Journal of Modern Agriculture

April 2013, Volume 2, Issue 2, PP.28-35

Study on the Transaction Patterns based on the

Characteristics of Transactions between
Agricultural Enterprises and Farmers
Jun Zhang #, Jian Sun
College of Economics and Management, Huazhong Agricultural University, Wuhan Hubei, China
#Email: zhangjun200807@126.com

Abstract
In this article, 417 copies of peasant household survey data has been utilized to analyze the impact of transaction characteristics
and trading patterns on flexible and sales performance of trading by means of multiple regression model. The results show that
there has a positive impact seller's asset specificity makes on performance of both flexibility and sales, compared to the
insignificant impact buyers asset specificity makes; in addition, transaction uncertainty and trading frequency have a positive
impact on flexibility and sales performance, respectively; while market-practice in trading patterns is contributive to both flexible
and sales performance, however, the pattern of explicit contract trading only has a contribution to flexible performance, in contrast
with vertically integrated trading pattern which has little contribution to flexible and sales performance. In conclusion, it has been
pointed out that these measurement should be taken such as the decline of transaction cost in the trade of agricultural resources;
the improvement for farmers both in the awareness of systematism as well as in the specificity of their assert; and the
encouragement on the application of modern trade devices.
Keywords: Material Used for Agriculture; Farmers; Transaction Characteristics; Transaction Pattern; Trading Performance

*
#
430070
417

08AJY020
09BSH028
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Arrow

19691989Kendall Kim2007
Williamson1975198019821985

[1][2]

Williamson1985

Koopmans19852004
Williamson1985
Williamson1985 [2]
2008
[3]

Masten,1989

Williamson1985

Williamson1985
[2]

2007
20072007[4-6]James Jody (2009
[7]
Moorman and Rust 1999

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2.1

Jap Anderson2003James Jody

2009
[7]Vita(2009)
[8]
H1a
H1b
H2a
H2b
[9]Williamson

Mcbrid Wilson2007
Alessandro Banterle2008

H3a
H3b
Williamson1989

[10]
H4a
H4b

2.2
Williamson1985

[2]
Masten1989
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[7]
H5a
H5b

Masten1989

[11]

H6a
H6b
Williamson1985

BurnsLee2008

H7a
H7b

3.1
2009 12
500 417 83.4%
SPSS13.0

3.2
18

7
18

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4
11

6
46
12345

4.1
1 Cronbach 0.7930.806
0.8890.812 0.7 KMO
0.811
0.885 0.789 0.001
53.928%62.585% 51.819%

(5)

417

(5)

417

(7)

417

(5)

417

(7)

417

(4)

417

(5)

417

(6)

417

Cronbach's
Alpha

KMO

0.806

0.811

27.986
25.942

53.928

0.793
25.043
0.889

0.885

18.919

62.585

18.623
0.812

0.789

28.371

51.819

23.448

4.2 Pearson
2 6 7
3 4
0.635 r 0.049 r 0.8
()
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 2 Pearson

mean

s.d

(7)

3.474

0.688

(5)

3.208

0.830

0.155

(5)

3.117

0.796

0.134

0.373*

(1)

6.249

3.303

-0.049

-0.154

-0.033

(5)

3.586

0.741

0.349*

0.397*

0.361*

-0.107

(7)

3.494

0.753

0.283

0.420*

0.447*

-0.177

0.635*

(4) 3.516

0.843

0.223

0.111

0.308*

0.036

0.221

0.266

(5)

3.244

0.709

0.181

0.444*

0.224

-0.044

0.403*

(6)

3.424

0.682

0.129

0.432*

0.108

0.015

0.352*

0.340*
0.234

0.176
0.081

4-11 Pearson * 0.3>

>0.8, **

1
0.377*

>0.8

4.3
3

R2

0.409***

0.057

0.111*

0.026

0.206

27.959***

0.460***

-0.070

0.072

0.087*

0.194

26.00***

****** 5%1% 0.5% 2-5

F Pr> F P 0 R2
0.206 0.194
0.409 0.111

0.460 0.087
H1aH1b H4b H2aH3aH4aH2bH3b

4.4
4

R2

0.306***

0.126*

0.075

0.173

30.071***

0.342***

0.016

0.001

0.118

19.549***

****** 5%1% 0.5% 2-4

F Pr> F P- 0 R2 0.173
0.118
0.306 0.126

0.342
H5aH6a H5b H7aH6b H7b

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3
++
++
4

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1985-

1971-

2005-2009.7

Email: sunjianhn@mail.hzau.edu.cn

2009-2014

Email: zhangjun200807@126.com

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