Using The Mop Decision Of The Mop Purchase In Household Decision Of The Mop Purchase In Shop Mop Type Used For Floor Cleaning Handle Material Used In The Mop Price Of The Mop Purchased Period Of Usage Of Mop For Floor Cleaning Frequency Of Changing The Mop Reason For Using The Mop Factor Influenced To Buy The Product

Title
Gender Of The Respondents

Page No
14 16 18 20 21 22 23 24 26 28 30 32 34 35 37 39 41 42 43 45 47 49 51 53 55

3.25 3.25.1 3.26 3.27 3.28 3.29 3.30 3.30.1 3.31 3.32 3.33 3.34 3.35

Do You Face Any Problem With The Mop Problem With The Mop Future Willingness To Buy A Mop Expected Product Application In A Mop The Product Features Preferred In A Mop Type Of Handle Preferred Attachment Expected With Product Attachment Preferred With Product Usage Duration Expected In A Mop Price Range Expected For The Product Future Plan To Purchase The Mechanized Cleaning Equipment Relationship Between The Area Of The Usage And The Method Of Floor Cleaning For Households Relationship Between The Area Of The Usage And The Method Of Floor Cleaning For Shops

57 59 61 63 65 67 69 71 73 75 77 79 80

LIST OF CHARTS

Table No

Title

Page No

3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17.1 3.17.2 3.18 3.19 3.20 3.21 3.22 3.23 3.24

Gender Of The Respondents Age Of The Respondents Educational Qualification Of The Respondents Marital Status Of The Respondents Family Size Of The Respondents Family Type Of The Respondents Person Mopping The Floor Floor Type Of The Respondents Mopping Usage Area Frequency Of Floor Cleaning Type Of Cleaning Agent Procedure For Mopping Method Of Floor Cleaning Usage Of Mechanized Cleaning Equipment Source Of Awareness About The Mop Gender Of Person Using The Mop Decision Of The Mop Purchase In Household Decision Of The Mop Purchase In Shop Mop Type Used For Floor Cleaning Handle Material Used In The Mop Price Of The Mop Purchased Period Of Usage Of Mop For Floor Cleaning Frequency Of Changing The Mop Reason For Using The Mop Factor Influenced To Buy The Product

15 17 19 20 21 22 23 25 27 29 31 33 34 36 38 40 41 42 44 46 48 50 52 54 56

3.25 3.25.1 3.26 3.27

Do You Face Any Problem With The Mop Problem With The Mop Future Willingness To Buy A Mop Expected Product Application In A Mop

58 60 62 64

3.28 3.29 3.30 3.30.1 3.31 3.32 3.33

The Product Features Preferred In A Mop Type Of Handle Preferred Attachment Expected With Product Attachment Preferred With Product Usage Duration Expected In A Mop Price Range Expected For The Product Future Plan To Purchase The Mechanized Cleaning Equipment

66 68 70 72 74 76 78

CONTENTS

Chapte r No List of Tables

Description

Page No

List of Charts Abstract 1 Introduction 1.1 Project 1.1.1 Need Of The Study 1.1.2 Objectives Of The Study 1.2 Company Profile 2 Methodology 2.1 Limitations Of The Study 3 4 5 6 Analysis & Interpretation Findings Suggestions Conclusion Bibliography Appendices 1 2 3 4 10 13 14 81 86 87

Chapter - II

Research Methodology

Chapter I

Introduction

Chapter III

Analysis and Interpretation

Chapter IV

Findings

Chapter - V

Suggestions

Chapter VI

Conclusion

Bibliography

Appendices

BIBLIOGRAPHY
Nikhilesh Dholakia, Rakesh khurana, Labdhi Bhandari and Abhinandhan K.Jain, Marketing Management Cases And Concepts ,Macmillan India Ltd,2003. C.R.Kothari, Research Methodology, New Age International Publishers, II nd Edition.Pp 1 to 189, 403 to 422. P.N.Arora, S.Arora, Statistics For Management, S.Chand & Company Ltd.Pp 168 to 182.

WEBSITE REFERENCES
en.wikipedia.org/wiki/Research http://www.indianyellowpages.com/tools-equipments/cleaning-equipment/ www.rmclindia.com www.dsir.gov.in/reports/Exp Tech TNKL/Abs%20new/Roots.htm