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1. 2. 3. 4. 5. 6. STRATOS A Snapshot Whats Up for Grabs Who can Participate How to Participate Timelines STRATOS More Details Simulation Financial Market Positioning
STRATOS A Snapshot
STRATOS is Aditya Birla Groups Flagship Competition on Campus Since its inception in 2010, over 1200 students have participated in STRATOS It is a Business Simulation Team Competition This Simulation will take place in the European Car Market. The Market will be defined by data given by ABG only. Each team will be a new entrant into the European Car Market. So you will not only compete with the other new entrants (other teams) but also with the existing car manufactures in the market Your task is to start and build a profitable & sustainable business (on your laptop) that rewards its shareholders for their investment over a 6 year period. The Business will sell cars into the European market only
The Winning Team will be the one which generates the maximum ECONOMIC VALUE ADDED (EVA)
Post that, each team will have to email a 5 Slide Strategy PPT containing: 1.Team Name and Vision Statement (you can even make a logo) 2.Where to Play (Deciding on which segment and age-group will you target 3.Key Focus Areas (what your company stands for and why) 4.Financial Predictions at the end of the 6 years: (Return on Equity, Market share, key ratios, brand etc.) 5.Brief Profile of Team Members
Timelines
All entries / queries must be emailed to abg.stratos@adityabirla.com Deadlines: Registrations: Sept 7,2012 Strategy PPT Submission: Sept 17,2012 Final Round: Sept 24-25, 2012
The subject line of your emails needs to be CollegeName_Team Name. eg. IIML_Mercedes_Registration / IIML_Mercedes_Strategy PPT
The seven teams that have qualified to play STRATOS will be informed of the same at least 2-3 days prior to the event on their respective campus. For any queries / clarifications, please feel free to get in touch with Vinay Choudhary - +91 9820170115 or write to the above email.
In the first year of operation two different models of car must be produced. A maximum of five models is allowed but only one new model can be introduced each year. Each model may be targeted at one of these 16 sectors. The car sizes are categorized by selling price ranges as follows : City : up to 14,500; Medium : 12,000-21,000; Large : 15,000-45,000; Luxury : 40,000- 100,000+
Remember, Even though you are a new entrant in a difficult sector to enter and make a mark, the simulation is designed in such a way that if your cars are designed, marketed, priced well, they will sell and will not suffer due to the goodwill and reputation of the existing players
Best of Luck !!
For any queries / clarifications, get in touch with Vinay Choudhary:+91 9820170115 or write to abg.stratos@adityabirla.com